Maritime Broadband is here

Transcription

1 Maritime Broadband is here Can we start using the internet onboard? Markets overview Innovative customer experiences Morten Lind-Olsen CEO - Dualog

2 Tromsø 4 seasons (at least)

3 Structure Dualog 2 slides Industry Initiatives Maritime Broadband Maritime Internet Customer Showcase

4 Dualog ships Tromsø, Oslo, Liverpool, Dubai, Singapore 24h Service and operation

5 Dualog Connection Suite IT Services

6 Key drivers for Internet onboard The key drivers pushing ship operators to consider VSAT are improvements to operational efficiency and improved business processes Crew welfare is still an important driver, but not as strong as it used to be Source: Stark,Moore, Macmillian

7 What does it take to get Internet onboard? Broadband/IP Connectivity

8 Industry initiatives IP communication Satellite Initiatives Inmarsat Global Express Iridium Next Thuraya Intel Epic VSAT (various) O3B Telenor Thor-7 Distribuors/Others Broadband Yes Yes Yes Yes Yes Yes Yes Yes

9 The Industry Challenge The Globe Water Land 30 % 7,0 Billion People 70 % /- ships Approx. 1,5 Million People/Seafarers

10 Bandwidth evolution - terrestrial Nielsen s law (1998) about internet bandwidth: The bandwidth available to users increases by 50% annually Does this apply to the maritime user community?

11 Broadband at Sea 2013

12 Bandwidth gap Kilobits per second Maritime Bandwidth Terrestrial Bandwidth Year The gap between terestrial and maritime bandwidth is large - and it will increase

13 Industry example Maritime Ka Band (Thor-7)

14 Practical customer example 256 kbits/sec Scenario (VSAT or FB) To open Startpage To open Inbox Mail provider Size Time Size Time Outlook.com (Microsoft) 0,6 MB 20 Sec 2,9 MB 90 Sec Yahoomail.com (Yahoo) 0,4 MB 12 Sec 1,9 MB 59 Sec Gmail.com (Google) 0,15 MB 5 Sec 3,0 MB 93 Sec

15 Customer showcase 30+ Ships having 128kbits/sec VSAT already installed. 2 networks (Crew and business) Open Policy (Free for all) Experiencing traffic jam and priority problems Top management requirements Improved Internet experience Phase 1: Implementing the tool, monitoring and analyzing 3 ships. Phase 2: Improving the Internet performance on 3 ships Phase 3: deployment, evaluation and learning

16 Stage 1: Monitoring only VSATraffic: GB/month total 100 % consumption Startup month Ship 1 Ship 2 Ship 3 Ship 1 Ship 2 Ship 3

17 Usage by network 90% 80% 70% 60% 66% 74% 81% 50% 40% 30% 20% 10% 0% 34% 26% 19% 23 GB 45 GB 4 GB 12 GB 34 GB 8 GB Business Crew Business Crew Business Crew Ship 1 Ship 2 Ship 3 Crew network startup month

18 Usage details by network Ship Name Network Usage Web Other Ship 1 Business 23 GB (34%) 67 % 33 % Crew 45 GB (66%) 56 % 44 % Ship 2 Business 4 GB (26%) 84 % 16 % Crew 12 GB (74%) 61 % 39 % Ship 3 Business 34 GB (81%) 47 % 53 % Crew* 8 GB (19%)* 63 % 37 % Total 127 GB 57 % 43 % * Ship 3 crew network has only been monitored for 2 weeks, so crew percentages is not fully correct.

19 Usage details Other Internet services in Other by top usage: HTTPS (Encrypted web and Skype) 62% BitTorrent (File/movie downloads) 20% Yahoo! Messenger (WebCam) 9% DNS (Name resolving) 2.45% Other services: Business Mail 0.9% Yahoo! Messenger (Text) 0.4% TeamViewer Remote Desktop 0.15%

20 Stage 2: Improving internet performance 1. Compressing web images 1. High image compression for all users 2. Special domains can be left untouched 2. Removing advertisments 1. Banners and pop-ups 3. Require users to authenticate 1. Authentication is only required for using the VSAT, normal usage of the computers is not affected

21 Caching onboard reuse of data Installation month, incomplete traffic data

22 Compressing web images Before compression: After compression: Lower quality 14 seconds to download (70 kilobytes of data) 2 seconds to download (8 kilobytes of data) Compression reduces the quality of pictures. They download faster, but the images don t look quite as beautiful.

23 Removing advertisements Before: After: Poster is removed Annoying banners and posters are removed Reduced size faster download

24 Authenticating before use Before browsing the web users are requested to log in Users are created by Dualog according to crew lists Similar to hotel Internet systems very easy to use Stops data-leak over VSAT when computers are not in use more speed for real human users

25 Stage 3 Review: Traffic Trend 70,00% 60,00% 50,00% 40,00% 30,00% HTTP HTTPS OTHER 20,00% 10,00% 0,00% APR MAY JUN JUL AUG

26 Stage 3 Review: User trend 30,00 25,00 20,00 15,00 10,00 Maximum Average 5,00 0,00 April May June July August (In GB) April May June July August Maximum Average

27 Top User Usage May 2013 (GB) User 1 User 2 User 3 User 4 User 5 User 6 HTTP/Web Cache Skype/HTTPS Other Usage Total Usage

28 25 Top User Usage June 2013 (GB) User 1 User 2 User 3 User 4 User 5 User 6 HTTP/Web Cache Skype/HTTPS Other Usage Total Usage 0

29 Summary IP communication is a fact - it is and will continue to be reliable and available at most times - but you can not expect much lower cost or terrestrial Bandwidth performance Maritime Broadband is here, but Internet onboard - as known on shore or at home- is still a dream Finding a way and tools to controlling and managing your narrow maritime bandwidth becomes a key factor to success.

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31 Visit our stand Thank you!