font pairing FONT PAIRINGS GCEF

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1 font pairing

2 As the saying goes, type is a beautiful group of letters, not a group of beautiful letters. ~Matthew Carter

3 image as a designer ASSETS and type

4 Two Functions of Type In order for your type to communicate it needs to do two things at different levels of the typographic hierarchy. 1 Be easy to read legibility mechanics 2 Get a reader s attention and interest readability structure CAN they read it do they WANT to read it

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6 readability goal want them to read the copy* layout voice hierarchy contrast *except for disclaimers

7 Massimo Vignelli It s not that we don t believe in type, its that we believe there are not that many good typefaces. If I m being generous there are maybe a dozen. Helvetica, the Movie

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10 First have to read the copy When sitting in the library to study it is important to be quiet. All right kids, QUIET!

11 Murray Hill Freeze

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13 Selecting the right font. 1. Appropriateness Not sexy but it should guide your choice. 2. Contrast The same OR very different. Not almost the same.

14 Size DON T BE A WIMP Acme Landscaping I N C O R P O R A T E D & Time Money

15 Weight Contents Letter from the editor...3 Tubac: 200 Year War...7 Galleries Rogoway Turquoise Tortoise...11 Hal Empie...12 Cobalt...13 Feminine Mystique...14 Dining Elvira s...17 Wisdom s...18 Stables...19 Lodging Tubac Golf Resort...23 Inn at San Ignacio...24 Contents Letter from the editor...3 Tubac: 200 Year War...7 Galleries Rogoway Turquoise Tortoise...11 Hal Empie...12 Cobalt...13 Feminine Mystique...14 Dining Elvira s...17 Wisdom s...18 Stables...19 Lodging Tubac Golf Resort...23 Inn at San Ignacio...24

16 Structure Refers to how a typeface is built Avoid two fonts from the same category on a page if possible. Strengthen the differences and you strengthen the contrast. Join us for a Surprise BIRTHDAY PARTY for Casey Join us for a Surprise Birthday Party for Casey Join us for a Surprise Birthday Party for Casey

17 Form Roman vs. italic Roman vs. script Lowercase vs. uppercase Nathan Nathan NATHAN

18 relationship of words on a page using type Concordant only one type family without much variety size style weight sedate formal dull a good practice If you can t be kind, at least have the decency to be vague.

19 Conflicting combine type similar in size style width disturbing not the same - not different a good practice If you can t be kind, at least have the decency to be vague.

20 Contrasting clearly distinct exciting size weight structure form direction color combine and emphasize differences Have trouble seeing what is wrong with a combination? Look at similarities not differences. rarely is one contrast effective a good practice If you can t be kind, at least have the decency to be vague.

21 Contrast When pairing fonts, go with the same or different: NOT ALMOST THE SAME Keep it to two different fonts as a general rule Large family with different weights Contrast size and weight

22 weight and proportion Extra heavy fonts are less legible. Twas the night before Christmas, when all through the house, not a creature was stirring, not even a mouse. The stockings were hung by the chimney with care, in hopes that St Nicholas soon would be there. Extra light fonts are less legible. Twas the night before Christmas, when all through the house, not a creature was stirring, not even a mouse. The stockings were hung by the chimney with care, in hopes that St Nicholas soon would be there. Monospaced fonts are less legible Twas the night before Christmas, when all through the house, not a creature was stirring, not even a mouse. The stockings were hung by the chimney with care, in hopes that St Nicholas soon would be there. Condensed or compressed fonts are less legible. Twas the night before Christmas, when all through the house, not a creature was stirring, not even a mouse. The stockings were hung by the chimney with care, in hopes that St Nicholas soon would be there.

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25 Pairing fonts Great Font Pairings Adding contrast to your layout When you are starting your layout and decision making, pairing fonts is definitely one of the most frustrating and time-consuming tasks you ll face as a graphic designer. Because of, or in spite of the fact that there are tens of thousands of typefaces, the one that has the perfect voice and attitude for your layout is often hard to find. Once you find the right font for your primary choice, you have to start all over to find the complimentary one. Great Font Pairings Adding contrast to your layout When you are starting your layout and decision making, pairing fonts is definitely one of the most frustrating and time-consuming tasks you ll face as a graphic designer. Because of, or in spite of the fact that there are tens of thousands of typefaces, the one that has the perfect voice and attitude for your layout is often hard to find. Once you find the right font for your primary choice, you have to start all over to find the complimentary one. Magneton Garamond Magneton Roboto

26 Great Font Pairings Adding contrast to your layout When you are starting your layout and decision making, pairing fonts is definitely one of the most frustrating and timeconsuming tasks you ll face as a graphic designer. Because of, or in spite of the fact that there are tens of thousands of typefaces, the one that has the perfect voice and attitude for your layout is often hard to find. Once you find the right font for your primary choice, you have to start all over to find the complimentary one. Helvetica Great Font Pairings Adding contrast to your layout When you are starting your layout and decision making, pairing fonts is definitely one of the most frustrating and time-consuming tasks you ll face as a graphic designer. Because of, or in spite of the fact that there are tens of thousands of typefaces, the one that has the perfect voice and attitude for your layout is often hard to find. Once you find the right font for your primary choice, you have to start all over to find the complimentary one. Garamond

27 Great Font Pairings Adding contrast to your layout When you are starting your layout and decision making, pairing fonts is definitely one of the most frustrating and time-consuming tasks you ll face as a graphic designer. Because of, or in spite of the fact that there are tens of thousands of typefaces, the one that has the perfect voice and attitude for your layout is often hard to find. Once you find the right font for your primary choice, you have to start all over to find the complimentary one. Myriad Pro Great Font Pairings Adding contrast to your layout When you are starting your layout and decision making, pairing fonts is definitely one of the most frustrating and time-consuming tasks you ll face as a graphic designer. Because of, or in spite of the fact that there are tens of thousands of typefaces, the one that has the perfect voice and attitude for your layout is often hard to find. Once you find the right font for your primary choice, you have to start all over to find the complimentary one. Minion Pro

28 Great Font Pairings Adding contrast to your layout When you are starting your layout and decision making, pairing fonts is definitely one of the most frustrating and time-consuming tasks you ll face as a graphic designer. Because of, or in spite of the fact that there are tens of thousands of typefaces, the one that has the perfect voice and attitude for your layout is often hard to find. Once you find the right font for your primary choice, you have to start all over to find the complimentary one. Stone Sans Great Font Pairings Adding contrast to your layout When you are starting your layout and decision making, pairing fonts is definitely one of the most frustrating and timeconsuming tasks you ll face as a graphic designer. Because of, or in spite of the fact that there are tens of thousands of typefaces, the one that has the perfect voice and attitude for your layout is often hard to find. Once you find the right font for your primary choice, you have to start all over to find the complimentary one. Stone Serif

29 Great Font Pairings Adding contrast to your layout When you are starting your layout and decision making, pairing fonts is definitely one of the most frustrating and time-consuming tasks you ll face as a graphic designer. Because of, or in spite of the fact that there are tens of thousands of typefaces, the one that has the perfect voice and attitude for your layout is often hard to find. Once you find the right font for your primary choice, you have to start all over to find the complimentary one. Roboto Great Font Pairings Adding contrast to your layout When you are starting your layout and decision making, pairing fonts is definitely one of the most frustrating and timeconsuming tasks you ll face as a graphic designer. Because of, or in spite of the fact that there are tens of thousands of typefaces, the one that has the perfect voice and attitude for your layout is often hard to find. Once you find the right font for your primary choice, you have to start all over to find the complimentary one. Archer

30 Great Font Pairings Adding contrast to your layout When you are starting your layout and decision making, pairing fonts is definitely one of the most frustrating and time-consuming tasks you ll face as a graphic designer. Because of, or in spite of the fact that there are tens of thousands of typefaces, the one that has the perfect voice and attitude for your layout is often hard to find. Once you find the right font for your primary choice, you have to start all over to find the complimentary one. Franklin Gothic Great Font Pairings Adding contrast to your layout When you are starting your layout and decision making, pairing fonts is definitely one of the most frustrating and timeconsuming tasks you ll face as a graphic designer. Because of, or in spite of the fact that there are tens of thousands of typefaces, the one that has the perfect voice and attitude for your layout is often hard to find. Once you find the right font for your primary choice, you have to start all over to find the complimentary one. Baskerville

31 Great Font Pairings Adding contrast to your layout When you are starting your layout and decision making, pairing fonts is definitely one of the most frustrating and time-consuming tasks you ll face as a graphic designer. Because of, or in spite of the fact that there are tens of thousands of typefaces, the one that has the perfect voice and attitude for your layout is often hard to find. Once you find the right font for your primary choice, you have to start all over to find the complimentary one. Gills Sans Great Font Pairings Adding contrast to your layout When you are starting your layout and decision making, pairing fonts is definitely one of the most frustrating and time-consuming tasks you ll face as a graphic designer. Because of, or in spite of the fact that there are tens of thousands of typefaces, the one that has the perfect voice and attitude for your layout is often hard to find. Once you find the right font for your primary choice, you have to start all over to find the complimentary one. Garamond

32 Great Font Pairings Adding contrast to your layout When you are starting your layout and decision making, pairing fonts is definitely one of the most frustrating and time-consuming tasks you ll face as a graphic designer. Because of, or in spite of the fact that there are tens of thousands of typefaces, the one that has the perfect voice and attitude for your layout is often hard to find. Once you find the right font for your primary choice, you have to start all over to find the complimentary one. Proxima Nova Great Font Pairings Adding contrast to your layout When you are starting your layout and decision making, pairing fonts is definitely one of the most frustrating and time-consuming tasks you ll face as a graphic designer. Because of, or in spite of the fact that there are tens of thousands of typefaces, the one that has the perfect voice and attitude for your layout is often hard to find. Once you find the right font for your primary choice, you have to start all over to find the complimentary one. Adobe Caslon

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44 RESOURCES Bosher. Mastering Type: The Essential Guide to Typography for Print and Web Design. Saltz, Ina. Typography Essentials. Williams, Jim. Type Matters. Krause. Lessons in Typography