DESIGN INTRO TO. class. Suggested hashtags are #J-399 and #lifeasajstudent. Be sure to

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1 INTRO TO DESIGN J-399 FALL TERM STEVEN ASBURY Fall 2013 M,W, 4-5:50 p.m. Steven Asbury Office hours: M, W, 3-4 p.m. I m also typically available to meet with students after class. Don t hesitate to ask for additional time. I can usually accommodate students who need extra help or feedback and often assist students during the weekends in Allen Hall. sasbury@uoregon.edu Website: Course Objectives Think critically, creatively and independently as a visual journalist. To understand fundamental design concepts and apply appropriate visual communication theories in the effective use and presentation of images and information. To understand and be able to effectively use typography, the primary tool of visual communication. Grading Grades will be based on the following formula: Participation/Discussion* 25% Design projects/in-class exercises 25% Quizzes 25% Final Project 25% Attendance is mandatory, and it s important that you contribute to class discussions and critiques. I ll also be looking for improvement in your designs each week. * Actively participating in group critiques and Tweeting about design topics are both vital to earning your participation grade. Each of you should have a Twitter account, and you are encouraged to Tweet from class. Suggested hashtags are #J-399 and #lifeasajstudent. Be sure to Deadlines In the real world of journalism, a missed deadline by a designer can cost a company thousands of dollars in overtime, lost customers and missed opportunities. Please note that you need to allocate time for computer crashes, closed computer labs, printing problems, acts of nature, and other contingencies. Late work will RECEIVE AN AUTOMATIC ONE-LETTER-GRADE REDUCTION. Your work needs to be completed and printed before class begins. Assignments that are being printed or finished after class has started will be considered late. Group critiques I believe in group critiques for two reasons. First, it s how it works in the real world. Second, I believe that collaboration produces a better result. As with any critique-based class, there will be some students who consistently produce better work than others. I don t believe that anyone s work is perfect and will do my part to offer constructive criticism to everyone. However, it is likely that one or two students might have more experience and, therefore, draw less criticism. Please don t take this personally. I get as much enjoyment as an instructor helping a student with little experience improve as helping someone who has a lot of experience refine their skills. Both types of students can earn an A in this course.

2 Attendance Attendance is required. In professional design, you re expected to show up for work no matter how much partying you did the night before. Makeup work will be allowed in the case of unavoidable circumstances, but I need to be told about this before the class is scheduled to meet, either in person or . Acceptable excuses include a religious holiday, family emergency, or a job interview that cannot be rescheduled. Missing classes without an valid excuse will lower your grade. Attendance will be taken daily. The instructor s grade book is the official record. Come to class on time. Being late for class or leaving early will count as partial absence at the instructor s discretion. No missed classes without a doctor s note, proof of a job interview or verification of a family emergency or religious holiday. All other absences will be considered unexcused and may result in a one-letter-grade reduction for the course. Three absences may result in failure of the course. If a student is absent, it is his/her responsibility to contact the instructor prior to the class and be up to date for the next class. Final project At the end of the term you will turn in a design project. You may choose the type of design project, but it should meet the following criteria. 1. The project should show your mastery of the course objectives and what you ve learned about design and visual communication. 2. The project should be large enough that it s worthy of 25 percent of your grade. Do not, for example, do a one-piece postcard and call that your final project. Ideas for projects could include a publication redesign, an advertising campaign across media or a website redesign. Diversity It is the policy of the University of Oregon to support and value diversity. We re committed to the following. Respecting the dignity and essential worth of all individuals. Promoting a culture of respect throughout the University community. Respecting the privacy, property, and freedom of others. Rejecting bigotry, discrimination, violence, or intimidation of any kind. Practicing personal and academic integrity and expect it from others. Promoting the diversity of opinions, ideas and backgrounds which is the lifeblood of the university. Special Needs Please notify your instructor within the first two weeks of class if there are aspects of this course that cause barriers to your participation. You may wish to contact the Accessible Education Center (formerly Disability Services) in 164 Oregon Hall at or uoaec.uoregon.edu. If English is not your first language and you are uncomfortable conversing in it, please see an instructor. Academic English for International Students (AEIS) is part of the American English Institute, and is located in 107 Pacific Hall ( It administers placement tests on pre-arranged dates and places ESL students in classes such as AEIS 110, 111, and 112 (also called Written Discourse I, II, and III). For questions about AEIS: (541) For questions about English requirements for international students, call the Office of International Affairs, (541) Labs Please respect the rules regarding food and drink in the computer labs. Academic dishonesty You re expected to do your own designing in this class. Copying designs from the internet or other sources will result in an F in this course. Important passages in the Student Conduct Code are in the Schedule of Classes.

3 INTRO TO DESIGN J 399 FALL TERM STEVEN ASBURY DATE AGENDA ASSIGNMENT September 29 Introductions, Review of Syllabus InDesign I The InDesign interface Palettes and tools Setting preferences Building a text box Typeface definitions Font vs. typeface Points and picas Leading October 1 Newsletter Design (text only) Guides and grids Making columns Pull quotes Text wraps Design a one-page newsletter. The newsletter should have a nameplate, at least 2 stories, text set in columns, headlines and a pull quote. The layout should use text only (no images). Due Monday October 6 Color Additive and subtractive color Color models - RGB vs. CMYK The InDesign color palette, color on tools palette Applying color, swatches, and gradients Applying fills and strokes Using the pen tool CD assignment Design an album case for a CD or DVD. You do not need to use images. Sizing templates can be found at templates-dimensions Due Wednesday October 8 QUIZ 1 - DEFINITIONS Points & picas, typeface definitions, color models TYPOGRAPHY Type history presentation Type categories presentation Type posters assignment Typography Assignment. Design a 11x17 poster about a typeface from the options presented in class. The poster should be about the typeface and in the typeface. Due Monday. syllabus IS subject to change WITHOUT PRIOR NOTICE

4 PART II - TYPOGRAPHY DATE AGENDA ASSIGNMENT October 13 October 15 Watch Helvetica Typography Presentations Typography Quiz Images Placing images/links Image formats (jpeg, tiff, eps, psd, etc.) Resizing images Using Photoshop Converting color modes Image borders Cutouts Make a biographical or resume poster of yourself. Size is 11 x 17. Have a friend take a photo of yourself. Cut-out the photo in Photoshop and place it in InDesign. Put your name in large text behind the photo and add other type as needed to sell yourself. Due Monday October 20 Poster Presentations Design fundamentals Publication Design presentation Newsletter Assignment II - The Jetsons Newsletter assignment II Design a 4-page newsletter for Spacely Sprockets (cover, inside pages, back cover). The design should be full color and include the following elements. Headlines Text formatted as columns Subheads A pull quote At least one image on each page At least one cutout image somewhere in the newsletter A drop cap A bulletted list Use rules (lines) to separate elements on the page Watch part of an episode of The Jetsons on You Tube October 22 InDesign TYPE Style Sheets Converting type to paths Spell checking Find and replace Change case Newsletter assignment II Due Monday InDesign Advanced Topics Master pages Margins and columns Libraries In-class time to work on newsletter designs

5 PART III - VISUAL COMMUNICATION October 27 Newsletter presentations Advertising Design Intro to advertising design For bring three examples of well designed ads AND three poorly designed ads newspapers or magazines. The ads should be for local businesses. October 29 Advertising Assignment In-class design time. Advertising Assignment I Find three poorly designed ads in a newspaper or magazine and redesign them. Your redesign should address both issues of design AND strategy. The ads should be redesigned at a 8.5 x 11 size. Due Monday. November 3 Advertising Design Presentations November 5 How to start your career Resume Design tips Interviewing Tips Freelancing Tips Advertising Assignment II In-class design time. Advertising Assignment II Due Monday. November 10 November 12 November 17 Advertising Design Presentations BRANDING Design Design tips Discussion of Final Project Logo Presentations Quiz 2 - Design FINAL PROJECT DESIGN In-class design time Brand design. Find a three logos for three local businesses that you feel are in need of a makeover. Redesign the logos, focusing attention on both design and strategy., November 19 November 24 Photo editing - Guest Lecture from Sung Park Quiz 3 - Photography Steven s Favorite type Foundries In-class design time Work on Final Project Work on Final Project November 26 THANKSGIVING HOLIDAY No CLASS Work on Final Project November 31 December 2 FINAL PROJECT DUE SELF EVALUATIONS DUE Self Evaluations

6 J-399 DESIGN GRADING FORM Typography 5 points Excellent use of typography. 4 points Good use of typography. 3 points Typography has some weaknesses in either type selection or execution (kerning, leading, placement). 2 points Typography is weak throughout. Where were you during my type lectures? 1 point Typography very weak. You re better than this. Design. How does it look? How is the attention to detail? Effective communication? 10 points Exceptional design. Outstanding attention to detail, too. 8 points Great design. Communicates effectively. 7 points Good design. Some areas could use improvement. 6 points Design needs improvement and/or more attention to details. 5 points Design has serious flaws. Grammar/Spelling 5 points No errors. 3 points One or two minor errors 0 points Minor errors throughout or one large error. Effort. Showing improvement over the last project. Demonstrates thoughtfulness of content issues. Name on project? 5 points Work that goes above and beyond. Attention to both design AND content issues. 4 points You re showing improvement! 3 points Completed on time. Good work. 2 points I ve seen you make a better effort. Did you devote enough time to this project? 1 point Work shows a weak effort. TOTAL POINTS Did the project meet deadline? Subtract 5 points if late. Subtract 5 points for each additional day late. 23=A, 20=B, 18=C, 15=D Comments UNIVERSITY OF OREGON SCHOOL OF JOURNALISM AND COMMUNICATION STEVEN ASBURY 2013

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