Generic. Brand Guidelines 2017 UPDATED
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1 Generic Brand Guidelines 2017 UPDATED To ensure cost savings and consistency with Dollar General s brands please use our nominated suppliers when ordering labels. When ordering trims for DG please contact the following Vendors only: Woven and printed main labels - NATco Hang tags, heat-seals, paper labels and belly bands - NATco Karla Quinteros Karla.Quinteros@natcoglobal.com TEL: Hang Tags and Adhesive Labels Fineline Technologies Orders: US Support: Jamilah Dotson jdotson@finelinetech.com Phone: x3304 Non-US Support: Jan Ling - jling@finelinetech.com.hk support@finelinetech.com.hk Phone: If there are questions please contact Alicia alicia.greer@schawk.com
2 Vendor Checklist UPC Label Hang Tag Heat Seal or Woven Label Hanger Loops Accessories Shoes Socks / Hosiery Girls Ladies Men s Boys * Any exceptions may require specialty hang tags or stickers. See pages THE UPC TAG IS REQUIRED ON ALL GARMENTS PRINTED GENERIC LABEL DG12_22 PMS Fold Font Slit Edge White Satin 11 mm x 40 mm 1 Black Front Straight Cut Helvetica Condensed 8 pt This UPC tag is to be sewn into the side seam of ALL garments at 3 inches up from the bottom hem on the wearers left side. 1
3 Item Index Printed Generic Label... 1,10 DG12_22 DG12_HT012 Generic Pricet Ticket...7 DG12_HT0121 Generic Price Ticket...8 DG15_HTL_A Generic Heat Seal...10 DG12_22 Printed Generic Label...10 DG15_HT044A Specialty Hang Tag...11 DG15_HT044B Specialty Hang Tag...11 DG15_HT088 Specialty Hang Tag...11 DG15_HT0XX Specialty Hang Tag...12 DG15_HT0XX Specialty Hang Tag...12 DG13_SS052 Specialty Sticker...13 DG13_SS052B Specialty Sticker...13 DG13_SS024 Specialty Sticker...13 DG13_SS024B Specialty Sticker...13 DG13_SS028 Specialty Sticker...14 DG12_HT020 SPORTS FABRIC Tag...14 DG13_SS055 Specialty Sticker...14 DG13_SS058 Specialty Sticker...14 Dollar General GENERIC Guidelines 2
4 Ordering Info Send your Customer Service Representative a completed Order Form, which can be found in the Vendor Portal on DGPartners.com. Woven and printed main labels - NATco Hang tags, heat-seals, paper labels and belly bands - NATco Karla Quinteros Karla.Quinteros@natcoglobal.com TEL: Hang Tags and Adhesive Labels Fineline Technologies Orders: US Support: Jamilah Dotson jdotson@finelinetech.com Phone: x3304 Dollar General GENERIC Non-US Support: Jan Ling - jling@finelinetech.com.hk support@finelinetech.com.hk Phone: Guidelines 5/2/17 3
5 Size Clip Chart Coded Sizer - See the order form for more details Item# SN500 (DG Item# ST1/ST8) Font - Helvetica Condensed Black ink on White or sizers White ink on Process Black c and 286c sizers. Ladies Ladies Plus Ladies Sleepwear Ladies Newborn Girl Scrubs Men's Sizes Infant Girl Toddler Girl RED PMS 1795C PMS PROCESS WHITE PMS PROCESS BLACK FUSCHIA PMS 2385C GREY PMS 429C PINK PMS 670C PINK PMS 191C Newborn (Boy, Gender Neutral) Infant Boy Toddler Boy Girl's Sizes Boy's Sizes BLUE PMS 283C BLUE PMS 286C PURPLE PMS 272U GREEN PMS 354C Kid's Sleepwear ORANGE PMS 1585C Size Cap Chart See the order form for more details Pantone 354C SMALL 7684C 267C XL 1585C 312C 3X Yellow C 4X S M L XL 1X 2X 3X 4X Pantone 354C SMALL 7684C 267C XL A B C D DD Item# SN500 (DG Item# ST1/ST8) Font - Helvetica Condensed Black ink on White or sizers White ink on Process Black c and 286c sizers. 4
6 Hanger Guide HANGER PICTURE HANGER SIZE HANGER # COLOR COMPOSITION DESCRIPTION APPLICATION,+. /0-123%425675' :;#<2&='4 1'>?:4&*#@&A2&3*#9:!!5'4,(. /0) 123%425675' :;#<2&='4,-. /M( 123%425675' :;#<2&='4,M. /)M 123%425675' :;#<2&='4, (0 TOP HANGERS 123%425675'24 BOTTOM HANGERS P. ),+P#6#))+P 123%425675' C&7<#=4C;68C&7<#=4C;#>C3<#D:A3#;2!D,+. ),,+#6#)),+ 123%425675' C&7<#=4C;68C&7<#=4C;#>C3<#D:A3#;2!D P. 0)+P#6#)P+P 123%425675'24 88,+. 0),+#6#)P,+ 123%425675'24 88,(. ),,(#6#)),( 123%425675' C&7<#=4C;68C&7<#=4C;#>C3<#D:A3#;2!D,(. 0),(#6#)P,( 123%425675' '>?:4&*#@&A2&3*#9:!!5'4 BC45DE#/F)G H:IJDE#KLFL#*#/FM H:IDE#NFKO#*PF,P BC45DE#MF,) NCDDI#LFKO H:IDE#/FM*#KLFL BC45DE#/F)G# O2!C'D##D74%?#;2&3D#E#LFO#################### H:IDE#PF,P*#NFO BC45DE#MF,) O::;#3:;#;C&7<#=4C;6O::;#3:;#;C&7<# H:IDE#/FM =4C;#>C3<#D:A3#;2!D BC45DE#/F)G############################################# O::;#3:;#;C&7<#=4C;6O::;#3:;#;C&7<# H:IDE#PF,P =4C;#>C3<#D:A3#;2!D BC45DE#MF,)############################################# NCDDI#LFKO N'&JD#LFO O::;#3:;#;C&7<#=4C;6O::;#3:;#;C&7<# NCDDI#LFKO =4C;#>C3<#D:A3#;2!D N'&JD#LFO,/. ),,/#6#)),/ 123%425675' C&7<#=4C;68C&7<#=4C;#>C3<#D:A3#;2!D,/. 0),/#6#)P,/ 123%425675' BOTTOM HANGERS (loop) 9:;#<2&='4 85%D#S:T'&JD#,KFUK N'&JD#(KOFUKO# W'2_I#>'C=<3#N'&JD#N#FUKO 85%D#S:T'&JD#,KFUK N'&JD#NFUKO O::;#3:;#;C&7<#=4C;6O::;#3:;#;C&7<# 85%D#S:T'&JD#,KFUK =4C;#>C3<#D:A3#;2!D N'&JD#NFUKO P. 0/+P 123%425675' C&7<#B4C;#V::4!C&23'#O::;#W2&='4 BC45DE#/F)K#,+. 0/,+ 123%425675' C&7<#B4C;#V::4!C&23'#O::;#W2&='4 BC45DE#MF,)#####,(. 0/,( 123%425675' C&7<#=4C;68C&7<#=4C;#>C3<#D:A3#;2!D,/. 0/,/ 123%425675' C&7<#=4C;68C&7<#=4C;#>C3<#D:A3#;2!D FRAMES / SETS NCDDI#LFKO N'&JD#LFO 85%D#S:T'&JD#,KFUK N'&JD#NFUKO P. (U0M 123%425675'24 88 (;7D#H:33:T# 1'>#H:4&#,+. /+, 123%425675'24 88 X:%?5'#3:;#>6#,#,6/.#!4:; 1'>?:4&!#@&A2&3 P#U6/. /)-U 123%425675' :;#<2&='4 1'>#H:4&#,+#K#P"-. 0-, 123%425675'24 88 Y42T'#<2&='4FD'3D 1'>?:4&!#@&A2&3,(#K#, %425675'24 88 Y42T'#<2&='4FD'3D,+.#>6#/.#X4:;# /,+ 123%425675'24 #,(.>6/.#X4:; /(0 123%425675'24 88,-.>#>6M.#X4:; /(- 123%425675'24 88,+.#>6#U.#X4:;# //,+ 123%425675'24 88,(.#>6#U.#X4:; XBF//,( 123%425675'24 88,-.#>6#/.#X4:; XBF//,- 123%425675' :;#<2&='4#>6#/.#!4:;#?:33:T#Z,# 9[8#\#,#H9N] 9:;#<2&='4#>6#/.#!4:;#?:33:T#Z,# 9[8#\#,#H9N] 9:;#<2&='4#,-.#>C3<#M.#3:;# Z,#3:;#\#,#?:33:T]# X:%?5'#9:;#<2&='4#>6#U.#!4:;#?:33:T#Z(#L^9L#9[8#\#H9N] X:%?5'#9:;#<2&='4#>6#U.#!4:;#?:33:T#Z(#L^9L#9[8#\#H9N] X:%?5'#9:;#<2&='4#>6#/.#!4:;#?:33:T#Z(#L^9L#9[8#\#H9N] 9:!!5'4# BC45DE#/FP 1'>?:4&!#@&A2&3 9:!!5'4# H:IDE#KLFL H:IDE#NFKO# BC45DE#/FP 1'>?:4& 9:!!5'4# H:IDE#KL#F#L H:IDE#NFKO,(. P,,( 123%425675' C&7<#=4C;68C&7<#=4C;#>C3<#D:A3#;2!D L>CT#O2!C'D#LFKO 5
7 Introduction Generic FONTS USED: Gotham Bold Reg. Gotham Book Reg. Seravek Bold Italic Helvetica Reg. COLORS USED: CMYK 100% Black PMS YELLOW C 6
8 Generic Hang Tags THIS HANG TAG IS FOR ONLY ONE PRICE. GENERIC HANG TAG DG12_HT012 Tracking # is needed for children s products only. Size: S FOR POSITION ONLY DISTRIBUTED BY: DOLGENCORP, LLC 100 MISSION RIDGE GOODLETTSVILLE, TN mm Font C1S 10 pt. 30 mm x 84 mm PMS 278 C (color code by season) BLACK PMS Yellow C Season/Dept code: Helvetica Regular (Back Only) 7.5pt SKU: Helvetica Regular (Back Only) 7.5pt Size: Gotham Bold (Back Only) 12 pt Tracking # : Gotham Narrow Medium (Back Only) 6pt Price: Gotham Bold Reg (Back only) 49 pt Use Standard Price Point File Distribution (EDGV only) : Helvetica Regular 3.5pt 11.4 mm 7
9 Generic Hang Tags THIS HANG TAG IS FOR MULTIPLE PRICING. GENERIC HANG TAG DG12_HT0121 Tracking # is needed for children s products only mm Size: S FOR POSITION ONLY DISTRIBUTED BY: DOLGENCORP, LLC 100 MISSION RIDGE GOODLETTSVILLE, TN mm Font C1S 10 pt. 30 mm x 84 mm PMS 278 C (color code by season) BLACK PMS Yellow C Season/Dept code: Helvetica Regular (Back Only) 7.5pt SKU: Helvetica Regular (Back Only) 7.5pt Size: Gotham Bold (Back Only) 12 pt Tracking # : Gotham Narrow Medium (Back Only) 6pt Price: Gotham Bold Reg (Back only) 49 pt Use Standard Price Point File Distribution (EDGV only) : Helvetica Regular 3.5pt 8
10 Softlines Price Ticket Information a. Season Code should contain: i. FW = Fall/Winter ii. SS = Spring/Summer iii. 2 digit year (ex. 15) iv. *This information can be found on the item setup form provided by the buyer XXXXXXXXXXX 9
11 Generic Heat Transfers / Printed Labels CUT- DO NOT PRINT SEW ALLOWANCE - DO NOT PRINT 50 mm MADE IN MEXICO 22 mm BODY: 50% POLYESTER / 50% RAYON LINING: 70% POLYESTER / 27% RAYON / 3% SPANDEX MACHINE WASH COLD WITH LIKE COLORS, ONLY NON-CHLORINE BLEACH WHEN NEEDED, TUMBLE DRY LOW. WARM IRON ON REVERSE SIDE RN# XXXXXXXXXXX GENERIC HEAT SEAL DG12_HTL_A Font Paper/Clear 50 mm x 22 mm 1 Front Black Helvetica Regular 5.5pt PRINTED GENERIC LABEL DG12_22 PMS Fold Font Slit Edge White Satin 11 mm x 40 mm 1 Black Front Straight Cut Helvetica Condensed 8 pt This UPC tag is to be sewn into the side seam of ALL garments at 3 inches up from the bottom hem on the wearers left side. 10
12 Generic Specialty Hang Tags CUT - DO NOT PRINT 64 mm 64 mm GENERIC HANG TAG C1S 10 pt. 30 mm x 84 mm BLACK DG15_HT044A GENERIC HANG TAG C1S 10 pt. 30 mm x 84 mm BLACK DG15_HT044B 64 mm GENERIC HANG TAG C1S 10 pt. 30 mm x 84 mm PMS 432 C BLACK DG15_HT088 11
13 Generic Specialty Hang Tags 64 mm GENERIC HANG TAG C1S 10 pt. 30 mm x 84 mm PMS 432 C BLACK DG15_HT0XXA 64 mm GENERIC HANG TAG DG15_HT0XXb C1S 10 pt. 30 mm x 84 mm PMS 432 C BLACK 12
14 Generic Specialty Stickers CUT - DO NOT PRINT 51 mm 51 mm 51 mm NEW IMPROVED FIT & FEEL 51mm NEW IMPROVED FIT & FEEL GENERIC STICKER DG13_SS052 TRANSCODE WHITE W S4900 ADHESIVE 51mm x 51 mm BLACK GENERIC STICKER DG13_SS052A TRANSCODE WHITE W S4900 ADHESIVE 51mm x 51 mm BLACK GENERIC STICKER DG12_SS024 TRANSCODE WHITE W S4900 ADHESIVE 26mm x BLACK GENERIC STICKER DG12_SS024B TRANSCODE WHITE W S4900 ADHESIVE 26mm x BLACK 13
15 Generic Specialty Stickers 16 mm 8.6 mm CUT - DO NOT PRINT GENERIC STICKER DG13_SS028 STICKER PAPER 16 mm x 8.6 mm BLACK, SOFTLINE COLOR Front 51mm 38mm 51mm Moisture Wicking Fabric GENERIC STICKER DG13_SS055 WHITE STICKER ADHESIVE PAPER 44mm x 44 mm BLACK, PMS YELLOW Wicks Moisture Away Back 44 mm Moisture Wicking Fabric SPORTS FABRIC TAG Wicks Moisture Away DG12_HT020 C1S 10 pt. 51 mm x 51 mm 2 Pantone 3005C Front 2 Pantone 3005C Back 44mm FOR POSITION ONLY Wash before use. Warning not for microwave use. For cold beverages only, hand wash only. Warm water and soap. GENERIC STICKER XX00 DEPT MADE IN XXXXXXX DG13_SS058 WHITE STICKER ADHESIVE PAPER 44mm x 44 mm BLACK, PMS YELLOW 14
16 PDQ Specifications *Dimensions may vary: Max Width: 15 or 30 Max Depth: 14 Height: Height of product in pdq Front Lip: 3 Height Depth 1/4" Front Lip Height 3 inches Width 1/4" CORRECT PROPORTION $ 12 INCORRECT PROPORTION INCORRECT INCORRECT INCORRECT INCORRECT Change size in proportion. Do not stretch or shrink to fit except in scale. Scale price with the color background. Use price points from file 12 PP Masterexample.ai Clearance Dot color will vary. 15
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