CWT 3.0 The Digital Difference 2016 CWT 1

Transcription

1 CWT 3.0 The Digital Difference 2016 CWT 1

2 CWT 1.0 People 2016 CWT 2

3 CWT 2.0 Technology 2016 CWT 3

4 CWT 3.0 People Technology Data 2016 CWT 4

5 The 3.0 Road Map The Traveler Experience The Travel Program Innovation 2016 CWT 5

6 CWT 3.0 Delivering a consumer-grade traveler experience A consistent, seamless experience across all channels A new level of personalization and social collaboration Increased hotel content across all channels Optimizing your travel program Integrating tools and data to deliver more intelligence, content and effective action with your travelers Simplifying our processes to get you faster answers Bringing you smart innovations Kurt Ekert Investing in the Chief ideas Executive that will keep you ahead of the curve Officer 2016 CWT 6

7 The Traveler Experience - Vision 1. Deliver a consistent consumer-grade travel experience across all channels, worldwide CWT Portal New and modern global user interface refresh CWT Global Itinerary CWT To Go New tools and training Travel Counselor Q2 THRU 2018 Q3 Work with OBTs to create a seamless booking experience 2016 CWT 7

8 Data Streams The Traveler Experience - Data 2. Deliver a new level of personalization The right content at the right time in the right place Traveler Details Preferences Loyalty History Policy Social External 2016 CWT 8

9 The Traveler Experience - Hotels 3. Extend mobile capabilities across the traveler journey Improved hotel booking experience THRU CWT To Go 2016 CWT 9

10 The Traveler Experience - Hotels 3. Extend mobile capabilities across the traveler journey Improved hotel booking experience Search by office location THRU CWT To Go 2016 CWT 10

11 The Traveler Experience - Hotels 3. Extend mobile capabilities across the traveler journey Improved hotel booking experience Search by office location Integrated hotel reviews THRU CWT To Go Need hotel-only booking screen 2016 CWT 11

12 The Traveler Experience Hotels + Air 3. Extend mobile capabilities across the traveler journey Improved hotel booking experience Search by office location Integrated hotel reviews THRU CWT To Go Air booking Safety and security check in Expense receipt capture CWT 12

13 The Traveler Experience Natural Language Processing 4. Chat / Voice is the next UI Thru 2016 CWT 13

14 The Traveler Experience - Social 5. Develop new interactions and social experiences Team travel: Planning tool for teams traveling together Chat with counselors Who s around: See your colleagues Q2 End End 2016 CWT 14

15 The Travel Program Insights & Analytics A suite of well integrated platforms, services and channels that gives you all the information you need in one place to help traveler satisfaction, compliance, savings, and control. Integration in CWT AnalytIQs: Travel reporting T&E data T&E Decision Tree Q1-Q2 Available now 2016 CWT 15

16 The Travel Program Communication A suite of well integrated platforms, services and channels that gives you all the information you need in one place to help traveler satisfaction, compliance, savings, and control. Integration of CWT Program Messenger, CWT AnalytIQs and CWT To Go for personalized messaging on appropriate channels End 2016 CWT 16

17 The Travel Program Safety & Security A suite of well integrated platforms, services and channels that gives you all the information you need in one place to help traveler satisfaction, compliance, savings, and control. Integration of safety & security with CWT AnalytIQs and CWT To Go 2018 You receive push notification about an emergency 2016 CWT 17

18 Innovation 3 rd party integration We are always exploring new technologies and digital platforms that will improve the customer experience. Ground transport aggregator Flight and hotel fare tracking Trip disruption Hotel guest recognition via ibeacon for better service 2016 CWT 18

19 CWT 3.0 Data is key to connect People and Technology, helping deliver the most seamless, personalized and integrated Experience Understand your travel program Enable 3 rd party integrations Engage your travelers Thank You 2016 CWT 19