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R A T E C A R D 2009 Price List No. 6, valid from 01.

1 R A T E C A R D 2009 Price List No. 6, valid from Title Portrait / Publisher Readership Figures from LAC 2008 List of Topics and Deadlines 2009 Rate Card No. 6 from Payment Practice / Special Placements Section Advertisements / Advertisement Formats / Discounts Supplements / Bound Inserts / Affixed Ad Material Online Advertising at Print Data / Digital Data und Data Transfer Page 1 Page 2-3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 CONTENT<<

Title Portrait / Publisher 1. Short Portrait: IT-Administrator is the real life oriented magazine for the professional system and network administrator.

administrator in his day to day work: Workshops, tips and tricks and reports about the use of a range of products in the real world.

2 Title Portrait / Publisher 1. Short Portrait: IT-Administrator is the real life oriented magazine for the professional system and network administrator. Next to current announcements about new products and services, close to reality product tests and technical background reports, the focus lies especially on articles which actively support the administrator in his day to day work: Workshops, tips and tricks and reports about the use of a range of products in the real world. In addition to the 12 regular issues per year IT-Administrator publishes two exclusive special issues from 2008 on. They cover very detailed a certain topic which is of high relevance for the daily job of a network responsible. For example, first special in February 2008 deals with windows systems tuning and optimization. The website at with many tips & tools, workshops, software to download, whitepapers and case studies as well as daily news for the systems and network responsible currently has about visitors monthly. In October 2007, all IT-Administrator subscribers are announced members of the new Systems and Network User Group ITANet. This user group offers for instance access to free live workshops or to IT-Administrator trainings at special conditions. 2. Reader Target Group: System and Network Administrators, IT-Administrators, Network Managers and Specialists, IT-Directors/-Managers, System Integrators and ICT Service Companies 3. Frequency: 12 Issues per year + 2 Specials 4. Volume: 6 5. Website: 6. Publisher: Heinemann Verlag GmbH Leopoldstraße 85, D München Tel.: +49 (0) , Fax: +49 (0) info@heinemann-verlag.de 7. Editorial Staff: John Pardey, Chief Editor Daniel Richey, Editor Lars Nitsch, Editorial Trainee Tel.: +49 (0) , Fax: +49 (0) redaktion@it-administrator.de 8. Advertising: Anne Kathrin Heinemann, Director Advertising Tel.: +49 (0) , Fax: +49 (0) kathrin@it-administrator.de 9. Print: Ceská Unigrafie, a.s.; Konrad Triltsch GmbH 10. Purchase Price: Annual subscription incl. shipping and 7% added value tax (VAT): National: 135,- / International, Europe: 150,- Copy price: 12, ISSN-No.: Format: 210 mm x 280 mm 13. Circulation: Copies (IVW II/2009) 14. Subscription: Subscriptions (+2,59%) Other Sales + 8 Single Sales = Sold Circulation in total (+0,87%) IVW II/2009 1

3 >>MEDIADATEN 2009 IT-Administrator Readership Details from the LAC (Reader Analysis Computer Press) 2008 As the youngest (3,5 years old) and smallest title ( copies monthly) among all participants IT-Administrator Magazine achieved a great result: IT-Administrator reaches readers per issue (= coverage), out of which 51% = belong to the ITC Investment Decision Makers. 1. Number of Computer Workstations at Workplaces of IT-Administrator ITC Investment Decision Makers (= Basis: ): 1-4 Workstations: 10% (3.500) 5-19 Workstations: 15% (5.400) Workstations: 34% (11.900) Workstations: 23% (8.000) 500 and more Workstations: 14% (5.000) 2. Job Functions* of IT-Administrator ITC Investment Decision Makers (= Basis ): Executive Job Function (CIO, Director Information Systems, Director Organisation + IT, Director Data Center, Director TC, Director Network, Director User Support, Managing Director, Other Executive Functions) 93% (32.100) Network Administrator/Systems Manager/ Systems Administrator: 54% (18.700) User Support internal/external: 32% (11.300) Database Manager/Database Administrator: 25% (8.500) IT Security Administrator: 15% (5.300) IT Consultant/Trainer internal/external: 9% (3.400) Telecommunications Specialist: 9% (3.100) *Double Entries are possible 3. Coverage and Economic Efficiency IT-Administrator has many readers per issue: According to LAC Reader Analysis Computerpress 2008, IT-Administrator has readers (=coverage), out of which 51% = are ITC Investment Decision Makers. Considering the circulation of copies monthly, one issue is read on average by 7 readers or 3,5 ITC Investment Decision Makers. Considering the high number of readers and the low advertising prices any advertising placement in IT-Administrator becomes very efficient. For example, by placing a full page 1/1 4c advertisement, you only pay 89,71 Euro to reach ITC Investment Decision Makers (=CPM). Within the next 12 months IT-Administrator Readers will invest in ITC products. Advertising in IT-Administrator thus is especially efficient and successful when you want to sell, for example: Data Security Solutions, VPN Solutions, Internet Security Products, Intrusion Detection / Prevention Products, Anti Phishing Solutions, Security Appliances, Network Components, Network Software, Virtualisation Solutions, Software for File Management and Systems Tools, Backup Solutions, Network Storage, Server, Blade Server, Linux Server, Main Frames, Faxserver Software, Mailserver Software, Network Management Systems or Net-, Analysis und Diagnosis Tools. Here, the proportion of readers with secure investment intentions is particularly high and the CPM to reach them in comparison to similar IT Magazines is the lowest. Please don`t hesitate to ask for more information about your product area! 2

4 >>MEDIADATEN 2009 IT-Administrator Readership Details from the LAC 2008 Basis: Working ITC Investment Decision Makers (7.220 unweighted cases, weighted cases - 18,9% - 7,74 Mio) Rang 1 Rang 2 Rang 3 Rang 4 Rang 5 Participation in Decisions in General Final Decision What to Buy (Manufacturer, Products, Brands, Services) is report (54%) CIO (50%), IT-Director (50%) IT-Administrator (48%) Information Week (46%) Computer Zeitung (45%) Final Decision Where to Buy (Places, Suppliers, Service Houses) is report (50%) CIO (44%) Information Week (42%) IT-Director, Computerwoche (41%) Reading Example: 48% of all IT-Administrator readers who are ITC Investment Decision Makers, decide finally on what to buy. This is the Nr. 3 affinity of all LAC 2008 titles in that target group. At Least Participating in the Investment Decision on IT-Administrator (40%) PCs and Workstations, Portables, Mobile PCs is report (86%) IT-Administrator (85%) Information Week (80%) CIO (79%) LANline (78%) Servers IT-Administrator (82%) is report (79%) Network Computing (72%) CIO, LANline (71%) Information Week (69%) Systems Enhancements, Network Components IT-Administrator (86%) is report (85%) CIO, LANline (73%) Network Computing, IT Management (72%) IT-Director (69%) Network Software IT-Administrator (82%) is report (78%) CIO (75%) LANline (73%) Information Week (72%) Printer, Faxes, Copiers is report (87%) IT-Administrator (80%) CIO (79%) Information Week (78%) IT Mittelstand (75%) Telecommunications Products, Mobile Communications is report (86%) IT-Administrator, CIO (76%) IT Management (72%) IT-Director, IT Mittelstand (69%) PC go (67%) Systems Software is report (83%) IT-Administrator (82%) IT-Director, LANline (76%) IT Management (74%) CIO (72%) Data Security, Security Solutions IT-Administrator (80%) is report (77%) LANline (74%) Info. Week, IT-Director (72%) CIO (70%) Software for File Management, Systems Tools, Developer Tools is report (81%) IT-Administrator (80%) IT-Director, IT Management (73%) CIO (71%) Information Week (76%) Summary PC / Server IT-Administrator, is report (87%) LANline (84%) Information Week (81%) CIO, Network Computing (80%) IT Mittelstand (79%) Summary Network Software / Systems Software / File Management IT-Administrator (90%) is report (98%) LANline (85%) IT Management (81%) CIO (80%) 3 Reading Example: 82% of all IT-Administrator readers who are ITC Investment Decision Makers, are at least participating in the investment decision on network software. This is the highest affinity of all LAC 2008 titles in that target group.

5 List of Topics and Deadlines 2009 Issue Main Focus Editorial Deadline Closing Date Material Deadline Date of Publication 01/09 Web Server Administration /09 Data Center Equipment and Control /09 Network Management and Network Inventory CeBIT Hanover, Sonderheft I/09 Windows Server Application, Maintenance and Optimization in the Company Network 04/09 Management /09 Virtualisation and Server Based Computing Orbit-iEx Zurich, /09 Clients - Security and Virtualisation /09 Data and Database Administration /09 High Availability /09 Printer and Periphery Management /09 Storage it-sa Nuremberg, discuss & discover Munich, Sonderheft II/09 Virtualisation: Configuration and Operation of Virtual IT-Infrastructures from the Data Center to the Client 11/09 IT Desaster Management - Backup & Recovery /09 Mobile Working, Home Office and Wireless Circulation, Sold Circulation and Subscriptions: Circulation: Copies Subscriptions: Copies (+ 2,59%) Other Sales: 375 Copies Single Sales: 8 Copies Sold Circulation in total: Copies (+0,87%) IVW II/2009 You will get more information about the final content of every issue in the monthly IT-Administrator MediaNewsletter approximately 4 weeks before the closing date. For registration: 4

6 Rate Card No. 6 from / Payment Practice / Special Placements 1. Circulation: Copies (IVW II/2009) Specials: Copies 2. Format: : 210 mm width x 280 mm length, Bleed Size: 216 mm width x 286 mm length, 3 mm trim at the outer edges : 180 mm width x 260 mm length, 3 columns each 56 mm 3. Print and Binding Method: 4c Offset Printing, Perfect Binding 4. Dates: Frequency: 12 issues per year + 2 specials Date of Publication: at the beginning of the month Closing Date: see page 2 5. Publisher: Heinemann Verlag GmbH, Leopoldstraße 85, München, Director Advertising: Anne Kathrin Heinemann, Tel.: +49 (0) , Fax: +49 (0) , kathrin@it-administrator.de 6. Payment Practice: Payment within 14 days after date of invoice only netto. Payment via bank collection authorization or within 5 days after date of invoice 2% discount. Payment within 10 days after date of order confirmation 3% discount. Bank Details: Volksbank Raiffeisenbank Mangfalltal-Rosenheim, BLZ: , Account Nr.: For payments from abroad: IBAN: DE BIC: GENODEF1VRR 7. Formats and Prices of Advertisements: s/w-4c 1/1 Page 180 x 260 mm 210 x 280 mm 3.140,- Specials 1/1 Page format like regular issue 1.570,- 2/3 Page Vertical 118 x 256 mm 133 x 280 mm 2.390,- 2/3 Page Horizontal 180 x 155 mm 210 x 175 mm 2.390,- Junior Page 118 x 159 mm 133 x 179 mm 2.150,- 1/2 Page Vertical 90 x 256 mm 105 x 280 mm 1.870,- 1/2 Page Horizontal 180 x 115 mm 210 x 135 mm 1.870,- Specials 1/2 Page format like regular issue 935,- 1/3 Page Vertical 56 x 256 mm 71 x 280 mm 1.290,- 1/3 Page Horizontal 180 x 75 mm 210 x 95 mm 1.290,- 1/4 Page Horizontal 180 x 55 mm 210 x 75 mm 1.000,- 1/4 Page Squared 118 x 82 mm 133 x 102 mm 1.000,- Cover Page 180 x 260 mm 210 x 280 mm 3.612,- 2/1 Page 390 x 260 mm 420 x 280 mm 5.966,- Cover Double Page (Page 2/3) 390 x 260 mm 420 x 280 mm Advertorials 1/1 Page 180 x 260 mm 210 x 280 mm 1.990,- 2/1 Page (as bound insert / 130g Paper) 2.790,- Advertisements in trim size should be prepared with additional 3-5 mm trim on all edges which will be cut off in the printing process. Relevant elements like text and pictures should have at least a distance of 5 mm to the trim size edge. 5

7 Section Advertisements / Advertisement Formats / Discounts 8. Section Advertisements: a) Job Offers: on request b) Seminar Advertisements: Print and/or Online, formats and pricing on request 9. Special Advertising Formats: Isle Advertisements on request 1/1 Page 2/3 Page Vertical 2/3 Page Horizontal Junior Page 10. Discounts: For purchase within 12 months 180 x 260 mm 210 x 280 mm 118 x 256 mm 133 x 280 mm 180 x 155 mm 210 x 175 mm 118 x 159 mm 133 x 179 mm For advertisements: 3 ads onwards 5% 6 ads onwards 10% 9 ads onwards 12% 12 ads onwards 15% 15 ads onwards 17% 20 ads onwards 20% For 1/1 pages: 3 pages onwards 8% 6 pages onwards 12% 8 pages onwards 16% 12 pages onwards 20% 15 pages onwards 22% 20 pages onwards 25% 90 x 256 mm 105 x 280 mm 1/2 Page Vertical 180 x 115 mm 210 x 135 mm 1/2 Page Horizontal 56 x 256 mm 71 x 280 mm 1/3 Page Vertical 180 x 75 mm 210 x 95 mm 1/3 Page Horizontal 1/4 Page Horizontal 1/4 Page Squared 1/6 Page 1/9 Page x 55 mm 118 x 82 mm 85 x 74 mm 58 x 72 mm 210 x 75 mm 133 x 102 mm

8 Supplements / Bound Inserts / Affixed Ad Material 11. Bound Inserts: Prices for bound inserts on g paper: 2 pages (1 sheet) 220,- per pages (2 sheets) 350,- per pages (4 sheets) 450,- per Maximal format: 210 mm x 280 mm trim to the shaped edge 3 mm, head trim 5 mm, foot trim 3 mm, side trim 3 mm. Smaller formats only need 3 mm to the shaped edge. Printing of bound inserts / for example copies 2-pages 590,- 4-pages 990,- 8-pages 1.790,- 12. Loose Inserts: Prices for supplements: 220,- per up to 25g (every extra 5g each 10,-), postage included. Maximum format: 195 mm width x 265 mm length A CD as supplement is possible too. 13. Affixed Advertisement Material: a. Adhesive labels and Tip-On-Cards (e.g. post cards) must go together with a basic advertisement (minimum format 1/2 page horizontal). Price: 170,- per 1.000, postage up to 25g included. b. A CD-ROM as Tip-On must go together with a basic advertisement (minimum format 1/2 page horizontal). The delivery of the CD-ROM has to be in a firm paper envelope. Price for adhesive sealing: 200,- per 1.000, postage up to 50g included. The minimum circulation of bound and loose inserts is copies. The submission of an allying prototype is required for order acceptance and confirmation by thepublisher, delivery deadline is the material deadline. We offer the cost-efficient print of your inserts or reprints of articles on request at any time. Address for Delivery of Supplements, Bound Inserts and Affixed Advertisement Material: Ceská Unigrafie, Mr. Jan France, IT-Administrator Issue Nr., 7 U Stavoservisu 1, Prag 10, Czech Republic Supplements need to be cohesive at one side at least. On delivery they have to be settled loose on a Euro stillage and secured with wrapping for transport.

9 Online Advertising at Page Impressions: approx per month Visits: approx per month 1. Skyscraper 120 x 600 pixel or 160 x 600 pixel All sites (apart from homepage) and theme sections bookable CPM 50,- and 60,- 2. Content Ad 300 x 250 pixel or 336 x 280 pixel All sites and theme sections bookable, position on the middle of the page after the first 2-3 online news CPM 75,- 3. Menu Ad 120 x 300 pixel All sites and theme sections bookable, position directly below the menu on the left side CPM 40,- 4. Fullsize Banner 468 x 60 pixel All sites and theme sections bookable, position on the middle of the page after the first 2-3 online news (like Content Ad) CPM 38,- 5. Sponsoring of Theme Sections Logo 150 X pixel characters text Price per section and month 400,- / per section and quarter 900,- 6. Sponsored Link all Sites ( Page Impressions per Month) Logo 100 X 30 pixel characters text Price per month 300,- 7. Text Link Ad in Weekly -Newsletter Headline + up to 350 characters text + link Circulation: Price per ad: 190,- Example: 8. Whitepapers and Case Studies Headline + teaser text + weblogo Placement per Whitepaper/year 300,- including one exchange of papers and including download tracking (number of downloads per month) Examples: 9. ITA-Ads (similar to Google Ads) on the homepage Headline + up to 100 characters text + link Only 3 exclusive positions are available. Price per month: 100,- Package offers: 6 months at 540,- or 12 months at 900,- Contact / Media Sales: Anne Kathrin Heinemann, Head of Advertising Tel.: +49 (0) , Fax: +49 (0) kathrin@it-administrator.de 8

10 Print Data / Digital Data and Data Transfer Contact: Production Department IT-Administrator: Lightrays - Andreas Skrzypnik Tel: +49 (0) Fax: +49 (0) dispo@it-administrator.de 1. Advertisement Data Formats: > In general, only High-End-PDF files are accepted. Please deliver them not separated and with fonts included. > Advertisement data which is not delivered as a High-End-PDF file but produced at a PC can only be delivered as QuarkXPress up to version 6.1, Freehand up to version 10 (only Freehand-EPS), Illustrator up to version 10 and Photoshop up to version 8. We however cannot guarantee for the correctness of this advertisement data then. > For advertisement data produced at a MAC and not delivered as a High-End-PDF file we unfortunately have to charge a handling fee. 3. Data Transfer: Please send a fax to +49 (0) with a copy of the advertisement motive before the data transfer. Possible transfer ways are: a) by to dispo@it-administrator.de, maximum size 12 Mbytes b) by data medium: CD-ROM or DVD to Heinemann Verlag GmbH Leopoldstraße 85 D München 2. Further Important Criteria: > Decorative colours (e.g. HKS, Pantone) as well as RGB cannot be applied. Please create in process colours CMYK according to Euroskala. > Photos / pic tures should have 300dpi resolution and line pictures 1200 dpi resolution. > Picture data formats can only be accepted as Tiff, EPS or JPEG. 9

MEDIA KIT The Information Security Journal. Advertising Rate Card no. 31, valid from Jan. 1, 2014

MEDIA KIT The Information Security Journal. Advertising Rate Card no. 31, valid from Jan. 1, 2014 MEDIA KIT 2014 Advertising Rate Card no. 31, valid from Jan. 1, 2014 Table of contents 2 The Trade Journal -specials The Information Security Journal Magazine Magazine Profile page 3 Deadlines & Topics