VMT 2018 MEDIA BROCHURE CONTENTS. 5. Contact information Specifications Facts & figures VoedselVeiligheid 17

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1 MEDIA BROCHURE VMT 2018 CONTENTS 1. Facts & figures 2 2. Advertisement dimensions & rates 6 3. Specifications VoedselVeiligheid Contact information Partners 20

1. FACTS & FIGURES VMT Formula VMT is short for Voedingsmiddelen, Management en Technologie (Food, Management and Technology).

VMT has its own independent expert editors who are supported by an editorial advisory board.

In every edition, you can read about the latest developments in all sectors of the food industry.

2 1. FACTS & FIGURES VMT Formula VMT is short for Voedingsmiddelen, Management en Technologie (Food, Management and Technology). For more than 125 years, VMT has been the foremost medium for Dutch and Belgian food professionals. Its unique combination of the magazine, website, newsletters, events and books make VMT an authority and a worthy conversational partner for professionals in the food industry. VMT has its own independent expert editors who are supported by an editorial advisory board. Furthermore, VMT has various contact groups with experts who form a comprehensive representation of VMT s target audience. In every edition, you can read about the latest developments in all sectors of the food industry. Our primary goal is to inspire readers and share our knowledge. VMT offers news, interviews, background information and analyses regarding the following themes: Food safety and quality management Ingredients and product development Technology Sustainability Legislation Management Career 2

3 VMT AUDIENCE VMT targets the entire food producing and food processing industry. Its core audience consists of board members, process and product developers, quality managers and consultants. Furthermore, VMT is also read in the supply industry, the retail sector as well as research, educational and government institutions. Suppliers of ingredients and raw materials Non-perishable products Breweries & beverage industry KEY SECTORS Potatoe, fruit & vegetable industry Dairy industry Meat/fish Supply industry (machinery, automation) Educational and government institutions 3

4 R&D Quality management Board members/ Management KEY POSITIONS Teachers/ students Marketing/ sales Consultants/ advisers 4

5 VMT REACH Publication frequency 15 X PER YEAR PRINT RUN COPIES Print share factor 6 Website unique visitors per month % RETURNING visitors Monthly page views Audience Newsletter frequency 2 X PER WEEK Number of subscribers Average open rate % Nieuwsbrief AVERAGE CLICK- THROUGH RATE Events Total number of visitors during events followers Twitter 34 % LinkedIn members

2. ADVERTISEMENT DIMENSIONS & RATES VMT MAGAZINE VMT is published 15 times per year. It is the most well-known and best-read magazine in the food industry.

News and background articles, insight into developments and trends, technology and techniques and practical cases all serve to inform and inspire readers. THE POWER OF THE VMT MAGAZINE 1.

High reader retention rate: 75% paid subscriptions NO PUBLICATION THEME RESERVATION SUBMISSION 1 26 January 2018 Ingredients: Clean Label 11 January 2018 12 January 2018 2 16 February 2018 Food

6 2. ADVERTISEMENT DIMENSIONS & RATES VMT MAGAZINE VMT is published 15 times per year. It is the most well-known and best-read magazine in the food industry. VMT covers key developments in the industry and explores the resulting opportunities. News and background articles, insight into developments and trends, technology and techniques and practical cases all serve to inform and inspire readers. THE POWER OF THE VMT MAGAZINE 1. Strong brand: reliable and qualitative 2. Extensive reach: the audience covers the entire food sector 3. High reader retention rate: 75% paid subscriptions NO PUBLICATION THEME RESERVATION SUBMISSION 1 26 January 2018 Ingredients: Clean Label 11 January January February 2018 Food safety: Cleaning & Disinfection 1 February February March 2018 Faith in food & Transparency 22 February February March 2018 Packaging technology 15 March March April 2018 Sustainability: Integrity in the chain 5 April April May 2018 Food safety: Recalls 24 April April June 2018 Legislation: Labelling 16 May May June 2018 Education & Employment market: QA 7 June June August 2018 Food safety: Allergens 9 August August September 2018 Technology: The Digital Factory/Industry August August September 2018 The Sustainable Factory (energy & water) 13 September September October 2018 Food safety: Contaminants 4 October October November 2018 Ingredients: The Protein Transition 18 October October November 2018 Food safety: Analysis 8 November November December 2018 Future trends 29 November November

Foto: Robin Britstra ADVERTISEMENT DIMENSIONS RATES FOR 2018 BEST DEAL! MULTIMEDIA INTRODUCTION OFFER + 1 ad page magazine + 1 month full-size banner at VMT.

7 Foto: Robin Britstra ADVERTISEMENT DIMENSIONS RATES FOR 2018 BEST DEAL! MULTIMEDIA INTRODUCTION OFFER + 1 ad page magazine + 1 month full-size banner at VMT.nl + 1 month full-size banner in newsletter 2.995,- (was 4,135) FULL COLOUR 1X 3X 6X 12X 16X 1/1 page /2 page /4 page /1 page Advertisement below section: News, Technical news, Events or Ingredients Advertisement below section: Technical news, Events or Ingredients Innovation report in section: Technical news or Ingredients 605 Including online posting 765 Insert from Sticker + 1/1 advertisement from (e.g. for direct replies to your promotion) Fold-out cover from (e.g. to print your organisation s annual calendar) Advertorial (e.g. to cover your (new) product or service in an editorial article) 7

VMT ONLINE Every day, VMT.nl offers the latest news, background information, vacancies in the food sector and an overview of scheduled events such as tradeshows, courses and conventions.

An average of 21,500 unique visitors per month 2. High visitor retention rate: 51% returning visitors 3. Direct conversion opportunities (e.g. a visit to your website) ADVERTISEMENT DIMENSIONS RATES FOR 2018 ADVERTISING WEBSITE RUN OF SITE KNOWLEDGE THEME PAGE DURATION 1.

8 VMT ONLINE Every day, VMT.nl offers the latest news, background information, vacancies in the food sector and an overview of scheduled events such as tradeshows, courses and conventions. The content at VMT.nl is divided into several knowledge themes: Food safety Ingredients Technology Sustainability Legislation Management Career THE POWER OF VMT ONLINE 1. An average of 21,500 unique visitors per month 2. High visitor retention rate: 51% returning visitors 3. Direct conversion opportunities (e.g. a visit to your website) ADVERTISEMENT DIMENSIONS RATES FOR 2018 ADVERTISING WEBSITE RUN OF SITE KNOWLEDGE THEME PAGE DURATION 1. Leaderboard Month 2. Large Rectangle Month 3. Full-size banner Month 4. Video 450 Month 1. RATE DURATION Mini site 350 Month (at least 12 months, on a circulation basis) 2. Whitepaper 250 Month Knowledge partnership (zie pag. 11) from 500 Month Advertorial 735 Month

SUPPLIER REGISTRY AND FOOD YEARBOOK/ INGREDIENTS GUIDE Your company information

product and service in book + online, per listing 14,50 21 or more listings, per

one year online in supplier registry 425 Combination of one year online in

9 SUPPLIER REGISTRY AND FOOD YEARBOOK/ INGREDIENTS GUIDE Your company information with one listing are included online for free GRATIS Up to 20 listings of your product and service in book + online, per listing 14,50 21 or more listings, per listing in book + online 10 Banner/Logo (200 x 60px) to accompany your listing, one year online in supplier registry 425 Combination of one year online in supplier registry and in printed Food Yearbook 495 1/1 page 995 1/2 page 595 1/4 page 345 9

A sponsor mailing contains 50% editorial content and 50% content drawn up by you, while a partner mailing consists entirely of your own content.

10 VMT NEWSLETTER VMT sends its readers an informative digital newsletter twice a week. In this newsletter, we cover the latest news from the food sector; articles published on VMT.nl are brought to readers attention via the newsletter. SPONSOR AND PARTNER MAILING VMT offers you the opportunity to send a sponsor or partner mailing to VMT s newsletter subscribers. A sponsor mailing contains 50% editorial content and 50% content drawn up by you, while a partner mailing consists entirely of your own content. With the sponsor mailing, you can reach 8,000 food professionals in your sector, while the audience of a sponsor and partner mailing is 1,400 readers. VACANCY SERVICE VMT Vacancy Service is a separate weekly digital newsletter that lists vacancies in the food sector. In addition to VMT Vacancy Service, your vacancy is also published in the VMT magazine, on VMT.nl and in VMT s (editorial) newsletter. SPONSOR AND PARTNER MAILING ADVERTISING NEWSLETTER RATE DURATION RATES FOR 2018 Full-size banner 735 per month Text Advertorial 365 per publication Visual Advertorial 310 per publication Sponsored mailing (50% editorial and 50% your content) Partner mailing (100% your content) upon request upon request VACANCIES RATE DURATION 1/1 page in an edition of VMT Magazine plus publication on VMT.nl, per month in the newsletter and in the vacancy newsletter Or ½ page instead of a 1/1 page per month Publication on VMT.nl, in the VMT newsletter on Monday and 500 per month Thursday and in the VMT Vacancy newsletter on Friday Discounts for multiple vacancies (per year) 2-3 vacancies: 5% off 4-10 vacancies: 10% off vacancies: 15% off 10

11 VMT EXCLUSIVE PROPOSITION Knowledge partner VMT collaborates with a number of selected knowledge partners who provide content based on their area of expertise. Knowledge partners get the opportunity to present themselves with their substantive knowledge of one or more selected knowledge themes: Food safety Ingredients Technology Sustainability Legislation Management Career The goal of the knowledge partnership is to create reciprocal added value for both VMT and the knowledge partner. An important condition is that the content is substantive/editorial, rather than focused on selling a product, service or training programme. The knowledge partnership has a duration of one year. Rate: from 500 per month As a knowledge partner, you can make use of the following publication formats: Editorial article The knowledge partner writes an in-depth background article. It is possible to create a series of articles that deal with one subject or theme. The editorial article is posted in the Knowledge from the market section on VMT.nl. Whitepapers An article on VMT.nl briefly describes the whitepaper and lists its key conclusions. The article on the whitepaper, with the option to download the whitepaper as a PDF file, is posted in the Knowledge from the market section on VMT.nl. Expert blog/column In an expert blog or column, opinions and examples from daily practice are discussed. The blog/column is written by the knowledge partner and posted online for a period of up to one month in the Knowledge from the market section on VMT.nl. Video A video made by the knowledge partner is included in an article that is posted in the Knowledge from the market or News section on VMT.nl. Podcasts/radio items IMPORTANT TO KNOW: News does not belong within the scope of the knowledge partnership. The editors cover news (usually based on press releases or recent events) themselves in the standard news sections on the website. An in-depth article that presents knowledge pertaining to a recent development can be included as part of the knowledge partnership. As a knowledge partner, you can publish an interview or report in audio form on VMT.nl. Lengthier interviews are particularly well suited for publication as a podcast. 11

Exposure: the opportunity to present your expertise to a select audience 2. Interaction: engage your audience on a personal level 3.

12 VMT EVENTS VMT EVENTS IN 2018 VMT hosts a number of events every year, often in collaboration with third parties. During these events, current affairs are covered from a variety of angles during lectures and debates. THE POWER OF VMT EVENTS: 1. Exposure: the opportunity to present your expertise to a select audience 2. Interaction: engage your audience on a personal level 3. High rating: attendees rate the VMT events with an average grade of 7.8 CONGRESS ALLERGENS 1 February 2018, Vianen On 1 February 2018, VMT will host an event concerning allergens. During this event, we will provide insight into the issues pertaining to allergen management. HONEST ABOUT FOOD (IN COLLABO- RATION WITH FLANDERS FOOD) 8 February 2018, Beveren/Antwerp Flanders FOOD and VMT Food have joined forces to educate food professionals on honest and transparent policies, which are essential to realise a future with more consumer confidence. FOOD FUTURE EVENT 5 April 2018, Den Bosch During the Food Future Event, the latest developments pertaining to product integrity, product development, food safety and entrepreneurship are covered. Furthermore, the Jaarprijs Goede Voeding (Annual Good Nutriton Award) is presented to an organisation in the food sector that demonstrably contributes to a healthier diet. FOOD LAW EVENT 21 June 2018, Vianen The Food Law Event is all about legislation. Examples of topics that will be covered include food policies in the Netherlands and the EU, contaminants, claims, safeguarding the chain and misdirection. ENGINEERING IN FOOD & BEVERAGE EVENT 10 October 2018, Utrecht The Engineering in Food & Beverage Event is a unique event that links engineering to the food & beverage industry in the Netherlands and Flanders. The central question is what food and engineering can learn from each other. FOOD SAFETY EVENT 29 November 2018, Utrecht Food safety is the central theme of the Food Safety Event. The subjects covered during this event include business continuity, fraud, allergens, food safety standards and the role of quality managers. Furthermore, the Quality Manager of the Year is nominated. More information: VMT.NL/EVENTS 12

13 3. SPECIFICATIONS VMT MAGAZINE 2/1 bleed 1/1 bleed ADVERTISING MAGAZINE Trim area 210 x 297 excluding 3 mm bleed all around 2/1 page 420 x 297 excluding 3 mm bleed all around 1/1 page 1/2 page 1/4 page TRIM AREA PORTRAIT LANDSCAPE 1/1 page 185 x 267 mm - 1/2 page 90 x 267 mm 185 x 131 mm 1/4 page 90 x 131 mm 185 x 63 mm Advertisement below section News, Technical news, Events or Ingredients Advertisement below section Technical news, Events or Ingredients 90 x 63 mm 185 x 30 mm Insert Grammage min. 80 gr/m2 Placement in the magazine to be determined Dimensions and design in accordance with the model submitted in advance Required print run: magazine print run + 3% 13

14 VMT ONLINE WEBSITE LEADERBOARD Dimensions: 728 x 90 px File size: max. 99 Kb Bestandsformaten: gif (animated and non-animated), jpg, png (Resolution max 72 dpi) 2. LARGE RECTANGLE: Dimensions: 336 x 280 px File size: max. 99 kb File formats: gif (animated and non-animated), jpg, png (Resolution max 72 dpi) FULL-SIZE BANNER: Dimensions: 468 x 60 px File size: max. 99 kb File formats: gif (animated and non-animated), jpg, png (Resolution max 72 dpi) VIDEO MESSAGE: A YouTube URL of the video you posted on YouTube. We embed this video on our website. Title: max. 45 characters (including spaces) Introduction text: max. 75 characters (including spaces) Message: max. 500 characters (including spaces) Text: submit as a Word file File size: max. 1 Mb Image file formats: jpg, png or non-animated gif; WHITEPAPER: Above Title: the word Whitepaper is always displayed Title: max. 55 characters (including spaces) Introduction text: max. 200 characters (including spaces) Text: submit as a Word file Image file formats: jpg, png or non- animated gif Whitepaper: submit as a PDF file ADVERTORIAL BETWEEN NEWS REPORTS: Title message: max. 50 characters Message: max. 350 words Contact information: Name, address, city, telephone number and website URL Text: submit as a Word file Image file size: max 1 Mb Image file formats: jpg, gif or png ADVERTORIAL ON THE HOMEPAGE, RIGHT COLUMN Title: max. 55 characters (including spaces) Introduction text: max. 200 characters (including spaces) Message: max. 500 characters (including spaces) Text: submit as a Word file Image file size: max. 1 Mb Image file formats: jpg, png or non-animated gif NEWSLETTER FULL BANNER Dimensions: 468 x 60 px File size: max. 99 kb File formats: gif (non-animated), jpg SWF format is not possible 2. ADVERTORIAL (VISUAL ADVERTORIAL) Dimensions: 135 x 200 px File formats: gif (non-animated), jpg SWF format is not possible File size: max. 99 kb 3. TEXT ADVERTORIAL Image: 75 x 75 px File formats: gif (non-animated), jpg SWF format is not possible File size: max. 50 kb Text: submit as a Word file: Header: max. 45 characters (including spaces) Message: max. 200 characters (including spaces)

15 SPONSORED MAILING SUBMIT: Image: image 1st article 166 px wide in png, jpg or gif (non-animated), no swf possible Image 2nd and 3rd article 150 px wide in png, jpg or gif (non-animated), no swf possible Text header: max. 52 characters (including spaces) Message: max. 250 characters (including spaces) URL that you want the item to link to If needed: company information and your logo for the Sponsored by section As a standard, three client articles are combined with three independent editorial articles. Ask your account manager about adding a full-size banner. VACANCIES SUBMIT: Company name Name of contact Address Postal code City Telephone number Job title Job description Location Salary estimate Contract type Required education level address of contact Text: submit as a Word file LOGO: Dimensions: max. 160 x 80 px in jpg or gif file format. PARTNERMAILING MYbusinessmedia can provide the layout of your partner mailing. You can also opt to submit your partner mailing yourself in HTML. In that case, keep the following specifications in mind. HTML for partner mailings is not like HTML for websites, for instance. clients handle HTML very differently than browsers. PARTNERMAILING HTML SPECIFICATIONS The page must consist entirely of tables. Layouts based on CSS or frames are not supported. It is advisable to limit the width of the page to 650 pixels. At the top and bottom of the newsletter, MYbusinessmedia s standard service texts must be added (MYbusinessmedia will take care of this). Images and such can be hosted by the client or by MYbusinessmedia. In both cases, we recommend keeping the image file size below 150 kb. clients are slow to download images, which leads to delays. Background images cannot be used in CSS or in regular HTML. Outlook 2017 filters these images out completely. No external Style Sheets: External style sheets (cascading style sheets) are deleted by most webmail clients. Instead, use HTML s style= attribute or place the <style> in the <head>. It is not necessary to also include this definition in the <body>. Place comment tags around the style sheets: <style></style> This is done to ensure that the style sheet is not seen as text when loading the text of a message s text version in our marketing application (Mailplus). Include all definitions for fonts in the TD tag. Do not use a separate tag, such as the paragraph tags <p>. Note that this will also the applied to the links. If no inline CSS is indicated, the links will not be shown in the correct colour (<a> tag). Do not use (Java)scripts or Flash, because various clients filter this content out. It is advisable to keep the total size of the template (including images) below 150 kb. Only use images that are suitable for the web (gif, jpeg). PNG may also be used, but only WITHOUT transparency, due to a bug in IE and Outlook. Note that the colour format must be RGB, instead of CMYK. All <IMG> tags must have a width (width="") and a height (height=""). This ensures that the is still displayed properly, even when the images are not loading. The page must consist entirely of tables. Layouts based on CSS or frames are not supported. It is advisable to limit the width of the page to 650 pixels. 15

16 At the top and bottom of the newsletter, MYbusinessmedia s standard service texts must be added (MYbusinessmedia will take care of this). Images and such can be hosted by the client or by MYbusinessmedia. In both cases, we recommend keeping the image file size below 150 kb. clients are slow to download images, Partner mailing layout designed by MYbusinessmedia (NOTE THE PREMIUM) Header image: 748 px wide File size: max. 150 kb Text company information: submit as a Word file Indicate which URLs to use for links Colour codes in RGB Clearly specify any wishes/demands in the assignment Visual material max. 150 kb jpg, gif (non-animated) GENERAL INFORMATION With each assignment, please provide the URL that you want the online advertisement to link to. The resolution of gif, jpg and png files should be 72 dpi. An HTML5 compressed (.zip) file with an ad package (all elements that are shown when the add loads) BEVAT:.html file separate image files, e.g.: image1.jpg image2.jpg image3.jpg relevant CSS, JavaScript, font files, media and other files that contribute to the correct display of the ad. When using CSS in HTML5creatives, note that the CSS you use may only apply within the creative. It must therefore be limited properly. Image files must be included in the.html with the same file name, so we can recognise the images and replace them with a DFP variable. 16

4. VOEDSELVEILIGHEID VoedselVeiligheid is an independent specialist Dutch publication on food safety in the entire food chain.

AUDIENCE The publication is distributed among persons, corporations and institutions which deal with food in a professional capacity.

17 4. VOEDSELVEILIGHEID VoedselVeiligheid is an independent specialist Dutch publication on food safety in the entire food chain. VoedselVeiligheid covers the latest information about issues, incidents, studies and legislation & oversight and has a high need to know nature. VoedselVeiligheid appears ten times per year. AUDIENCE The publication is distributed among persons, corporations and institutions which deal with food in a professional capacity. VoedselVeiligheid s audience includes quality managers, technologists and purchasing and sales staff, as well as food laboratories, research institutes, consultants, governments and educational institutes. NO PUBLICATION RESERVATION SUBMISSION 1 26 January January January February January February March February March April April April May April May June June June August August August October September September November October October December November November

18 TARIEVEN ADVERTISING PRINT RATE (PER PUBLICATION) ADVERTISING NEWSLETTER RATE (PER PUBLICATION) 1/1 page 795 Full-size banner 195 per month 1/2 page 475 1/4 page 350 Text advertorial 150 Visual advertorial 150 1/8 page 250 SPECIFICATIONS 1/1 page 1/2 page portrait 1/2 page landscape 1/4 page 1/8 page DIMENSIONS PORTRAIT LANDSCAPE 1/1 page Trim area 210 x 297mm excluding 3 mm bleed all around 1/2 page 75 x 253 mm 126 x 158 mm 1/4 page 75 x 126 mm - 1/8 page - 75 x 54 mm DIMENSIONS 1. Full-size banner 468 x 60 px 1. 18

5. CONTACT INFORMATION Are you interested in one of the possibilities that VMT offers? Contact one of our media consultants: MONIQUE VAN NEUTEGEM Tel. +31 (0)6 50 44 94 02 E-mail m.

19 5. CONTACT INFORMATION Are you interested in one of the possibilities that VMT offers? Contact one of our media consultants: MONIQUE VAN NEUTEGEM Tel. +31 (0) ANNELOES VEERMAN Tel. +31 (0) BRAND MANAGER SUZANNE WANDERS PUBLISHER MYBUSINESSMEDIA Mr. H.F. de Boerlaan DA Deventer PO box AB Deventer Tel. +31 (0) MARKETING ROSALIE DE WILDT - OOSTERLAAR r.wildt@mybusinessmedia.nl EDITOR VMT WILLEM-PAUL DE MOOIJ redactie.vmt@mybusinessmedia.nl CUSTOMER SERVICE MONIQUE VERWEIJ klantenservice@vmt.nl 19

20 6. 20 PARTNERS

MEDIABROCHURE VMT Facts & figures 4. Specifications

MEDIABROCHURE VMT Facts & figures 4. Specifications MEDIABROCHURE VMT 2019 CONTENTS 1. Facts & figures 2 2. Advertisement dimensions & rates 6 3. Online marketing services 12 4. Specifications 17 5. VoedselVeiligheid 21 6. Contact information 23 7. Partners