happi.com Online/ Marketing Kit Revised: 10/6/14

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Loreen Quinn
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1 2015 Online/ Marketing Kit Revised: 10/6/14

2 Online Advertising Opportunities The website averages over 46,307 + visitors per month. They read current features, search our articles in the archive, get breaking news, search the buyer s guide, and find useful links to other content throughout the industry. They are a highly targeted audience that come back time and again to gain insight into this marketplace, and into your products and services. Follow us on Happi Audience Average Monthly Traffic Yearly Traffic Sessions: 46,307 + Sessions: 555,678 + Unique Users: 31,661 + Unique Users: 379,931 + Pageviews: 110,371 + Pageviews: 1,324,455 + Table of Contents Home Page Sponsorships 3 Breaking News Sponsorships 4 Formulary Sponsorships 4 Happi NOW e-newsletter 5 List Rental 5 2 for 1 Issue Sponsorship 6 Run of House Advertising 7 In-Text Keyword Advertising 7 Buyers Guide Sponsorships 8 Contract Manufacturing Directory 8 Job Bank 9 Videos 9 Whitepapers 9 Live from Show Sponsorships 10 Webinar Sponsorship 11 Online & Material Specifications 12 Guidelines 13 Contact Information 14 + Publishers Own Data provided by Google Analytics: July 1, June 30, 2014 www. 2

Home Page Sponsorships The home page of any website serves as a

This is your opportunity to exclusively sponsor a banner on the home

Average Monthly Traffic 10,238 + Page views Home Page Sponsorships

Site Stripe Site Stripe (728 x 90) $2,295 (300 x 250) $1,995 Inside

Size: 960 x 90 Expandable Size: 960 x 300 Expandable Site Stripe

Page Peel $1,995 3:1 Overlay Viewable Size: 600 x 400 $2,695 Left: 160

Floating Site Stripe Footer Expandable Site Stripe Expandable Page

3 Home Page Sponsorships The home page of any website serves as a starting point for visitors. This is your opportunity to exclusively sponsor a banner on the home page and get exposure from over 10,238 + Page views a month! Average Monthly Traffic 10,238 + Page views Home Page Sponsorships Floating Site Stripe Footer (960 x 90 / 728 x 90) Monthly Rate $2,695 Site Stripe Site Stripe (728 x 90) $2,295 (300 x 250) $1,995 Inside Banner (620x100) $1,495 Inside Banner 3:1 (300 x 100) $1,295 Viewable Size: 960 x 90 Expandable Size: 960 x 300 Expandable Site Stripe $3,295 Viewable Size: 100 x 100 Expandable Size: 500 x 500 Expandable Page Peel $1,995 3:1 Overlay Viewable Size: 600 x 400 $2,695 Left: 160 x 800 Right: 160 x 800 Background Advertising/Wallpaper $3,995 Floating Site Stripe Footer Expandable Site Stripe Expandable Page Peel Overlay Open Open Background Advertising/Wallpaper Closed Closed + Publishers Own Data provided by Google Analytics: July 1, June 30, 2014 www. 3

4 Breaking News Sponsorships The Breaking News page is where personal care, cosmetics, toiletries, fragrances and household industry insiders visit daily to get their news. Be seen on the highest trafficked section on our website. Monthly Traffic 24,953 + Page views Breaking News Sponsorships Monthly Rate Site Stripe (960 x 90) $2,495 Site Stripe (300 x 250) $2,295 3:1 (300 x 100) $1,295 Your ad will be seen on over 24,000 pages. 3: 1 Formulary Sponsorships How can you deliver your message to R&D, bench chemists and formulators? Advertise on one of the most visited pages on our site! Your ad will be seen on over 900 pages! Monthly Traffic 11,355 + Page views Formulary Sponsorships Monthly Rate Floating Site Stripe (960 x 90) $2,495 Site Stripe Site Stripe (960 x 90) $2,195 (300 x 250) $1,995 3:1 (300 x 100) $1,295 3: 1 + Publishers Own Data provided by Google Analytics: July 1, June 30, 2014 Floating Stripe www. 4

5 happi now e-newsletter HAPPI NOW is a weekly e-newsletter sent to 22,605 1 opt-in subscribers! It informs industry professionals of timely industry related news they need to know before it comes out in print. Subscribers 22,605 1 subscribers opt-in Subscribers Open Rate Click Rate Happi NOW enewsletter 22, % % 2 Happi Now Newsletter Happi Now enewsletter Sponsorships Weekly Rate Monthly Rates 4 weeks (Jan, Feb, Apr, May, Jul, Aug, Oct, Nov) Monthly Rates 5 weeks (Mar, Jun, Sept, Dec) Leaderboard Leaderboard (728 x 90) $1,095 $2,395 $2,995 (300 x 250) $995 $2,095 $2,595 Text Ad Title, brief description, Link characters; Logo (150 x 150) $995 $2,095 $2,595 3:1 (300 x 100) $695 $1,695 $1,995 Text Ad List Rental Happi.com offers targeted list rentals. Let us help you plan your next marketing campaign! You provide the content, and we take care of the rest. Sample 10,397 1 Opt-In Subscribers List Rental Cost Cost Per Thousand: $500 HTML/Artwork Creation $100 Per Hour Minimum order 2,000 names Discount! Rent the entire list for just $3,795 Subscribers Audience Open Rate Click Rate Happi List Rental 10, % % 3 1 Publishers Own Data provided by Mailchimp: May 27, Publishers Own Data provided by Mailchimp: enewsletter averages based on stats from 2014 E-newsletters January 1, 2014 May 30, Publishers Own Data provided by Mailchimp: Third party averages based on rd party s January 1, 2014 May 30, 2014 www. 5

6 2 for 1 Issue Sponsorship This bundled sponsorship package provides yearlong ownership of an entire online issue of happi. Your ad will appear on an average of online 30+ pages of content from the sponsored issue for an entire year. Your ad will also be featured in the Issue Alert that is sent out monthly to happi s 13,581 1 opt-in subscribers! (Includes Cover Story, Feature Articles & Columns) Editorial Calendar Online Issue Sponsorship January Up & Coming Skin Care Companies Household Fragrances Detergent Market Update Anti-Aging & Cosmeceutical Corner News From Latin America Formulator s Forum July The Top 50 Preservatives Wipes Anti-Aging & Cosmeceutical Corner News From Latin America Formulator s Forum Site Stripe/Leaderboard February march April May June Annual Buyer s Guide Hair Styling Skin Care Devices and Other Technologies Sunscreen Filter Notes From Asia Sun Care Color Cosmetics OTC Skin Care Anti-Aging & Cosmeceutical Corner News From Latin America Formulator s Forum Ethnic Hair & Skin Care Fine Fragrance Packaging Profiles Contract Manufacturing Trends Sunscreen Filter Notes From Asia Skin Care Nutritional Products Hair Color Anti-Aging & Cosmeceutical Corner News From Latin America Formulator s Forum Packaging Trends Professional Hair Care Ethical & Green Ingredients Sourcing Sunscreen Filter Notes From Asia december November October September August The International Top 30 Distributor Spotlight Color Cosmetics Fragrance Packaging Sunscreen Filter Notes From Asia Hot Ingredients In Beauty Surfactants Environmental Fragrances Anti-Aging & Cosmeceutical Corner News From Latin America Formulator s Forum Contract Manufacturing/Private Label Directory Testing Services* Sunscreen Filter Notes from Asia Personal Cleansers Fine Fragrance Household Cleaners Oral Care Anti-Aging & Cosmeceutical Corner News From Latin America Formulator s Forum Hair Care: Shampoos & Conditioners Active Ingredients in Skin Care I&I Report: Cleaners & Disinfectants Sunscreen Filter Notes From Asia 3:1 Issue Alert Leaderboard 3:1 Issue Sponsor Average 8,000 + Page views, & 13, Subscribers Top 30 Companies Issue Average 30,000 + Page views, & 13, Subscribers Top 50 Companies Issue Average 50,000 + Page views, & 13, Subscribers Online: Site Stripe (960 x 90) Leaderboard (728 x 90) $1,995 $2,495 $2,995 Online & (300 x 250) $1,795 $2,195 $2,695 3:1 (300 x 100) $1,295 $1,695 $2,195 1 Publishers Own Data provided by Mailchimp: May 27, Publishers Own Data provided by Google Analytics: July 1, June 30, 2014 www. 6

Run of House Advertising Rotate your ad throughout our website. This online advertising approach gives you great branding and click-thru results and can be customized to your budget and time frame.

Topics available include among others: Hair Care Skin Care Run House Minimum 10,000 Impressions Run House / Based on Topics Minimum 10,000 Imressions Site Stripe (960 x 90) $125 CPM $250 CPM (300 x

7 Run of House Advertising Rotate your ad throughout our website. This online advertising approach gives you great branding and click-thru results and can be customized to your budget and time frame. Page views Target your run of house ads. Topics available include among others: Hair Care Skin Care Run House Minimum 10,000 Impressions Run House / Based on Topics Minimum 10,000 Imressions Site Stripe (960 x 90) $125 CPM $250 CPM (300 x 250) $100 CPM $200 CPM 3:1 (300 x 100) $95 CPM $160 CPM Color Cosmetics Site Stripe Surfactants Actives Fine Fragrance Household Cleaning Sun Care Testing Packaging Preservatives 3:1 In-Text Keyword Advertising Align your brand advertising with relevant words contained in our premium web content. Select a specific keyword that is relevant to your product or service and we will create a hyperlink that will allow readers to roll over and view your ad. Keyword will only be hyperlinked the first time it appears within each article. Keywords will not be hyperlinked in Buyers Guide. In-Text Ads Monthly Rate (300 x 250) $995 Title, brief description, Link characters; Logo (150 x 150) $995 Sample Keywords Hair Care Personal Care Skin Care Cosmetics Color Cosmetics Detergent Fragrance Household Products Surfactants Sun Care www. 7

Buyers Guide Sponsorships Advertise in the most reliable source for supplier information in the personal care, cosmetics, toiletries, fragrances and household industry.

8 Buyers Guide Sponsorships Advertise in the most reliable source for supplier information in the personal care, cosmetics, toiletries, fragrances and household industry. Yearly Rates Entrance Main Pages Individual Categories Pageviews based on category Site Stripe (960 x 90) $1,695 per year $595 per year (300 x 250) $1,495 per year $495 per year 3:1 (300 x 100) $995 per year $395 per year Site Stripe 3:1 Category entrance pages: Chemicals/Actives Chemicals/Functional Packaging & Equipment Services Select from over 300 Happi categories. Example Categories (View entire list of categories on.) Anti-Aging Bottles Fragrances Surfactants Testing Services Sunscreens Buyers Guide Enhancement Opportunities Basic Listing PLUS Logo & Link: $695 Logo (Print and Online) and Link (Online) Basic Listing PLUS Logo and Company Description: $995 (Print and Online) Featured Listings Package: $1295 Company Information Website Hyperlink Contact Link Logo (Print & Online) Company Information Website Hyperlink Contact Link Company description up to 300 characters. Each additional character $0.75, Logo (Print & Online) Rise to the top in all your Cross Reference Categories (Online) Company Logo (Print & Online) Company Description (Print & Online) Up to 300 characters [$0.75 per character over 300) Contract Manufacturing and Private Label Directory Sponsorships Showcase your company and product or services in the most reliable directory for the contract manufacturing and private label companies. Ad Specs All Pages Individual Categories Pageviews based on category Site Stripe (960 x 90) $1,995 per month $695 per year (300 x 250) $1,795 per month $595 per year 3:1 (300 x 100) $995 per month $395 per year Example categories (View entire list of categories on.) Eye Coloring Shampoo Labeling Creams Detergents Basic Listing PLUS Logo & Link: $695 Logo (Print and Online) and Link (Online) Basic Listing PLUS Logo and Company Description: $995 (Print and Online) Featured Listings Package: $1295 Company Information Website Hyperlink Contact Link Logo (Print & Online) Company Information Website Hyperlink Contact Link Company description up to 300 characters. Each additional character $0.75, Logo (Print & Online) Rise to the top in all your Cross Reference Categories (Online) Company Logo (Print & Online) Company Description (Print & Online) Up to 300 characters [$0.75 per character over 300) www. 8

Posting $295 $395 Videos It s more than a trendy new medium. Internet users are embracing web videos that entertain or educate them.

9 Job Bank Build your Job Posting on the industry s leading website and be featured on our homepage and in the Happi NOW e-newsletter. Choose 30 or 60 day postings. Listing Includes: Company Logo or Images Your own HTML Page on our site limited to 1,000 characters One 256 Character Ad in the Happi NOW e-newsletter Home Page exposure Job Bank 60 Days 90 Days 1 Posting $295 $395 Videos It s more than a trendy new medium. Internet users are embracing web videos that entertain or educate them. According to media industry research, web videos are more than doubling the clickthroughs of static banner ads and significantly increase brand awareness PLUS be featured on our homepage and in the Happi NOW e-newsletter! Advertised in Happi NOW Homepage Video Posting 1 Year Video Page Video $1,495 Includes: 2 weeks on home page 2 weeks of promotion in Happi NOW One year on video page Whitepapers Post your whitepaper online and receive the names, address, and companies of everyone who downloads it. PLUS be featured in the Happi NOW e-newsletter! Whitepaper Posting 1 Year Whitepaper $1,495 Please provide the following: Whitepaper (PDF or.doc format) Title, Short Description, and Company Logo Great for Lead Generation! Receive members contact information from downloads, contacts, requests, etc. www. 9

Live from show Sponsorships Happi announces an online opportunity to drive traffic to your booth and create awareness at In-Cosmetics, NYSCC Suppliers Day and ACI.

10 Live from show Sponsorships Happi announces an online opportunity to drive traffic to your booth and create awareness at In-Cosmetics, NYSCC Suppliers Day and ACI. Live From Show Event / Microsite In-Cosmetics Barcelona NYSCC Suppliers Day ACI Annual Meeting California SCC Suppliers Day Sunscreen Symposium Leaderboard Sponsor Multiple s of Live news (enews) sent to over 22,605 1 Happi opt-in subscribers prior to, during and after the show. Our exclusive At a Glance (microsite). Live online for over 6 months guaranteed. Promoted by and the Happi NOW e-newsletter. Inside Banner 1 1 3:1 Example Showcase Ad Limited Sponsorship Packages Available Live From Show Sponsorships In-Cosmetics Barcelona, NYSCC Suppliers Day 5 s Delivered, Over 22,605 1 Happi Subscribers. ACI, California SCC Suppliers Day, Sunscreen Symposium 3 s Delivered, Over 22,605 1 Happi Subscribers. Leaderboard (728 x 90) *PLUS FREE Exhibitor Showcase $2,995 $2,695 (300 x 250) *PLUS FREE Exhibitor Showcase $2,795 $2,495 Inside Banner (468 x 90) *PLUS FREE Exhibitor Showcase $1,995 $1,695 3:1 (300 x 100) *PLUS FREE Exhibitor Showcase $1,295 $1,095 1 Publishers Own Data provided by Mailchimp: May 27, 2014 www. 10

Webinar Sponsorship Give everyone a front row seat to your branding message: offers advertisers the opportunity to reach thousands of subscribers through sponsorship of targeted webinars.

11 Webinar Sponsorship Give everyone a front row seat to your branding message: offers advertisers the opportunity to reach thousands of subscribers through sponsorship of targeted webinars. A completely interactive format to potential customers around the globe. Sponsorship Packages Available Exclusive Sponsor $8,995 Your input into a customized registration page, asking registrants questions YOU want the answers to Information on each registration, in real time, so you can track active leads The opportunity for your company to introduce the webinar and get your message out Event is archived for 12 months, requiring viewer registration to generate additional leads Your logo on three pre-event dedicated s to our 10,397 1 opt-in webinar subscribers One Month of branded banner advertising on our website with a link to your event (Over 20,000 impressions) Prior to the event you will receive four weeks of branded text ads in the happi NOW e-newsletter to our 22,605 opt-in subscribers Half page advertisement in print prior to the event Logo and branding on post-event thanks for attending and sorry we missed you s Rotating logo with live link throughout presentation Receive the Ad on the Webinar page on www. FREE for one month before and a week after the event LEAD GENERATION: Receive Registrants contact information including, company, full name, title, , phone number etc. Estimated Advertising Value OVER $25,000 1 Publishers Own Data provided by Mailchimp: May 27, 2014 www. 11

Online & Email Material Specifications Site Stripe 960 x 90 Leaderboard 728 x 90 300 x 250 Inside Banner 620 x 90 3: 1 100 x 300 *No larger than 100k for all.

12 Online & Material Specifications Site Stripe 960 x 90 Leaderboard 728 x x 250 Inside Banner 620 x 90 3: x 300 *No larger than 100k for all. *For web we accept rich media, png, jpeg, gif and rotating gifs, plus Flash. No limit to the number of rotations in ad. *For Flash file only - EMBED links. *For all others DO NOT EMBED links. Send URL alongside material. Home Page Enhancements Expandable Site Stripe Viewable Size 960 x 60 Expandable Size 960 x 300 Expandable Page Peel Viewable Size 100 x 100 Expandable Size 500 x 500 *No larger than 250k for all. *Flash file only - EMBED links. *Please ad open and close buttons to Expandable Site Stripe. *Expandable Site Stripe may only stay open for 8 10 seconds at introduction. Home Page Overlay Site Size 600 x 400 File Type: GIF/JPG/SWF/FLA. Total file size: 150k Material Specifications Leaderboard 728 x x 250 Text Advertising w/logo 256 Characters Logo 150 x 150 PLEASE NO FLASH FILES! *No larger than 50k for all. *For we accept png, jpeg, gif and rotating gifs. No limit to the number of rotations in ad. *No Flash ads are allowed on . *Do not embed links. Send URL alongside material. Whitepapers Artwork, Design and HTML creation available for a FEE of $100 Per Hour. Please discuss with your Sales Representative for more information. Inside Banner Wallpaper/Background Site Size Post your whitepaper online and receive the names, address, and companies of everyone who downloads it in minutes. PLUS be featured in our weekly enewsletters! Site Stripe 3:1 960 pixels wide (Left 160 x 800, Right 160 x 800) Standard viewable area for each (L / R) panel is approximately 160 pixels wide and 800 pixels high. The possible viewable area for each panel is approximately 400 pixels wide and 1000 pixels high. Non-featured content and imagery may extend beyond the gutters to create a better user experience for users on larger monitors or using higher resolutions. To create a seamless experience for users on larger monitors or using higher resolutions, edges must fade to a solid color on sides and bottom to prevent those users from seeing a hard edge. File Type: GIF/JPG. Total file size: 100k Video *1 minute long *At least 480 x 270, but better if it is 640 x 360 *We accept Windows Media Player, Quick Time, or Flash Files. *File Format Accepted:.MOV.WMV.SWF.FLA.FLV.MPG.MPEG *50MB limit *Go to Prepress Pitstop on RodmanMedia.com for FTP delivery instructions Leaderboard Great for Lead Generation! Receive members contact information from downloads, contacts, requests, etc. Please provide the following: Whitepaper (PDF or.doc format) Title, Short Description, and Company Logo Whitepapers 1 Year Whitepapers $1,295 Text Ad www. 12

Email Guidelines Guidelines for List Rental Emails Do not send one large image that will be flagged as image spam by almost all email systems.

13 Guidelines Guidelines for List Rental s Do not send one large image that will be flagged as image spam by almost all systems. s flagged as image spam go to the junk folder at best or are blocked and not delivered at all. We will not accept those for rentals. Images in all s must be called using the full URL in the image tag. We need to put the full url so that the images can be remotely called when the renders in the readers system. Our vendor does not host images. Image formats that can be used are jpg, gif, and png. We DO allow animated gif files. Do not use relative (linked) style sheets, if you wish to use CSS, please use inline styles, as those have the most cross-platform support. Do not put style sections within the header. Move them below the body tag. Many clients will strip out the header section when they deliver, removing the CSS. Clients cannot read a relative style sheet. If you wish to use apply styles in your for regular text, you can use the older Font <font>, Bold <b> and Italics <i> tags or use in inline styles. The preview pane is typically considered to be pixels tall by wide, so the call to action should appear in the top within that area for maximum visibility. Always put alt tags for your images almost all clients block images by default. The subject line should convey the most important information in 15 characters for mobile readers, and up to 45 characters for regular . So you want the most important thing to be expressed in 3 to 5 words. The vendor system will cut the subject line to be a maximum of 70 characters. Avoid using all caps or exclamation points in the subject line they will get flagged as spam. Do not use flash in an flash requires a plug-in to play, which applications do not have. Also no server-side code can be executed in an (e.g. no forms, cookies, etc). www. 13

Contact Us Executive Vice President Matthew Montgomery 201-880-2225 mmontgomery@rodmanmedia.

com European Sales Representative Ria Van den Bogaert ria@vandenbo.com Online Director Paul Simansky psimansky@rodmanmedia.

com 201-880-2383 Email Coordinator Brian Heitman bheitman@rodmanmedia.

Resources + Publishers Own Data provided by Google Analytics: July 1, 2013 - June 30, 2014 1 Publishers Own Data provided by

14 Contact Us Executive Vice President Matthew Montgomery Publisher Art Largar Associate Publisher Beth Russo European Sales Representative Ria Van den Bogaert Online Director Paul Simansky Online Media Coordinator Lynnora Geoghegan Coordinator Brian Heitman Publishing Office/Headquarters 70 Hilltop Road, Suite 3000 Ramsey, NJ Telephone: Fax: Resources + Publishers Own Data provided by Google Analytics: July 1, June 30, Publishers Own Data provided by Mailchimp: May 27, Publishers Own Data provided by Mailchimp: enewsletter averages based on stats from 2014 E-newsletters January 1, 2014 May 30, Publishers Own Data provided by Mailchimp: Third party averages based on rd party s January 1, 2014 May 30, 2014 Artwork Creation Fee: $100 per hour www. 14

Online Advertising Opportunities. Marketing

Revised: 10-16-14 Online Advertising Opportunities MPO-mag.com is the only global magazine/website dedicated to the growing trend of medical device outsource manufacturing. With more than 255,000 + annual