Cancer Alliance Corporate Identity Graphics Manual
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1 Cancer Alliance Corporate Identity Graphics Manual
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3 INTRODUCTION This graphic manual serves as a guideline to the regulations which apply to preserve the integrity of the Cancer Alliance corporate identity, predominantly its graphic application. iconography corporate logo - vector with no transparency corporate colours - rgb, cmyk & pantone corporate fonts corporate logo variations - margins, colour, grayscale and two-tone - horizontal and vertical corporate logo variations - with payline, without payline logo placement on photographs business cards letterhead signature flame colour breakdown of each facet - transparency removed The application of the regulations covered in this graphic manual is vital in all elements of the corporation in always presenting a superior brand identity.
4 ICONOGRAPHY The iconic intertwined flames uniting into a single entity expresses Cancer Alliance s role, purpose & plan as the unified voice of national unity. UNITY + FLAME OF CHANGE + COLLABORATION Flame in vector, with no transparency, each facet colour separate - see page 16 for breakdown
5 CORPORATE LOGO - VECTOR WITH NO TRANSPARENCY The iconic intertwined flames uniting into a single entity expresses Cancer Alliance s role, purpose & plan as the unified voice of national unity. Margin - 15mm on all sides for this size. Resize together
6 CORPORATE COLOURS - RGB, CMYK & PANTONE blood orange CMYK RGB Pantone C. 0 R. 238 #ee3138 M. 94 G. 49 Y. 83 B. 56 grapefruit CMYK RGB Pantone C. 0 R. 244 #f4595f M. 80 G. 89 Y. 56 B. 95 naartjie CMYK RGB Pantone C. 0 R. 245 #f57627 M. 67 G. 118 Y. 96 B. 39 saffron CMYK RGB Pantone C. 0 R. 255 #ffb629 M. 32 G. 182 Y. 94 B. 41 pepper CMYK RGB Pantone C. 72 R. 32 # M. 66 G. 32 Y. 65 B. 32 K. 74
7 CORPORATE FONTS - CENTURY GOTHIC Headings THIS IS CENTURY GOTHIC BOLD AT 20 POINT, CAPITAL LETTERS. Century Gothic Bold Capital Letters is the display face of Cancer Alliance. This type face is used exclusively for main headings. Sub-Headings THIS IS CENTURY GOTHIC BOLD AT 14 POINT, CAPITAL LETTERS. This type face is used exclusively for sub-headings and short lines of text where emphasis is needed. Body Text This is Century Gothic regular at 11 point. This type face is used exclusively for body text. Quotations This is Century Gothic Italic at 11 point. This type face is used for quotations in body text. Can be bold italic if needed. * Point size can be adjusted if needed for design variations
8 CORPORATE LOGO VARIATIONS COLOUR, GRAYSCALE AND TWO-TONE. COLOUR
9 CORPORATE LOGO MARGINS & SIZES MARGINS AND MINIMUM SIZES Minimum size width - 45mm with payline Minimum size width - 30mm Use without payline
10 CORPORATE LOGO MARGINS & SIZES MARGINS AND MINIMUM SIZES Minimum size width - 45mm With payline Minimum size width - 30mm Use without payline
11 CORPORATE LOGO VARIATIONS 2 COLOUR, GRAYSCALE AND TWO-TONE. GRAYSCALE
12 CORPORATE LOGO VARIATIONS 2.2 COLOUR, GRAYSCALE AND TWO-TONE. GRAYSCALE - REVERSE
13 CORPORATE LOGO VARIATIONS 3 COLOUR, GRAYSCALE AND TWO-TONE. TWO-TONE EXAMPLE: NAARTJIE
14 CORPORATE LOGO VARIATIONS WITHOUT PAYLINE.
15 LOGO PLACEMENT ON PHOTOGRAPHS GUIDELINES. Logo not to be placed over busy background, as will not be visible. Logo to be used in the corner of images. Vertical or horizontal version of logo can be used depending on space and visual discretion. Logo to be used on corner of image where colour is plain. Size dependant on visual relevance.
16 LOGO PLACEMENT ON PHOTOGRAPHS GUIDELINES. Logo not to be placed over busy background, as will not be visible. Logo to be used in the corner of images. Vertical or horizontal version of logo can be used depending on space and visual discretion. Logo to be used on corner of image where colour is plain. Logo can be used without payline if background too busy to read small text.
17 BUSINESS CARDS Standard size of 90mm x 50mm Horizontal front, full colour printed Vertical back, black printed Cards need to be printed on thicker weight paper - 200gsm minimum SALOMÉ MEYER C A N C E R A D V O C A T E info@canceralliance.co.za cancerallianceza cancerallianceza cancer_za cancerallianceza
18 LETTERHEAD Standard size of A4 paper size Full colour printed, if needed. * this is a representation and is not to scale. Word document template separate
19 SIGNATURE * actual file supplied separate
20 FLAME COLOURS - FACETS For specific application with each facet of flat colour, after removing transparency aspect. 1. CMYK RGB C. 0 R. 239 M. 90 G. 64 Y. 72 B CMYK RGB C. 0 R. 243 M. 81 G. 87 Y. 91 B CMYK RGB C. 0 R. 252 M. 35 G. 176 Y. 84 B CMYK RGB C. 0 R. 249 M. 42 G. 162 Y. 92 B CMYK RGB C. 0 R. 249 M. 37 G. 173 Y. 75 B CMYK RGB C. 0 R. 243 M. 72 G. 108 Y. 95 B CMYK RGB C. 0 R. 245 M. 67 G. 118 Y. 96 B CMYK RGB C. 0 R. 243 M. 75 G. 100 Y. 98 B CMYK RGB C. 0 R. 238 M. 98 G. 34 Y. 91 B CMYK RGB C. 0 R. 242 M. 78 G. 94 Y. 98 B CMYK RGB C. 0 R. 240 M. 93 G. 52 Y. 94 B. 41
21 LOGO HORIZONTAL - TEXT NOT PATHS For designers. CANCER ALLIANCE Collective Voices for Cancer in South Africa
22 LOGO VERTICAL - TEXT NOT PATHS For designers. CANCER ALLIANCE Collective Voices for Cancer in South Africa
23 LETS TALK ABOUT CANCER BRAND GUIDELINES & CORPORATE IDENTITY Margin 15mm on all sides for this size. Resize together
24 ICONOGRAPHY The logo consists of three overlapping, shapes in colours deliberately aligned with the CANCER ALLIANCE s corporate colours. The shape used was inspired by a graphic font whose comma and apostrophe (elements of communication) closely resemble both a speech bubble and the stylised profile of a human face. - SPEECH BUBBLE: represents the mission and mandate of the Cancer Alliance s Cancer Advocacy Toolkit and Let s Talk About Cancer: to speak up, speak out and speak about cancer together. - HUMAN FACES: The different colours represent both the uniqueness of human beings, as well as our important differences. i.e. patients and medical practitioners, male and female, race and gender
25 DOCUMENT STYLING FONTS - For designed images: Gotham - For web use: Century Gothic HEADINGS & BODY COPY - Headings for designed images and documents: capitalised and bold - Headings for web: not capitalised - Body copy colour: dark grey - Pepper - Highlighted words: words in BOLD and every 2 to 3 letters a different colour in the colour spectrum from the saffron yellow through to the grapefruit red, to blood orange. LOGO APPLICATION - Size:as large as possible so the Cancer Alliance text remains legible - See overleaf for logo lock-up grid and greyscale versions
26 LOGO TEXT - FOR DESIGNERS Logo text - not as paths. Fonts - Gotham and Century Gothic LET S TALK CANCER C A N C E R A L L I A N C E
27 CORPORATE LOGO MARGINS & SIZES MARGINS AND MINIMUM SIZES Minimum size width - 30mm Ensure CANCER ALLIANCE text legible
28 SPEECH BUBBLES COLOURS - FACETS For specific application with each facet of flat colour, after removing transparency aspect. 1. CMYK RGB C. 0 R. 254 M. 33 G. 180 Y. 95 B CMYK RGB C. 0 R. 243 M. 98 G. 30 Y. 82 B CMYK RGB C. 0 R. 248 M. 72 G. 107 Y. 100 B CMYK RGB C. 0 R. 242 M. 100 G. 20 Y. 95 B CMYK RGB C. 0 R. 252 M. 50 G. 147 Y. 100 B CMYK RGB C. 0 R. 253 M. 44 G. 158 Y. 100 B CMYK RGB C. 0 R. 252 M. 52 G. 145 Y. 100 B. 6
29 CORPORATE LOGO GRAYSCALE GRAYSCALE
30 LOGO PLACEMENT ON PHOTOGRAPHS GUIDELINES. Logo to be used in the corner of images.
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