Say it with YouTube Tutorials

Transcription

1 2014 Say it with YouTube Tutorials Char Hulsebus, Communications, Eric Merten, Transfer Recruitment, Admissions Sly Upah, Information Technology,

2 Overview Creating Tutorials Why YouTube Lessons Learned Demonstration Admissions

3 Why Video Tutorials? Watching online videos is now a mainstream activity. 78% of people watch at least once a week and 55% watch everyday. (Three Motion Digital Media Production) January 2014, 85.1% of the U.S. Internet audience viewed online video. (comscore Video Metrix) 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Parkinson via research at 3M Corporation & Zabisco)

4 Getting Started Problem: grade submittal video needed revision Embedded within the application Solution: find resources to update video Staff Software Hardware

5 Creating Video: Structured Approach Purpose Information intended for limited audience Video standards or characteristics Narration or video only Table of contents for longer videos Self hosted Staffing Hired a student with recording experience

6 Why YouTube? Popularity Over 1 billion unique users visit YouTube every month (YouTube) The average YouTube visitor watches minutes of video each month (Comscore) YouTube Features Analytics Built-in tools Settings Comments disabled Advertisements disabled

7 Lessons Learned Copyright Permission needed for vendor applications Quality videos take time Captions Videos available to a wider audience Meets needs of those who need captioning Unexpected outcomes Advisers Training for new faculty and staff International population

8 Resources Production Camtasia Adobe Creative Suite included Premier Pro Recording studio vacant office Recording tools (microphone) Staff: student employee

9 Demo

10 The Highs and Lows of the Technology Rollercoaster: Iowa State Redesigns the Ride SLY

11 #recruitment

12 Recruitment Strategies YouTube - Hosted Admissions Website - Self-Hosted YouTube Audience - Recruitment Content - Commercials Admissions

13 Admissions TRANSIT T-AAP Bloggers Cyclonelife.net

14 Cyclone Life

15 Erica Fischer Director of Marketing and Communications Cameron Aisenbrey Amanda Ouverson Social Media -Facebook -Twitter -Instagram Web Development -Cyclone Life Admissions Publications

16 Hosted vs. Self-Hosted Hosted: you upload your video file to a video hosting provider (i.e. YouTube), then, you copy a small bit of code that they furnish to you, and paste or embed it into your web page Self-Hosted: you upload the video file to your web site or a campus provided video hosting service/server

17 Hosted Advantages vs. Disadvantages Advantages Increased exposure, popularity, searching, social media sharing Customization of page is usually possible and easy A More From link or section to other videos you uploaded Enables you to focus on content instead of infrastructure concerns such as storage and network speeds Quicker, more nimble, flexible, can usually find how-to s on the Internet Some form of analytics may be provided Disadvantages Ads depends on your service level agreement Customization - depends on your service level agreement Provider has right to shut it down (without notice) Storage depends on how many, how big, etc.

18 It depends Self-Hosted Advantages vs. Disadvantages Storage of video files are there storage constraints Server/network considerations Can many people view it simultaneously? Is it a dedicated service or piggy-backed on something else such as the campus LMS? Is it streaming or downloading? 24x7x365 availability? Local expertise & support? Is it available? Is it needed? Cost Is it free vs. a cost recovery model? Analytics?

19 Contacts: Thanks for listening! Char Hulsebus, Communication Manager Sly Upah, Technology Project Manager Eric Merten, Transfer Coordinator