Journey to the Private Cloud
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1 1 Journey to the Private Sanjay Mirchandani Senior Vice President and Chief Information Officer, EMC Corporation IT & Global Centers of Excellence
2 2 EMC Corporation: At a Glance Revenues (2009): Net Income (2009): $14 billion $1.1 billion Employees (end Q worldwide): 43,000 Countries where EMC does business: > 80 R&D Investment (2009): Total Cash and Investments (end Q4 2009): Operating Cash Flow (2009): Free Cash Flow (2009): Market Capitalization (Feb 2, 2010): $1.6 billion $9.4 billion $3.3 billion $2.6 billion >$35 billion Founded: 1979
3 3 A Winning Strategy... Information Infrastructure Virtual Infrastructure
4 4 IT is Undergoing a Sea Change Green Technology Innovation IT Business As Usual Economic Challenges Industry Consolidation
5 EMC CONFIDENTIAL INTERNAL USE ONLY 5 Waves of Innovation Mainframe Mini PC/ microprocessor Networked/ Distributed Computing NEXT
6 Computing Copyright 2009 EMC Corporation. All rights reserved. 6 Attributes of the Next Wave X86-based infrastructures Highly virtualized data centers Enabled with top-rate security, trust and reliability Flexible Dynamic, on demand Lower CAPX Liquid pools of Compute + Storage + Network X as a Service XaaS Private
7 7 THE Journey to the Private
8 8 Attributes of Today s Data Centers and Computing Trusted Control Reliable Secure Dynamic Cost-efficient On-demand Flexible Data Center Computing
9 9 Attributes of Tomorrow s Data Centers and Computing Trusted Control Reliable Secure Dynamic Cost-efficient On-demand Flexible Data Center Compute Storage OS Network Security x-86 building blocks Computing
10 10 Attributes of Tomorrow s Data Centers and Computing Trusted Dynamic Control Cost-efficient Reliable On-demand Secure Flexible Internal Enterprise Customers Compute Storage OS Network Security x-86 building blocks External Service Provider Partners
11 11 The Private Private Federation Virtualized Data Center Internal OS Information Security Computing External
12 12 The Private Virtual Client Virtual Client Virtual Client Private Virtual lications Federation Virtualized Data Center Internal OS Information Security Computing External
13 13 THE EMC IT Journey
14 14 EMC IT Challenges Globalization Performance Business Value Functionality We have the same challenges as other enterprise IT organizations Cost of Ownership Manageability Security Interoperability
15 15 Guiding Principles and Top Priorities Guiding Principles Operational Efficiency 1 2 Reduce operational costs Improve agility of IT delivery Business Transformation 3 Drive workforce productivity Customer Focus 4 5 Architect for the future Implement EMC IT Proven solutions
16 Security Infrastructure lications and Services Architect for the Future lications Monolithic Solutions ERP, CRM, Powerlink Foundation - SOA, Frameworks SaaS, PaaS, Next Gen Online Experience Next Gen Business Systems Private Information Services Monolithic Solutions and Data Islands Business Intelligence, Global Data Warehouse Data Integration Master Data Management, Enterprise Content Mgmt 100% virtualized on vsphere DC OS Systems Dedicated Servers Dedicated Clusters Virtualized Dedicated Servers Tiered Shared Virtualized Clusters Services Storage DAS Dedicated SANS Tiered Shared SANS SAN Virtualization Tiered Shared Virtualized Storage FCOE (CNA) Self Service Provisioning Networks 100M Ethernet 1GB Ethernet 10GB Ethernet Data Center Ethernet Multi Tenant Management & Automation Point Management Solutions Integrated Management Solutions (physical) Integrated Management Solutions (virtual) Federation and Integration Control Client PC Mobility Solutions VDI Univ. Client Mobile app access Elasticity Security Basic Required Security Technologies Advanced data and Identity Protection Enterprise Security Service Bus Secure Technology Ecosystem Copyright 2009 EMC Corporation. All rights reserved. Ver
17 17 Key Programs Leading to Private Server Virtualization & Consolidation Optimized Storage & Network Virtualization Management and Automation Objective Value Proposition Key Technologies 40:1 consolidation ratio and eliminate 1,600 physical servers Migrate 400+ apps 100% virtualized storage by 2011 Management, automation and enablement for the virtual data center $13 M cost avoidance $10 M savings over 5 years Avoid 1.5 PB of growth over 5 years by increasing storage utilization Service level management and efficiency vsphere, Vblock VCB with Avamar V-Max, SAN Virtualization, PP/VE, FAST Ionix for Service Mgmt., Ionix for IT Operations Insight, SCM, UIM, Capacity IQ, SRM 4 Security Seamless security and protection physical, virtual, users, apps, data Data protection, risk management, compliance, agility, identity mgmt RSA Authentication Manager, DLP, FIM, SecurBook 5 lications and Experience Build virtual apps platform Build / migrate existing apps Agility, user experience, scalability SpringSource, v, Atmos Virtual Desktop Infrastructure 100% virtualized desktops by 2012, enabling task and knowledge workers Security, management simplicity, TCO View 4.0, RSA and Vblock
18 18 What Makes the Private Different? IT is built differently e.g. pooled architectures, service orientation IT is consumed differently variable consumption, expectations of infinite capacity IT is run differently low-touch administration IT is governed differently traditional methods of IT control will no longer work IT organizations will evolve roles, required skills and organizations need to support the new technologies, processes, governance and usage behaviors
19 19 The Private Enables Control, Efficiency, and Choice Virtual Client Virtual Client Virtual Client Private Virtual lications Federation Virtualized Data Center Internal OS Information Security Computing External
20 20 THE Value of the CLOUD
21 21 Monetizing the Journey 100% Virtualized Private / Public Private / Best of Breed Public Services VDI Server Virtualization, Storage Optimization, IT Efficiency * $12+M savings 34% energy efficiency increase 19% increase in storage utilization Reduced emissions by 60 million lbs. of CO 2 Projected: $13M cost avoidance over 5 years $10M cost savings over 5 years Avoid purchase of >1.5PB over 5 years Self Service Provisioning Multi Tenant Federation and Integration Control $$ TBD * Source: ESG Lab Audit Report: EMC IT: A Blueprint for Datacenter Efficiency, April 2009.
22 lications and Services Infrastructure Security Computing 22 Define Your Journey 1 Architect for the Future 2 Attributes of the Next Wave Build a cloud roadmap Monolithic ERP, CRM, Powerlink SaaS (SalesForce) lications Next Gen Online Experience Solutions Foundation - SOA, Frameworks Next Gen ERP Monolithic Business Intelligence/Global Data Warehouse Private Information Solutions and Services Data Islands Data Integration Master Data Management, Enterprise Content Mgmt 100% Virtualized Dedicated Dedicated Virtualized Tiered Shared Data Center Systems Servers Clusters Dedicated Servers Virtualized Clusters Storage Network Fabric Dedicated Tiered Shared SAN Tiered Shared Desktops Storage DAS SANS SANS Virtualization Virtualized Storage FCOE (CNA) 10GB Data Center Networks 100M Ethernet 1GB Ethernet Ethernet Ethernet Management Point Management Integrated Management Solutions Integrated Management & Automation Solutions (physical) Solutions (virtual) VDI Univ. Client Client PC Mobility Solutions Mobile app access Virtualize everything X86-based infrastructures Highly virtualized data centers Enabled with top-rate security, trust and reliability Flexible Dynamic, on demand Lower CAPX Liquid pools of Compute + Storage + Network X as a Service XaaS Private Security Basic Required Security Technologies Advanced data and Identity Protection Enterprise Security Service Bus Secure Technology Ecosystem Copyright 2009 EMC Corporation. All rights reserved. 6 EMC CONFIDENTIAL INTERNAL USE ONLY 8 3 Key Programs Leading to Private 4 The Private Enables Control, Efficiency, and Choice Objective Value Proposition Define key programs for your Journey Server Virtualization & Consolidation Optimized Storage & Network Virtualization Management and Automation Security lications and Experience 40:1 consolidation ratio and eliminate 1,600 physical servers Migrate 400+ apps 100% virtualized storage by 2011 Management, automation and enablement for the virtual data center Seamless security and protection physical, virtual, users, apps, data Build virtual apps platform Build / migrate existing apps $13 M cost avoidance $10 M savings over 5 years Avoid 1.5 PB of growth over 5 years by increasing storage utilization Service level management and efficiency Data protection, risk management, compliance, agility, identity mgmt Agility, user experience, scalability Leverage the Virtualized Data Center Virtual Client Virtual lications Virtual Client Private Federation OS Information Virtual Client Computing Virtual Desktop Infrastructure 100% virtualized desktops by 2012, enabling task and knowledge workers Security, management simplicity, TCO Internal Security External Copyright 2009 EMC Corporation. All rights reserved. 14 EMC CONFIDENTIAL INTERNAL USE ONLY 12
23 23 Resources Articles ESG Whitepaper: EMC IT: A Blueprint for Data Center Efficiency ON Magazine Features: IT for IT Green Saves Green Managing IT in a Downturn emc.com Profit Magazine Feature: Taking the Long View Video s EMC Live Webcast: EMC's IT Virtualization Journey Video Blog Site: EMC IT s Journey to the Private Studio E Roundtable with EMC IT: SourceOne Oracle Customer Snapshot: EMC Helps Save US$3 Million with Grid Computing Solution Conferences
24 24
Copyright 2010 EMC Corporation. All rights reserved.
The Private Cloud Has a Silver Lining Sanjay Mirchandani SVP And Chief Information Officer EMC Corporation What s on the Mind of CIOs ... A Great Deal of Stuff! Efficiency Processes IT Roles Risk Standardization
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