QL F. QLogic Brand Guidelines

Transcription

1 QL F QLogic Brand Guidelines

2 QLogic Brand Guidelines Information furnished in this manual is believed to be accurate and reliable. However, QLogic Corporation assumes no responsibility for its use, nor for any infringements of patents or other rights of third parties which may result from its use. QLogic Corporation reserves the right to change product specifications at any time without notice. Applications described in this document for any of these products are for illustrative purposes only. QLogic Corporation makes no representation nor warranty that such applications are suitable for the specified use without further testing or modification. QLogic Corporation assumes no responsibility for any errors that may appear in this document. Revision A, September 2009 Revision B, May 2010 Revision C, May 2010 Revision D, December 2011 Revision E, August 2012 Revision F, November 2012 Document Revision History Changes Sections Affected ii QL F

3 Table of Contents Preface What s in this Guide Documentation Conventions Introduction Corporate Identity Tagline Getting Help from Corporate Marketing Using Logos The QLogic Logo Our Signature Logo Mandates Clear Space and Size Requirements Clearance Requirements Size Requirements Logo Examples Vertical Logo Horizontal Logo Approved Colors Correct and Incorrect Usage Other Logos Adaptive Convergence Logos Alliance Logos Partner Training Logos SAN Logos Service Logos Signature Partner Logos Switch to Q Logos Miscellaneous Logos Using Colors and Fonts Print Color Palette QLogic Blue v v QL F iii

4 QLogic Brand Guidelines 4 Trademarks Index Complementary Colors Typography Helvetica Font Family Arial Font Trademarks First Use Approved Registered Trademarks Trademark Symbols Trademark and Copyright Notice List of Figures Figure Page 2-1 Identifying Parts of the QLogic Logo Clearance Requirements QLogic Logo Shown in Minimum Width Size QLogic Vertical Logos in QLogic Blue and Black QLogic Vertical Logo in White on Blue (Reversed Colors) QLogic Horizontal Logos Unacceptable Logo Usage QLogic Blue Color Print Color Palettes Boilerplate Trademark and Copyright Notice List of Tables 4-1 Creating Trademark Symbols Page iv QL F

5 Preface The QLogic Brand Guidelines provide information about maintaining the QLogic corporate identity, including correct use of logos, colors, fonts, and trademarks. What s in this Guide This preface provides a general overview of the guide. The remainder of this guide is organized into the following chapters: 1 Introduction provides information on the QLogic corporate identity and contact information for obtaining help from the QLogic Corporate Marketing department. 2 Using Logos provides usage guidelines for the QLogic logo and other company-approved logo graphics. 3 Using Colors and Fonts provides information on using the QLogic color palettes designed for print and Microsoft PowerPoint presentations as well as acceptable fonts to use. 4 Trademarks covers trademark and certification mark use and provides the text of the QLogic boilerplate copyright and trademark notice. At the end of this guide you will find an index to help you quickly find the information you need. Documentation Conventions This guide uses the following documentation conventions: NOTE: provides additional information. Text in blue font indicates a hyperlink (jump) to a figure, table, or section in this guide. Links to Web sites are shown in underlined blue. For example: Figure 2-7 shows examples of the horizontal QLogic logo. For details, see Trademarks on page 4-2. For more information, visit QL F v

6 Preface Documentation Conventions Text in italics indicates terms, emphasis, or document titles. For example: The term signature refers to the combination of the logotype and symbol. For a complete listing of license agreements, refer to the QLogic Software End User License Agreement. vi QL F

7 1 Introduction This document contains a comprehensive set of best practices and standards for consistently and correctly using and displaying the QLogic brand. This introductory chapter provides information on the following: Corporate Identity Tagline Getting Help from Corporate Marketing on page 1-2 Corporate Identity Tagline Corporate identity is the image that we convey to our customers and the world. The QLogic corporate identity reflects our brand promise, vision, and personality. Our most identifiable mark is the QLogic corporate logo, the combination of the symbol and wordmark 1 displayed on our products, sales materials, documentation, business cards, and buildings. These are visual representations of the QLogic image, brand, and global presence in the marketplace. It is essential that we produce consistent quality, look and feel, and voice and tone or personality across all of our material. QLogic s tagline captures in a few words the spirit of our company: delivering high performance networking infrastructure and achieving at a very high level both as a company and individually. Tagline The Ultimate in Performance. 1 A wordmark is a standardized graphic representation of the name of a company, institution, or product name used for purposes of identification and branding. A wordmark is usually a distinct text-only typographic treatment, as can be found in the graphic identity of QLogic. QL F 1-1

8 1 Introduction Getting Help from Corporate Marketing Getting Help from Corporate Marketing The QLogic Corporate Marketing team stands ready to help you with any marketing communications project you have. We can provide assistance in the following areas: Program development Branding and messaging Creative direction Design and layout Graphics Copywriting Web programming Flash programming Printing Videotaping and post-production Audio recording and post-production (podcasts) 1-2 QL F

9 2 Using Logos This chapter provides usage guidelines for these graphics: The QLogic Logo Other Logos on page 2-8 The QLogic Logo Our Signature The QLogic logo is our principal corporate identifier and master brand. To maintain brand consistency, our logo requires consistent treatment, usage, and standards. We use this logo on ads, brochures, interoperability guides, case studies, webinars, white papers, data sheets, competitive briefs, technical briefs, fact sheets, Web pages, videos, presentations, technical guides, and more. This section covers the following information on using the QLogic logos: Our Signature Logo Mandates on page 2-2 Clear Space and Size Requirements on page 2-2 Logo Examples on page 2-4 Approved Colors on page 2-5 Correct and Incorrect Usage on page 2-6 The term signature refers to the combination of the logotype and symbol. The word signature is also synonymous with the word logo. The QLogic signature contains two elements: logotype and symbol, and these two elements are usually accompanied by the tagline, The Ultimate in Performance. The interlocking rings represent networking storage, with QLogic at the center of that system. The QLogic signature must always be given adequate space, for prominence and easy identification, as well as adequate contrast, for clarity and readability. QL F 2-1

10 2Using Logos The QLogic Logo Symbol Signature (logo) Logotype Tagline Logo Mandates Figure 2-1 Identifying Parts of the QLogic Logo The elements of the signature have been carefully designed and are not a standard typeface or font. Do not modify or re-create the symbol, logotype, or tagline (see Correct and Incorrect Usage on page 2-6). To maintain consistency and integrity, always use original electronic artwork supplied by Corporate Marketing. Clear Space and Size Requirements Clearance Requirements This section covers the clearance and size requirements for the QLogic logo. The QLogic signature must always appear in a clean and uncluttered layout. Maintain a minimum clearance around the signature equaling the height of the letter Q, as shown in Figure QL F

11 2Using Logos The QLogic Logo Q -height Figure 2-2 Clearance Requirements In addition, adhere to the following requirements: Whenever possible, use more than the required clear space. Keep the area around and over the signature clear of all type, photos, illustrations, or other graphic elements. The signature may not appear on a patterned or complex background. Any requested exceptions to the clear space and size guidelines must be approved by Corporate Marketing. Size Requirements The minimum size requirement for logo usage is 1 (one inch) wide. 1 Figure 2-3 QLogic Logo Shown in Minimum Width Size QL F 2-3

12 2Using Logos The QLogic Logo Logo Examples Vertical Logo The vertical logo is the officially recognized logo for QLogic and is to be used for all purposes unless a horizontal logo is more appropriate (see Horizontal Logo). Figure 2-4 shows the QLogic vertical logo in both the standard QLogic blue color (PMS 661 Blue) and in black. PMS 661 Blue Black Figure 2-4 QLogic Vertical Logos in QLogic Blue and Black Figure 2-5 shows the vertical logo in reversed colors: white on blue. Figure 2-5 QLogic Vertical Logo in White on Blue (Reversed Colors) 2-4 QL F

13 2Using Logos The QLogic Logo Horizontal Logo The horizontal logo is used primarily on building signage and event signage. Other acceptable uses include: Promotional merchandise (when the vertical logo is not feasible) Any use where the vertical and justified logos are not feasible All uses must be approved by Corporate Marketing. Figure 2-6 shows examples of the horizontal logo. Approved Colors Figure 2-6 QLogic Horizontal Logos The QLogic logo can appear in the following colors: QLogic Blue PANTONE 661 (PMS 661) Preferably on a white or an off-white background. Black Preferably on a white or an off-white background. White Only on a solid QLogic Blue background color (see example shown in Figure 2-5). For most applications, the QLogic Blue logo should be used. When product processes prevent the use of QLogic Blue, the black-and-white version of the logotype should be used. QL F 2-5

14 2Using Logos The QLogic Logo Correct and Incorrect Usage Only one format (vertical, justified, or horizontal) may be used in the same document or application. The QLogic signature, color palette, and typography are the primary elements of the brand identity. To maximize the opportunity for visual recall, apply QLogic logos consistently as specified in these guidelines, and in the electronic artwork provided by Corporate Marketing. Ensure that you do not violate these usage restrictions: Never place the logotype above the symbol. Never use the symbol without the logotype. Never use colors other than PMS 661, white, or black. Never skew or distort the symbol or logotype. Never place the symbol and logotype on a colored background (either use the reverse white-on-blue version or place on a white background). Never replace the logotype with any other font. Figure 2-7 shows a few examples of incorrect usage. The incorrect usage examples apply to all three versions of the logo. 2-6 QL F

15 2Using Logos The QLogic Logo Figure 2-7 Unacceptable Logo Usage QL F 2-7

16 2Using Logos Other Logos Other Logos This section provides examples of other logos used by QLogic, including the following: Adaptive Convergence Logos on page 2-8 Alliance Logos on page 2-10 Partner Training Logos on page 2-10 SAN Logos on page 2-12 Service Logos on page 2-15 Signature Partner Logos on page 2-16 Switch to Q Logos on page 2-17 Miscellaneous Logos on page 2-18 Adaptive Convergence Logos Use the following Adaptive Convergence logos on ads, brochures, interoperability guides, case studies, webinars, white papers, data sheets, Web pages, PowerPoint presentations, and so on. Adaptive Convergence Use to promote Adaptive Convergence. ConvergeFlex Use to promote ConvergeFlex. FlexOffload Use to promote FlexOffload. 2-8 QL F

17 2Using Logos Other Logos Flex Port Use to promote Flex Port. NPAR Use to promote NPAR. SecureFlex Use to promote SecureFlex. VMflex Use to promote VMflex. QL F 2-9

18 2Using Logos Other Logos Alliance Logos Use the following Alliance logos on ads, brochures, PowerPoint presentations, Web pages, and so on. NETtrack Use to promote the NETtrack Alliance Program. CONVERGEDtrack Use to promote the Converged Networking component of the NETtrack Alliance Program. STORAGEtrack Use to promote the Storage Networking component of the NETtrack Alliance Program. Partner Training Logos The following Partner Training logos are provided to resellers that have been certified with QLogic. CERTIFIED Data Migration Associate Certified Data Migration Associate For use by certified resellers on their signatures. CERTIFIED Ethernet Solutions Associate Certified Ethernet Solutions Associate For use by certified resellers on their signatures QL F

19 2Using Logos Other Logos CERTIFIED FCoE Specialist Certified FCoE Specialist For use by certified resellers on their signatures. CERTIFIED Fibre Channel Associate Certified Fibre Channel Associate For use by certified resellers on their signatures. CERTIFIED Fibre Channel Specialist Certified Fibre Channel Specialist For use by certified resellers on their signatures. QL F 2-11

20 2Using Logos Other Logos SAN Logos Use the following SAN logos on ads, brochures, interoperability guides, case studies, webinars, white papers, data sheets, Web pages, PowerPoint presentations, and so on. iscsi READY Use when promoting iscsi adapters, routers and switches. 10Gb READY Use when promoting Fibre Channel switches and routers. Certified Fresh 8Gb Use only when promoting HP 8Gb Fibre Channel solutions. Cool HBA Technology Use when promoting Cool HBA solutions. No Fans Required Use when promoting Cool HBA solutions. StarPower Use when promoting efficiency of SAN solutions QL F

21 2Using Logos Other Logos Adapters ASICs Switches #1 in [product] Use to promote QLogic leadership in: Adapters ASICs Switches The Ultimate in 2Gb Use when promoting 2Gb solutions. The Ultimate in 4Gb Use when promoting 4Gb solutions. The Ultimate in 8Gb Use when promoting 8Gb solutions. The Ultimate in 10Gb Use when promoting 10Gb solutions. The Ultimate in 16Gb Use when promoting 16Gb solutions. The Ultimate in Fibre Channel Use when promoting Fibre Channel solutions. QL F 2-13

22 2Using Logos Other Logos The Ultimate in FCoE Use when promoting Fibre Channel over Ethernet (FCoE) solutions. The Ultimate in iscsi Use when promoting iscsi solutions QL F

23 2Using Logos Other Logos Service Logos Use the following service logos on ads, brochures, PowerPoint presentations, Web pages, and so on. Choice Service Level Use when promoting the Choice service level program. Exchange Service Level Use to promote the Exchange service level program. Select Service Level Used to promote the Select service level program. Preferred Service Level Used to promote the Preferred service level program. Prime Service Level Use to promote the Prime service level program. QL F 2-15

24 2Using Logos Other Logos Signature Partner Logos Use the following logos on ads, brochures, PowerPoint presentations, Web pages, and so on. Gold Partner Use to promote the Gold Signature Partner component of the Signature Partner Program. Platinum Partner Use to promote the Platinum Signature Partner component of the Signature Partner Program. Silver Partner Use to promote the Silver Signature Partner component of the Signature Partner Program QL F

25 2Using Logos Other Logos Switch to Q Logos The Q symbol can be used with the Switch to Q promotional tag line: The Q symbol cannot be used as a standalone element: The Switch to Q tagline follows similar branding guidelines as the QLogic logo (see Logo Mandates on page 2-2). It cannot be modified from what is provided by Corporate Marketing in blue, black, or white: QL F 2-17

26 2Using Logos Other Logos Miscellaneous Logos Use these miscellaneous logos on ads, brochures, PowerPoint presentations, Web pages, and so on. QLogic Demo Center Use to promote the QLogic demo center. Customer Satisfaction Use to promote customer satisfaction. 5-Year Warranty Use to promote the 5-year warranty for QLogic Host Bus Adapters QL F

27 3 Using Colors and Fonts The use of visual elements, such as colors and fonts, is important in supporting the QLogic corporate identity. This chapter provides information on the following: Print Color Palette Typography on page 3-2 Print Color Palette QLogic Blue The print color palette consists of QLogic Blue and a set of colors designed to complement QLogic Blue. The QLogic Blue color is defined as PMS 661. It is illustrated in the QLogic logos, as shown in Figure 3-1. Complementary Colors Figure 3-1 QLogic Blue Color This color palette was created to provide consistency within our visual identity program. Use the primary and secondary color palettes shown in Figure 3-2 for print collateral and signage requiring a unique mix of colors. QL F 3-1

28 3Using Colors and Fonts Typography Figure 3-2 Print Color Palettes Typography Consistently use the type styles chosen by QLogic as part of its corporate identity to help create a recognizable look for all our materials, and to help customers identify QLogic communications. NOTE: If you have questions regarding typeface usage, please contact Corporate Marketing. 3-2 QL F

29 3Using Colors and Fonts Typography Helvetica Font Family Arial Font Use the following typefaces from the Helvetica font family for corporate external materials such as sales collateral, trade show graphics and signs, and advertising: This text is Helvetica. This text is Helvetica-Condensed Light. This text is HelveticaNeue Condensed. This text is Helvetica-Condensed (bold). Use Arial typeface for PowerPoint slides, internal communications, technical documentation, and other corporate communication, for example: This text is Arial. QL F 3-3

30 3Using Colors and Fonts Typography 3-4 QL F

31 4 Trademarks Trademarks First Use The QLogic logo is known as the master brand of the company. All other logos we use at QLogic are part of a brand naming hierarchy. It is a top priority to protect and promote the QLogic brand and our intellectual property. Adhere to the trademark requirements spelled out in this chapter to protect our brand. Trademarks on page 4-1 Trademark and Copyright Notice on page 4-3 This section provides the following trademark information: First Use on page 4-1 Approved Registered Trademarks on page 4-1 Trademark Symbols on page 4-2 In the first use in text of a trademarked name or a product, the QLogic corporate name should appear first with the appropriate trademark symbol, followed by the product trademark with the appropriate trademark symbol. Subsequent instances do not need the trademarks added. Approved Registered Trademarks QLogic trademarks registered with the United States Patent and Trademark Office include: QLogic QLogic logo ConvergeFlex FastFabric FlexLOM FlexOffload Intelligent NIC Networking University QConvergeConsole QL F 4-1

32 4Trademarks Trademarks SANdoctor SANsurfer SecureFlex QLogic trademarks not registered with the United States Patent and Trademark Office include: Adaptive Convergence Cool HBA Enterprise Fabric Suite QLogic Universal Access Point StarPower VMflex Trademark Symbols QLogic uses the following trademark symbols: Registered Trademark. The registered trademark symbol ( ) denotes that QLogic property is registered through the U.S. Patent and Trademark Office (USPTO). Trademarks. The trademark symbol ( ) indicates that we, as a company, have either filed an intent to use form with the USPTO or plan to protect the property in the future. Trademarks are used mainly to protect products. Service marks. The service mark symbol ( SM ) provides the same protection as a and is used to distinguish and protect the company s programs and services that are unique from those offered by other companies. Copyrights. The copyright symbol ( ) indicates protection of original works of authorship, both published and unpublished. The copyright protects the form of expression rather than the subject matter, and the symbol is used similar to trademark and service marks, protecting the author s work. Copyrights are registered by the Copyright Office of the Library of Congress. 4-2 QL F

33 4Trademarks Trademark and Copyright Notice To create these marks in word processing and publishing software programs, refer to Table 4-1. Table 4-1. Creating Trademark Symbols Symbol Microsoft Word FrameMaker InDesign CTRL+ALT+r CTRL+q ( ALT+r CTRL+ALT+t CTRL+q * ALT+2 SM SM and format superscript SM and format superscript SM and format superscript CTRL+ALT+c CTRL+q ) ALT+g Trademark and Copyright Notice Use the boilerplate copyright and trademark notice shown in Figure 4-1 in every collateral item, press release, PowerPoint presentation, or other document. It typically appears at the bottom of the last page or on the back cover. Check with Corporate Marketing to obtain specific language that would alter or add to this copy QLogic Corporation. Specifications are subject to change without notice. All rights reserved worldwide. QLogic and the QLogic logo [additional QLogic trademarks go here] are registered trademarks of QLogic Corporation. [Additional trademark statements go here.] All other brand and product names are trademarks or registered trademarks of their respective owners. Information supplied by QLogic Corporation is believed to be accurate and reliable. QLogic Corporation assumes no responsibility for any errors in this brochure [or guide/document]. QLogic Corporation reserves the right, without notice, to make changes in product design or specifications. Figure 4-1 Boilerplate Trademark and Copyright Notice QL F 4-3

34 4Trademarks Trademark and Copyright Notice 4-4 QL F

35 Index A alliance 2-10 alliance logos 2-10 approved colors, QLogic logo 2-5 Arial font, using 3-3 B blue text, meaning of v boilerplate text copyright notice 4-3 trademark notice 4-3 C clearance requirements, QLogic logo 2-2 color palettes print 3-1 QLogic, complementary colors 3-1 colors, QLogic logo 2-5 contacting Corporate Marketing 1-2 contents overview v conventions, documentation v copyright notice 4-3 corporate identity 1-1 Corporate Marketing, contacting 1-2 F fonts Arial 3-3 Helvetica family 3-3 using 3-2 G getting help from Corporate Marketing 1-2 H help, obtaining 1-2 helvetica font, using 3-3 horizontal logo 2-5 I identity, corporate 1-1 introduction to guide 1-1 italicized text, meaning of vi D documentation conventions used v what s in this guide v QL F Index-1

36 Index L logos 2-1, 2-10 adaptive convergence 2-8 miscellaneous 2-18 partner training 2-10 QLogic, elements of 2-2 SAN 2-12 service 2-15 signature partner 2-16 Switch to Q 2-17 The Ultimate in 2-13 usage, QLogic 2-1 logotype 2-1 M master brand 2-1 minimum size, QLogic logo 2-3 miscellaneous logos 2-18 P palettes, color QLogic Blue 3-1 QLogic complementary colors 3-1 partner training logos, using 2-10 preface v print color palette 3-1 Q QLogic Blue, definition of 3-1 QLogic logo clearance requirements 2-2 colors, 2-5 examples 2-4 horizontal 2-5 mandates for use 2-2 minimum size 2-3 signature 2-1 size requirements 2-3 usage 2-1 usage, correct 2-6 usage, incorrect 2-6 R restrictions, QLogic logo use 2-6 S SAN logos, using 2-12 service logos 2-15 Signature Partner logos 2-16 signature, logotype plus symbol 2-1 size requirements, QLogic logo 2-3 StarPower logo 2-12 Switch to Q logos 2-17 symbol, logo 2-1 T tagline 1-1 tagline, in logo 2-1 trademarks approved registered trademarks 4-1 first use 4-1 notice, boilerplate text 4-3 type styles 3-2 typography 3-2 U The Ultimate in logos 2-13 underlined blue text, meaning of v V vertical QLogic logo 2-4 Index-2 QL F

37 Index W what s in this guide v wordmark, using 1-1 QL F Index-3

38 Follow us: Share: Corporate Headquarters QLogic Corporation Aliso Viejo Parkway Aliso Viejo, CA International Offices UK Ireland Germany India Japan China Hong Kong Singapore Taiwan QLogic Corporation. Specifications are subject to change without notice. All rights reserved worldwide. QLogic, the QLogic logo, ConvergeFlex, FastFabric, FlexLOM, FlexOffload, Intelligent NIC, Networking University, NetXen, SANdoctor, SANsurfer, SecureFlex, SilverStorm, Adaptive Convergence, Cool HBA, Enterprise Fabric Suite, QConvergeConsole, QLogic Universal Access Point, StarPower, TrueScale, vfabric, and VMflex are trademarks or registered trademarks of QLogic Corporation. Microsoft and PowerPoint are registered trademarks of Microsoft Corporation. All other brand and product names are trademarks or registered trademarks of their respective owners. Information supplied by QLogic Corporation is believed to be accurate and reliable. QLogic Corporation assumes no responsibility for any errors in this brochure. QLogic Corporation reserves the right, without notice, to make changes in product design or specifications.