DIRECT MAIL: PUSHING THE ENVELOPE

Transcription

1 DIRECT MAIL: PUSHING THE ENVELOPE Stats from the PaperSpecs Webiar Guest Speakers: Daiel Deja North America ETC Prit ad Creative Maager, Sappi Fie Paper Trish Witkowski Chief Foldig Faatic, foldfactory.com Courtesy of PaperSpecs.com from the webiar: Direct Mail: Pushig the Evelope

2 RELIABLE Through rai, sleet ad sow, mail shows up. There is o SPAM filter o a mailbox. The Itelliget Mail Barcode offers mail processig data, so you kow exactly where each mailpiece is ad whe it hits the mailbox. Over ¾ of milleials say documets are less trustworthy i digital format. Courtesy of PaperSpecs.com from the webiar: Direct Mail: Pushig the Evelope

3 GUARANTEED Usolicited direct marketig averages at least 5 7 secods of focus from the recipiet. Trasactioal mail averages 2 3 miutes of focus, which makes Traspromo a excellet opportuity. The Mail Momet % of people read their mail the same day it arrives. Courtesy of PaperSpecs.com from the webiar: Direct Mail: Pushig the Evelope

4 PREFERRED The coveted yr. age group idicated i a study that they actually prefer direct mail for brad commuicatio. 20% more people doate to a cause after receivig the solicitatio through the mail, rather tha . Mail is also geerally perceived as less ivasive of persoal space tha or mobile marketig. Nearly 2/3 of cosumers told the USPS that they value the mail they receive. Courtesy of PaperSpecs.com from the webiar: Direct Mail: Pushig the Evelope

5 AFFORDABLE (IF YOU WANT IT TO BE) Sped a little or a lot it s up to you, but there ca be tremedous success at either ed of the budget spectrum. Choose formats ad techiques that offer mail efficiecies ad automatio rates. 94% of all mail is sorted by machie. It costs USPS 11x more to process a mailpiece by had tha by machie. Courtesy of PaperSpecs.com from the webiar: Direct Mail: Pushig the Evelope

6 TECH-SAVVY Stadard Letter mail set to a house list averages 3.4% respose. Mail utilizig variable data persoalizatio ca elicit up to a 23% respose rate. Prit is a woderful carrier of techology ad supports the itegratio of other marketig mediums PURLs/GURLs, QR codes, AR, etc. Courtesy of PaperSpecs.com from the webiar: Direct Mail: Pushig the Evelope

7 INCLUSIVE The USPS processes over 160 billio pieces per year, deliverig to early 151 millio busiess ad residetial addresses mail gets to the maistream, the uderserved, the techologically-challeged, the agig. 80% of households have iteret access, 70% have broadbad. 87% of adults have a cell phoe, 53% of them have a smart phoe. Whe times are tough, obody says: Call USPS ad tell them to come ad take my mailbox. Courtesy of PaperSpecs.com from the webiar: Direct Mail: Pushig the Evelope

8 TANGIBLE People love the tagible quality of prited materials you ca make a emotioal coectio through a sesory experiece. Special effects are woderful egagemet strategies ad provide tagible ways to get people to react. 84% of catalog recipiets feel it is easier to shop olie with a catalog i had. Courtesy of PaperSpecs.com from the webiar: Direct Mail: Pushig the Evelope

9 MAIL: ROI Direct mail was the #1 plaed marketig chael i O average, direct mail brigs i more tha $12 for every $1 ivested. That s 12:1 ROI (DMA 2012) For every 1,000 existig customers receivig a direct mail piece, 34 respod o average. For every 1,000 receivig a , 1 respods o average. (DMA 2012 Respose Rate Report) Courtesy of PaperSpecs.com from the webiar: Direct Mail: Pushig the Evelope

10 MAIL: BITS AND BOBS There are 86 address chages every miute of every day throughout the year, or about 45 millio moves per year. I 2011, udeliverable mail cost compaies a total of $1.3 billio. Direct marketig represets 52% of total mail volume i the U.S. 66% of all paper cosumed i the U.S. is recovered for recyclig. Courtesy of PaperSpecs.com from the webiar: Direct Mail: Pushig the Evelope

11 DIRECT MAIL: PUSHING THE ENVELOPE (WATCH THE WEBINAR... AGAIN) Courtesy of PaperSpecs.com from the webiar: Direct Mail: Pushig the Evelope