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1 SEASON TWO STYLE GUIDE 06/25/14

2 VERTICAL PRINT AD THEIR WORK IS THEIR PASSION BASED ON THE PROVOCATIVE TRUE STORY HEADLINE OR PRIMARY MESSAGE Flamma Ultracondensed Medium Green 2014 Showtime Networks Inc. All rights reserved. SHOWTIME and related marks are trademarks of Showtime Networks Inc. You must be a subscriber of Showtime to receive Showtime Anytime. Showtime Anytime is available through participating TV providers. TUNE-IN Futura Standard Heavy -----AFTER RAY DONOVAN----- LEGAL LINE Futura Standard/Light Condensed 50%K Legal line should appear on side of page depending which way the page faces in the magazine (left-handed page, right gutter. Right-handed page, left gutter). AFTER LINE Futura Standard Book/ Heavy Vertical Lock-Up artwork is available in the following configurations and sizes: Key Art with Title Treatment + Logo 9 x 12, 8 x , 5 x 7, 480 pixels x 686 pixels Key Art with Title Treatment only 9 x 12, 8 x , 5 x 7, 480 pixels x 686 pixels Key Art only 9 x 12, 8 x , 5 x 7, 480 pixels x 686 pixels (Note: Lock-Up artwork does not contain tune-in information) R = 230 G = 219 B = 188 SHOWTIME ANYTIME COLOR C = 12 M = 12 Y = 29 K = 00 R = 01 G = 51 B = 48 HEADLINE COLOR C = 90 M = 55 Y = 68 K = 61

3 EXTREME VERTICAL LAYOUT THEIR WORK IS THEIR PASSION BASED ON THE PROVOCATIVE TRUE STORY HEADLINE OR PRIMARY MESSAGE Flamma Ultracondensed Medium Green TUNE-IN Futura Standard Heavy Lock-Up artwork is available at 160 pixels x 600 pixels in the following configurations: Key Art with Title Treatment + Logo Key Art with Title Treatment only Key Art only EXTREME VERTICAL SHOWTIME ANYTIME COLOR R = 230 G = 219 B = 188 C = 12 M = 12 Y = 29 K = 00 R = 01 G = 51 B = 48 HEADLINE COLOR C = 90 M = 55 Y = 68 K = 61

4 2014 Showtime Networks Inc. All rights reserved. SHOWTIME is a registered trademark of Showtime Networks Inc Showtime Networks Inc. All rights reserved. SHOWTIME and related marks are trademarks of Showtime Networks Inc. You must be a subscriber of Showtime to receive Showtime Anytime. Showtime Anytime is available through participating TV providers. MASTERS OF SEX SEASON TWO STYLE GUIDE HORIZONTAL LAYOUTS THEIR WORK IS THEIR PASSION BASED ON THE PROVOCATIVE TRUE STORY HORIZONTAL THEIR WORK IS THEIR PASSION EXTREME HORIZONTAL Horizontal Lock-Up artwork is available in the following configurations and sizes: Key Art with Title Treatment + Logo 12 x 9, 1920 px x 1080 px, 300 px x 250 px Key Art with Title Treatment only 12 x 9, 1920 px x 1080 px, 300 px x 250 px Key Art only 12 x 9, 1920 px x 1080 px, 300 px x 250 px Extreme Horizontal Lock-Up artwork is available in the following configurations and sizes: Key Art with Title Treatment + Logo 728 px x 90 px, 620 px x 250 px Key Art with Title Treatment only 728 px x 90 px, 620 px x 250 px Key Art only 728 px x 90 px, 620 px x 250 px

5 SMALL TACTICS BANNER THEIR WORK IS THEIR PASSION HORIZONTAL ALTERNATE HORIZONTAL VERTICAL SQUARE Small Tactic Lock-Up artwork is only available in the configuration shown above. Sizes include: Banner 300 x 50, 180 x 50 Horizontal and Alternate Thumbnail 180 x 126 Vertical Thumbnail 126 x 180 Square Thumbnail 180 x 180

6 TITLE TREATMENTS

7 COPY BLOCK MASTERS OF SEX SEASON 2 A SHOWTIME ORIGINAL SERIES COPY BLOCK MASTERS OF SEX, the highly acclaimed SHOWTIME Original Series, returns for a groundbreaking new season. Cast aside by the medical community following the exposure of their controversial study, Dr. William Masters and Virginia Johnson passionately fight to get their work back on track. But as they struggle to unlock the mysteries of sex, things get dangerously personal. Michael Sheen and Lizzy Caplan star in MASTERS OF SEX, based on the provocative true story of Masters & Johnson, premiering Sunday, July 13 at 10PM ET/PT, only on SHOWTIME. LEGAL Masters of Sex : Sony Pictures Television and Showtime Networks Inc. All rights reserved Showtime Networks Inc. All rights reserved. SHOWTIME and related marks are trademarks of Showtime Networks Inc., a CBS Company. You must be a subscriber of Showtime to receive Showtime Anytime. Showtime Anytime is available through participating TV providers. NOTE: It is each department s responsibility to send tactics to Business Affairs and Legal for clearance. MASTERS OF SEX CONTACTS: SUSAN FRANK SARA DEMENKOFF LIZ LEISTER

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