Chris Wiborg isco.com) Enterprise Architecture Manager Cisco Systems
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1 The Network Platform: Enabling NextGeneration Enterprise Architectures Chris Wiborg Enterprise Architecture Manager Cisco Systems 1
2 Agenda Expanding Influence of the Network The Network As a Platform - Way of Thinking Case Study - Deep Dive: Multi Capability Engagement Key Takeaways 2
3 New Collaboration and Business Models Changing the World Empowered User Real Time Information & Services Borderless Enterprise 3
4 932 Some Practical IT Challenges CIO View Empowered User Real-time Information Borderless Enterprise IT as a strategic business enabler IT service quality, availability, green Global scalability Compliance and security Escalating user expectations Strategic vendor partnerships 4
5 SOA and Web 2.0 Application Usage on the Rise gnificant Investment 2008: 12% 2009: 18% 2010: 22% Penetration US/Europe: 62% AsiaPac: 59% 5
6 but Infrastructure Readiness Lags and Network performance tops concerns for 67% 6
7 Expectations on Communication based Services are high. 55%; run advanced services in the network Presence, location, identity 57%; provide APIs for network-based services to applications to execute part of business process and application logic 7
8 Some Contributing Factors CIO Focus Almost 50% of companies report that the network team is not involved in the application deployment process IT Structure 40% of IT organizations are decentralized or federated Budget Process 25% of IT organizations have decentralized budgeting 40% of IT organizations use project based budgeting valuable enablers are not taken into early consideration in capability designs! So What Approach Should One Adopt to Leverage the Network? 8
9 Agenda Expanding Influence of the Network The Network As a Platform - Way of Thinking Case Study - Deep Dive: Multi Capability Engagement Key Takeaways 9
10 The Network - A Possible Place to Begin? Storage External Entities Network Devices Business Applications Collaboration Applications Network Server Middleware Databases The network is the only common, single element that connects and enables all components of the IT infrastructure. 10
11 An Architecture Approach to Identify Services Business Outcomes What capabilities are required? Capabilities What network services can be leveraged? SONA is a framework that illustrates how network services can be leveraged by enterprise applications to achieve desired business outcomes Core Common Services What technologies are available? Products or Solutions 11
12 Core Services Structure Capabilities Functional Services Physical Infrastructure A Collection of One or More Functional Services That Create a Common Quality, Ability or Feature That Can Be Used or Developed By Higher Level Processes Exposed Services Transparent Services Explicitly Invoked Services That Provide New Functionality for Applications Enhance or Provide Functionality for Data and Applications Without Direct Interaction from the Application A Collection of One or More Physical Devices That Provides a Service, Function or Capability 12
13 Cisco SONA Framework Applications Commercial Applications Internally Developed Software as a Service (SaaS) Composite Apps/SOA Core Common Services Real Time Communications Mobility Application Delivery Security Management Virtualization Transport Physical Infrastructure 13
14 Cisco SONA Framework Applications Commercial Applications Internally Developed Software as a Service (SaaS) Exposed Composite Apps/SOA Transparent Core Common Services Multimedia Bridge Location Multimedia Recording & Playback Presence Message Translation AAA Configuration VPN Multicast Compression Policy Accounting VLAN Network Heuristics Content Distribution Device Identity Management Provisioning VSAN Switching Performance Switch Routing Fault Service Partitioning Transcoding Discovery I/O Quality of Service Power Management Load Balancing Management Virtualization Content-Based Routing Session Control Caching Session Management Records Protocol Optimization End Point Attack Prevention Virus Protection Topology Management End Point Posture Validation Voice Recognition Data Loss Prevention Firewall Intrusion Detection Anomaly Detection Intrusion Prevention Filtering Encryption/Decryption Real Time Communications Mobility Application Delivery Security Physical Infrastructure Transport 14
15 When should I think about Networkbased Services? When Considering Application Requirements When Designing a Solution During Implementation When Updating Your Architecture Repository Web Server HTML Web Server Browser Browser App Server Content Creation Content Creation Page Caching XML Validation Protocol Optim Enterprise Server SOAP Enterprise Server SOAP REST HTML Page Caching HTTP Optim App Server REST App Svcs App Svcs XML Validation XML Transform Access Control SOAP Optim CommonBiz BizSvcs Svcs Common XML Transformation Access Control Im ag e C JPEG om pjpeg re ss ion Image Server Image Server Image Access Svc A Different View of the Same Application Image Access Svc Image Compression 15
16 Picture 3 Network Services In Action for Hospitality: Pinpoint Advertising VIP Guest approaches elevator Sensors detect Guest and relay event with context to Rules Engine: Mobility service pinpoints the Guest Rules determine response based on location, preferences and policy Targeted rich media is served efficiently: Application Delivery & Transport ensure Compatibility, Quality and Efficiency Business Systems Sensors & Handheld Systems Personalization Rules BPM Digital Media Systems Controllable Appliances While waiting, Guest views flat panel displaying favorite meal, available in restaurant Network-based services enable Automated Pinpoint Advertising to increase upsell and provide high touch guest experience at low cost Core Common Services Real Time Communications Mobility Application Delivery Security Management Virtualization Transport Physical Infrastructure 16
17 SONA ties network-based services into *any* overarching EA framework Preliminary Design Principles / Capabilities A Architecture Vision H Architecture Change Management G Implementation Governance B Business Architecture Requirements Management F Migration Planning C Information System Architecture D Technology Architecture E Opportunities & Solutions Business Objectives Exposed Service APIs SONA Places in the Network (ABBs) Cisco Validated Designs (SBBs) Example: SONA interaction with the TOGAF ADM 17
18 Financial Services: Retail Banking Example Customer Intimacy Expert Advice in the Branch Improve Employee Collaboration Cisco Virtual Expert offers an alternative to face-to-face consultation for customers with specific needs by providing a rich collaboration environment Capabilities Real-Time Communications Security Transport Core Common Services Virtual Expert Management: CUCM MeetingPlace Express 7920 Phones CUVA Cameras Products or Solutions 18
19 Example: Enhancing the Customer Experience in Retail Banking via Real-Time Communication Services PSTN Virtual Expert Management Primary Low speed WAN WAN Data Center 16kb 256kb FR AXP Backup WAN 3G or Broadband Cisco Integrated Video Telephony DMS Servers Tellers & Backoffice Users Reduces expenses due to overstaffing and enables leveraging of decentralized remote experts in sales and service areas Increases bank revenues through greater sales, and cross selling in the branch / bank 19
20 Example: Enhancing the Customer Experience in Retail Banking via Real-Time Communication Services Optimize customer experience through intelligent queue management and SME matching Banking Expert Allow for specialized consultation provided from regional centers via dynamic video interaction Home Enable better collaborative sales and service through intelligent unified communications integrated with call center and SME database Provide personalized digital marketing and messaging with digital media solutions Enhance product speed to market with lean, centralized application management Data Center 20
21 Successful Architecture Alignment requires consideration of the following streams, which may be attempted in multiple iterations Business Strategy to Technology Alignment Implementation Roadmap Business strategy Technology Trends Industry Trends Desired functionality Functional Capabilities Sequencing of Activities High Level Planning Major Initiatives Dependencies Timeline A B.. C D 3 years Next Generation Architecture (3-5 Year View) Standards & Guidelines Configuration Templates Architecture Principles Conceptual Architecture Logical Architecture Physical Architecture Cash Flows $100 $80 $60 $40 $20 $0 Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Investment Required Business Benefits Analysis Budget Planning Business Case ROI / TCO Analysis Operational & Governance Model Customer Management ITSMF process oriented workflow Strategic Processes Account Development Management Tactical Processes Operational Processes All related issues resolved Service Planning Vendor 6-12 month Releases Aligned to Budget cycle Major work programs Release functionality Benefits by release Lifecycle Management User Release Strategy Financial Planning Decision Framework Operational Capabilities Organisation Alignment Skills & Training ITIL/ITOM Alignment Management Tools FCAPS 21
22 Agenda Expanding Influence of the Network The Network As a Platform - Way of Thinking Case Study - Deep Dive: Multi Capability Engagement Key Takeaways Appendix - Additional Case Study 22
23 Case Study: Large European Financial Institution Business Operating Model: Different business units demanded robust and differentiated network-based services. Business Growth: Increased M&A activities required infrastructure agility. Business Risk: Increased information security needs due to a recent security incident Business-IT Alignment: Weak linkage to business, leading to long IT cycle time and reactive response to business demands IT Operational: Infrastructure design vulnerabilities resulting in frequent network outages that adversely impacted the business 23
24 Financial Services Case Study Key business strategies identified by interviewing business stakeholders and leadership teams IT Sample interview results are below: Key Business Initiatives and Strategies - Specific Business Unit Break functional silos Leverage Cross Channel Architecture Improve Customer Intimacy Ensure end-to-end Process integration Leverage New Channels. Speed up product take up Improve Branch Capability. 24
25 These business drivers were then analyzed to determine strategic requirements that led to identification of must-have technology capabilities. Technology Capabilities Key Strategies Application Oriented Network - Leverage the usage of Wide Area Acceleration to improve performance in branches and also decrease footprint in branches Break Functional los Leverage Cross Channel Capability MUST HAVE Improve Branch Capability Ensure End-To-End Process Integration IT CAPABILITIES Network Based Service - Collaboration Usage of Video technologies to deliver corporate Messages, new product features and breaking of functional silos Places in the Network - Datacenter Improve the overall network architecture to allow faster Provisioning and improved manageability. Network Systemic Property - QOS Enable QOS features to ensure that the user experience is maintained as advanced techologies get implemented 25
26 The consolidated list of capabilities are then used to identify the architecture services that are needed. IT Applications Commercial Applications Internally Developed Software as a Service (SaaS) Exposed Composite Apps/SOA Transparent Core Common Services Multimedia Bridge Location Multimedia Recording & Playback Presence Message Translation AAA Configuration VPN Multicast Compression Policy Accounting VLAN Network Heuristics Content Distribution Device Identity Management Provisioning VSAN Switching Performance Switch Routing Fault Service Partitioning Transcoding Discovery I/O Quality of Service Power Management Load Balancing Management Virtualization Content-Based Routing Session Control Caching Session Management Records Protocol Optimization End Point Attack Prevention Virus Protection Topology Management End Point Posture Validation Voice Recognition Data Loss Prevention Firewall Intrusion Detection Anomaly Detection Intrusion Prevention Filtering Encryption/Decryption Real Time Communications Mobility Application Delivery Security Physical Infrastructure Transport 26
27 Next, a future state architecture is derived using the requirements IT Three Major Themes: Migration - New reference architecture and migration of selected Applications Replace - Data Center EOX Remediation Upgrade - Data Center Risk Mitigation CURRENT STATE ARCHITECTURE FUTURE STATE ARCHITECTURE Production Architecture Development Architecture WAN WAN Edge Core Super Aggregation Zones Development Zone Production Zone Service Zone Production Zone Access Servers 27
28 Business Visibility / Priority The technology initiatives were then grouped into clusters so that they can be ranked and managed as a portfolio. MEDIUM PRIORITY 3 HIGHEST PRIORITY 1 Application Oriented Networking 2 Collaboration 1 3 Datacentre 4 Quality of Service 4 2. NICE TO HAVE a IT LOW PRIORITY e d c b a Initiative a b Initiative b c Initiative c d Initiative d e Initiative e Technology Health 28
29 Thus with a structured approach, customized for the client, we were able to create an architecture plan that was aligned to the pressing issues. Engagement Context Solution An adaptive architecture that lent itself to flexibility. This allowed enablement of independent internal business units and facilitated ease of mergers. Business Operating Model: The different business units were demanding robust and differentiated network based services. An enhanced security model to both handle and manage new security issues effectively. Business Growth: Increased M&A activities required even more infrastructure agility. Business Risk: Increase need to ramp up information security due to a recent security incident. Business - IT Alignment: Weak linkage to business leading to long IT cycle time and always being reactive to business demands. Results IT A release strategy that tied the initiatives to business outcomes. This clear linkage allowed IT executives to clearly articulate business value if infrastructure investments. IT Operational: Infrastructure design vulnerabilities resulting in frequent network outages that had adverse impact on the business 29
30 Agenda Expanding Influence of the Network The Network As a Platform - Way of Thinking Case Study A - Deep Dive: Multi Capability Engagement Key Takeaways Appendix - Additional Case Study 30
31 The Network s Role in Next-Gen EA Consideration of the network in the success of SOA and Web 2.0 (and beyond) initiatives is currently an afterthought Enterprise architects are uniquely positioned to help companies leverage the network in areas such as - Visual Networking enabling Participative Architectures - Floating context to enable rich media and multiple devices - Traditional performance, security and availability features - and more as needed by your business capabilities A framework describing network-based services can play an important role in overall enterprise architecture definition process For more information visit 31
32 Thank you for your time and attention Q&A? 32
33 33
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