Monthly International Round-up. June: 2017

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1 Monthly International Round-up June: 2017

2 APAC

Paramount Pictures Australia partnered with Shazam to launch an Augmented Reality campaign for the upcoming release of Transformers: The Last Knight.

Furniture, TV, digital and in-app media placements.

3 Paramount Pictures Australia partnered with Shazam to launch an Augmented Reality campaign for the upcoming release of Transformers: The Last Knight. As our first Theatrical AR partner, users could Shazam to see Transformers come to life and engage from every touch point of the PPA campaign; OOH Street Furniture, TV, digital and in-app media placements. Once the user Shazamed, smoke would fill the screen and slowly clear as both Bumble Bee and Optimus Prime approach the users screen in the real world. Shazamers could then choose to watch the 360 video, trailer, take a selfie, save the date or book tickets. Live Dates: 12 th June 2 nd July

for Lorde A U S T R A L I A : C a f é P o s t e r We partnered with Universal Music Australia to Shazam enable their Lorde café posters to promote her new album Melodrama dropping.

4 for Lorde A U S T R A L I A : C a f é P o s t e r We partnered with Universal Music Australia to Shazam enable their Lorde café posters to promote her new album Melodrama dropping. Once fans Shazamed the poster they were presented with an exclusive message from Lorde giving them background on the new album. Dates: 12 th June 1 st July CTA: Shazam this code for an exclusive message from Lorde HERE

Attendees could Shazam the QBE TVC for the chance to instantly win Meat pies.

5 for QBE A U S T R A L I A : S t a d i u m A c t i v a t i o n Shazam worked together with QBE in order to Shazam enable the stadium for the Sydney swans game. This was promoted on social media prior to the game. Attendees could Shazam the QBE TVC for the chance to instantly win Meat pies. There will be further opportunities to win with Shazam & QBE at future games. Dates: 8 th June 31 st August CTA: Shazam for your chance to win a free pie

for Mercedes A U S T R A L I A : O O H & M

Users could Shazam to be taken through to

6 for Mercedes A U S T R A L I A : O O H & M a g a z i n e s Shazam worked together with Mercedes to enable their OOH as well as Magazines. Users could Shazam to be taken through to exciting video content as well as the opportunity to be kept in the loop or discover more. Dates: 12 th June 31st July CTA: Shazam for this code to see their story HERE

for Coca-Cola A U S T R A L I A : O O H & T V

give consumers the chance to Shazam for a coupon

Users could redeem their coupons at various

depending on the creative they Shazamed.

7 for Coca-Cola A U S T R A L I A : O O H & T V Coke Shazam enabled their TVCs & OOH in order to give consumers the chance to Shazam for a coupon to sample the new Coca-Cola No Sugar. Users could redeem their coupons at various outlets such as 7/11, Coles, or Mcdonalds, depending on the creative they Shazamed. Dates: 25 th June 31 st July 2017 CTA: Shazam now for your free Coke No Sugar HERE

8 UK / IRELAND

9 for Bulmers. I E : A R The second of two Bulmers AR campaigns in IE, this activity comprises a series of Shazam code enabled bottles in stores and bars. These have been really widely distributed and feature a highly visible shazam code integrated into the Bulmers logo itself on the neck of the bottle. Users experience an AR bottle appearing and spinning in an animation, and are then entered through a link into a competition to win a free drink! 1 in 10 wins. Dates: Jun 30- Aug 31 CTA: Shazam the code for a chance to win (on reverse of bottle)

offering showing the new C3 in baby colours- the Citroen

10 for Citroen U K : S F T V Citroen have renewed their SFTV activity with us again, with the most recent offering showing the new C3 in baby colours- the Citroen C3 Baby campaign. Dates: Jun 01- Aug 31 CTA: Shazam for the new c3

11 for Wrangler. U K : A R Wrangler have enabled a series of OOO posters to promote their range. The codes link to an AR video. Wrangler collaborate with renowned psychedelic artist Peter Max to celebrate their 70th birthday and to mark the 50th anniversary of the 'Summer of Love'. Dates: Jun 09- July 12 CTA: Shazam the code to discover the collection

12 for MEDIA. U K, I E, D E : D I S P L A Y A wide range of media has ran this month, including a series of SBTOs, for the first time!

for Bombay Sapphire U K : V I S U A L Bombay Sapphire are

are accompanied by smooth bachground music to continue the

13 for Bombay Sapphire U K : V I S U A L Bombay Sapphire are tapping into AR enabling their bottle through a Shazam code via a neck tag on each bottle. A series of animated 'botanicals' then appear to grow from the bottle. The experience then ends with series of Recipe Videos which are accompanied by smooth bachground music to continue the super slick UX. Dates: July ongoing CTA: Shazam this code to bring the bottle to life and for recipe videos. Click here for the animation video preview.

14 EMEA

15 for Danone. P O L A N D : V I S U A L Danone teamed up with Shazam to visually enable their Danio Shake it yoghurt lids. The tag result featured the range of products and artwork available in stores, as well as a link to the official Facebook page. Dates: 1 st June 31 st August CTA: Use Shazam to scan the front of this package > Creative.

16 for Samsung. S P A I N : T V Samsung teamed up with Shazam for a 2 nd time, as part of a continued campaign to promote the new Galaxy S8. The advert, which featured popular track Across The Universe by Rufus Wainwright, directed users to a custom built mobile site, where they could explore new features of the phone and connect via social media. Dates: 8 th 30 th June CTA: Use Shazam to discover more > TVC.

The French radio station NRJ teamed up with Shazam to promote their

17 for Oddysey. F R A N C E : R A D I O Win a weekend in Barcelona thanks to the NRJ Hit "Odyssey - Fly". Listen to NRJ and when you hear the song please Shazam it! The French radio station NRJ teamed up with Shazam to promote their competition, where users could be in with the chance of winning a trip to Barcelona. Listeners were prompted to Shazam the new track by Odyssey, Fly and submit their details. Dates: 5 th 18 th June > Audio.

18 for Grazia - Deborah. > Creative. I T A L Y : V I S U A L Grazia have teamed up with Shazam to visually enable pages of their magazine in upcoming issues over summer. Users are taken through to the mobile site where they can explore the range of products referenced in the article. Place Visual here Dates: 15 th June CTA: Activate Shazam Highlights: Part of a 3-pahse summer campaign across Italy for Grazia

19 for Mediaperformances. F R A N C E : V I S U A L Dates: 19 th June 17 th July Another instalment of Mediaperformances commitment to in-store product activation. This time promoting nine products from Axe, Belvita, Andros, Nestle, Neutrogena, Renova, Salakis, Saupiquet & Carrefour. > Creatives.

20 for VW. F R A N C E : V I S U A L VW teamed up with Shazam to promote the new features of their latest model, via a series of visually enabled thumbnail images directing to videos on Youtube. Dates: 7 th June

21 for Armani. I T A L Y : T V Armani utilized Shazam to promote their mobile site, detailing a new range of products to purchase. Dates: 18 th June 8 th July CTA: Shazam and discover more > TVC

22 for Moby. S P A I N : T V In order to promote the new summer deals from the Ferry line Tirrenia, Moby Shazam enabled their TV ads and directed users through to the official mobile site. Dates: 5 th 18 th June CTA: Shazam and discover more > TVC.

page where users could watch a number of video clips that advertised the new

23 for Opel. S P A I N : T V This campaign directed users through to a custom, classic landing page where users could watch a number of video clips that advertised the new features of the Crossland X model. Dates: 18 th June 10 th July CTA: Shazam now and discover more Highlights: 2 nd booking in EMEA for the automotive brand, Opel > TVC.

We have Shazam enabled multiple OOO creatives,

24 for Zagorka. B U L G A R I A : V I S U A L The Zagorka campaign objective is to drive traffic to the brand's landing page and encourage users to enter the competition. We have Shazam enabled multiple OOO creatives, including posters, table tents, menus and metal display insertions. Dates: 05/06/17 31/08/17 CTA: Shazam to Win

31/08/17 CTA: Shazam to see a refreshing video!

to enable their thermal sensitive detection

cans with unique Shazam codes, linking through

25 for Sprite. R O M A N I A : V I S U A L Dates: 15/06/17 31/08/17 CTA: Shazam to see a refreshing video! Sprite have collaborated with Shazam in order to enable their thermal sensitive detection cans with the colours and messages changing according to how cold the can is. There are 6 different themed variations of cans with unique Shazam codes, linking through to related YouTube videos. The 6 campaign themes are; Friendship, Vacations, Dating, Goals, Fears and Aging

for Pepsi. R U S S I A : V I S U A L / S E L F I E As a part of Pepsi s 2017 summer campaign in Russia. We have visually Shazam enabled over 15 Million Pepsi bottles & cans!

27 for Pepsi. R U S S I A : V I S U A L / S E L F I E As a part of Pepsi s 2017 summer campaign in Russia. We have visually Shazam enabled over 15 Million Pepsi bottles & cans! Once users Shazam the code, they are taken through to a custom Pepsi selfie experience, where they can choose from a variety of summer themed filters and are able to save the images and share with friends! Dates: June - September CTA: Shazam for Summer!

28 for Rimmel. R U S S I A : V I S U A L Rimmel have worked together with Shazam in order to visually enable print creatives to encourage users to take part in the 'Agent of Beauty' quest. Dates: 30/05/17 12/06/17 CTA: Shazam the card and complete the quest!

open a Lion Account with ING and receive 50 euros.

29 Shazam for ING. BELGIUM: VISUAL The campaign aims to encourage users to Shazam the OOH Posters to open a Lion Account with ING and receive 50 euros. Dates: 30/06/17 15/07/17 CTA: Shazam to open your first Lion Account Highlights: This campaign marks the third renewal of ING using Shazam as part of their marketing campaigns.

30 CANADA

31 for CIRQUE du SOLEIL. C A N A D A : V I S U A L The main aim of the campaign is to drive maximum number of users to the competition page. Dates: 8 th June th Feb 2018 CTA: Win a 1-week All-inclusive trip to Mexico Highlights: This is an extension on the campaign that launched last year. This has been extended for another year.

32 IN-APP MEDIA

33 for Julie Bergman. N O R W A Y : S H A Z A M Dates: 09/06/17 24/06/17

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