The Business and Politics reference site
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1 3 PRICE LIST > 2018 The Business and Politics reference site for English-speakers in Luxembourg Community-based / Converge / Connect NEW
2 > Digital, Premium, Targeted Specialised in «Business & Politics», the new website takes the editorial approach to inform the entire English-speaking community in Luxembourg in a comprehensive and relevant way. - Decoding political, business, economic and financial news in Luxembourg. - Giving anglophones all the keys to understanding, analysis and decision, even if they do not have economical, political and historical references of Luxembourg. Quality Business & Politics Journalism: - A dedicated team of 7 journalists, educated in the United States and Great Britain - A synergy with the Luxemburger Wort editorial team (local and national expertise) - Exclusive syndication with Bloomberg and the Financial Times (international expertise) Premium «Business & Politics» content will be behind a paywall and free content (lifestyle, news, culture, leisure, tourism, real estate platform and jobs) will also be offered, all dedicated to the English-speaking community in Luxembourg. The site aims to be the point of convergence, connection and sharing of «Business & Politics» for speakers in Luxembourg. The English-speaking community in Luxembourg: The English-speaking community in Luxembourg: 80% or 397,000 of Luxembourg citizens speak English (TNS 2017.II residents 15+) FOCUS ON ENGLISH-SPEAKING PEOPLE Expats are at the main target group: 60,000 estimated expats 109,000 working (residents and cross-border workers) (Source : CNS March 2017) Native English Speakers English Official Language Able to Converse in English A detailed profile: - Service workers (30 to 50 years old) - Influential roles (superior socio-professional categories) - A large community with a number of nationalities USA Great Britain Canada Australia New Zealand South Africa India Hong Kong Singapore United Arab Emirates African Countries Luxembourg Europe Scandinavia China Japan Asian Countries Strong / Qualitative / Show affinity
3 All prices in Euros. Excluding VAT and assets production fees > 2018 Price list The first news platform for English speakers (wort.lu*) *English version: 9,000 daily unique users that is 15% to 20% of the English-speaking community Source : CIM October ,185 newsletter subscribers (as at ) 28,000 Facebook members USER PROFILES: Strong reach among 25 to 44 years old : around 2/3 of the audience 9,02% 65+ years 6,9% years 10,13% years 48,7% men 51,3% women 15,44% years Source : Google analytics, September ,6% years 27,91% years Traffic per device 45% via desktop 9% via tablet 44,343 unique users per month* 75,448 visits per month* 280,754 reaches per month* 46% via smartphones *CIM internet : January - October
4 PRICE LIST > 2018 Standard Formats 100% Share Of Voice Per week CPM Views per Device Format Size ROS* Desktop Mobile Tablet Leaderboard XL 1080 x Leaderboard large 840 x Leaderboard 728 x Mobile Leaderboard 320 x IMU 1 STICKY* 300 x Halfpage STICKY* 300 x IMU 2 STICKY* 300 x IMU x *Sticky only available in 2018 Special Formats 25% Share Of Voice Per week CPM Views per Device Format Size ROS* Desktop Mobile Tablet Fullpage+IMU 1080 x x BG Fullpage+Halfpage 1080 x x BG Overlayer 800 x Formats vidéo 25% Share Of Voice Per week CPM Views per Device Format Size ROS* Desktop Mobile Tablet Inboard max 1920 x Inread min 640 x *ROS: Run On Site CPM : Cost per thousand CPM and number of viewed pages may changed during the year
5 PRICE LIST > 2018 All prices in Euros. Excluding VAT and assets production fees Standard Formats Leaderboard XL Leaderboard Large Leaderboard Mobile Leaderboard IMU 1 Halfpage Special Formats Fullpage + IMU Fullpage + Halfpage Overlayer Formats video Inboard Inread 05
6 PRICE LIST > 2018 Newsletter sponsoring (7.153 subscribers) Days of publication Format Size 1 day 7 days 14 days Billboard x Billboard x Twice a day (+/- 7.45, +/ ) Native Advertising (newsletter + site page et display) Native Advertising, named also Sponsored content, is an article that appears to be editorial but is actually paid content that is written to promote a product or service. All Devices Days of publication 7 days 14 days 21 jdays Number of weeks Price Assets (texte, picture, videos) supplied by customer Additional services: English writing option 350 / translation on demand Sponsored content on site 7 days (Monday-Sunday) Newsletter 3 days (Monday-Wednesday) Display on site 7 days (Monday-Sunday, IMU top + bottom, 25% share of voice) Excluding assets production fees. Specific estimate on demand.
7 Technical Specifications > 2018 For any information concerning the technical specifications (formats, dimensions, files, weight...) Visit our website or contact us at tel.: (352) , Files type: HTML5, JPG, GIF, PNG & 3rd party tag HTML5 / Richmedia: Standard file size initial download 2,2Mb progressive download. It s highly recommanded to use responsive HTML5. Please also deliver static back-up material in GIF or JPG. HTTPS Compliancy: To be compliant all traffic has to be served over https. This includes 3rdParty tag and external downloads Timing Booking and delivery of material: 4 working days before the desired start of the campaign - 7 working days for rich media formats (expand floating, audio, video...) Transmission of material rnm@regie.lu Delivery terms: Standard & no HTML5 3rdParty tag: 3 working days HTML5: 5 working days Native video: MP4, MOV, MPEG, or youtube link Native picture: GIF, JPEG. 07
8 The Business and Politics reference site for English-speakers in Luxembourg 2, rue Christophe Plantin L-2339 Luxembourg Tél. (+352) Fax (+352)
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