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2 A new VinLens tab has been created to house current and future website analytic reports. Live traffic view and Visit Map have been moved to this new location. Existing website analytics reports that were housed under Websites->Manage Websites have been moved to the new VinLens tab, under Web Analytics. If the user has access to the Website tab, the VinLens tab will also be available. This includes the following reports: Website Performance Summary Website Form Submissions Website Lead Counts by Referral Website Top Referred Domains Website Lead Source ROI Lead Referral Report
3 This is what the new tab and supporting menu items look like: When the VinLens tab is clicked, the VinLens Live Traffic view will be displayed.
4 In addition to the moved reports, three (3) new reports have been added to the bottom of the list under VinLens->Web Analytics: Website Traffic Source Analysis Provides summary, detail, and trending information on your website traffic Website Form Submission (advanced) Provides top 10 forms, detail, and trending information on visitor-submitted website forms Website Performance Summary (advanced) Provides summary, detail, and month-to-date information on basic website stats These reports are using the new Spotfire reporting platform, providing the user with advanced data views, filtering, graphical depiction, and exporting capabilities.
5 Website Traffic Source Analysis Provides summary, detail, and trending information on your website traffic. The most recent month s variance is shown on the tail of the graph. The user can filter the raw data by referral type:
6 Website Traffic Source Analysis The user may also breakdown the Traffic Source by desktop or mobile, by selecting the appropriate tab inside the open report. These are no different than the first Variance tab but only contain desktop or mobile numbers. For those users that want to see the raw data, the user may select the Cross Table or Data Table tabs.
7 Website Traffic Source Analysis Cross Table View: Data Table view:
8 Website Traffic Source Analysis Green indicates a positive variance from the previous month Red indicates a negative variance from the previous month Based on the shading intensity it is easy to determine the higher and lower values
9 Website Form Submission (advanced) Provides top 10 forms + other, detail, and trending information on visitor-submitted website forms. The most recent month s variance is shown on the tail of the graph. The user may select one or more forms to include in the graph, top 10 + other :
10 Website Form Submission (advanced) The user may also breakdown the form submission by desktop or mobile, by selecting the appropriate tab inside the open report. These are no different than the Variance tab but only contain desktop or mobile numbers. For those users that want to see the raw data, the user may select the Data Table tab.
11 Website Form Submission (advanced) Data Table view:
12 Website Performance Summary (advanced) Provides summary, detail, and month-to-date information on basic website stats. The user may filter by desktop/mobile, search engine, referral type, and time: Green indicates a more desirable Bounce % Red indicates a less desirable Bounce % Based on the shading intensity it is easy to determine the higher and lower values Visit length is the total time expressed as Days.Hours:Minutes:Seconds
13 Website Performance Summary (advanced) The user may also breakdown the website performance by desktop or mobile, by selecting the appropriate tab inside the open report. These are no different than the All tab but only contain desktop or mobile numbers. There is also a Month-to-Date view available, by selecting the MTD tab.
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