SHORT CODES STARSTAR NUMBERS CONTROLLED

Transcription

1 SHORT CODES STARSTAR NUMBERS CONTROLLED START

2 KICK START CONVERSATIONS ACTIVATE OFFLINE MEDIA INCREASE RESPONSE RATES BRAND INVITES ACTION CUSTOMER RESPONDS CUSTOMER RECEIVES Print In Venue Television In Store Direct Mail Outdoor Radio To: CARE Send Text Keyword to Short Code **CARE Call StarStar Number Opt-In Confirmation Link to Social or Commerce Request for Data (Name, , ID#) Winner or Loser Notification Sweepstakes Entry Poll Question First Survey Question Invitation to Give SMS Coupon MMS Coupon MMS Gift Card (Stored Value ) MMS Slide Show

3 ABOUT US SMS MARKETING SMS GIVING SMS GATEWAY SUMOTEXT is a one stop shop for brands, agencies, and marketers wanting to kick-start and sustain conversations with mobile audiences via SMS. Short Code and StarStar Number Application Provider Parent Company of Platform launched January 2008 Profitable since Q active client accounts 5,000+ sub-accounts, keywords and locations supported Ranked #1 by TopTenReviews.com 2011 and of 6 companies certified by the Mobile Giving Foundation

4 SERVICE MODELS SUMOTEXT CORPORATION SELF-SERVICE Client controls program via Online Tools SUMOTEXT provides Set-up, Training, Service, and Support MANAGED SERVICES SUMOTEXT provides a dedicated Account Manager SUMOTEXT provides full or hybrid program management DEVELOPER SERVICES API s and Web Services + Personal Implementation Assistance Short Code Provisioning, Testing, and Certification in U.S., Canada, and 200+ Countries

5 DIGITAL MARKETING THE BUILDING BLOCKS OF CUSTOMER ENGAGEMENT Apps ENGAGEMENT Mobile Web Social SMS REACH

6 ACTIONABLE MARKETING ACTIONABLE MARKETING VS. BRAND MARKETING Unlike branding, actionable marketing's goal is to persuade a prospect to act or engage: Uses a call-to-action to overcome inertia. Connects with the company in some form. Yields measurable results towards a business goal. Actionable by 9% Actionable by 47% Actionable by 98% Get Connected. Be Rewarded. Scan Me! Find us on /Applebees Text: To: APPLE 69100

7 COMPETITIVE LANDSCAPE SHORT CODE APPLICATION PROVIDERS Self-Service Managed Services SUMOTEXT Mobile Commons Cellit Mobile Storm Waterfall HipCricket iloop Vibes 3CI DIFFERENTIATORS Advanced Data Collection Segmentation and Targeting Personalization Tokens Cross-Keyword Campaigns Integration Triggers Enterprise Views and Controls MMS + Location MMS Builder MMS Barcodes for POS Geo Fence Builder Location Aware Messaging Platform Features and Capabilities

8 ENTERPRISE VIEWS & CONTROLS Agencies National Brands Corporate Enterprises Users Agency National Mgr. Regional Mgr. Local Mgr. President HR Team Leader Accounts OLD NAVY Applebee s Corp Chicago Land Broward County Corporate Account Finance Dept. Account Call Center Dept. Acct Keywords NAVY APPLE APPLE 2010 APPLE 2020 APPLE 2030 APPLE 2040 ABC Team1 Team 2 Team3 Groups ALL Chicago Land Broward County ALL Under 21 Over 21 Campus 1 Campus 2 Remote Employees

9 ADVANCED DATA COLLECTION TACTICS TO BUILD THE SUBSCRIBER S PROFILE EVEN ON A SHARED CODE First: Last: NYRA: Thanks for joining the VIP Club! Please reply with your address. NYRA: Choose your alert profile. Reply: A (Pick 6 Carryover) B (Weather) C (Stakes Races) D (All the above) NYRA: You had a bad experience? Please choose a category: A (Food) B (Facilities) C (Employee) D (Other) NYRA: Don t miss tomorrow s Derby! Who will win? Reply: A (Union Rags) B (Hansen) C (Liaison) NYRA: We re missing some data on you. Please Reply with the number on the back of your player s card. Web Forms Sticky Sessions Vote Mode Survey Mode Vote Msg Sticky Msg Linked from SMS Auto-Responders Scheduled Messages Device & O/S determined from MMS Receipt Profile Synced with Client s Data Source Location determined from Network Dip Profile Appended from 3 rd Party Data Source

10 U.S. CARRIERS INTERNATIONAL CARRIERS Aggregators MO s MT s MT s Delivery Receipts Web Server 2 In File Receives and decisions MO s from Aggregators. Scalable to X number of Web Servers by Short Code or Aggregator. Carriers, Aggregators, Short Codes Accounts, Keywords, Subscribers. MO Live (60 Days) MO Archive SQL Server 1 Proprietary Client Databases JOB Satellite Servers 1-X Scalable to X number of Satellite Servers Web Server 3 MT Status Reports Update SQL 2 Logs SQL Server 2 MT Live (60 Days) MT Archive Perpetual JOB creates MT s from scheduled messages, then parses to satellites. Each Satellite sends MT s, then logs each MT to SQL 2.. VPN Web Server 0 Web App Reporting App Custom Apps Web Server 1 Public Sites Web Forms WAP Sites SUMOTEXT Back Office CRM and Billing App Configure, Add/Edit/Delete Short Codes, Carriers, Aggregators Configure, Add/Edit/Delete Keywords, Accounts, Users Customer Access via Web Browser