Kubota Ad Builder Dealer User Guide

Transcription

1 Kubota Ad Builder Dealer User Guide October 2012 Kubota Ad Builder User Guide 09/12

2 Welcome Welcome to Kubota Ad Builder Kubota s new Ad Builder lets you customise your print and electronic communication to your local marketplace. The Ad Builder can quickly create a range of customised advertisements for all dealers - AG, CE and PE. Local production costs are eliminated and you no longer have to independently search out product images and logos. All dealers now have the opportunity to convert floor stock to a retail sale through local advertising with Ad Builder advertisements. Please find in this user guide login details and 10 easy steps to get you started in creating your ads.

3 Login and Support Login Details Kubota Ad Builder Website link: Your Login: your address Your Password: choose a password you will remember Support Details Any technical queries relating to the site: kabsupport@redhanded.com.au Any Kubota queries relating to product details, site content or general requests for the site, please contact: Belinda Barbour Sales/Marketing Coordinator Kubota Tractor Australia Ph: Fax: marketingsupport@kubota.com.au

4 10 Steps To a Great Ad 01. Book your ad 02. Login to Kubota Ad Builder 03. Select your template 04. Select your media (publication and size) 05. Choose your campaign heading 06. Choose an offer graphic ( if applicable ) 07. Add your product to the template 08. Check and amend your product copy and prices 09. Check your contact details and check your finished ad 10. Send off to publisher

5 01. Book your ad Contact your sales rep at the local publication you wish to advertise in, to book your ad. You will need to obtain the following information from them: Booking Size full page, half page or strip ad. Obtain height size if possible too. Booking Number (if available or required) Running Date or Appearance Date of the ad The Publication Section or Page Number where the ad will appear

6 02. Login to Kubota Ad Builder Login screen Registered Users If you have already registered and have been approved to use the site, just enter your address and password to access the site New Users If it s your first time using the system you must register and receive approval before using the site. The process is simple and will only take a minute of your time. Click on the grey Register button and fill in the details. Once you have registered you will receive notification via that you have been approved to use the site. If you don t receive notification or have problems accessing the system contact the ad builder support. The address used in the registration process will be your login. Each time you login to the system you are required to tick the Terms & Conditions checkbox. This indicates you have read and agree to the Kubota Ad Builder Terms & Conditions. Before using the system for the first time, please click on the orange Terms & Conditions link to view and read the Terms & Conditions. Login Screen Register Screen Click here to register for the first time

7 02. Login to Kubota Ad Builder Click here to access your orders (ads sent) Click here to access support Kubota Ad Builder Landing (Home) Page Upon successful login to the Kubota site the user is directed to the Kubota Ad Builder homepage. Latest news and other useful information is supplied on the homepage. You will find the links to the Template Library, My Orders and Support areas. Click in either of these two places to access the template library Kubota Ad Builder Landing Page

8 03. Select your template Template Library Page Homepage Button Search area Click on the template thumbnail to choose your template Logout Button The Template library displays all templates available to you. You can click on the thumbnails in the right hand side to open a template up. To view only certain templates (eg press ads), click on the bolded word in the left hand column to view sub categories (eg Distribution - Press) and then click on that word. Click on the large thumbnail to open the template up. You can also use the search area to type in and narrow your search to a particular template/s (eg. BX25 will show all BX25 templates). To clear any applied searches, click the x next to the word. If you are creating a press ad, please make sure you use the Press templates. Direct Mail, Brochures and Posters (if available) templates are to be used for downloading a pdf and ing to your printer. Brochures Press Ads Click in these areas to see a particular template In all areas (except the homepage) you will see the home button in the top left of the screen. Click this if you wish to go to the homepage at any time. In the top right hand corner you will see your name and the logout button. Click this if you wish to logout. Template Library Page Please note currently brochures are for downloading only and come with NO personalised company branding.

9 04. Select your media (publication and size) Publication Browser In the left-hand column, click on 1. Media and then Click to Edit (Next to Publication) to open up the Publication Browser pop up window. This is where you choose your publication you wish to run your ad in, the section it appears in and the size of the ad. Publications (left side column) To select your publication, start typing in the name of it in the search field area. Make sure the All Publications tab is selected. Below this you will see options appearing that will match your publication. Once you see your publication select it by clicking on its name. If this publication is one that will be used regularly, you can add it to the My Favourites tab so you can access easily. To do this, once it s selected in the left hand column (Publications tab), click on Add to Favourites in the bottom left hand corner of the Publication Browser. Now you can select the publication by clicking on the My Favourites tab. You may also find some of your favourites in the Dealer Favourites tab. These are publications that have been already assigned to you. Publication Browser

10 04. Select your media (publication and size) Close Button Publication Browser Sections (middle column) After selecting you Publication, now choose the section in the Sections column. If you have not been given a section (from your publication rep) than choose either one of the following sections (their name varies depending on the publication): Early General News, EGN, News, EGN Columns, EGN Modules, Main, Display, General Display, etc. Configure (right side column) Finally, give the ad size in the Configure tab. The Columns (width) will be automatically applied, so you don t need to touch this. The Height will depend on the ad template size you have chosen. Publication Browser For Full Page ads, you don t need to change the height as this applied automatically. Apply Button For Half Page ads type in 200 mm into the Height field (unless your publication rep has told your otherwise). For Strip ads the size will be 100mm in the Height field (unless your publication rep has told your otherwise). Once you have completed all these fields, click the Apply button in the bottom righthand corner of the Publication Browser. You can then close the Publication Browser window it by clicking on the top right corner X button (only after clicking Apply).

11 05. Choose your campaign heading In the left-hand column, click on Campaign and choose your Campaign from the dropdown menu (if available). Your choices will vary depending on the campaign. In some templates you may also be able to change the heading.

12 06. Choose an offer graphic ( if applicable ) In the left-hand column, click on Campaign and choose your Offer graphic. You can choose none if you don t require any. Again, depneding on the campaign, you may or may not have any Offers. If you require a disclaimer, check the Include Disclaimer checkbox. You will then get a field of text that you can edit to your required disclaimer copy.

13 07. Add your product to the template Click either on Product in left hand column or the grey product picture in the template to choose your products Product Library window In the left-hand column, click on Products and then select your products. The amount of products will vary depending on the size of the ad. To select your product you can either click on the Product in the left hand column (eg Product 1: Click to edit.. ) or click on the grey product picture in the template. When you do this a Product Library window will pop-up where you choose your products. In the Product Library window you can scroll through the list and thumbnails to choose your product, or, type a description in the search field to narrow your search (eg tractor, m series or the M100) Once you have found your product, click it to apply it to the template. Close the product box (top left hand X) and move on to the next product. You can also leave the window open and select the next product (as the procedure above) and the next product window will open. Enter a search term to narrow your search Click to choose your product

14 08. Check and amend your product copy and prices Product Library window Product price can be changed here When choosing your products you can change the price and product description if required. If you need to change a product just click on the picture again or the product name in the lefthand column. Product description can be changed here Chosen product with price and copy automatically inserted

15 09. Check your contact details and check your finished ad Editable company details When you choose your template, your company name and contact details should be automatically applied to the template. If you need to change any details you can do so by, clicking on Dealer Details in the left-hand column, and making any necessary changes to your company details. Double check all details to make sure all product images, prices and copy are correct. You also have the option if you are an multi-branch dealer, to add up to 3 extra branches (total of 4 address details) to your ad. Just click on the Format dropdown and change Single Dealer to Multi-Dealer. You can then add the extra branches by clicking on the + symbol and adding the extra branches.

16 10. Send off to publisher Once you are happy with your ad, you are now ready to send the ad to the publisher. Firstly, before anything you need to save your ad. In the bottom lefthand corner is the Save button. Click this and give the ad an appropriate name (this could be publication, size and date eg LandHalf ). If you make any changes after you have saved it, just click on the Save button and it will save the new changes. Once the job is saved, you can open the job again (even after you have logged out) by going back to the same template and clicking on the Open.. button and choose your saved job. If you have already sent this job you can resave it as a new one by clicking on Save As.... To send the ad (or flyer) you have two options - through the system direct to the publisher (quickest and easiest) or download a high resolution pdf to your computer which you can then to your publication or printer. Open an old job here Save your job here Type your job name here

17 10. Send off to publisher To send directly to the publisher, click the Order... button in the bottom right hand corner. The Order popup window appears. Here you fill out the required booking information (some fields you may not have). The publication you have already chosen gets automatically applied. Make sure you include your contact information so the publication can contact you if needed. After you have filled in the relevant fields, click the Place Order button and the job will be sent (this make take up to a minute to send, don t close any windows until it is finished). You can check the status of your order by going back to the homepage and clicking My Orders. To download a high resolution pdf to your computer, simply click on the Download button and choose High-res PDF. You can also download a low -res or able pdf if you wish to one. Order popup window Order... button to send to publisher. Download a lowres, able or high-res PDF

18 Kubota Ad Builder User Guide 09/12 Kubota Australia Permas Way TRUGANINA VIC 3029 Phone: Fax: