Online Media Kit 2017

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1 1 Online Media Kit 2017 Banner advertising Newsletter Standalone newsletter Catalogue service Videos

2 bm-online.de 2 News Products and Tests Practice and colleagues Tips Inspiration Sets standards for the whole sector. BM-Online is aimed at professionals working in wood, plastic and light metal processing within the fields of interior design, furniture manufacturing and the component industry, window and door manufacturing, assembly, sales and retailers. BM-Online offers an exciting mix of daily news, knowledge, inspiration, impulses and practice, alongside expert tips from professional colleagues. Extensive product and professional article search, exclusive market overviews and downloads, trade fair and exhibition dates, jobs & opportunities, catalogue service and sweepstakes all round off the unique information and services. BM-Online offers Unique User per month. Content

3 bm-online.de 3 A variety of information and communication opportunities daily news market overviews banner advertising products and tests downloads videos practice and colleagues tips trade fair dates microsites inspiration catalogue service BM newsletter more than 36,000 specialist articles since 1998 jobs and opportunities standalone newsletter Content

4 Monthly metrics 4 Monthly metrics 2016 Page Impressions: Visits: Unique User: source: Google Analytics Monthly metrics

5 Banner advertising 5 Leaderboard Dimensions: 728 x 90 pixel File Size: max. 80 KB Price: 750 Large Leaderboard Dimensions: 970 x 90 pixels File Size: max. 80 KB Price: 850 Hockeystick I Dimensions: 970 x x 600 / 728 x x 600 pixels File Size: max. 80 KB Price: 1,300 With link to your website. Placement in rotation. Banner advertising

6 Banner advertising 6 Hockeystick II Dimensions: 728 x x 600 pixels File Size: max. 80 KB Price: 1,300 Skyscraper Dimensions: 120 x 600 pixels File Size: max. 80 KB Price: 750 Wide Skyscraper Dimensions: 160 x 600 pixels File Size: max. 80 KB Price: 790 With link to your website. Placement in rotation. Banner advertising

7 Banner advertising 7 Price for 4 weeks incl. link to your website, placement in rotation. Video 1 Video 2 Data delivery: 7 days before start of campaign by to auftragsmanagement@konradin.de Format: GIF, JPG, HTML 5, tracking code and redirect are permitted. File size: max. 80 KB. Video: Format FLV, MPEG 4 Medium Rectangle Dimensions: 250 x 250 pixels File Size: max. 80 KB Price: 750 Video Ad Dimensions: 300 x 250 pixels File format: MPEG 4, FLV Price: 950 Microsite, online surveys, contests, further formats on request. With link to your website. Placement in rotation. Banner advertising

8 Newsletter 8 4. BM Newsletter The editorial department creates once a week an online newsletter which is sent out to more than interested specialists. Through this you reach your target group easily and quickly. announce your best kept secret before an important trade fair point out new products or events spotlight your company or your services 3. Advertising format/ Newsletter Dimensions Price in 1. Sponsored Link picture: 305 x 60 pixels ( JPG, min. 72 dpi) text: max. 350 characters incl. spaces 790, Sponsored Link XXL picture: 315 x 155 pixel, JPG (min. 72 dpi) text: max. 350 characters incl. spaces 890, Fullbanner / Fullbanner wide A. Fullbanner 468 x 60 Pixel 690,- GIF, JPG not animated B. Fullbanner wide 590 x 100 Pixel GIF, JPG not animated 790,- 4. Skyscraper 120 x 600 Pixel GIF, JPG not animated 790,- All advertising formats with link to your website. Data delivery 7 days before publication. Newsletter

9 Newsletter 9 BM Newsletter weekly published Planned publication dates 2017 January * February March April May * June July August September October November December * * Special Newsletter BAU (11.01.), interzum (10.05.), LIGNA (16.05.) Newsletter

10 Standalone Newsletter 10 Standalone Newsletter Individually bookable special-themed newsletter This Newsletter guarantees you as single cooperation partner the greatest possible exclusiveness for your message. The layout corresponds to the corporate design of the BM-Newsletter. You select text, pictures and graphics in coordination with the editorial department. Circulation: recipients, Price: 3,900 Standalone Newsletter

11 Catalogue service 11 Basic: Catalogue service Online / service/katalogservice Offer your catalogue on bm-online.de. Interested specialists can order, download or read online your catalogue free of charge. You get the data of interested parties and all received printcatalogue orders. Your advantages: direct response address generation of potential customers accessing new customer groups little effort great effect bookable and updatable at any time Just send us your catalogue in PDF format Text: title, subtitle max. 60 characters, description max. 180 characters ONLINE 6 months online: months online: ,000 Unique User per month = 40,000 Contact opportunities! (Traffic, monthly. Ø values, source: google analytics) Catalogue service

12 Catalogue service 12 Premium: BM Catalogue Service Online + Print Use our crossmedia offer! Place your catalogue online and additionally in the print editions of BM. You will reach additional 58,000 readers per month and thus create a high attention and range. Catalogue service - Price overview Unique User/month Readers/issue = Contact opportunities! Premium PLUS: BM Catalogue Service Online + Print + Newsletter You can compliment our crossmedia opportunity of print + online with a text/image advertisement entry within the BM Newsletter. You will reach additional 11,000 Newsletter subscribers. With Premium PLUS you achieve the highest target audience attention for your catalogue Unique User/month Readers/issue Newsletter subscribers = Contact opportunities! Catalogue service

13 Videos 13 Your video additionally to the editorial article If BM reports about your company, the specialists find the article not only in the magazine but also on bm-online.de in the extensive magazine archive. For maximum impact you can complete the editorial online-article with a video about your company or your product. Whenever your article is shown and opened online, your video appears on a prominent position. Your advantages: you get more attention for your company interested parties get important additional information beneath current articles you can complete older articles with a matching video, too. Placement: File format: Initial screen: your video on a prominent position directly at the article MPEG4, FLV JPG 300 x 175 pixels Price: 1 year = years = 850 Videos

14 14 In house Advertising Manager Claudia Weygang phone Account Manager Simone Felk phone Melanie Turzer phone Order management Henrike Henke phone Contacts Local contacts Switzerland/Italy/ France/Benelux Frank Stoll/Carla Stahel IFF media ag Technoparkstraße Winterthur phone /87 f.stoll@iff-media.ch c.stahel@iff-media.ch Great Britain Jens Smith Partnership The Court Long Sutton Hook, Hampshire RG 29 1TA phone media@jens.demon.co.uk Further representatives on request Editorial department Editor-in-Chief Christian Närdemann phone christian.naerdemann@konradin.de Editor Regina Adamczak phone regina.adamczak@konradin.de Heinz Fink phone heinz.fink@konradin.de Marc Hildebrand phone marc.hildebrand@konradin.de Stefan Kirchner phone stefan.kirchner@konradin.de Natalie Ruppricht phone natalie.ruppricht@konradin.de Konradin-Verlag Robert Kohlhammer GmbH Ernst-Mey-Straße Leinfelden-Echterdingen Germany

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