A.Celli dots the i simply original!

Transcription

1 A.Celli dots the i simply original! THE BRAND IDENTITY OF THE A.CELLI GROUP OF COMPANIES

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3 THE BRAND IDENTITY OF THE A.CELLI GROUP OF COMPANIES

4 HOW TO USE THIS MANUAL 4 This manual contains information for the correct use of the A.Celli logo. For the reproduction of the logo, please use the digital formats that can be downloaded from the appropriate download sections in the online version of this manual. You can also download some useful documents for business communication, such as letterhead and templates for slideshows. For any application of the logo which is not defined in this manual, please contact the A.Celli marketing department.

5 INDEX THE LOGO historical references 6 description and context 7 THE COLOURS colour references 8 colour reproduction 9 negative form 9 one colour reproduction 9 ERRORS TO BE AVOIDED 10 READABILITY OF THE LOGO protection space 11 minimum size 11 ERRORS TO BE AVOIDED 12 DOWNLOAD 13 5 TYPEFACE REFERENCES brand typeface 14 alternative fonts 14 STYLE REFERENCES 15 MULTILINGUAL RULES SAMPLES business card 16 letterhead 17 envelops 18 notepad 19 with compliments 20 shopper 20 folder 21 ring binder 21 Powerpoint slideshow 22 brand book

6 HISTORICAL REFERENCES Alvaro Celli 6 70 YEARS OF PROGRESS In 2014 it s 70 years since Alvaro Celli opened his first machine shop, and the A.Celli Group has now decided to upgrade the institutional logo to highlight the new strategic direction. The first official logo design dates back to In 2003 A.Celli decided to drop the extension mechanical industries and to replace it with paper and nonwovens, thus giving the new divisions an individual image that still retains the family feeling The 2014 update is by no means aimed at lessening the strength of the two companies that today represent the Group on the market. Instead, it seeks to underscore their capabilities, their complementary nature, the possibility of exploiting collaboration between the two worlds to the fullest, intersecting technologies and business. With this new identity, not only is A.Celli communicating the force of its history and experience, but also the flexibility and dynamism that have characterized its business approach in the last few years. Qualities that have become concrete in the ability to exploit the synergies between Paper and Nonwovens.

7 DESCRIPTION AND CONTEXT RENewiNG the tradition The A.Celli logo is the expression of a strong link with the history of the group. 7 The restyling of 2014 renews the logo without affecting its identity and set of values, synthesizing forms and acting on the colors with simplicity and originality at the same time. A.Celli has chosen the colour blue, synonymous of experience, that in all its nuances is closely tied to wisdom and serenity. The colour of uniforms, sign of authority, blue is also the historic colour of workers, pillar of strength of every company. And also a colour that in communication transmits trust, truth and security. The new logo is a perfect balance between innovation and tradition, modernity and history, proven values together with a new approach to technology and to the markets. For this reason, there is the dot on the i! A detail in red, stimulating color, sign of strength, passion, courage, zeal and enthusiasm, qualities that represent the attitude of A.Celli. brand book

8 THE COLOURS BLUE CMYK C100 - M70 - Y40 - K60 PANTONE 296C RGB R43 - G69 - B93 8 RED CMYK C20 - M100 - Y100 - K0 PANTONE 200C RGB R201 - G37 - B44 COLOUR REFERENCES The A.Celli official brand colours are BLUE and RED. These can be reproduced with the indicated RGB and CMYK specifications, or by spot colour printing (PANTONE). This page lists the percentages in CMYK, Pantone references and RGB codes for the web and video.

9 COLOUR REPRODUCtiON As far as possible, for communications, the logo must be used in its colour version on a white background. The logo in its colour version is reproduced only in positive. The use of colours is allowed for a grey background up to 15%. For any other application, please use the logo in the negative form. white black max. 15% NEGAtiVE FORM To be used on a black background, or on a grey background of more than 70%. In this form, the logo is completely white. black 9 black min. 70% ONE COLOUR REPRODUCtiON The one colour logo is used to make printing very economical or when printing is performed with a single colour. brand book

10 ERRORS TO BE AVOIDED YES NO 10 The preferred use of the logo for communications is the version on a white background. It is not allowed to use the A.Celli logo on coloured backgrounds, with the exception of special cases to be evaluated from time to time. For backgrounds of over 70% grey, use the white negative form.

11 readability of the logo PROTECtiON SPACE The general rule is to leave a border of white space around the logo that is 1/2 of its height. In this area there should be no type nor other graphic elements mm MINIMUM SIZE The logo can be reproduced with a minimum width of 17.5 mm. Above this size, there are no limitations of scaling. brand book

12 ERRORS TO BE AVOIDED This page shows examples of unacceptable logo use. 12 DO NOT Use the logo or parts of it in outline mode. Warp, flip or rotate the logo, changing its aspect ratio. Change the institutional colour palette. Use the logo in a frame. Add drop shadow to the logo.

13 DOWNLOAD FOUR COLOUR - CMYK PDF JPG PDF JPG PDF JPG 17.5 mm 30 mm 45 mm ONE COLOUR PDF JPG PDF JPG PDF JPG 17.5 mm 30 mm 45 mm 13 NEGAtiVE - WHITE PDF JPG PDF JPG PDF JPG 17.5 mm 30 mm 45 mm Click next to the desired file to download the logo A.Celli. The download of the logo in different versions is available in PDF vector format and JPG raster format, at a resolution of 300 dpi. Please note: for large scaling and for special uses (etchings, engravings, etc.) always use the PDF vector version. brand book

14 TYPEFACE REFERENCES HELVETICA LIGHT abcdefghilmnopqrstuvz ABCDEFGHILMNOPQRSTUVZ HELVETICA MEDIUM abcdefghilmnopqrstuvz ABCDEFGHILMNOPQRSTUVZ HELVETICA BOLD abcdefghilmnopqrstuvz ABCDEFGHILMNOPQRSTUVZ BRAND TYPEFACE For texts on print material or different forms of communication, it is advisable to use the Helvetica font (light, light italic, medium, medium italic, bold, bold italic). For example, the typeface used in this document is: Title> Helvetica Bold 14 pt, 16 pt leading Subtitle> Helvetica Bold 11 pt, 90% vertical scale, 14 pt leading Paragraph> Helvetica Light 11 pt, 90% vertical scale, 14 pt leading ALTERNAtiVE FONtS In the event that the Helvetica font is not available, it can be replaced with the Arial font (Windows operative system).

15 STYLE REFERENCES HOW TO WRitE A.CELLI The name A.Celli has a dot after the A, no space between the dot and the C, and in normal version the A and the C are always capitalized. The group consists of several A.Celli companies. For their names the examples below must be followed, paying attention to upper/lowercase letters and punctuation. A.Celli Paper s.p.a. A.Celli Nonwovens s.p.a. A.Celli International inc. A.Celli Shanghai Machinery co. ltd. etc. ELECTRONIC SIGNATURE Example for the correct signature Name Surname Occupation A.Celli... Address xxx, Location (xx) - Country Phone: Mobile: (optional) Skype: xxxxx (optional) xxxxx@acelli.it 15 DOWNLOAD Click to download the RTF version of the electronic signature. The contents of this are intended exclusively for the addressee indicated in the heading. Anyone who receives this communication by mistake is invited to please inform us by sending an to the sender s address above. Thank you. You must strictly conform to the formats specified in the example. Electronic signature RTF HOW TO SHORTEN A.CELLI In business texts, the correct practice is to write, when mentioned first, the name of the company in question in its full form, for example A.Celli Paper s.p.a. In order to improve the style and readability of the document, the form can be shortened in subsequent mentions, by only repeating the name A.Celli. MULtiLINGUAL RULES The first A.Celli language is British English. In documents with multiple languages, the texts in English are positioned on the left or on top of other languages. brand book

16 SAMPLES Name Surname Occupation Mobile: (optional) Skype: (optional) A.Celli Paper s.p.a. Via del Rogio, Tassignano (LU) Italy Phone: Fax: Name Surname Occupation Mobile: (optional) x.name@acelli.it Skype: (optional) A.Celli Nonwovens s.p.a. Via Romana Ovest, Porcari (LU) Italy Phone: Fax: Name Surname Occupation Mobile: (optional) x.name@acelli.it Skype: (optional) A.Celli International inc Wiles Road, Suite Coral Springs, Florida U.S.A. Phone Fax Name Surname Occupation Mobile: (optional) x.name@acelli.it Skype: (optional) A.Celli Shanghai Machinery co. ltd. 928 Jiugong Road, Jinshan Industrial Zone Shanghai , China Phone: Fax: BUSINESS CARD The size of business cards is 90 x 50 mm. The body text is reproduced in print with dark grey PANTONE 432U. Business cards are always in English except for the offices that also need the local version (A.Celli Shanghai). In this case, the cards will be doublesided. Be careful to report the addresses and telephone numbers according to the internationally recognized regulations. (see examples on the left) For some departments it is useful to add the VAT number A.Celli Paper s.p.a. Via del Rogio, Tassignano (LU) Italy Phone: Fax: VAT:

17 17 A.Celli Paper s.p.a. Via del Rogio, Tassignano (LU) Italy - Phone: Fax: info@acelli.it REG. IMPR. - C.F. - P. IVA Cap. Soc i.v. - R.E.A. LU M. LU LEttERHEAD The letterhead may be the ISO A4 (210 x 297 mm) or American letter format (216 x 279 mm x 11 inch). The body text is reproduced in print with dark grey PANTONE 432U. The letters will have one opening page and numbered following pages. A.Celli Paper s.p.a. - DIN A4 A.Celli Nonwovens s.p.a. - DIN A4 A.Celli International inc. - letter USA A.Celli Shanghai Machinery co. ltd. - DIN A4 DOC DOC DOC DOC brand book

18 samples 230 x 110 mm 18 A.Celli Paper s.p.a. - Via del Rogio, Tassignano (LU) Italy A.Celli Paper s.p.a. - Via del Rogio, Tassignano (LU) Italy For other envelope sizes, please contact the marketing department. 162 x 114 mm STANDARD ENVELOPES

19 A.Celli Paper s.p.a. Via del Rogio, Tassignano (LU) Italy Phone: Fax: info@acellipaper.com A.Celli Nonwovens s.p.a. Via Romana Ovest, Porcari (LU) Italy Phone: Fax: nonwovens@acelli.com A.Celli International inc Wiles Road, Suite Coral Springs, Florida U.S.A. Phone Fax d.cecchini@acelli.it A.Celli Shanghai Machinery co. ltd. 8D, Building 1, Huayuan Mansion 3500 Kaixuan Road - Shanghai, China, Zip Phone: Fax: calvinliu@263.net Notepad Size: closed 210 x 297 mm (+3 mm back); open 423 x 297 mm Specifications: 4 pages cover - pad of 25 pages - pad is glued to the 3 rd cover page - rear side is reinforced with cardboard Material: cover 250 gms - pad 80 gms 19 Minerva pocket notepad Minerva format Size: 67 x 120 mm Please note: The institutional material may be customized for each and every company, event or promotional campaign. Please contact the A.Celli marketing department to provide you with the layout for any custom material required. notepad A.Celli Paper s.p.a. Via del Rogio, Tassignano (LU) Italy Phone: Fax: info@acellipaper.com A.Celli Nonwovens s.p.a. Via Romana Ovest, Porcari (LU) Italy Phone: Fax: nonwovens@acelli.com A.Celli International inc Wiles Road, Suite Coral Springs, Florida U.S.A. Phone Fax d.cecchini@acelli.it A.Celli Shanghai Machinery co. ltd. 8D, Building 1, Huayuan Mansion 3500 Kaixuan Road - Shanghai, China, Zip Phone: Fax: calvinliu@263.net brand book

20 SAMPLES with compliments Size: 130 x 130 mm on watercolour cardboard 300 gr/mq with compliments 20 Slogan lorem ipsum Please note: The institutional material may be customized for each and every company, event or promotional campaign. Please contact the A.Celli marketing department to provide you with the layout for any custom material required. shopper

21 A.Celli Paper s.p.a. Via del Rogio, Tassignano (LU) Italy Phone: Fax: info@acellipaper.com A.Celli Nonwovens s.p.a. Via Romana Ovest, Porcari (LU) Italy Phone: Fax: nonwovens@acelli.com A.Celli International inc Wiles Road, Suite Coral Springs, Florida U.S.A. Phone Fax d.cecchini@acelli.it A.Celli Shanghai Machinery co. ltd. 8D, Building 1, Huayuan Mansion 3500 Kaixuan Road - Shanghai, China, Zip Phone: Fax: calvinliu@263.net FOLDER 21 RING BINDER brand book

22 SAMPLES 22 16:9 DOWNLOAD 16:9 PPT

23 23 4:3 POWERPOINT SLIDESHOW Click to download the customizable template in 16:9 widescreen version or 4:3 version for pc monitor. The Powerpoint download consists of 5 pages only. The marketing department will be pleased to give its contribution to further optimize page layouts according to your needs. DOWNLOAD 4:3 PPT brand book

24 THE A.CELLI GROUP OF COMPANIES 70 YEARS OF EXPERIENCE FOR A DEDICATED SERVICE NOW AND TOMORROW