Syllabus: Location: Dates: Name: Policy: Instructor Bio: #UArtsCE

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1 Syllabus: CE 9500 C/N Summer 2018 Continuing Education Course Information Location: Terra Room 907 Dates: 2018 Summer Semester Wednesday, June 6 Typography course starts Monday, June 16 6 pm Field Trip to Perfect Communications to see HP Indigo Wednesday, July 4 No class, Holiday Break Wednesday, July 18 7:30 9 pm Guest Speaker Chris Myers, Problem Solving Wednesday, August 8 Typography, last regular class session Wednesday, August Typography Final Presentations Instructor Information Name: Gregg Robinson grobinson@uarts.edu Policy: will be checked once a day, therefore it may be the following day before you get a response. Instructor Bio: Gregg Robinson is a Design Manager and human-centered design trainer at Vanguard. Gregg has more than 20 years experience as a graphic designer, UX designer, and illustrator prior to Vanguard, as well as an extensive background in educational, marketing and corporate design. He has taught a variety of courses at University of the Arts, where he earned his B.F.A. in graphic design. Course Description Through a series of applied design projects, this course stresses the importance of typography and design in visual communication. Study basic letterforms, typographic contrast, characteristics of major type families and how to use type to visually express an idea. Students will develop an ability to create sophisticated typographic compositions using grid systems as a design tool and work collaboratively on the conceptualization, development and creation of typographic posters. Emphasis will be on the roll typography plays in communication. Pre-requisites Fundamentals of Design, Adobe InDesign or equivalent experience Course Overview Example overview text - each class will be divided between a lectures/design objectives and in-class work. Some weeks will require students to complete out of classroom assignments. This course will integrate the theory of typography and design within each project by way of examples and readings. Students will be responsible for getting work printed for assignments. Readings, Quizzes, Design Projects, Design Objectives (Lectures), Presentations and s, will all be part of the curriculum. #UArtsCE

2 Course Objectives/Learning Objectives At the end of this course, students will: At the end of this course, students will: understand the basic principles of typography gain knowledge of typographic vocabulary and typeface classification develop an eye for letter spacing, word spacing, leading, alignment and rag be able to establish hierarchies within a text and understand the role composition plays in the creation of typographic hierarchy explore the use of grid systems think broadly and conceptually about design opportunities with text demonstrate problem solving skills develop/refine a design process that includes research and sketching, as well as refinement using Adobe Creative Suite participate constructively in group critiques prepare and troubleshoot files for production work with Imaging Lab and/or other vendors to produce output create comprehensives for presentation work independently, as well as collaboratively Course Resources Software: Adobe Creative Suite (InDesign, Illustrator and Photoshop) For tutorials and additional help it is recommended to visit Lynda.com or Adobe.com for video tutorials. These tutorials are free and/or low cost. You will be able to access Lynda.com for free using your UArts login. Additional Course Materials Supplies Sketchbook pencils Thumbtacks comping materials as needed (X-Acto or scissors, straight edge, ruler, cutting mat, tape) digital storage Course Policies Student Feedback/Communication If you experience an emergency, which will prevent you from completing required coursework on time, please communicate with the instructor at the earliest opportunity. Please state the nature of the emergency and when you expect to turn in the coursework. Submitting Electronic Files All electronic files must be submitted in.pdf format unless otherwise noted. Please name your file in the using the following convention: Project Name_First InitialLast Name. Thus, if my name where John Smith and I was submitting the Narrative PowerPoint assignment, I would rename the NarrativePowerPoint.pdf file as NarativePowerPoint_JSmith. 2

3 Attendance + Participation All students are expected to attend classes regularly and promptly, and for the duration of the scheduled instructional time. Individual instructors will decide the optimum time for taking attendance and may penalize for habitual lateness or absence. Please notify instructor if you expect to miss a class. Repeated absences may result in a grade of "F" for the course. This course content is delivered through a series of presentations, examples and hands-on exercises in a computer lab so regular attendance is critical to your success. Students are expected to arrive on time and stay the length of the class. There will be graded practice assignments in class as well as homework based on the class lessons each week. An absence will not be considered an excuse for a late assignment. A student with more than two consecutive, or three total absences will not be able to pass the course, even if the absence is medically excused. Each absence past the first excused occurrence will result in a lowered grade. Any materials or announcements covered in class missed during an absence are the student s responsibility. Lectures and class activities cannot be repeated. Students who withdraw from a course must do so in writing. Non-attendance does not constitute an official withdrawal. Syllabi Changes to the course content will be communicated by from the instructor, and the Program Director will be copied. The syllabus is subject to change based on individual needs of the class at the instructor s discretion. University Policies Academic Honesty/ Integrity Policy Violations of academic integrity are considered to be acts of academic dishonesty and include (but are not limited to) cheating, plagiarizing, fabrication, denying others access to information or material, and facilitating academic dishonesty, and are subject to disciplinary action. To review the Academic Honesty/ Integrity Policy in its entirety, please visit: Student Code of Conduct It is the policy of the Division of Continuing Studies to provide a safe and healthy environment for learning, personal growth and enjoyment. The well-being of this community depends upon the good judgment and considerate behavior of its members. Student status at The University of the Arts is not an unconditional right, but a privilege subject to certain rules and expectations articulated in the Student Code of Conduct. To review the Student Code of Conduct in its entirety, please visit: Notice of Nondiscrimination The University expressly prohibits any form of discrimination and harassment on the basis of race, color, national origin, religion, sex, gender identity, age, mental or physical disability, veteran status, or any other protected classification in accordance with Federal, state, and local non-discrimination and equal opportunity laws. If you have encountered any such form of harassment or discrimination, we encourage you to report this to the Title IX Coordinator and Diversity Administrator, Lexi Morrison, at lmorrison@uarts.edu. Sexual violence, sexual harassment, intimate partner/dating violence, and other forms of sexual misconduct are considered forms of sex-based discrimination and are prohibited by University policy and by law. We encourage students to report any incidents of sexual misconduct by contacting the Title IX Coordinator at titleix@uarts.edu. For more information about options and resources available to those who may have been impacted by sexual misconduct, please visit 3

4 Office of Educational Accessibility UArts values diverse types of learners and is committed to ensuring that each student is afforded an equal opportunity to participate in all learning experiences. If you have or think you may have a learning difference or disability including a mental health, medical, or physical impairment that would impact your educational experience in this class, please contact the Office of Educational Accessibility (OEA) at or access@uarts.edu to register for appropriate accommodations. Faculty can provide course accommodations/modifications only after receipt of an approved accommodations letter from OEA. Grading Students taking the course for non-credit will still receive a PASS/FAIL grade. Students taking the course for credit will receive a letter grade based on the following criteria: Component Examples of Components Points Technical Proficiency Projects, Quizzes, Exercises 40 Participation (incl Responses) Class Discussions 25 Artist Presentations s, Peer Feedback, Concepts 15 Deadlines & Following Instructions completion and content, Readings 20 Total 100 Your grade will be calculated using the following scale: Grade Percentage Range Grade Point A % 4.0 A % 3.67 B % 3.33 B 86 83% 3.0 B % 2.67 C % 2.33 C 76 73% 2.0 C % 1.67 D % 1.33 D 63 66% 1.0 F 59% or less 0.0 P Pass - Projects will be graded in the following categories: Hierarchy of information, presentation, communication of subject matter and layout. Schedule* SESSION + TOPIC COURSEWORK DUE DATE Session 1 Introduction Discussion of course and class format, as well as type history, 4

5 Date: 06/06 letterform characteristics/anatomy and classification. A project will be assigned that will involve basic typographic issues such as letter/word/line spacing, column width, alignment and rag. Preliminary discussions about the concept of text and communication (What s it about? Who is the audience? What s the title? Etc.) will take place. In-Class work Overview of Typography and Exploring Hierarchy Through Composition Students will explore text layouts to communicate hierarchy of information. Students will create various layouts manually before working in Adobe Indesign CC. There will be a group critique (crit) of layouts. Finalize 3 layouts for next week Times Roman, 12pt, regular Page size is w7.5" x h7.5" 06/13 In-class work Exploring Hierarchy with text weight and scale of class one layouts Students will explore text layouts using varying text weight and scale to communicate hierarchy of information. Students will create layouts manually before working in Adobe Indesign CC. There will be a group crit of layouts. Type Layout Exercise 1: Font "Times New Roman" font size 9.5pt font weight: regular 06/20 Using the text from this week s class, create 3 final layouts. Session 2 Date: 06/13 details: sketch 9 ideas for your layouts on the sheets provided at the end of class upload your illustrator file to your individual DropBox folder the night before class. bring print outs of your layouts to class name your files "firstname + _class02a_hw.pdf" Type Layout Exercise 2: Font "Times New Roman" font size 9.5pt font weight: any Using the text from this week s class, create 5 layouts. details: 5

6 sketch 9 ideas for your layouts on the sheets provided at the end of class upload your illustrator file to your individual DropBox folder the night before class. bring print outs of your layouts to class name your files "firstname + _class02b_hw.pdf" In-class work Text + Graphic Elements Building from the last two classes. Students will explore the use of graphic elements along with text to communicate hierarchy of information. Type Layouts Session 3 Date: 06/20 Continue working on your type layouts: Finish 3 final layouts using same weight, and style. Finish 3 final layouts using different weight and same scale. Create 3 new layouts using different weight and scale. Create 3 new layouts using different weight, style and drastic scale. Create 3 new layouts using different weight, style, scale, rules and axis change. Work in thumbnail sketches before going to computer. Bring your thumbnail sketches to next week s class. Upload ai files to your dropbox Tuesday before next class Specs: font, Times New Roman Page size is w7" x h7" 06/27 Session 4 Date: 06/27 In-class work Grids and Series + Color The grid is the underlying structure that holds the layout together. Students will explore the design and communication opportunities of the grid and experiment with various systems. Color Layouts Continue working on color layouts with the edited text : 07/11 Take Lynda.com tutorials: Graphic Design Foundation of Typography with Ina Saltz 6

7 ations-typography/ html 0. Introduction 1. Typographic Differentiation In-class work Text + Image Image adds a new level to communication, students will explore how image works within the grid. There will be a discussion on the relationship of image and text. Session 5 Date: 07/11 Typeface Information Layout Research the typeface discussed in class. Information to research about your typeface: When was it developed? Who was it designed by? What/who was the influence? What are the Characteristics of the typeface? How is it categorized? Give some visual examples of it's usage (images). Organize the information as you see fit. Consider the content hierarchy and composition in your layouts. Work in thumbnails sketches before going to computer. Bring thumbnail sketches to class. Be sensitive to placement and size of page content. Single page layout Specs: Font, your choice Page size is 8.5" x 11"... Type Layouts Continue working on your type layouts: Finalize 2 layouts using weight, and style. Finalize 2 layouts using weight, style and scale. Finalize 2 layouts using weight, style and drastic scale. Finalize 2 layouts using weight, style, scale, rules and axis change. Finalize 1 layouts using color and simplified Calder text. 7

8 Create 1 new layout using color, simplified Calder text and graphic image. Work in thumbnail sketches before going to computer. Bring your thumbnail sketches to next week s class. In-Class Work Text Management Long Documents Indesign CC Tutorial Guest Speaker Problem Solving... To work with long documents in Indesign, understanding of master pages, paragraph & text styles, primary text frame, running headers and page numbers is essential. This class is focused on reviewing these tools in Indesign CC. Students will work with provided text on a four page document. Take Lynda.com tutorials: Designing with Grids in InDesign with Nigel French ndesign/ html The course is 2h 12m. Good information. 07/25 Session 6 Date: 07/18... Typeface Information Layout Research the typeface selected in class. Information to research about your typeface: When was it developed? Who was it designed by? What/who was the influence? What are the Characteristics of the typeface? How is it categorized? Give some visual examples of it's usage (images). Organize the information as you see fit. Consider the content hierarchy and composition in your layouts. Work in thumbnails sketches before going to computer. Bring thumbnail sketches to class. Be sensitive to placement and size of page content. 8

9 Single page layout Specs: Font, your choice Page size is 8.5" x 11" One page layout... Type Layouts Continue working on your type layouts: Finalize 2 layouts using weight, and style. Finalize 2 layouts using weight, style and scale. Finalize 2 layouts using weight, style and drastic scale. Finalize 2 layouts using weight, style, scale, rules and axis change. Finalize 1 layouts using color and simplified Calder text. Finalize 1 layout using color, simplified Calder text and graphic image. Finalize 1 layout using simplified Calder text with prices. Work in thumbnail sketches before going to computer. Bring your thumbnail sketches to next week s class. In-Class Work Posters, informative vs marketing The final project will be 5 panel narrative (image + type). Preliminary discussions about the intent of narrative (Who is the audience? What should it communicate? Hierarchy of information. Etc.) will take place before class. Session 7 Date: 07/25 Continue working on your Narrative Narrative layouts: 5 panels accordion fold Size each panel 8in x 8in Bleeds.125in Remember to sketch out your ideas Bring sketches and files to class. 08/01 Take Lynda.com tutorials: Graphic Design Foundation: Typography with Ina Saltz ns-typography/ html 9

10 2. The Language of Type 3. Spacing and Alignment In-Class Work Posters, Expressive Typography While continuing to develop and refine narrative layouts, Expressive Typography will be addressed. Production and printing will be addressed best practices for compiling assets and sending to printer. Students will also begin compiling prior text layouts to be placed in a spiral bound booklet. This will show the progression throughout the course. A template for the booklet will be provided. Session 8 Date: 08/01 Continue working on your Narrative Continue working on your Poster layouts: 5 panels accordion fold Size each panel 8in x 8in Bleeds.125in Final Type Book Layouts: Following are the Final layouts you need for your booklet. 3 finals 10pt, regular 3 finals different weight and scale 3 finals different weight, drastic scale 3 finals different weight, scale and rules 3 finals different weight, scale, rules and image (rules are optional) Provide thumbnails for each section. All finals should be ready for review beginning of last class. I have attached the indesign file for you final booklets. 08/08 Session 9 Date: 08/08 Session 10 Date: 08/15 In-Class Work Refinement Students will evaluate the hierarchy and readability of narratives and explore solutions. Complete narratives. Final printed narratives due for final class 10

11 In-Class Work Final Class review Students will present their final narratives and booklets to the class. *Lectures and Projects subject to change throughout the course determined by the Instructor. Any changes to syllabus will be ed to students, and the Program Director will be copied. s/ Projects Typeface information Layouts Type Layout Booklet Final Narrative 11