Cloud and Managed Services Program Overview Presentation FY2018

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1 Cloud and Managed Services Program Overview Presentation FY2018 Event: Date: Speaker: Presentation is valid for Cisco fiscal year 2018

2 Cloud and Managed Services Program We received 2 awards from CRN in 2017: 2017 Networking Connectivity Partner Programs List for the fourth year in a row! 2017 Partner Program Guide: 5 Star System Vendor See details here:

3 Cisco Partner Ecosystem Program Framework Preferred Solution Partners Solution Partner Certifications Specializations Incentiv es Strategic Solution Partners Solution Partner Program Channel Partner Program Partner Plus Lifecycle Advisor Software Partner Program Cisco Partner Ecosystem Cloud and Managed Serv ices Program Serv ices Partner Program Software Integrator Learning Partner Program Solution Technology Integrator Distribution

4 Cloud and Managed Service Program Cisco s Cloud & Managed Services Program helps our partners reach new markets with confidence, grow their business and give their customer what they need to take full advantage of digital transformation. With our Cloud and Managed Service Program, you can: Offer solutions that accelerate your customers digital transformation Increase your revenue with incentives, promotions, and market development funding Reach new markets and new customers using our marketing tools and resources

5 CMSP Program Benefits Designation and Branding Convey quality and security. Global Designation Master Badge Cisco Powered Service Financial Rewards Get recognition for your investment in Cisco through our financial rewards. Discounts Simple and predictable incentives drive business in key growth areas Rebates Earn rebates when you increase subscriptions and use them to reinvest in your business Go-to-market Market like you mean it. We help you reach new customers. Market Development Funds for Providers Cisco Powered Services Catalog Partner Marketing Central (PMC)

6 Cisco Powered Services Deliver Business Outcomes Proven Performance Innovative Solutions Benefit from technology without the complexity Find one of our service providers that understands your business needs so you can focus on your core business Gain peace of mind with enterprise-class service level agreements Operated with quality and reliability Independently validated services Services and network capabilities designed to work together Ensure scale, agility and secure user-to-cloud access across your environment

7 Cisco Powered Services Portfolio Connectivity / Access Collaboration Data Center Security MPLS VPN Metro Ethernet Business Communications Unified Contact Center IaaS DaaS Managed Security Internet Service IP Trunking Business Video HCS DRaaS SAP HANA Cloud Managed Security Service Provider WiFi Cloud Managed Access HCS-CC TPaaS Hybrid Cloud Managed Intelligent WAN Cloud Managed SD-WAN Cisco Spark SP

8 Cisco Powered Services Portfolio Managed Services Cloud Services Cloud Managed DNA Services 1. MPLS VPN 2. Metro Ethernet 3. Internet Service 4. IP Trunking 5. Managed Security 6. Business Communications 7. Unified Contact Center 8. Business Video 9. Service Provider Wi-Fi 10. Managed Intelligent WAN (IWAN) 1. Infrastructure as a Service (IaaS) 2. Unified Communication aas Based on HCS (HCS) 3. Contact Center aas Based on HCS 4. Video and TelePresence as a Service 5. Desktop as a Service (DaaS) 6. Disaster Recovery as a Service 7. Cloud Cell Arch for SAP HANA 8. Hybrid Cloud 9. Cisco Spark SP 1. Cloud Managed SD-WAN 2. Cloud Managed Security 3. Cloud Managed Access

9 CMSP Financial Rewards Options Predictable Pricing Get easier quotes and faster sales with our predictable Simplified Pricing. You can now move at the speed and scale your customers demand. Maximize Transaction Profitability Make the most of our financial rewards by combining Simplified Pricing with the Cross Architecture Selling Discount or Migration Incentive Program OR Backend Rebates Earn VIP rebates when you sell eligible products and increase subscriptions Enrollment CMSP master and advanced partners are eligible to enroll in VIP.* *Simplified Pricing orders are excluded from VIP calculations

10 CMSP Marketing Support MDF for Providers Partner Marketing Central Marketing Velocity Cisco Powered Services Catalog

11 MDF for Providers Digital Marketing Sales Enablement Customer Events Demand Generation Create more demand for your offers by using our marketing resources such as marketing campaigns and digital tools.

12 Marketing Velocity Marketing Enablement On the Air Webcasts Hear from the most sought after marketing experts Cisco Marketing Velocity Marketing Velocity Hub Find best practices from across the web Marketing elearning Enhance your skills with online courses Community Interact with Cisco marketing experts and your marketing peers Live Events Continue your journey to become marketer of the future

13 Partner Marketing Central Partner Marketing Central empowers you to create customized marketing campaigns, manage funds, and connect with marketing experts. Partner Marketing Central services include: Personalized digital marketing solutions like workflows, social syndication, and content syndication Downloadable marketing collateral including whitepapers, infographics, social content, and more Full Service Activities for purchase like search engine marketing and multi-touch marketing programs Integrated view and management of partner funds (where available) Suite of analytics to make intelligent marketing decisions ciscopartnermarketing.com

14 Cisco Powered Services Catalog Partner Advantages Cisco Powered Services Catalog in the Cisco Marketplace (Partner Microsite) Partner Locator - Link

15 Cloud and Managed Services Program Requirements CMSP Master Recognizes and rewards partners with the highest level of achievement and investment in Cisco 2 Cisco Powered services 1 ITIL v2 or v3 Foundation certified staff member CMSP Advanced Expand your portfolio with Cisco Powered services and receive higher rewards 1 Cisco Powered service 1 ITIL v2 or v3 Foundation certified staff member CMSP Express Opportunity to grow with minimum of two Cisco-based cloud or managed services 2 Cisco-based Cloud or Managed services 1 ITIL v2 or v3 Foundation certified staff member

16 Becoming a CMSP Partner Assess Apply Audit Approval Evaluate your organization s capabilities and determine if a program partnership is a valuable opportunity for your business Submit an application for a specific program level An audit will be scheduled based on your application. We will schedule a third party audit to examine the relevant program level and Cisco Powered services requirements for your organization We will review audit report and confirm no additional actions are needed If compliant, Cisco will notify you of approval! To become a CMSP partner, contact your Partner Account Manager, or visit our website at

17 Resources CMSP Website Audit and Policies: Cisco Powered Services: Cisco Powered Services Catalog: marketplace.cisco.com/cloud Go to Market Resource Center: gotomarket.cisco.com MDF for Provider Overview: Link MDF for Provider Alias: VIP: Partner Locator: Partner Application Tool:

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