Think Outside The Slide Communicate More Effectively Using Persuasive PowerPoint Presentations

Transcription

1 Communicate More Effectively Using Persuasive PowerPoint Presentations Dave Paradi, MBA Author of The Visual Slide Revolution and 102 Tips to Communicate More Effectively Using PowerPoint

2 Think Outside The Slide Communicate Effectively Using Persuasive PowerPoint Presentations Dave Paradi Author of The Visual Slide Revolution and 102 Tips to Communicate More Effectively Using PowerPoint Agenda What annoys audiences Slide Design The KWICK Method for creating persuasive visuals Slide Delivery Audiences are fed up with the overload of text on slides Filter for all content: How does this help the audience understand the message better? The speaker read the slides 69.2% Text too small 48.2% Full sentences instead of bullets 48.0% 548 respondents, October 2009 Text, text effects, graphics, animation, media clips, etc Dave Paradi, independent publications and are not affiliated with, nor have they been authorized, sponsored, or otherwise approved by Microsoft Corporation. Slide Handout Page 1

3 How are these colors? Slide Design Burgundy Text on Blue Background Dark Navy on Light Blue Background Avoid Green and Red Testing Contrast Glance Absorb Return Dave Paradi, independent publications and are not affiliated with, nor have they been authorized, sponsored, or otherwise approved by Microsoft Corporation. Slide Handout Page 2

4 What font & what size? Use sans-serif fonts like Arial or Calibri Simple answer: Titles: point Body: point Visual Slides /fontsize.htm What is a Visual Slide? It is the presence of a visual It is not the absence of text, Words + Graphics = Understanding that encourages a conversation with the audience Dave Paradi Decoration Graphics Prof. Richard E Mayer, Multimedia Learning 2010 Dave Paradi, independent publications and are not affiliated with, nor have they been authorized, sponsored, or otherwise approved by Microsoft Corporation. Slide Handout Page 3

5 Dual-Code Theory of Cognition Verbal and visual information are processed along distinct channels in the brain. Prof. Allan Paivio University of Western Ontario Verbal Pathway Spoken words Reading Visual Pathway Diagrams Pictures Graphs Adapted from Prof. Allan Paivio s theory The KWICK Method for Creating Persuasive Visuals Words that suggest visual 2010 Dave Paradi, independent publications and are not affiliated with, nor have they been authorized, sponsored, or otherwise approved by Microsoft Corporation. Slide Handout Page 4

6 Tune your mental radio to WIMTT What It Means To Them Words that suggest the visual Write a headline, not a title Title 2-4 words long Just gives topic Doesn t give meaning Headline 6-10 words long Sentence that is a complete thought Clearly states key point Words that suggest the visual Words that suggest the visual 2010 Dave Paradi, independent publications and are not affiliated with, nor have they been authorized, sponsored, or otherwise approved by Microsoft Corporation. Slide Handout Page 5

7 Words and the Clues they Give Look for clues in words Share of Pie chart or diagram Trend Graph Results in Causal relationship diagram Sum of Equation diagram Flow Flow or Arrow diagram Options Decision tree or table Name of Photograph Illustrates Photo, drawing, video clip Difficult to Understand Default Graph Words that suggest the visual 2010 Dave Paradi, independent publications and are not affiliated with, nor have they been authorized, sponsored, or otherwise approved by Microsoft Corporation. Slide Handout Page 6

8 Uneven sales hurting customer service in the East Linear Process Diagrams use boxes and arrows Step 1 Step 2 Step 3 East West North Step 1 Step 2 Step 3 Sequence of decisions use a Decision Tree Diagram Use an Organization Chart to show hierarchical relationships Depot Model B Income Service Required? Yes On Site or Depot? Model C Products Consulting Speaking Model A On Site Electronic Physical Live Via Web No 2010 Dave Paradi, independent publications and are not affiliated with, nor have they been authorized, sponsored, or otherwise approved by Microsoft Corporation. Slide Handout Page 7

9 Use an Arrow Diagram to show causal relationships Use an Equation Diagram to show mathematical relationships Peace of mind Insuring Assets Manage risks Limit potential loss + + Extend Product Line Reduce Customer Service Calls Raise Visibility in Asia Project A is a Good Investment Using a picture to enhance a story or example To show date based information, use a calendar M T W T F S S On Site Testing Implement 17 & 18 Check Go Live Dave Paradi, independent publications and are not affiliated with, nor have they been authorized, sponsored, or otherwise approved by Microsoft Corporation. Slide Handout Page 8

10 Callouts direct audience attention New strategy implemented Words that suggest the visual Two parts to any callout: graphic highlight and text New strategy implemented Graphic highlight indicates most important part of visual Callout text explains why this spot is important Words that suggest the visual 2010 Dave Paradi, independent publications and are not affiliated with, nor have they been authorized, sponsored, or otherwise approved by Microsoft Corporation. Slide Handout Page 9

11 Building points focuses your discussion Don t annoy with animation Roadway Rehabilitation $162.2 million Transit Program $163.8 million Road Network Expansion $278.2 million Letter by letter The Spiral Flying In Boxed Bouncing In Loop-d-loop Where is the audience focus? Words that suggest visual Delivery Tips & Tricks 2010 Dave Paradi, independent publications and are not affiliated with, nor have they been authorized, sponsored, or otherwise approved by Microsoft Corporation. Slide Handout Page 10

12 Don t talk to the screen Position your laptop Turn & Glance Turn - Speak Delivery Techniques Slide navigator (Ctrl+S) Jump ahead to any slide (number, Enter) Blank the screen (B key) Hide the mouse (Ctrl+H) Use a remote More resources at: Free newsletter Slide Makeover video podcasts (also on YouTube, itunes & Brainshark) Over 100 articles Color Contrast Calculator Font Size table and more It s not what you take when you leave this world behind you, it s what you leave behind you when you go. Randy Travis, Three Wooden Crosses Dave Paradi, Dave@ThinkOutsideTheSlide.com Web:, Phone: (905) Dave Paradi, independent publications and are not affiliated with, nor have they been authorized, sponsored, or otherwise approved by Microsoft Corporation. Slide Handout Page 11