Visual Identity Manual of the. Programme

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1 Two countries, Két ország, one goal, egy cél, joint közös success! siker! Visual Identity Manual of the European Union European Regional Development Fund

2 Content I. The Programme Logo 4. The Logotype 5. Brand Colours 6. Colour Variations 7. Monochrome Variations / Outlined Variations / 8. Language Versions 9. Arrangement Options 10. Proportions / Alignment Options / Whitespace Requirements 11. Typography 11. Additional Typography 12. Slogan 13. Incorrect Usage II. The EU Logo 16. Colour Variations / Backgrounds 18. Language Versions 19. Alignment options / Proportions 20. Combination of Logos III. Printed materials (Samples) 22. A4 Stationary - Official sheet 23. Business Card 24. LC5 / A4 Envelope 25. A4 Folder 26. A4 Document Cover 27. Invitation / Greeting card 28. CD IV. E-materials (Samples) 30. Powerpoint 31. Newsletter 32. Advertisments 33. Website

3 Chapter I. The Programme Logo

4 4. The Programme Logo The Logotype The logotype symbolises the connection, shoulder to shoulder co-operation of the participating countries, Hungary and Romania The figural shape was formed from the capital starting letters of the country names in their original languages - Magyarorszag and Romania. The letter colours are originating from their national country colours. Although the logotype is playful due to it s basic colours, it is also a strong form which can be unmistakeably associated to the program and and the co-operating partners.

5 5. The Programme Logo Brand Colours C A B T D Shape colour: A B C D Pantone 185 C C: 0 M: 94 Y: 78 K: 0 Pantone 368 C C: 70 M: 0 Y: 100 K: 0 Pantone 660 EC C: 91 M: 53 Y: 0 K: 0 Pantone 605 C C: 0 M: 2 Y: 100 K: 0 Type colour: T Pantone Cool Gray 11 C C: 0 M: 0 Y: 84 K: 0

6 6. The Programme Logo Colour Variations Colour negative: White logo, blue background Blue colour codes: Pantone 660 EC C: 91 M: 53 Y: 0 K: 0 Monochrome grey colour: Grey logo, white background Grey colour codes: Pantone Cool Gray 10 C C: 40 M: 31 Y: 20 K: 70 Colour negative: White logo, black background Grey colour codes: ration 2013 Pantone Cool Gray 10 C C: 40 M: 31 Y: 20 K: 70

7 7. The Programme Logo Monochrome Variations / Outlined Variations Black-white: Colour outline version: Grey outline version: The CMYK colors code will be used for all printed materials. For special printing, the PANTONE color scale will be used. On the website and other electronic applications, the RGB color scale, created through graphic software color conversion, will be used. Full colour version is highly recommended when there are no restriction imposed by the texture and color of the material (white background) on which the visual identity of the programme is applied. Black & white and outline versions are recommended when applied through serigraphy and engraving procedures or/and on restrictive surfaces of certain materials - fax, stickers whenever the full-color version of the logo cannot be applied. For the programme logo, a white background is recommended. The black & white versions of the logo will be used only on a colored background or on a photo.

8 8. The Programme Logo Language Versions The following language versions can be used case by case: Hungarian: Magyarország-Románia Határon Átnyúló Együttműködési Program Romanian: Programul De Cooperare Transfrontalieră Ungaria-România English: Two language version: Magyarország-Románia Határon Átnyúló Együttműködési Program Programul De Cooperare Transfrontalieră Ungaria-România

9 9. The Programme Logo Arrangement Options Basic: Long horizontal: Magyarország-Románia Határon Átnyúló Együttműködési Program Programul De Cooperare Transfrontalierâ Ungaria-România

10 10. The Programme Logo Proportions / Alignment options / Whitespace Requirements Proportions: 2X 2,2X 1,75X 0,4X Alignment options: The programme logo can be aligned to the right or to the left. When placed on the top of the page, it should be aligned to the left. When placed on the bottom of the page, it should be aligned to the right. The latter version is recommended for documents which contain several pages (folders, flyers, brochures, etc.). These rules are available for all the language variations presented below. For examples, consult the present guide. Whitespace requirements: 2X X X For maximum impact and instant recognition, the logotype should not be crowded by other visual elements. Adequate white space should be left around the sign so that its prominence is not compromised. The illustration above gives a visual guide for providing the necessary white space, which is originated from the width of the figural shape. Only exceptions can be small sized brand tools without space, like business cards, cd-s etc.

11 11. The Programme Logo Typography / Additional Typography Daxline Pro Medium Daxline Pro Regular abcefghijklmnoprstuvzqwyx ABCDEFGHIJKLMNOPRSTUVZQWYX Daxline Pro Regular is selected for use in the Co-operation programme to ensure consistency and effectiveness throughout all its communication materials. Daxline Pro Medium abcefghijklmnoprstuvzqwyx ABCDEFGHIJKLMNOPRSTUVZQWYX Daxline Pro Medium is selected for the typeface of the primary branding elements, this should be used in all the language and size variations. Daxline Pro Bold abcefghijklmnoprstuvzqwyx ABCDEFGHIJKLMNOPRSTUVZQWYX Daxline Pro Bold is selected for headlines and highlighting content in the different communication materials. Arial abcefghijklmnoprstuvzqwyx ABCDEFGHIJKLMNOPRSTUVZQWYX Where Daxline Pro is not available Arial will be used in all communication materials, including electronic environment (Word, Power Point, etc.).

12 12. The Programme Logo Slogan The Slogan: Two countries, one goal, joint success! Daxline Pro Regular The slogan of the programme is Two countries, one goal, joint success!. This will be used together or separately from the logo of the programme, according to the space available, as it can be seen on the visual elements presented in this guide. Colour versions: On white background: C: 91, M: 53, Y: 0, K: 0 On coloured background: C: 0, M: 0, Y: 0, K: 0 Language versions: Hungarian: Romanian: English: Két ország, egy cél, közös siker! Două ţări, un scop, succes comun! Two countries, one goal, joint success!

13 13. The Programme Logo Incorrect Usage Do not transform the logos in any directions! Do not rotate or skew the logos! Do not mirror the logo nor the sign itself!

14 14. The Programme Logo Incorrect Usage Do not change or swap the original colours of the symbol! Do not recolor the typography, do not use the logo on inappropriate background colour! Do not change the typography, do not use effects on the logos!

15 Chapter II. The EU Logo

16 16. The EU Logo Colour Variations / Backgrounds The European Union logo has the form of a blue rectangular flag of which the fly is one and a half times the length of the hoist. Twelve gold stars situated at equal intervals form an invisible circle whose centre is the point of intersection of the diagonals of the rectangle. The radius of the circle is equal to one third of the height of the hoist. Each of the stars has five points which are situated on the circumference of an invisible circle whose radius is equal to one eighteenth of the height of the hoist. All the stars are upright, i.e. with one point vertical and two points in a straight line at right angles to the mast. The circle is arranged so that the stars appear in the position of the hours on the face of a clock. Their number is invariable. European Union European Regional Development Fund European Union European Regional Development Fund European Union European Regional Development Fund European Union European Regional Development Fund European Union European Regional Development Fund European Union European Regional Development Fund

17 17. The EU Logo Colour Variations / Backgrounds CMYK RGB Pantone CMYK RGB Pantone C 4 M 0 Y 93 K 0 R 255 G 204 B 0 PMS Pantone Yellow C 100 M 72 Y 0 K 6 R 0 G 0 B 153 PMS Reflex Blue Colours: CMYK color codes will be used on all printed materials. For special printed materials PANTONE code will be used. RGB will be used on the web site and other electronic applications. Internet: PANTONE REFLEX BLUE corresponds in the web-palette colour RGB:0/51/153 (hexadecimal: ) and PANTONE YELLOW corresponds in the web-palette colour RGB:255/204/0 (hexadecimal: FFCC00). Backgrounds: the emblem is reproduced for preference on a white background. Avoid a background of varied colours, and in any case one which does not go with blue. If there should be no alternative to a coloured background, put a white border around the rectangle, with the width of this being equal to 1/25 of the height of the rectangle. The European Union negative logo will be made up of the black flag and white stars.

18 18. The EU Logo Language Versions The following language versions can be used case by case: Hungarian Európai Unió Európai Regionális Fejlesztési Alap Romanian: Uniunea Europeană Fondul European de Dezvoltare Regională English: European Union European Regional Development Fund Hungarian and Romanian short version: Európai Unió Európai Regionális Fejlesztési Alap Uniunea Europeană Fondul European de Dezvoltare Regională

19 19. The EU Logo Alignment options / Proportions Alignment options: The EU logo should be aligned to the right if used on the top of the page, and to the left if used on the bottom of the page. Proportions: Myriad Pro Bold 1h European Union European Regional Development Fund 0.2h 0.2h 0.22h Myriad Pro Regular

20 20. The EU Logo Combination Of Logos The size of the Programme logo and the EU emblem should not be smaller than the size of other logos displayed on the same page or surface (e.g. project logos). See examples: Combination with EU logo and minimum distance: 1h European Union European Regional Development Fund 0.15h 0.15h 0.75h Combination with VÁTI logo and minimum distance: 1h 0.15h 0.15h 0.75h Combination with MDRL logo and minimum distance: 1h 0.75h 0.25h 0.25h Combination with NFÜ logo and minimum distance: 1h 0.75h

21 Chapter III. Printed Materials (Samples)

22 22. Printed Materials A4 Stationary - Official Sheet Typography: Daxline Pro or Arial 10 mm 10 mm 10 mm 18 mm European Union European Regional Development Fund 150 mm 46 mm 9 mm Joint Technical Secretariat, VÁTI Hungarian Public Nonpr Company for Regional Development and Town Planning H-1016 Budapest, Gellérthegy u Tel: , Fax: , jts@huro-cbc.eu Daxline Pro Regular 7pt

23 23. Printed Materials Business Card Size: 90mm x 50mm Daxline Pro 7.37pt 5 mm 5 mm 24 mm Daxline Pro 7.94pt Lorem Ipsum Communication Joint Technical Secretariat VÁTI Kht. H-1016 Budapest, Gellérthegy u Tel: Fax: lorem@huro-cbc.eu mm 40 mm Daxline Pro 6.8pt

24 24. Printed Materials LC5 / A4 Envelope LC5: 5 mm 5 mm 7 mm 20 mm 35 mm 15 mm A4: 10 mm 10 mm 7 mm 31 mm 44 mm 17 mm

Comun Sediul central (VÁTI Kht.) H-1016, Budapest, Gellérthegy u. 30-32 Tel: +36 1 224 3272; Fax: +36 1 224 3291 E-mail: jts@huro-cbc.

Békéscsaba) H-5601, Békéscsaba, Derkovits sor 2 Tel: +36 66 520 250; Fax: +36 66 520 253 E-mail: hidvegi@huro-cbc.

ro Nemzeti Fejlesztési Ügynökség Magyarország Agen a ezvoltare Ungaria H-1077, Budapest, Wesselényi u. 20-22 Tel: +36 1 474 9198; Fax: +36 1 474 9201 Web: www.nfu.

25 25. Printed Materials A4 Folder The following elements are obligatory to use on folders: - EU logo (the emblem of the European Union, reference to the European Union and ERDF) - Programme logo - Programme slogan - Website and contacts of the JTS, BRECO, NFÜ and MDRL - Typography: Daxline Pro 30 mm Daxline Pro 12pt 22 mm Közös Szakmai Titkárság Központi Iroda Secretariatul Tehnic Comun Sediul central (VÁTI Kht.) H-1016, Budapest, Gellérthegy u Tel: ; Fax: jts@huro-cbc.eu Közös Szakmai Titkárság Békéscsabai Iroda Secretariatul Tehnic Comun biroul Békéscsaba (VÁTI Kht. Békéscsaba) H-5601, Békéscsaba, Derkovits sor 2 Tel: ; Fax: hidvegi@huro-cbc.eu Info Pont Nagyvárad (Breco) Info Point Oradea (Breco) Ro , Oradea, Parcul I.C. Br tianu nr. 8 Tel: ; Fax: infopoint@brecoradea.ro Nemzeti Fejlesztési Ügynökség Magyarország Agen a ezvoltare Ungaria H-1077, Budapest, Wesselényi u Tel: ; Fax: Web: Regionális Fejlesztési és Lakásügyi Minisztérium Ministerul Dezvolt R Locuin ei RO , Bucure ti, B-dul Libert r. 12 Tel: Web: mm Európai Unió Európai Regionális Fejlesztési Alap Uniunea Europeană Fondul European de Dezvoltare Regională Magyarország-Románia Határon Átnyúló E ködési Program Programul De Cooperare Transfrontalier România mm 10 mm 10 mm

40pt Daxline Pro Medium 14,5pt Two countries, one goal, joint success! Két ország, egy cél, közös siker!

26 26. Printed Materials A4 Document Cover The following elements are obligatory to use on the document cover: - EU logo (the emblem of the European Union, reference to the European Union and ERDF) - Programme logo - Programme slogan - Typography: Daxline Pro Daxline Pro Medium 40pt Daxline Pro Medium 14,5pt Two countries, one goal, joint success! Két ország, egy cél, közös siker! 6 mm Lorem ipsum sit amet 49 mm 6 mm 104 mm 9 mm European Union European Regional Development Fund 28 mm 5 mm 9 mm 5 mm Any reduction or increase in the size must be proportional.

27 27. Printed Materials Invitation / Greeting Card The following elements are obligatory to use on invitations/greeting cards/posters/cd covers: - EU logo (the emblem of the European Union, reference to the European Union and ERDF) - Programme logo - Programme slogan - Website and/or contact - Typography: Daxline Pro Invitation 7 mm Two countries, one goal, joint succes! 15 mm Invitation 51 mm 7 mm European Union European Regional Development Fund mm 9 mm 11 mm 11 mm Greeting Card 7 mm 15 mm 24 mm 83 mm 17 mm 10 mm 7 mm 9 mm 7 mm 7 mm

28. Printed Materials CD Magyarország-Románia Határon

Cooperare Transfrontalieră Ungaria-România 2007-2013

Regionális Fejlesztési Alap Uniunea Europeană Fondul

28 28. Printed Materials CD Magyarország-Románia Határon Átnyúló Együttműködési Program Programul De Cooperare Transfrontalieră Ungaria-România Információs Anyagok Materiale Informative Magyarország-Románia Határon Átnyúló Együttműködési Program Programul De Cooperare Transfrontalieră Ungaria-România Európai Unió Európai Regionális Fejlesztési Alap Uniunea Europeană Fondul European de Dezvoltare Regională

29 Chapter IV. E-materials (Samples)

30 30. E-materials Powerpoint The following elements are obligatory to use on the power point presentations: - EU logo (the emblem of the European Union, reference to the European Union and ERDF) - Programme logo - Programme slogan - Website and/or address - Typography: Daxline Pro or Arial

31 31. E-materials Newsletter The following elements are obligatory to use on the newsletters: - EU logo (the emblem of the European Union, reference to the European Union and ERDF) - Programme logo - Programme slogan - Website and/or address - Typography: Daxline Pro or Arial

32 32. E-materials Advertisement The following elements are obligatory to use on the advertisements: - EU logo (the emblem of the European Union, reference to the European Union and ERDF) - Programme logo - Programme slogan - Website and/or address - Typography: Daxline Pro or Arial

33 33. E-materials Website The following elements are obligatory to use on the webpage: - EU logo (the emblem of the European Union, reference to the European Union and ERDF) - Programme logo - Programme slogan - Typography: Daxline Pro or Arial

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