BRAND ASSETS USAGE GUIDELINES
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2 S MadCap Overview The MadCap Software logo is a combination of the MadCap Simon icon and MadCap Software wordmark. The Simon icon is a smiley face wearing a propeller hat, a visual representation of our company s unique personality. There are two versions of the MadCap Logo horizontal and vertical. The horizontal version should be used as the main logo mark, and the vertical version as the secondary logo when the horizontal version doesn t fit the design. A small scale version of the logo can be used as an alternate when the main horizontal logo is scaled sown to a point where the software text is no longer legible. See the following page for alternate small scale logo. Horizontal Version Vertical Version
3 X 1/2 X 1/2 X 1/2 X S Full Color Logo Clear Space Reference One Color Logo on Dark Background One Color Logo on Light Background // Small Scale Alternate Logo - Small Scale One Color Logo on Dark Background Alternate Logo - Small Scale One Color Logo on Light Background
4 1/2 X X 1/2 X S Full Color Logo 1/2 X Clear Space Reference One Color Logo on Dark Background One Color Logo on Light Background
5 Consistent usage of the MadCap Software logos helps us to maintain a strong brand image. The MadCap Software logos should only be used in their respective original formats, according to these guidelines. EXAMPLES OF INCORRECT S DO NOT distort the shape of the logo. DO NOT rearrange or flip parts of the logo. the official consulting group DO NOT add additional type to the logo. DO NOT add effects to the logos. DO NOT change the color of the logo. DO NOT resize elements of the logo.
6 MadCap Logos Each of the MadCap Software products has its own unique identity including a wordmark, icon and product color. The wordmark should be used as the primary logo. Each product has a main wordmark and an alternative small scale version to be used when the madcap line loses legibility when the wordmark is scaled down. S MADCAP FLARE MADCAP CENTRAL MadCap Flare Wordmark Small Scale - MadCap Flare Wordmark MadCap Flare Icon MadCap Central Wordmark Small Scale - MadCap Central Wordmark MadCap Central Icon
7 MADCAP CONTRIBUTOR S MadCap Contributor Wordmark Small Scale - MadCap Contributor Wordmark MadCap Contributor Icon MADCAP LINGO MadCap Lingo Wordmark Small Scale - MadCap Lingo Wordmark MadCap Lingo Icon
8 MADCAP MIMIC S MadCap Mimic Wordmark Small Scale - MadCap Mimic Wordmark MadCap Mimic Icon MADCAP CAPTURE MadCap Capture Wordmark Small Scale - MadCap Capture Wordmark MadCap Capture Icon
9 MADCAP PULSE S MadCap Pulse Wordmark Small Scale - MadCap Pulse Wordmark MadCap Pulse Icon MADCAP DOC-TO-HELP MadCap Doc-To-Help Wordmark Small Scale - MadCap Doc-To-Help Wordmark MadCap Doc-To-Help Icon
10 Consistent usage of the MadCap helps us to maintain a strong brand image. The MadCap should only be used in their respective original formats, according to these guidelines. EXAMPLES OF INCORRECT S DO NOT use old logos for any product. DO NOT use old logos for any product. DO NOT pair the wordmark with the icon. DO NOT recolor product logos. the official technical writing software DO NOT add text to product logos DO NOT add effects to product logos.
11 MadSkills Logo S Horizontal Version EXAMPLES OF INCORRECT Vertical Version DO NOT use old logos for MadSkills. DO NOT move text within logo.
12 MadTranslations Logo S Horizontal Version EXAMPLES OF INCORRECT Vertical Version DO NOT use old logos for MadTranslations. DO NOT move text within logo.
13 S Writing About MadCap Software When referring to MadCap Software and various products in written content, such as s, social media, articles, and so on, please adhere to the following guidelines: REGARDING When referring to the company, please use the full instance of the name MadCap Software. Avoid using the word MadCap on its own. Capitalize both the M and C in MadCap at every instance in written content. For example: Correct: MadCap Software Incorrect: Madcap REGARDING PRODUCT VERSIONS MadCap Software follows an agile development cycle, allowing new versions of the product to be released throughout the year. When referring to MadCap Software s products and releases, use the following methodology: The first major release of the year is referred to as Product Name + Year. For example: MadCap Flare 2018 For subsequent releases after the first, they are marked as Product Name + Year + r + Release Number. For example: MadCap Flare 2018 r2 MadCap Flare 2017 r3 REGARDING PRODUCT NAMES For all references of product names, use MadCap in front of the product name in the first instance, then the main product name afterwards. This applies for all forms of written content. Exceptions: When referring to MadCap Lingo, MadCap Pulse and MadCap Central, please use the full product name at every instance. ON OLD PRODUCT VERSIONS MadCap Software switched to an agile development cycle in 2016; all versions of products prior to that year is referred to by their version name. For example: MadCap Flare 12
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