Florida Gateway College Brand Guide

Transcription

1 Florida Gateway College Brand Guide 1

2 Table of Contents Brand Management... 3 ABOUT THIS GUIDE... 4 LOGO LOCKUPS... 5 FILE TYPES... 8 CLEARSPACE AND SIZE... 9 HORIZONTAL LOGO DO S AND DON TS LOGO SEAL DO S AND DON TS COLOR PALETTE USAGE TYPOGRAPHY STANDARDS BACKGROUND COLOR DO S AND DON TS PHOTOGRAPHY INTEGRATION Website Management Template Management COLLATERAL DESIGN... 20

3 Brand Management

4 ABOUT THIS GUIDE A brand style guide is the primary visual DNA of the college branding. It is a document that describes, defines and presents examples of what your brand should look like in various visual media such as print and digital. Referencing this brand style guide ensures that content distinguishes a brand from its competitors, and is cohesive. This cohesion is important because it helps establish a strong brand voice that resonates with the audience, which is essential for building brand awareness. Over time, that awareness and consistency builds trust. Your brand is what other people say about you when you re not in the room. Jeff Bezoz, CEO & Founder of Amazon

5 LOGO LOCKUPS Logo lockups are formed by the combination of the icon and wordmark. The Florida Gateway College has two logo options: Horizontal Logo Logo Seal HORIZONTAL LOGO WHEN TO USE EACH VERSION Horizontal Logo Whenever possible, use the horizontal logo on all materials and on an acceptable color background or photograph. Logo Seal The logo seal may only be used on official documents such as transcripts, major reports and research covers, diplomas, contracts, formal invitations and signage. ICON LOGO SEAL WORDMARK 5

6 LOGO ON BLACK LOGO ON WHITE LOGO ON YELLOW 6

7 SEAL ON BLACK SEAL ON WHITE SEAL ON YELLOW 7

8 FILE TYPES The logo package consists of various file formats and color options. Please refer to the items below when to use each one: FILE EXTENSION JPG: This file type will have a white background supplied with the logo. JPGs may be used in print and on the web. PNG: This file type should be only be used digitally. It will have a transparent background supplied with the logo and is good to use when you need to place the logo on top of a background. EPS: This file type is a vector file. It can be used in vector programs such as Illustrator or Photoshop. EPSs should only be used by someone using these programs. It can also be passed to some printing services to ensure the right resolution of the logo. PDF: Similar to an EPS, a PDF may be passed to a printer or company that needs a vector version of the logo. COLOR SPACE & IMAGE RESOLUTION Image resolution has everything to do with printing the logo. When you re printing an image, you want it to be 300 ppi to ensure that the image will be clear and not blurry once printed. High Resolution Logos in this folder are color options that have been saved at 300 ppi and set in CMYK suitable for printing. Low Resolution Logos in this folder are color options that have saved at 72 ppi and set in RGB suitable for onscreen uses. If the logo is being printed, select a JPG from the Print folder. If the logo is going on the web, select a PNG or JPG from the Web folder and Low Resolution folder. COLOR OPTIONS Refer to the previous slide for the different color options of the logo and seal. Full Color The full color version of the seal and logo should be used when they are going to be presented on a white or light colored background. One Color The one color version of the seal and logo should only be used when the background does not present the full color logo legibly. A white logo should only be used on a dark colored background or photograph. The black or green logo should only be used on a light colored background. 8

9 CLEARSPACE AND SIZE To ensure legibility and integrity of the brand s identity, please reference the following guidelines: CLEARSPACE CLEARSPACE The clearspace is the space surrounding the logo. Leaving appropriate space around the logo and seal protects the integrity of the brand. SIZE When the logo or seal is to be resized, always resize proportionally. To ensure legibility, the seal should never be smaller than a width of 0.75 inches and the logo should never be smaller than a width of 1.25 inches. MINIMUM SIZE 0.75 INCHES 1.25 INCHES 9

10 HORIZONTAL LOGO DO S AND DON TS In order to avoid alterations of the horizontal logo, this guide shows some examples of appropriate and inappropriate uses. 10

11 LOGO SEAL DO S AND DON TS In order to avoid alterations of the logo seal, this guide shows some examples of appropriate and inappropriate uses. 11

12 COLOR PALETTE USAGE Outside of the primary logo, color is what distinguishes the Florida Gateway College brand. Below are the color values for web (hex, RGB) and print (CMYK). PRIMARY FGC GREEN PANTONE 357 C #1D5632 RGB 53/86/67 CMYK 85/40/91/39 SECONDARY FGC YELLOW PANTONE 7408 C #F4B70B RGB 244/183/11 CMYK 4/29/100/0 FGC LIGHT GREEN PANTONE 7732 C #00783E RGB 0/120/62 CMYK 89/28/99/16 FGC DARK GREEN PANTONE 350 C #113F1F RGB 17/63/31 CMYK 85/46/94/56 FGC GOLD PANTONE 130 C #F7A800 RGB 247/168/0 CMYK 2/38/100/0 TERTIARY RED PANTONE 7620 C #B30000 RGB 179/0/0 CMYK 20/100/100/13 NAVY PANTONE 547 C #193A4B RGB 25/58/75 CMYK 91/68/49/43 BODY COPY GRAY PANTONE 412 C # RGB 51/51/51 CMYK 69/63/62/58 12

13 TYPOGRAPHY STANDARDS Typography also helps center FGC s brand identity and should be used consistently across campus. To ensure that all of visual communications are consistent, FGC uses a select group of preferred typefaces for digital and print materials which may be downloaded using the links provided and installed onto your machine. ROBOTO SLAB Headline Title One Headline Title Two FGC DARK GREEN FGC DARK GREEN LATO BOLD Headline Title Three Headline Title Four BODY COPY GRAY FGC GOLD LATO REGULAR Body Copy BODY COPY GRAY This is an example of body copy. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ergo in gubernando nihil, in ocio plurimum interest, quo in genere peccetur. Haec para/doca illi, nos admirabilia dicamus. Negat enim summo bono aerre incrementum diem. Quid ei reliquisti, nisi te, quoquo modo loqueretur, intellegere, quid diceret? Ut proverbia non nulla veriora sint quam vestra dogmata. Immo videri fortasse. Eam tum adesse, cum dolor omnis absit; Ex rebus enim timiditas, non ex vocabulis nascitur. 13

14 TYPOGRAPHY STYLES HEADLINES No Matter Where You Are, This is Where it Begins. When to use: 99 On a dark colored background 99 On a gradient background 99 For short-phrased headlines 99 With the font Roboto Slab 99 Always use title case (This is Title Case) When not to use: 88 On a light or yellow colored background 88 For long-phrased headlines that are more than a sentence long 88 For body copy Taking You From Where You Are, To Where You Want to Be. When to use: 99 On a light colored background 99 For short-phrased headlines 99 With the font Roboto Slab 99 Always use title case (This is Title Case) When not to use: 88 On a gradient background 88 For long-phrased headlines that are more than a sentence long 88 For body copy 14

15 HEADLINES This is an Example of a Headline Headline Title Three Headline Title Four This is what body copy would look like. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam ipsum nunc, tincidunt sed augue eu, vestibulum porttitor nunc. Donec ac tellus dictum, pharetra nibh ullamcorper, mattis ligula. PARAGRAPHS Quisque Pellentesque Faucibus Metus This is what body copy would look like. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam ipsum nunc, tincidunt sed augue eu, vestibulum porttitor nunc. Donec ac tellus dictum, pharetra nibh ullamcorper, mattis ligula. LISTS This is an unordered list Cras mattis eros vitae neque blandit gravida. Maecenas ac massa scelerisque, ultricies arcu sit amet, tincidunt diam. Nullam auctor lectus ut odio consequat, nec imperdiet nisl pretium. Pellentesque vitae est tristique, sollicitudin nisi eget, viverra enim. Etiam faucibus quam ac faucibus rutrum. Aenean sed diam fringilla, eleifend nulla non, iaculis est. This is an ordered list 1. Fusce ultrices magna et dolor tincidunt, non posuere dolor varius. 2. Nullam auctor lectus ut odio consequat, nec imperdiet nisl pretium. Pellentesque vitae est tristique, sollicitudin nisi eget, viverra enim. 3. Fusce ultrices magna et dolor tincidunt, non posuere dolor varius. Quisque Pellentesque Faucibus Metus This is what body copy would look like. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam ipsum nunc, tincidunt sed augue eu, vestibulum porttitor nunc. Donec ac tellus dictum, pharetra nibh ullamcorper, mattis ligula. Quisque Pellentesque Faucibus Metus This is what body copy would look like. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam ipsum nunc, tincidunt sed augue eu, vestibulum porttitor nunc. Donec ac tellus dictum, pharetra nibh. 15

16 BACKGROUND COLOR DO S AND DON TS Please reference the do s and don ts below for colored backgrounds and typography. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam ipsum nunc, tincidunt sed augue eu, vestibulum porttitor nunc. If using a yellow background, be sure to use it sparingly. It is best to have this style only be a few sentences long. For body copy, always use the FGC Dark Green, or the Body Copy Gray. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam ipsum nunc, tincidunt augue eu, vestibulum porttitor nunc. When using any green background, be sure to use it sparingly. It is best to have this style only be a few sentences long. Always set body copy in white on this background color. Sed Leo Libero, Sollicitudin is Vestibulum Nec Convallis Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam ipsum nunc, tincidunt augue eu, vestibulum porttitor nunc. When using a dark green background, you may use a yellow or white headline with the body copy. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam ipsum nunc, tincidunt augue eu, vestibulum porttitor nunc. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam ipsum nunc, tincidunt sed augue eu, vestibulum porttitor nunc. Never use a yellow background with white body copy. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam ipsum nunc, tincidunt sed augue eu, vestibulum porttitor nunc. Never use similar colors as body copy and background color. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam ipsum nunc, tincidunt augue eu, vestibulum porttitor nunc. Do not use yellow text as body copy anytime. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam ipsum nunc, tincidunt augue eu, vestibulum porttitor nunc. Do not use yellow or green text as body copy on a gradient background. When using a gradient background, be sure to use white and bolded text as body copy. 16

17 PHOTOGRAPHY INTEGRATION Photography may be integrated into visual communication pieces in many styles. Refer to this guide for the different photography options and when to use them. Adhere to the typography standards and background do s and don ts when using typography with any style of photo. GRADIENT OVERLAY DARKENED PHOTO FADED PHOTO This photography style uses the brand colors in a gradient. When to use This photography style may be used in all visual communication materials. This photography style is a photo that has been darkened. When to use This photography style may be used in all visual communication materials when white or light colored typography is being placed on top of the image. This photography style has been faded at the top. When to use Refer to an in context example on the Collateral Design page. This photography style may be used in all visual communication materials. 17

18 Website Management

19 Template Management

20 COLLATERAL DESIGN Florida Gateway College collateral is developed within departments and organizations. Each publication must represent a consistent quality and style that reflects the character of the institution. Font usage, color palette, and artwork style must be within the parameters of this Florida Gateway College Brand Guide. As part of the brand standards for FGC, carefully crafted templates of the following have been developed: 4x6 and 5x8 Postcard 8.5x11 Flyer 11x17 Poster 4x4 and 4x6 Table Tent Tri-fold Brochure Four-Fold Brochure Word Letterhead Powerpoint Template For further instructions, refer to the Print Collateral Asset document. 20

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