A Mobile Enabler for Merchants

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Domenic Lyons
6 years ago
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1 A Mobile Enabler for Merchants Overview for July 17, 2013

2 We Are In The Mobile Moment Statistics do not lie The world s population is 7.1 billion people Globally, there are over 6.7 billion active mobile subscribers Global mobile payment volumes topped $170 billion in 2012 The typical mobile user looks at their devise at least 150 times a day Source The Annual Mobile Industry Numbers & Stats Blog Yep, this year we hit the Mobile Moment.., March 6,

3 Smart Apps Are The Rage! Smart Apps are great Most national merchants employ apps for: Product information On-line purchases Store locator Payment Special offers Perfect for today s savvy shopper! 3

4 What About The Have-Nots? Smart Apps are not for everyone In the U.S., feature phones still represent approximately 40% of the mobile base 1 What happens when your valued customer does not have instore mobile access? MOBIbucks has the solution! 1 Source Nielsen 4

5 The MOBIbucks Solution For the entire market We turn an individual s mobile number into an account providing merchants the ability to offer the following programs: Marketing Prepaid Loyalty/Rewards And more Secured by a customer selected PIN & confirmation text 5

How It Works Funding Payment Process ABC Pet

Funded o Supplier Funded Transfer to Another Acct.

enters their 10 digit mobile phone # & 4 digit

Provides analytical reporting to ABC Pet Store.

U just recd a FREE PET WASH from ABC Pet St.

Msg & Dt rts my aply. Text OUT to Opt-out!

6 How It Works Funding Payment Process ABC Pet Store Funded Account Promotional Offer o ABC Funded o Supplier Funded Transfer to Another Acct. (Virtual Gifting) Rewards Threshold The consumer enters their 10 digit mobile phone # & 4 digit secure PIN (PIN Pad) (POS) Validates cell # & secure PIN, authorizes request, & sends confirmation to POS & mobile phone. Provides analytical reporting to ABC Pet Store. (Analytical Reporting) Wow! U just recd a FREE PET WASH from ABC Pet St. Enter ur mobile # & PIN chkout. Msg & Dt rts my aply. Text OUT to Opt-out! (502) just sent you $5 to use at ABC Pet Store Enjoy your ABC Bucks! U just redeemed ur FREE PET ABC Pet Store. Your ABC Bucks balance is $45. Wednesday is Treat Night! Merchant Console (Self-Service Administrative Tool) 6

7 Consumer Benefits No special phone, application or upgrade required to conduct mobile transactions, just memory Simplicity Convenience Security Ease of use Intuitive Consistency one acct.# & PIN Mobile coupons No plastic, paper or smartphone Free service 24x7 access to account information Instant funds movement Auto-reload can be tied to balances or time of month 4-digit customer selected personal identifier (PIN) Confirmation text message Benefits of MOBIbucks mobile solution 7

Merchant Benefits Capture, inform, & motivate customers, plus reporting on activity.

API to integrate with POS Electronic Reporting Target marketing Tools to increase foot

8 Merchant Benefits Capture, inform, & motivate customers, plus reporting on activity The Ultimate Customer Convenience Efficiencies Return On Investment One account # for: Marketing offers Prepaid/Funded Loyalty/Rewards Only have to remember: Mobile # PIN Reduce the dependence on plastic cards and paper Utilization of existing PIN Pads API to integrate with POS Electronic Reporting Target marketing Tools to increase foot traffic Real time reaction to current/ market conditions Benefits of mobile payment capabilities 8

9 R.F.M. Recency, Frequency & Monetary reporting Merchant can tap the power of their database for: Recency identify customers who have visited within a specified timeframe Frequency identify customers who have visited more than x number of times in a specified timeframe Monetary identify customers who have spent more than y dollars in a specified timeframe Demographics & Preferences through MOBIbucks Consumer Portal these elements can be matched with historical data Delivering the ultimate target marketing tool! 9

10 The Target Funnel ABC Pet Store Transaction History RFM (15,000 Pet Owners ) Demographics Preferences No visit within 30 days Less than 2 visits with in 60 days Spent less than $50 # qualified = 4,500 Dog Owners # qualified = 2,000 + Like Pedigree Dog Food Targeted Offers # qualified = 500 Send Targeted SMS Offers! 10

11 MOBIbucks Credentials Extensive experience with delivering new concepts to the marketplace 100+ years of experience in the technology arena Apple Computer (former CFO) CyberSource (former CIO) Palm (former VP of Marketing) Silicon Graphics (former CFO) VIVOtech (Co-founder of the leading manufacturer of contactless terminal) 100+ years of experience in the payment processing arena BA Merchant Services (formerly NPC, former Sales Manager) First Data Corporation (former Division President) PayPal (former Senior Product Manager) Stored Value Solutions (Co-founder, General Manager U.S & International) Visa (former technical lead on key mobile initiatives) 11

12 Revenue Opportunities Varies by vertical Account on file Marketing components: Opt-in 2 texts Offers 2 to 4 month Redemptions 10% to 20% Confirmation texts Campaign management Prepaid/Funded components: Loading account Redemptions Confirmation texts Loyalty / Rewards Visits Reward offers Redemptions Balance inquiries 12

13 Revenue Potential Potential monthly incremental transaction activity 13

14 MOBIbucks Empowers Merchants The common link between customers, manufacturers/suppliers, & merchants is a MOBILE PHONE NUMBER. MOBIbucks solution integrates this common link... Capture! Inform! Motivate Entire Market! 14

15 MOBIbucks MOBIbucks provides a simple, yet holistic solution that is available today! 15

The Rule: Keep Customers Keep Revenue

munit m o C r u o Y loser to C s s e in s u B ur Bringing Yo y The Rule: Keep Customers Keep Revenue You ve done the hard work, you advertised your business, established a solid social media presence and