Ratecard digitale 2018 Q3
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1 Ratecard digitale 2018 Q3
2 TABLE OF CONTENTS 1. What s new? p Display offer p Contextual packages p Native advertising p Targeting options p Direct marketing p InFlow formats p Sales conditions p Available formats p Contacts p. 18 2
3 WHAT S NEW? OUR WEBSITES ARE GDPR READY! DESKTOP & MOBILE UNIFICATION Desktop and mobile inventory unification Unless you target a specific device, your campaign will run on desktop as well as on mobile websites and apps. Minimum 2 formats will therefore be required for every campaign. Formats matching Desktop websites Leaderboard, Large Leaderboard, Skyscraper Medium Rectangle, Halfpage, Tv Spot, Billboard, Sticky, Large Rectangle Take Over Mobile websites Mobile banner Mobile medium rectangle Mobile 2 ads (banner + medium rectangle) NEW INFLOW FORMATS p. 15 3
4 CPM offer CPP offer Traffic & audience CinéTéléRevue.be Leader in TV guides Web: u.b./day Net reach/month p.v./day real users visits/day u.b./week Available language : French p.v./week visits/week 41% 62% 69% 40% 59% y.o. PRA 60% Source : CIM Internet Traffic M arch 2018-April CIM Internet Audience M arch April 2018 all platforms Period (days) Format Est. Imp. Est. SOV Value ROS 7 Leaderboard % Medium rectangle or Halfpage Channel Format Imp./month Value ROS Homepage Leaderboard Leaderboard Medium rectangle or Halfpage Medium rectangle or Halfpage TV program Leaderboard Series Leaderboard Medium rectangle or Halfpage Standard : leaderboard (728*90) or large leaderboard (840*150) + mobile banner (320*50 or 320*100) Premium : halfpage (300*600) or tv spot leaderboard (840*250) or billboard (970*250) + mobile medium rectangle (300*250) Channel Imp./month Standard EPG (Electronic Program Guide) Standard : mobile banner (320*50) 4
5 CPP offer Soirmag.lesoir.be Infotainment leader website CPM offer Traffic & audience Web: u.b./day Net reach/month 53% 47% p.v./day real users visits/day 36% y.o. 64% SG 1-4 Available language : French 31% 69% Source : CIM Internet Traffic M arch 2018-April CIM Internet Audience M arch April 2018 all platforms Period (days) Est. Imp. Est. SOV Standard Premium Exclusive ROS % Channel Imp./month Standard Premium Exclusive ROS Standard : leaderboard (728*90) or large leaderboard (840*150)+ mobile banner (320*50 or 320*100) Premium : halfpage (300*600) or tv spot leaderboard (840*250) or billboard (970*250) or sticky (120*600) + mobile medium rectangle (300*250) Exclusive : take-over (see tech. spec.) + mobile 2 ads 5
6 Moustique.be Society news, current trends, lifestyle, culture & TV CPP offer CPM offer Traffic & audience Web: u.b./day Net reach/month p.v./day real users visits/day Available language : French Source : CIM Internet Traffic M arch 2018-April CIM Internet Audience M arch April 2018 all platforms 52% 67% 57% 66% 62% 48% 35+ y.o. SG % PRA Period (days) Est. Imp.* SOV Standard Premium Exclusive ROS % *desktop and mobile inventory unification only with mobile medium rectangle Channel Imp./month* Standard Premium Exclusive ROS *desktop and mobile inventory unification only with mobile medium rectangle St andard : leaderboard (728*90) or large leaderboard (840*150) or skyscraper (120*600 or 160*600) Premium : halfpage (300*600) or tv spot leaderboard (840*250) or billboard (970*250) + mobile medium rectangle (300*250) Exclusive : take-over (see tech. spec.) + mobile medium rectangle (300*250) 6
7 CPP offer Télépro.be The practical TV guide CPM offer Traffic & audience Web: u.b./day Net reach/month p.v./day real users visits/day Available language : French Source : CIM Internet Traffic March 2018-April CIM Internet Audience March April 2018 all platforms 49% 51% 69% 45+ y.o. 76% PRA 61% 39% Period (days) Est. Imp. Est. SOV Standard Premium Exclusive ROS % Channel Imp./month Standard Premium Exclusive ROS Standard : leaderboard (728*90) or large leaderboard (840*150) or skyscraper (160*600) + mobile banner (320*50 or 320*100) Premium : halfpage (300*600) or tv spot leaderboard (840*250) + mobile medium rectangle (300*250) Exclusive : take-over (see tech. spec.) + mobile medium rectangle (300*250) 7
8 CPM offer CPP offer Traffic & audience Primo.eu Entertainment, TV & BV Web: 810 u.b./day Net reach/month p.v./day real users 900 visits/day Available language : Dutch Source : CIM Internet Traffic M arch 2018-April CIM Internet Audience M arch April 2018 all platforms Period (days) Est.Im p.* Est.SO V Standard Prem ium ROS % *no desktop and mobile inventory unification Channel Im p./m onth* Standard Prem ium ROS *no desktop and mobile inventory unification Standard : leaderboard (728*90), large leaderboard (840*150), medium rectangle (300*250) Premium : tv spot leaderboard (840*250), billboard (970*250) 8
9 CPP offer EOSwetenschap.eu Accessible scientific news CPM offer Traffic & audience Web: u.b./day Net reach/month 53% 50% p.v./day real users visits/day 47% y.o. 44% SG 1-2 Available language : Dutch 60% 40% Source : CIM Internet Traffic M arch 2018-April CIM Internet Audience M arch April 2018 all platforms Period (days) Est. Imp.* Est. SOV Standard Premium ROS % *no desktop and mobile inventory unification Channel Imp./month* Standard Premium ROS *no desktop and mobile inventory unification Standard : leaderboard (728*90), large leaderboard (840*150) Premium : halfpage (300*600), tv spot leaderboard (840*250), billboard (970*250) 9
10 CPM offer CPP offer TopSanté.com A focus on women s Beauty, Health & well-being Available language : French Period (days) Est. Imp. Est. SOV Standard Premium ROS % *no desktop and mobile inventory unification Channel Imp./month Standard Premium ROS Medicine Services Beauty Healthy food Diet *no desktop and mobile inventory unification Standard : leaderboard (728*90), XL leaderboard (1170*90) Premium : halfpage (300*600), footer expand (1000* *500), billboard (1170*250), sidekick (300* *700), filmstrip (300* *3000), push down (1170* *415), take-over (on demand) Native advertising available on demand 10
11 CPM offer CPM offer CPP offer Touring.be Car & Tourism Available language : French - Dutch Period (days) Est. Imp. Est. SOV Standard Articles % *no desktop and mobile inventory unification Channel Imp./month Standard Articles *no desktop and mobile inventory unification Standard : medium rectangle (300*250), skyscraper (160*600) Motoren & Toerisme DeMotorSite.be The motorcycle website Available language : Dutch Channel Im p./m onth Standard ROS Standard : leaderboard (728*90) or medium rectangle (300*250) + mobile banner (300*100) 11
12 Contextual packages PEOPLE & TV SOUTH CinéTéléRevue, Télépro Available language : French days Est. Imp.* SOV Price standard premium value TV Mag % rate *desktop and mobile inventory unification only with mobile medium rectangle Standard : leaderboard (728*90) or large leaderboard (840*150) Premium : tv spot leaderboard (840*250) or billboard (970*250) + mobile medium rectangle (300*250) NEWS MAG SOUTH Soirmag, Moustique Available language : French days Est. Imp. SOV Price standard premium value News Mag % rate Standard : leaderboard (728*90) or large leaderboard (840*150) or medium rectangle (300*250) + mobile banner (320*50 or 320*100) Premium : halfpage (300*600) or tv spot leaderboard (840*250) + mobile medium rectangle (300*250) AUTOMOTIVE & TOURISM DeMotorSite, Touring Available languages : French - Dutch days Est. Imp. SOV Price standard value 600 Automotive % rate 400 Standard : medium rectangle (300*250) 12
13 Native advertising hosted on or PARTNER ZONE content integration* promo amplify* set up & maintenance articles branded page in feed recommendation minimum guaranteed pageviews media value rate 2 weeks format - 1 article value month format - 3 articles value months format - 5 articles value *exempt from agency fee signs/article EXTRAS newsletter long read more content more clicks tailormade solutions on demand /article 0,70/click on demand Targeting options available on on demand 3 CPM per segment maximum 2 cumulative segments 13
14 Targeting options Targeting Conditions TIME + 25% WEATHER + 25% DEVICE + 10% SPECIFIC CONTENT + 25% LANGUAGE + 25% LOCATION + 25% PROVIDER + 25% BEHAVIORAL + 25% DATA (per segment) + 3 CPM 14
15 Direct marketing Thematic newsletters Title Period (days) Frequency Language Subscribers Format Rate Ciné Télé Revue 7 twice a week (contest, news, program) FR x90 / 300x150 / 620x150 / 300x Moustique 7 once a week FR x150 / 300x Télépro 7 twice a week FR x90 / 300x Primo 7 once a week NL x90 / 300x EOS 7 once a week NL x500 / 1456x Touring 30 once a month FR / NL item in newsletter De MotorSite 7 once a week NL x300 / 400x Dedicated newsletters Title Period (days) Frequency Language Subscribers Format Rate 7 once a week dedicated newsletter 2.125* Ciné Télé Revue FR once a week co-branded (contest) 1.417* Télépro 7 twice a week FR advertorial Touring 30 once a month FR / NL dedicated newsletter on demand Moustique 7 once a week FR dedicated newsletter De MotorSite 7 once a week NL dedicated newsletter *+ 250 T.F. (if production) InFlow formats CPM Est. Desktop Imp.* Est. Mobile Imp. * Total Est. Imp./month Soirmag.be CinéTéléRevue.be *capping of 1 imps/day Inflow Parallax format Desktop + Mobile Inflow Landscape format Desktop + Mobile Inflow Square format Smartphone only Inflow Vertical format Smartphone only 15
16 Sales conditions NEW CLIENT -5% on the first campaign LOYALTY -5% on the second order within 2 months for the same advertiser GOVERNMENT -30% can not be combined with other discounts NON PROFIT ORGANIZATION -30% can not be combined with other discounts CHARITY ORGANIZATION -50% can not be combined with other discounts 2 ADS -20% on the CPM price 3 ADS -40% on the CPM price CO-BRANDING +15% applicable on every additional brand name used in the creatives SECTORIAL EXCLUSIVITY +50% TAILORMADE CAPPING +100% capping 1 +75% capping 2 +50% capping 3 +25% capping 4 p any complaint must be submitted within 2 months of the end of the campaign 16
17 Available formats EXCLUSIVE Take over see tech. spec. Mobile IMU 300x250 Sticky 120x600 PREMIUM Billboard 970x250 TV spot 840x250 Halfpage 300x600 Mobile banner 320x50 320x100 STANDARD Skyscraper Large leaderboard 120x x x150 Leaderboard 728x90 Packages/sites Format (pixels) CinéTéléRevue Soirmag Moustique Télépro Primo EOS Wetenschap Top Santé Touring DeMotorSite Pack TV MAG Pack NEWS MAG Pack AUTO & TOURISM 17
18 Contacts Marie Schmitz
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