We focus on creating deep relationships with both readers and advertisers.
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1 We focus on creating deep relationships with both readers and advertisers. John Lynn, Founder of HealthcareScene.com
2 OVERVIEW Since 2005, the Healthcare Scene Network has become a leading provider of high quality healthcare IT and EHR insights. From EHR, interoperability and HIPAA security updates to telemedicine and wearable trends, Healthcare Scene s 10 blogs cover key issues and trends that impact the healthcare IT industry and the business of healthcare. HEALTHCARE SCENE AT A GLANCE 11K articles 18M page views 83K followers 55K subscribers CREDIBILITY BUILT OVER 11 YEARS Over the past 11 years, the Healthcare Scene Network has established itself as one of the most trusted and credible networks in the industry, and our writers are regularly recognized as top bloggers and healthcare IT influencers. Healthcare Scene s bloggers and contributors include: John Lynn Anne Zieger Andy Oram Brian G. Rosenberg Colin Hung Mandi Bishop Erin Kennedy Carl Bergman David Chou MEDIA SOLUTIONS FOR YOUR TARGET AUDIENCE At Healthcare Scene, we provide integrated marketing packages or point solutions based on your marketing needs. For each of its industry resources, Healthcare Scene offers: Sponsored Content Marketing Display Advertising Colin Hung VP of Marketing Stericycle Communication Solutions Trusted Industry Resource Healthcare scene provides us a unique opportunity to be seen by our prospects and clients. Healthcare Scene has built a trusted relationship with their readers and customers over 11 years of delivering high-quality content. So many influencers and buyers of our solutions look to Healthcare Scene as their daily update of what s happening in Healthcare IT. The combination of strong audience engagement plus unique integrated marketing options is the key reason why Healthcare Scene is an important part of our go to market strategy.
3 EXPERIENCE THE HEALTHCARE SCENE NETWORK EFFECT DIGITAL CONTENT 110K Page Views per Month 20+ Blog Posts per Week 60K Google Indexed Pages 18K Blog Comments OUTREACH 53K+ Subscribers 33K+ Unique s SOCIAL MEDIA IMPACT 80K Followers New Followers per Month Healthcare Scene Influences: CIO, CTO, Doctors, Practice Managers, CSO, CMIO, Directors of IT, HIPAA Privacy Officers CFO, Nurses, HIM, IT Managers, CMO, CEO
4 HEALTHCARE SCENE'S TOP WEBSITES EMR and HIPAA Major Topics Covered 2,714 Blog Posts 50,000 pageviews/month 5,078 Subscribers EMR/EHR, Interoperability, HIE, Meaningful Use, MACRA, HIPAA Training, HIPAA BAs, Digital Health, HIPAA, HIPAA Audits, Security, Big Data, Medical Billing, Analytics, Genomics EMR and EHR 1,938 Blog Posts 25,000 pageviews/month 2,829 Subscribers ACO, Social Media, Certified EHR, EHR/EMR, HIE, HIM, HIPAA, ICD-10, MACRA, Meaningful Use, Medical Billing, Patient Engagement/Portals, Revenue Cycle, Reputation Management Hospital EMR and EHR 1,103 Blog Posts 20,000 pageviews/month 3,382 Subscribers ACOs, Clinical Decision Support, EHR, EMR Financing / ROI, Epic, HIE, HL7, HIPAA, Meaningful Use, MEDITECH, Revenue Cycle Management, HIM, Value Based Reimbursement, Cerner Healthcare IT Today 846 Blog Posts 5,000 pageviews/month 260 Subscribers Healthcare IT Careers, Career Development, HIM jobs, Healthcare IT jobs, Epic Jobs, Cerner Jobs, Training, Education, Interviewing, Networking, Resumes Smart Phone Health Care 563 Blog Posts 3,000 pageviews/month 1,372 Subscribers Digital Health, Social Media, mhealth, Wearables, Telemedicine, Health Sensors, APIs, Smart Phones, Mobile Health, Personal Health Records, Mobile Health Security, Personalized Medicine Healthcare Scene News 1,909 Blog Posts 3,000 pageviews/month 1,984 Subscribers ACO, ARRA, BYOD, certified EHR, EHR/EMR, Genomic Medicine, HIE, HIM, HIPAA, ICD-10, MACRA, Meaningful Use, Billing, Research, Patient Engagement/Portals, P4P, Payers, Pop. Health, Revenue Cycle *Stats as of 1/26/2017
5 HEALTHCARE SCENE AUDIENCE Target Organizations Hospitals and Health System Health IT Service Providers Providers (MD, DO, PA, RN) EHR and HIT Vendors Hospital EMR and EHR, Healthcare IT Today EMR and EHR, Smart Phone Healthcare EMR and HIPPA, Healthcare Scene, News, Videos Target Personnel IT / Engineering Administrative Clinical Finance / RevCycle CIO/CTOs Directors Managers CEOs Directors Managers CMO/CNOs Department Heads Clinicians CFOs Directors Managers Please contact John Lynn (john@healthcarescene.com) with any additional Healthcare Scene Network inquires or to request pricing for any Healthcare Scene Network entities not listed in the following pages.
6 SPONSORED CONTENT Healthcare Scene s sponsored blog posts provide the best value as part of a fully integrated marketing package. All content must be quality content that provides value to the reader. We work with you to make sure the content hits the right topic areas and that your company is featured at the end of the content. Each sponsored blog post includes: A one-month 728x90 banner display ad Social media promotion to blog subscribers SEO (Search Engine Optimization) PRICING If Healthcare Scene is creating the blog post, there is a flat content creation fee added to the package options. We also offer discounts on 6-12 month packages. Sponsored Blog Post Packages EMR and HIPAA EMR and EHR Hospital EMR and EHR HIM Scene Smart Phone Health Care Healthcare IT Today 12 posts $ 10,000 $ 7,500 $ 5,000 $ 5,000 $ 5,000 $ 5,000 6 Posts $ 5,500 $ 4,125 $ 2,750 $ 2,750 $ 2,750 $2,750 1 Post $ 1,000 $ 750 $ 500 $ 500 $ 500 $ 500 Content Creation Fee $ 750 per post *Every Sponsored Blog Post is sent to the site specific list and the Healthcare Scene List (16,761 subscribers) SPONSORED BLOG PACKAGE VALUE 1 Sponsored Blog Post 21,936 s Sent 8 Social Shares to 80k+ Followers 50,000 Ad Impressions 6 Sponsored Blog Post 131,616 s Sent 48 Social Shares to 80k+ Followers 300,000 Ad Impressions
7 HealthcareScene.com SAMPLE SPONSORED CONTENT Beakaway Thinking Series Cost Effective Healthcare Workflow Series Tackling EHR & EMR Transition Series
8 ADDITIONAL SPONSORED CONTENT OPTIONS Along with sponsored blog posts, Healthcare Scene offers sponsored content opportunities that provide great value. Additional sponsored content options include: Video interviews Twitter chats Webinars Video Interviews: Each interview will be posted to the Healthcare Scene YouTube channel and shared on the selected website and the Healthcare Scene video site. Twitter Chats: Each Twitter chat we host will use 5+ Twitter accounts. Topics will be posted to the specified site and a summary of each chat will be posted the week after the chat to the same site. Webinars: Pricing for webinars is for presenting the webinar only. For webinar promotion, please review our marketing and display ad options. All content must be quality content that provides value to the reader and we work with the sponsor to make sure the content hits the right topic areas and that their company is featured in the content. PRICING Sponsored Content Options Packages EMR and HIPAA EMR and EHR Hospital EMR and EHR HIM Scene Smart Phone Health Care Healthcare IT Today Video Interviews* Twitter Chats* Webinars* 3 Interviews 1 Interview 6 Chats 3 Chats Content Creation Fee/ Webinar $1250 $1000 $1000 $900 $750 $750 $500 $400 $400 $350 $300 $300 $2500 $2100 $2100 $1750 $1750 $1750 $1500 $1200 $1200 $1000 $1000 $1000 $ 2,500 SPONSORED CONTENT TWITTER REACH The Healthcare Scene Network has over 80,000 followers across all social media networks. Each piece of content produced within our network is published across all social media outlets. Here's a sample of our Twitter Following: 70K+ Followers 13.1K 8.8K
9 Healthcare Scene offers a limited number of dedicated blasts and enewsletter sponsorship options. We require that all blasts and sponsorships contain content that is of value and interest to our readers. options include sponsorship and dedicated blasts. 1. Sponsorship: Each blog post published to Healthcare Scene is ed in full to the respective site s list. Header and footer sponsorships are included in every . These sponsorships work as a mini- blast for your company alongside great content. The header and footer sponsorship can be used to promote your own relevant content whitepapers, webinars, blog posts, conferences, etc. 2. Dedicated Blasts: Distribute your supplied content to your target audience with an individual, dedicated to one of our subscriber lists. Each list is limited to two exclusive targeted e-blasts per month which are scheduled on a first-come-first-serve basis. PRICING Sponsored Content Options Packages EMR and HIPAA EMR and EHR Hospital EMR and EHR HealthcareScene.com Healthcare Scene News Smart Phone Health Care HIM Scene Healthcare Optimization Scene Healthcare IT Central # of Subscribers 5,171 2,660 2,565 16,761 1,306 1,128 1,138 3,771 17,277 Header Sponsorship Footer Sponsorship Dedicated Blast 1 Week 1 Month 1 Week 1 Month 1 Blast $ 500 $ 350 $ 300 $ 600 $ 250 $ 125 $ 400 $ 400 $ 2000 $ 1,500 $ 1,100 $ 1,000 $ 2,000 $ 750 $ 375 $ 1,250 $ 1,250 N/A $ 500 $ 350 $ 300 $ 600 $ 250 $ 125 $ 400 $ 400 N/A $ 1,500 $ 1,100 $ 1000 $ 2000 $ 750 $ 375 $ 1,250 $ 1,250 N/A $ 3,000 $ 2,200 $ 2,000 $ 6,000 $ 1,000 $ 1,000 $ 1000 $ 2000 $ SPONSORSHIP VALUE Our top blogs publish up to five times a week, which means that your company s sponsorship will be included in campaigns as many as five times a week. 5 Campaigns 5,171 Subscribers *Assumes 1 week header or footer sponsorship of EMR and HIPAA list 25,875 Total s
10 SAMPLE S HEADER AND FOOTER SPONSORSHIPS Header Sponsorship Area *Mini blast for your company included with each blog post Footer Sponsorship Area *Mini blast for your company included with each blog post
11 SAMPLE DEDICATED BLAST
12 DISPLAY ADVERTISING Display advertising options are offered on each of Healthcare Scene s websites, including HealthcareScene.com, so you can make sure your ad reaches your specific target audience. Basic Display Advertising x280 Display Ad: The 336x280 ad is shown on every page at the top right side of the website. Ad position is rotated between all sponsors, but all advertisers are shown on each impression x90 Display Ad: The 728x90 ad is shown on every page just below the content and above the footer of every website page. Ad position is rotated between all sponsors, but all advertisers are shown on each impression. Exclusive Display Advertising These ads are exclusive to one advertiser and are sold based on availability. 1. Header Banner: 728x90 Display Ad at the top of every web page 2. After Content: 336x280 Display Ad immediately after blog content PRICING Display Ad Options Package Type EMR and HIPAA EMR and EHR Hospital EMR and EHR Healthcare Scene News Smart Phone Health Care EHR Videos Basic Exclusive 336x280 Display Ad 728x90 Display Ad 728x90 Display Ad 336x280 Display Ad $ 450 $ 300 $ 150 $ 100 $ 100 $ 100 $ 225 $ 150 $ 75 $ 50 $ 50 $ 50 $ 1,000 $ 700 $ 400 Not Available Not Available Not Available $500 $ 350 $ 200 Not Available Not Available Not Available KEY SPONSOR VALUE 6 Months *Assumes 6 month display ad on EMR and HIPAA 50,000 Impressions 300,000 Impressions
13 SAMPLE DISPLAY ADVERTISING 728x90 Header Ad (Exclusive) 336x280 Right Sidebar Ad *All Healthcare Scene Sites Are Designed Similarly
14 Heather Haugen CEO of The Breakaway Group (A Xerox Company) Reach Your Audience It s gotten harder and harder to cut through all the noise and influence the decision makers in healthcare organizations. The power of Healthcare Scene is that we know our target market regularly reads their content so we know content we create and publish on Healthcare Scene will be read by healthcare leaders. For a free 30 minute marketing consult, call or John Lynn john@healthcarescene.com
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