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1 AD REPUBLIC BRANDING PROFILE 2018 WE CHANGE THE WORLD ONE CLIENT AT A TIME The Importance of Logo Design and Online Branding Your logo is a visual corner stone of a company s brand. Your company s identity is visually expressed through its logo, which, along your company s name, is one of the main things that makes your business memorable. At some point your brand identity maybe your most valuable asset, we at Ad Republic understand this and we make sure that your identity has the most impact possible to help convey your values, your vision and your identity. The Passion Of Life Jenan is located in the Marina District of the new Lusail City. Jenan stands out in its environment as a special project, with great focus on the tenant s experience, wellbeing and pleasure. This attractive mixed-use development will house high-end apartment units as well as provide retail space within the podium with maximum flexibility designed into the building. Things intentions get worse are good while N A Z L Y stay fcused sav me Dear Lamia; Scavenger Family inviting you with all pleasure to our place; The 1st amusment of its kind in Egypt, To try a different expierence full of joy fun and excitment. Please feel free to ask for any info about our selection of games and VR rooms by sending us en or a facebook message. /scavengersworld info@scavengers.world S C A V E N G E R S

2 JRE LUSAIL-MARINA MIX 005 INITIAL CONCEPT PRESENTATION

3 BRANDMARK OP3

4 INTERNATIONAL WATER TECHNOLOGY CONFERENCE WATERTECH BRAND MANIFESTATION & CORPORATE IDENTITY

5 LOGOTYPE PRIMARY LOGO

6 LOGOTYPE VISUAL DEVIATIONS You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs C 801 C BLACK 6 C

7 GULF NILE BRAND MANIFESTATION & CORPORATE IDENTITY

8 LOGOTYPE PRIMARY LOGO

9 LOGOTYPE VISUAL DEVIATIONS You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs. 660 C 1805 C BLACK 6 C BLACK 6 C

10 INTERNATIONAL WATER TECHNOLOGY CONFERENCE WATERTECH BRAND MANIFESTATION & CORPORATE IDENTITY

11 LOGOTYPE PRIMARY LOGO

12 LOGOTYPE VISUAL DEVIATIONS You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs C 801 C BLACK 6 C

13 INTERNATIONAL WATER TECHNOLOGY CONFERENCE WATERTECH BRAND MANIFESTATION & CORPORATE IDENTITY

14 LOGOTYPE PRIMARY LOGO

15 LOGOTYPE VISUAL DEVIATIONS You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs C 801 C BLACK 6 C

16 JRE LUSAIL-MARINA MIX 005 INITIAL CONCEPT PRESENTATION

17 BRANDMARK Color Options

18 JRE LUSAIL-LAGUNA RESIDENCE INITIAL CONCEPT PRESENTATION

19 BRANDMARK Color Options

20 JRE LUSAIL-MARINA MIX 005 INITIAL CONCEPT PRESENTATION

21 BRANDMARK OP1 RATIONALE A precious stone that is used to decorate valuable objects, By the say that Lusail is called the Jewel in the Qatar s crown, Ad republic came up with the name Jewel to link between preciousness and the value of being a resident in The Jewel tower.

22 BRANDMARK OP1

23 BRANDMARK VISUAL DEVIATIONS You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs. BLACK C

24 BRANDMARK OP1

25 BRANDMARK VISUAL DEVIATIONS You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs. 633 C PROCESS CYAN C

26 JRE LUSAIL-LAGUNA RESIDENCE INITIAL CONCEPT PRESENTATION

27 BRANDMARK OP4

28 LOGOTYPE VISUAL DEVIATIONS You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs. 633 C 7704 C PROCESS CYAN C SILVER C

29 BRANDMARK OP2 RATIONALE As known Doha is located on the coast of the Persian Gulf that s why we ve chosen this name to reflect the stunning view of the Gulf from the Bayview tower.

30 BRANDMARK OP2

31 LOGOTYPE VISUAL DEVIATIONS You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs C

32 GULF NILE BRAND MANIFESTATION & CORPORATE IDENTITY

33 LOGOTYPE PRIMARY LOGO

34 LOGOTYPE VISUAL DEVIATIONS You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs C 801 C 1805 C 412 C 412 C

35 JRE LUSAIL-MARINA MIX 005 INITIAL CONCEPT PRESENTATION

36 BRANDMARK OP2

37 BRANDMARK VISUAL DEVIATIONS You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs. 482 C 7553 C 8640 C

38 DIG REBRANDING & CORPORATE IDENTITY

39 BRANDMARK MASTER BRANDMARK

40 BRANDMARK INSURANCE BRANDMARK

41 BRANDMARK TAKAFOL BRANDMARK

42 INSURANCE BRANDMARK COLOR VARIATIONS You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs C 7692 C BLACK 6 C

43 INSURANCE BRANDMARK COLOR VARIATIONS You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs. 200 C 7692 C BLACK 6 C

44 INSURANCE BRANDMARK COLOR VARIATIONS You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs C 7751 C BLACK 6 C

45 DIG REBRANDING & CORPORATE IDENTITY

46 BRANDMARK MASTER BRANDMARK

47 BRANDMARK INSURANCE BRANDMARK

48 BRANDMARK TAKAFOL BRANDMARK

49 INSURANCE BRANDMARK COLOR VARIATIONS You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs. 453 C 216 C BLACK 6 C

50 INSURANCE BRANDMARK COLOR VARIATIONS You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs. 200 C 274 C BLACK 6 C

51 INSURANCE BRANDMARK COLOR VARIATIONS You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs C 292 C 274 C BLACK 6 C

52 KAR technology inc. K.A.R. REBRANDING & CORPORATE IDENTITY

53 BRANDMARK MASTER BRANDMARK KAR technology inc. KAR technology inc.

54 INSURANCE BRANDMARK COLOR VARIATIONS You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs. 200 C 7594 C KAR technology inc. KAR technology inc. BLACK 6 C KAR technology inc. KAR technology inc.

55 APPLICATION SALES KIT BROCHURE

56 K.A.R. REBRANDING & CORPORATE IDENTITY

57 BRANDMARK MASTER BRANDMARK

58 MASTER BRANDMARK COLOR VARIATIONS You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs. 274 C 2717 C BLACK 6 C

59 APPLICATION SALES KIT BROCHURE

60 WATER BRAND MANIFESTATION & CORPORATE IDENTITY

61 LOGOTYPE PRIMARY LOGO

62 LOGOTYPE MONOGRAM

63 DIG REBRANDING & CORPORATE IDENTITY

64 BRANDMARK MASTER BRANDMARK

65 INSURANCE BRANDMARK COLOR VARIATIONS You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs C 1955 C BLACK 6 C

66 DIG REBRANDING & CORPORATE IDENTITY

67 BRANDMARK MASTER BRANDMARK

68 BRANDMARK TAKAFOL BRANDMARK

69 BRANDMARK INSURANCE BRANDMARK

70 MASTER BRANDMARK COLOR VARIATIONS You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs. 123 C 1955 C BLACK 6 C

71 TAKAFOL BRANDMARK COLOR VARIATIONS You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs C 7692 C BLACK 6 C

72 INSURANCE BRANDMARK COLOR VARIATIONS You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs. 123 C 1955 C BLACK 6 C

73 The Brand & the Design The design guidelines These guidelines describe the visual and verbal elements that represent ARJU Dairy Products corporate identity.this includes our name, logo and other elements such as color, type and graphics. Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company. These guidelines reflect ARJU Dairy Products commitment to quality, consitency and style. The ARJU Dairy Products brand, including the logo, name, colors and identifying elements, are valuable company assets. Each of us is responsible for protecting the company s interests by preventing unauthorized or incorrect use of the ARJU Dairy Products name and marks. ARJU Corporate Identity & Brand Guidelines Presentation AD REPUBLIC WE CHANGE THE WORLD ONE CLIENT AT A TIME.

74 LOGOTYPE PRIMARY LOGO ARJU Corporate Identity & Brand Guidelines Presentation AD REPUBLIC WE CHANGE THE WORLD ONE CLIENT AT A TIME.

75 LOGOTYPE PRIMARY LOGO ARJU Corporate Identity & Brand Guidelines Presentation AD REPUBLIC WE CHANGE THE WORLD ONE CLIENT AT A TIME.

76 BRAND MANIFESTO Hand Crafted Lettered manually with craft and precision to have a humanist look and feel using bubbly shapes to blend with milk and cheese visuals. Greens reflect the nature of the products and gives a fresh look and feel. ARJU Corporate Identity & Brand Guidelines Presentation AD REPUBLIC WE CHANGE THE WORLD ONE CLIENT AT A TIME.

77 LOGOTYPE VISUAL DEVIATIONS You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs C 801 C BLACK 6 C ARJU Corporate Identity & Brand Guidelines Presentation AD REPUBLIC WE CHANGE THE WORLD ONE CLIENT AT A TIME.

78 APPLICATION Stationery ARJU Corporate Identity & Brand Guidelines Presentation AD REPUBLIC WE CHANGE THE WORLD ONE CLIENT AT A TIME.

79 APPLICATION Typography Display Argent CF Super Argent CF is a serif typeface inspired by a mix between both Dala Floda & the amazing Bodoni family. The main goal was to bring a bit of modernism to serif fonts by working on the curves of classical serif fonts and adding an extra stencil family. Great for posters, very big titles, books & fancy stuff, the highly contrasted Argent CF typeface is pleased to be at your service. Copy Argent CF Regular Awarded by Computer Arts Magazine The whole Argent CF family contains a total of 334 characters, 7 regular weights and 7 stencil weights, text figures, ligatures, fractions and a lot more. It also suits many different languages with its added glyphs. Argent CF Super Sample Titles ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz The quick brown fox jumps over the lazy dog Argent CF Super Argent CF Regular Sample ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz The quick brown fox jumps over the lazy dog Arju - Argent CF Super - Title Case 24pt Type / 24pt Leading / 0pt Tracking Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all ARJU Dairy Products communications. We have selected Colatin Script Pro and Argent CF, which helps inject energy and enthusiasm into the entire ARJU Dairy Products communications, as the primary and secondary corporate typefaces. Descriptors Copy Argent CF Bold Regular Arju - Argent CF Bold 12 pt Type / Auto Leading / 0pt Tracking Argent CF is a serif typeface inspired by a mix between both Dala Floda & the amazing Bodoni family. The main goal was to bring a bit of modernism to serif fonts by working on the curves of classical serif fonts and adding an extra stencil family. - Argent CF Regular 8 pt Type / Auto Leading / 0pt Tracking ARJU Corporate Identity & Brand Guidelines Presentation AD REPUBLIC WE CHANGE THE WORLD ONE CLIENT AT A TIME.

80 APPLICATION Imagery Imagery is an important element in the ARJU Dairy Products corporate identity program. Imagery used should contain main elements such as Vibrant Greenery and sun shine. Skies should contain vacant spaces for the typography, icons, logos and other graphic elements. Graphic elements can t be placed on a busy background. 1 Primary Tones Color Tones 100 % 80 % 60 % 40 % 20 % 2 Secondary Tones Color Tones 100 % 80 % 60 % 40 % 20 % ARJU Corporate Identity & Brand Guidelines Presentation AD REPUBLIC WE CHANGE THE WORLD ONE CLIENT AT A TIME.

81 ARJU Corporate Identity & Brand Guidelines Presentation AD REPUBLIC WE CHANGE THE WORLD ONE CLIENT AT A TIME.

82 LOGOTYPE PRIMARY LOGO ARJU Corporate Identity & Brand Guidelines Presentation AD REPUBLIC WE CHANGE THE WORLD ONE CLIENT AT A TIME.

83 LOGOTYPE PRIMARY LOGO ARJU Corporate Identity & Brand Guidelines Presentation AD REPUBLIC WE CHANGE THE WORLD ONE CLIENT AT A TIME.

84 BRAND MANIFESTO Iconic Farm Direction The Icon was illustrated with geometrical drawing technique with precision using basic geometric regular shapes in order to make the consumer familiar with the logo and easily remember the icon. The harvesting lines reflect the nature extract and the organic nature of the product. The whole impression of the logo is meant to feel as a cozy natural and organic product. ARJU Corporate Identity & Brand Guidelines Presentation AD REPUBLIC WE CHANGE THE WORLD ONE CLIENT AT A TIME.

85 LOGOTYPE VISUAL DEVIATIONS You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs C 801 C BLACK 6 C BLACK 6 C ARJU Corporate Identity & Brand Guidelines Presentation AD REPUBLIC WE CHANGE THE WORLD ONE CLIENT AT A TIME.

86 APPLICATION Stationery ARJU Corporate Identity & Brand Guidelines Presentation AD REPUBLIC WE CHANGE THE WORLD ONE CLIENT AT A TIME.

87 APPLICATION Typography Display Butler Stencil Black Butler is a serif typeface inspired by a mix between both Dala Floda & the amazing Bodoni family. The main goal was to bring a bit of modernism to serif fonts by working on the curves of classical serif fonts and adding an extra stencil family. Great for posters, very big titles, books & fancy stuff, the highly contrasted butler typeface is pleased to be at your service. Copy Butler Regular Awarded by Computer Arts Magazine The whole Butler family contains a total of 334 characters, 7 regular weights and 7 stencil weights, text figures, ligatures, fractions and a lot more. It also suits many different languages with its added glyphs. Butler Stencil Black Sample Titles ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz The quick brown fox jumps over the lazy dog Stencil Bold Butler Regular Sample ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz The quick brown fox jumps over the lazy dog ARJU - Butler Stencil Bold - Title Case 24pt Type / 24pt Leading / 0pt Tracking Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all ARJU Dairy Products communications. We have selected Bickham Script Pro and Butler, which helps inject energy and enthusiasm into the entire ARJU Dairy Products communications, as the primary and secondary corporate typefaces. Descriptors Copy Stencil Black Regular ARJU - Butler Bold 12 pt Type / Auto Leading / 0pt Tracking Butler is a serif typeface inspired by a mix between both Dala Floda & the amazing Bodoni family. The main goal was to bring a bit of modernism to serif fonts by working on the curves of classical serif fonts and adding an extra stencil family. - Butler Regular 8 pt Type / Auto Leading / 0pt Tracking ARJU Corporate Identity & Brand Guidelines Presentation AD REPUBLIC WE CHANGE THE WORLD ONE CLIENT AT A TIME.

88 APPLICATION Imagery Imagery is an important element in the ARJU Dairy Products corporate identity program. Imagery used should contain main elements such as Vibrant Greenery and sun shine. Skies should contain vacant spaces for the typography, icons, logos and other graphic elements. Graphic elements can t be placed on a busy background. 1 Highlights Color Tones 100 % 80 % 60 % 40 % 20 % 2 Shades Color Tones 100 % 80 % 60 % 40 % 20 % 3 Secondary Tones Color Tones 100 % 80 % 60 % 40 % ARJU Corporate Identity & Brand Guidelines Presentation AD REPUBLIC WE CHANGE THE WORLD ONE CLIENT AT A TIME.

89 THANK YOU WE CHANGE THE WORLD ONE CLIENT AT A TIME