Transforming the Data Center into the Information Center. Jack Domme Chief Executive Officer Hitachi Data Systems

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2 Transforming the Data Center into the Information Center Jack Domme Chief Executive Officer Hitachi Data Systems

3 What Customers Are Saying Budgets are down by as much as 50% My data keeps growing We are keeping data longer. Forever? Unstructured data growth today is unprecedented and not well managed Integration of data and information is a competitive advantage Information architectures will need to scale to meet growth of data Business requires sustainable storage and data environments Acquisition costs are only 20% of TCO Help me save costs and meet business objectives

4 Two Camps Emerging in 2009 and 2010 Focused on Preservation (Risk Averse) Keep the lights on Increase utilization of deployed assets Expand capacity, but within existing architecture Storage reclamation Focused on Efficiency (Opportunists) Re-architect for lower TCO and longterm sustainability - Virtualize storage and data - Dynamic tiered storage and data - Dynamic provisioning - Dynamic migration Use services to reduce ongoing operations costs Source: Based on IDC information

5 Impressive and Sustainable Results Virtualized environments seeing utilization rates at 60-65%...from rates of 20 25%. Virtual, thin and tiered architectures reduce cost of ownership (Total $/TB/year) by 25%. Environmental costs per usable TB (power, cooling, space) improve by 10% 20% to 25% performance gain and improvements in I/O and application performance hidden secret of thin provisioning Virtualized infrastructure cloud of dynamically shared resources deliver impressive ROA. Customers doing more with less Savings = OP

6 Heterogeneous Storage Virtualization: The Layers of Abstraction Application Database File System Virtualizer Path Management I/O Driver Virtualizer NIC/HBA Network Virtualizer Network Zone Management LUN Management Port LUN Masking Virtualizer Virtualizers should hide in the data path, but expose and integrate for management RAID Management Source: Gartner, Robert Passmore

7 Evolution to Virtual Storage The role of storage virtualization in the data center has become more strategic to sustainable efficient infrastructures Past focus on storage infrastructure Application Storage Silos Direct Attached Storage Shared Storage Silos SAN Attached Storage Application Application Operational redundancy Siloed management No resource sharing Improved consolidation Low utilization rates Homogeneous management

8 From Virtual Storage to Virtual Data Storage & Data virtualization enables dynamically optimized infrastructures Data Virtualization / Data Dereferencing enables application, data and storage independence Hierarchical Data Mgt: Application DB Tables Rows Virtualized Storage and Data Infrastructure Hierarchical storage and data management Common governance and change management Data and media independence Infrastructure Cloud SSD SAS Application SAT A Spin Down SATA

9 The Data and Information Challenge The world had 486 exabytes of data in 2008 Double in 18 months Unstructured data is growing at 10X structured data Today s information architectures won t scale to requirements ECM sees <4% of the enterprise data today. E-discovery and search across all applications? Across all file systems? Across all archives? Across all media? Tiers? Management & Governance of data for 10, 20, 50, 100 years, more, forever? Tracking all copies of objects? Tracking versions? Repurpose data every 5 years? Repurpose billions, trillions of objects? Scale Scale.Scale Scale Scale

10 Data Retention Timeframes Retention timeframes by industry Life Science/ Pharmaceutical 2 years after commercial release 3 years after distribution 5 years after manufacturing of product Healthcare HIPAA Full life patient care Financial services Financial statements Member reg. for broker/dealers OSHA Sarbanes - Oxley 5 year minimum for all records From birth to 21 years Length of patient s life + 2 years 3 years End-of-life of enterprise End of account + 6 years 30 years from end of audit Original correspondence 4 years after financial audit Source: ESG Data must be maintained across generations of technology, applications, data types, storage & viewing media Governance of structured and unstructured data is critical to the durability of data not just a technology answer.

11 Active Management of Unstructured Data over Time Metadata: Tiger Woods 2005 Masters 16 th hole Chip shot Video 20+ million views on YouTube, MySpace, Technorati Search, discover, retrieve, tier, repurpose Mine data across applications

12 The Information Lifecycle of Patient Data Changing Information Value of a Patient s Medical Record Intensive Care Unit Today is Disparate applications, processes, governance, policy, protection, media Admission Retrieve Patient History Hospital Info. Systems Insurance Claims Human Resources Finance / Admin. Scheduling Diagnostic Tests Surgery Post-Op Monitoring Virtual Patient Folder Clinical Info. Systems Lab Info Systems Pharmacy Mgmt Clinical Research Quality Outcomes Mgmt Post-Acute Care Unit Follow-up Consultation Discharge Archive Patient Record Point-of-Care Systems Patient Monitoring (wireless and bedside) Computerized Physician Order Entry (CPOE) Picture Archiving Communications Sys. (PACS) Changing Information Value of Content Tier I Tier II Active Archive Day to day business, governance and compliance

13 Today s Environment Islands of Data, Storage, Process and Governance Server Enterprise Content Management Departmental PACs Web Applications SMTP CIFS NFS HTTP Tape Library Optical Jukebox NAS RAID Array 480EB x 55% = 264EB unstructured data 40MB = 6,600,000,000,000 objects of unstructured data

14 Active Management of Data and Information Over Time Application / Owner Policy Taxonomy, collaboration, business process of application and data Data / Information Requestors Archive Software Document management File System Home Grown Application PACS Common data governance Dynamic lifecycle management Seamless Search, discovery & retrieval across apps, media, time. Central data repurposing SCALE Virtualization and Dereferencing Index, Discovery and Search SSD SAS SATA Data Center Information Center Spin Down SAT A

15 Information Integration Requirements Administration Planning The HealthCare Community Referring Physicians Assisted Living Home Care Pharmacists Billing Payors Emergency Room Nursing Reporting Intensive Care Intensive Care Electronic Patient Record Surgery Accounting Resource Management Examining Cardiology Radiology Laboratory Treating Diagnosing Catering Logistics 15

16 The Information Center Information Cloud Public Cloud SSD Infrastructure Cloud SAS SATA Spin Down SAT A Information Virtualization Private Cloud Private Cloud Personal Cloud Private Cloud Private Cloud Effective information center depends on virtualized data center Seamless access and integration of virtualized data Object catalog & index allows application independent information clouds

17 Data Center Information Center Data Center Virtualized Infrastructure Infrastructure Cloud / Utility Application Optimization Data Governance Information Center Virtualized Data Content & Information Cloud Information integration independent of application Information Governance

18 Summary Virtualization has a long history compute, storage, data, content, information Datacenter governance and process is best suited to manage information over long periods of time insures data durability Infrastructure architectures and processes can scale to meet the accelerating information needs Storage and Data Virtualization enables the Information Center.

19 Thank You