Media Kit netzathleten network. Lifestyle & Sports Group,

Transcription

1 Media Kit netzathleten network Lifestyle & Sports Group,

2 Key Facts netzathleten network Reach* 1.84 millions Unique Users* 21.0 millions Page Impressions** Bundle of some of the best sports websites to one network which combines reach and relevance. The network comprises high quality websites in order to cover a wide range of sports activities. Advertisers looking for a young and active target group will find them here in a very authentic environment. The sports enthusiast are mostly aged from 20 to 49, highly educated and enjoy an above-average income. Source: * AGOF digital facts (Ø Month August-October), Basis: Users of desktop websites (within the last 3 months), unique users ** IVW December 2016, online PIs // 2

3 Our Qualities The netzathleten network ACTIVE USERS WIDE RANGE EXCLUSIVE INFORMATION Users are not only interested in sports, they are also active athletes themselves. Whether ice hockey or fitness, soccer or cycling - the netzathleten network is the perfect platform for every kind of sports. The netzathleten network offers their users exclusive information from former and current famous athletes. // 3

4 The Target Group Male, well educated, high income The users profile of the netzathleten Network Index Women Men 41% 59% % 25% % % % 77 a level 20% 120 university graduate 25% 114 NHI EUR 26% 97 NHI > EUR 44% 108 NHI: net household income Source: * AGOF digital facts (Ø Month August-October), Basis: Users of desktop websites (within the last 3 months) // 4

5 The Target Group What they are interested in Especially male users exercise several times a week. 124* Planning to buy sporting equipment within the next 12 months. 135* Are very interested in sporting equipment. 145* Already bought sporting equipment on the internet. 133* Source: * AGOF digital facts (Ø Month August-October), Basis: Users of desktop websites (within the last 3 months) // 5

6 Sports Combinations The nine sports combinations of the Lifestyle & Sports Group. CYCLING RUNNING TRIATHLON FITNESS WINTER SPORTS OUTDOOR HORSE RIDING SOCCER MOTORSPORTS // 6

7 Advertising Formats and Prices Ad formats online Format (Pixel) CPM (Euro) Ad Bundle 728 x x x ,- Banderole Ad 770 x ,- Billboard 1000 x ,- Expandable Medium Rectangle 300 x 250 > individuell 65,- Expandable Skyscraper max. 200 x 600 > 480 x ,- Halfpage Ad 300 x ,- Interstitial 800 x ,- Medium Rectangle 300 x ,- PreRoll Ad 20 max. 20 Sekunden 120,- PreRoll Ad 30 max. 30 Sekunden 130,- Skyscraper 160 x 600 / 200 x ,- Superbanner 728 x 90 30,- U-Shape / Fireplace 200 x x x ,- Wallpaper 1000 x x colour code 100,- Targeting Demographics Geography Technical Targeting options Frequency Capping: per session per day over several days over the hole campaign duration Criteria age, gender, education, house hold net income, etc. countries, states, cities, post codes browser, operating system, tablet, time, etc. Additionally 2.50 per criterion. Maximum combination of targeting criteria: 3. Further targeting options are available via Ad formats mobile Format (Pixel) CPM (Euro) Mobile Banner 6:1 320 x 50 50,- Mobile Banner 4:1 320 x 75 50,- Mobile Banner 2:1 320 x ,- Mobile Medium Rectangle 320 x ,- Pushdown Ad / PreExpand 320 x ,- Ad formats and prices: effective January Subject to price changes in All prices plus VAT. Current ad formats and prices are available via: Interstitial 320 x ,- // 7

8 Lifestyle & Sport Group The netzathleten network is part of the Lifestyle & Sports Group by All media of s Lifestyle & Sports Group cover fascinating worlds and are thus able to reach active and sports enthusiastic target groups. In total more than 5 millions unique users: young, well educated and with a high income the perfect audience for every advertiser. Reach (in million unique users)* outdoorchannel netzathleten Network MH, WH, RW LSG Source: * AGOF digital facts (Ø Month August-October), Basis: Users of desktop websites (within the last 3 months) // 8

9 Contact Persons Contact DIGITAL SALES DIRECTOR Zeljko Berden Phone / zberden@motorpresse.de UNIT DIGITAL SALES DIRECTOR Anika Magenheim Phone / amagenheim@motorpresse.de SENIOR DIGITAL SALES MANAGER Daniel Pfefferle Phone / dpfefferle@motorpresse.de SENIOR DIGITAL SALES MANAGER Susanne Kretzer Phone / skretzer@motorpresse.de BERLIN Bärbel Kubisch Storkower Str Berlin Phone bkubisch@motorpresse.de HAMBURG/HANNOVER/BREMEN Corinna Stahlke, Maike Mente Leverkusenstraße Hamburg Phone vbhamburg@motorpresse.de DÜSSELDORF/COLOGNE Reinhard Oppermann, Thorsten Treppe, Simone Schroer-Thewalt, Daniela Linnartz Neubrückstraße Düsseldorf Phone sschroer-thewalt@motorpresse.de FRANKFURT Gerhard Reith, Normann Bretz, Evelin Knies-Gansert Kurhessenstr Frankfurt am Main Phone eknies@motorpresse.de STUTTGART Michael Roy, Bettina Mertz Leuschnerstraße Stuttgart Phone mroy@motorpresse.de MUNICH/AUSTRIA Claus Mayer, Renate Weiland Parkstraße 27/Fasanenpark Unterhaching Phone rweiland@motorpresse.de // 9