FREE OF CHARGE! in the magazine attached unique DVD with the full

Transcription

1 INFORMATION 2013

2 CONCEPT n СomputerBild has been published in Russia from 2006 n ComputerBild is a one of the leaders among IT Magazines n The unique editorial concept is aimed at every user of PC and digital technology n Useful information is available to any user n Practical advices and step by step instructions, easy to apply in practice n Objective tests of popular digital devices, software and services n Optimal ratio Cost/Quality 2

3 CONTENT WE PUBLISH IN EVERY ISSUE: n Worldwide news about digital technologies n About modern Hardware of computers and notebooks n About advanced software n About Internet and social communities n About mobilies, tablets and smartphones n About audio and video technics n About foto technicks FREE OF CHARGE! in the magazine attached unique DVD with the full versions of various programs and e-book 3

4 CONTENT SHORT NEWS NEWS Up to 14 news pages in each issue, that contain the most current information: n About trends in the industry n About the development of social media n About the hardware and new devices n About the modern programs for the computers and smartphones n About mobile operators and tariffs n About the trends of the world of the Internet The information about website's news is in every issue of the Magazine - readers are always aware of what is going on in the online ComputerBild community DETAILED NEWS 4

5 CONTENT BEST SOFTWARES DESCRIPTION OF SOFTWARE ADVICES/SERVICES n Tips and tricks for users of PC and digital technologies n Recommendations for fixing common faults n Advices for Choosing a computer n Accessible explanation of technical terms n Opinions of experts n E-book on DVD n Full versions of popular programs, including 7 best antivirus packages PRACTICAL COURSES 5

6 CONTENT TECHNICAL DESCRIPTION TESTS n Testing of equipment in a specialized laboratory n The possibility of testing and researching of any type of computer equipment and digital technologies n Detailed description of test methods and results n Reasonable criteria of tests n Price-guidelines of selecting the digital technics DESCRIPTION OF STAFF TEST'S RESULTS 6

7 SPECIAL ISSUES Each Special issue - unique editorial project. Themed issues broadly cover the announced theme and suggest to readers a selection of related surveys, tests and master classes. A special themed package of programs is on DVD. 7

8 POSITIONING COMPUTERBILD IS: n Optimal ratio Cost/Quality n Modern design n The high level of product testing n Computer magazine, focused on a wide readership n Magazine for beginners and experienced users THE TARGET n Men, 30-45, on a supervisory position n Interested in the computers, Internet, communications, audio and video and Photography n Use a PC at work and at home MOSCOW AIR ( 000) RUSSIA AIR ( 000) /4 2009/2 2009/4 2010/2 2010/4 2011/4 2012/2 2008/4 2009/2 2009/4 2010/2 2010/4 2011/4 2012/2 8

9 READERS y.o. SEX 25,2% y.o. 24,1% y.o. 84,4% MEN 14,8% 14,4% 55+ y.o y.o. 15,6% WOMEN AGE 13,9% 7,6% y.o. 9

10 DISTRIBUTION Moscow 54% 10% North-West region 7% Ural Far East Central region 2% 11% Europe and CIS 1% ц 5% South region 6% Volga region 4% Siberia n On sale: on Monday n Frequency: 1 time in 2 weeks n Distribution in all retail outlets in Moscow and Russian regions n Alternative distribution in locations subject to the target audience 10

11 ADVERTISING FORMAT DIMENSION (MM) COST IN RUB * 1 inside page 225x Inside spread 450x st spread 450x th cover 225x nd cover 225x d cover 225x , 5, 7, 9 pages (news) 225x /3 of page (hor) 225x /3 of page (vert) 150x /2 of page (hor) 225x142, /2 of page (vert) 112,5x /3 of page (hor) 225x /3 of page (vert) 75x /4 of page 112,5x142, /4 of page (hor) 225х /4 of page (vert) 56,25х RATES FOR АD ON DVD VOLUEM OF INFORMATION TIMING COST IN RUB * up to 10 Mb up to 25 Mb up to 50 Mb up to 100 Mb COST IN RUB * Video clip 30 sec * without VAT (18%). MARKUP 50% for position on pages 11 and 20 11

12 DEADLINES 2013 ISSUE BOOKING DEADLINE FOR LAYOUT ON SALE The schedule of the issues can be changed. Please specify the required information in the Advertising Department 1/ /

13 CONTACTS EDITOR IN CHIEF Nikolay Levskiy AD SALES DIRECTOR Andrey Rodionov SENIOR AD MANAGER Alena Vereschagina AD MANAGER Natalia Grishina AD Print Coordinator Daria Krivyakina 13