MEDIAKIT

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1 MEDIAKIT Effective from Oct. 1, 2016

CH 29,80 CHF A 16,40 EUR 4 191709 414901 11 1. Positioning & Target Group Positioning dotnetpro is Europe s leading magazine for software developers in the German-speaking world for Microsoft.

2 CH 29,80 CHF A 16,40 EUR Positioning & Target Group Positioning dotnetpro is Europe s leading magazine for software developers in the German-speaking world for Microsoft.NET and Microsoft Windows. dotnetpro is the communication platform of the German-speaking.NET developer community. The constant communication between readers, editors and advertisers ensures a diverse and objective opinion about the current trends in the field of software development dotnetpro organizes conferences like the Developer Week ( June, 26 th to 29 th 2017 at Nuremberg, which are tailored to the professional software developer in the.net environment. dotnetpro is a recognized expert opinion and competent orientation aid for developers and decision-makers alike. Target Group dotnetpro aims at professional system and application developers in companies, system houses or self-employed people as well as decision makers that deal with the selection of technologies, platforms, database and development environments. dotnetpro thus belongs to the essential literature for all Heads of departments/team leaders of development teams Software architects Database developers Independent software developers Fachdomäne ermitteln S. 54 Developers who make to order Students of informatics and related study subjects IT professionals (System, database or network administrators) Technical decision makers, IT managers and consultants WPF Binding: Das sollten Sie wissen S. 62 Auf der Heft-CD Schwerpunkt: Office-Dokumente lesen und schreiben Screencast zu NSubstitute S. 18 Zugriff auf das Unternehmensnetz S. 84 Android und ios mit.net So einfach schreiben Sie mit den Tools und Bibliotheken von Xamarin Apps für die Mobilplattformen. Ab S /16 dotnetpro.de Deutschland 14,90 EUR 2

3 2. Editorial Concept dotnetpro delivers professional knowledge for software developers who code programs with Microsoft technologies for Microsoft and non-microsoft platforms. dotnetpro reports about Microsoft technologies such as.net Framework, Windows Forms, XAML, the Entity Framework and Microsoft Azure. Be it development for Windows, Windows Phone, mobile devices or cross-platform: dotnetpro is the knowledge base number one. Certainly, dotnetpro also provides the reader with tips and assistance concerning the handling of software such as SQL Server, PostgreSQL, RavenDB and Tools like Git, Team Foundation Server and Visual Studio. However, you will also find in dotnetpro advertising technologies, as for instance, ASP.NET, HTML5/JavaScript and Node.js. dotnetpro as well reports about new programming languages, e.g. F# or Apple s Swift. dotnetpro supports the readers in practical questions concerning application development ranging from requirements gathering up to deployment. Sections Up-to-date News on new products and technologies. Main topic Topic especially relevant for the target group at this time. Tools Tests of current products and versions. Frontend This is how developers build GUIs that are serviceable and testable. These technologies are recommended. Core Everything on building business logic and utilization of interfaces or APIs that establish connections. Backend All essentials on utilizing databases and data access. Practice Tips and Tricks, dotnetpro.dojo exercises for developers and technical column including the cooking recipe. Planning Everything on the architecture of good applications. Soft Skills Developer knowledge beyond code lines, such as Soft Skills and marketing strategies. Benefits dotnetpro offers all information on software development for.net- and Windows platforms and provides its readers with an essential informational benefit. In each issue the readers can tap the know-how of renowned authors belonging to the national and international developers scene. Practical articles support the readers in their daily work and deliver ideas for own projects, also with the classic development environments. Directly implementable examples, including sources on CD/DVD attached to the magazine, allow implementation into own programs and thus save valuable time and resources. The CD/DVD coming with each issue also provides helpful tools, open-source software and libraries. Online archive with approx. 4,500 articles and sources (status September 2016) accessible for subscribers. 3

4 3. Publisher & Editorial Team Publisher Managing directors Head of sales Circulation Neue Mediengesellschaft Ulm mbh Bayerstraße 16 a Munich Phone / , Fax / Dr. Günter Götz Florian Ebner Thomas Heydn Phone / th@nmg.de copies IVW, 3 rd quarter 2016 Subscriber/reader service See imprint Volume 26 th volume, 2017 Frequency Terms of payment 12 issues per year i v w Payable net within 30 days after date of invoice. 2 % discount for payments within 14 days after invoicing (only if no invoices pending). For orders below 500 and for new customers only direct debit authorisation is possible. The authorisation has to be at the publisher s hands before advertisement deadline. Foreign customers have to pay in advance. In case of delays in payment or deferrals interest of 8 % above the current base interest rate as well as collection costs will be charged. VAT will also be added on to the net prices. All orders are subject to our terms and conditions. Sales and Klaus Ahlering, Senior Sales Manager Content Marketing Tel. 089 / Solutions Thomas Wingenfeld, Senior Sales Manager Phone / Fax / sales@nmg.de Bank details Contact editorial staff Editor in chief Deutsche Bank, IBAN DE BIC DEUTDEMM redaktion@dotnetpro.de Tilman Börner 4

5 4. Dates Issue Issue Date Advertising Deadline Material Due Date 02/ (Thu) (Mon) (Fri) 03/ (Thu) (Tue) (Tue) 04/ (Thu) (Tue) (Tue) 05/ (Thu) (Fri) (Fri) 06/ (Thu) (Thu) (Mon) 07/ (Thu) (Fri) (Fri) 08/ (Thu) (Tue) (Tue) 09/ (Thu) (Mon) (Mon) 10/ (Thu) (Tue) (Tue) 11/ (Thu) (Mon) (Mon) 12/ (Thu) (Mon) (Mon) 01/ (Thu) (Tue) (Tue) Please find the latest topics on or contact 5

6 5. Advertising / Advertorial Formats & Prices Format Print space formats (width x height in mm) Bleed off formats 1) (width x height in mm) 1 st third (4c) 2 nd third (4c) 3 rd third (4c) 1/1 page 175 x x 297 9,500 6,500 3,500 Cover page x x 297 9,500 Cover page x x 297 9,500 Cover page x x 297 9,500 1/2 page vertical 85 x x 297 5,000 3,500 3,500 1/2 page quer 175 x x 146 5,000 3,500 3,500 1/3 page vertical 55 x x 297 3,500 3,500 3,500 1/3 page quer 175 x x 102 3,500 3,500 3,500 1/4 page vertical 35 x x 297 3,000 3, /4 page quer 175 x x 83 3,000 3, /4 page corner 85 x x 146 3,000 3, Format in crossover 2) 2/1 page 385 x x ,500 12,500 6,500 1) Please consider with these sizes the necessary space for cuts (entire page 4 mm and 4 mm text distance to the advertisement border. 2) For advertisements to be printed crossover, two separate advertisements have to be provided. Please pay attention to border exceedings. All prices plus VAT. All prices are subject to 15% agency commission deduction. 6

7 6. Format samples Advertising formats (in mm) 2/1 page crossover W 385 x H 231 mm W 420 x H 297 mm* 1/1 page W 175 x H 250 mm W 210 x H 297 mm* 1/2 page vertical W 85 x H 250 mm W 102 x H 297 mm* 1/2 page horizontal W 175 x H 125 mm W 210 x H 146 mm* 1/3 page vertical W 55 mm x H 250 mm W 72 mm x H 297 mm* * Tolerance to exterior borders: 4 mm 1/3 page horizontal W 175 mm x H 81 mm W 210 mm x H 102 mm* 1/4 page vertical W 35 mm x H 250 mm W 52 mm x H 297 mm* 1/4 page horizontal W 175 mm x H 62 mm W 210 mm x H 83 mm* 1/4 page square W 85 mm x H 125 mm W 102 mm x H 146 mm* 7

7. Special Insertions Supplements: Supplements are printed papers which loosely accompany the magazine.

Supplement formats Minimum format: 105 x 148 mm (DIN A6) Maximum format: 200 x 287 mm Discounts Prices for supplements, inserts, fixed as

Insert prices 4 pages insert 8 pages insert Prices on request Booking options Only available for total circulation.

Insert formats Technical specifications on request Order and cancellation date: parallel to advertisement closing time. Delivery: see timetable.

8 7. Special Insertions Supplements: Supplements are printed papers which loosely accompany the magazine. Supplement prices on request Booking options: Only available for total circulation. Supplement formats Minimum format: 105 x 148 mm (DIN A6) Maximum format: 200 x 287 mm Discounts Prices for supplements, inserts, fixed as technical costs will not be discounted Inserts: Inserts are fixed elements within the magazine. Insert prices 4 pages insert 8 pages insert Prices on request Booking options Only available for total circulation. Fixed inserts: Basic advertisement (1/1 page related ad) plus glued-on postcard. Insert formats Technical specifications on request Order and cancellation date: parallel to advertisement closing time. Delivery: see timetable. Supplements and inserts: loosely, folded, safe for transport placed on pallets, aligned layout. Postcards: loosely, unfolded, safe for transport placed on palllets, aligned layout. Glued-on postcard Prices on request Further options on request. Samples are prior to be sent to the publisher for release. Costs for glue are subject to agency commission, but they are not discountable 8

9 8. Newsletter Stand Alone Newsletter In addition to our weekly and monthly newsletters we offer you the option to address your target group through a stand-alone newsletter (11,000 subscribers). Data delivery: Please provide the matching HTML code which is implemented in our template as shown in the advertisement example. Also, we need the complete HTML file with all content and referencing pictures (those directly linked). The maximum width is 650 Pixel or Text, picture and link 400 characters 2,450. Contact Sales Phone / sales@nmg.de 9

10 9. Technical Data Printing method Profile Procedure/ cover paper Grid pattern Bleed off format Minimum bleed off additions Rotation offset printing ISO Coated v2 Adhesive binding, 90 g/m² wood-free white matte coating image printing, 1.06 Vol. FM grid pattern 210 mm width, 297 mm height 4 mm at all open sides. Please note our requirements for digital data transfer Contact for ad planning and printing processing Phone / , Fax / , sales@nmg.de Data medium: CD-ROM, DVD Digital data transfer: By to: sales@nmg.de FTP-Server on request at phone: / , sales@nmg.de Digital data takeover Preferred format: PDF/X-3 (1.3) Programme formats (generally latest versions): InDesign, FreeHand, Photoshop, Illustrator (CS 2 CS 5.5) Data from CorelDraw have to be saved as TIF or JPG with 400 dpi. Takeover of open CorelDraw files is not possible. All fonts have to be included. If graphical software is used always convert to vector paths, colour range always in CMYK, never RGB. TIF data (CMYK or levels of grey) always in size 1:1 at 300 dpi resolution EPS data (Pixel) -> see TIF EPS data (vector) -> fonts in paths (Paths) convert / include in file. Apple: compressed data: Stuffit or ZIP PC: compressed data: ZIP A proof must be handed in to avoid colour deviations. Assign data names according to the following pattern: Advertising customer_dotnetpro_issue (Example: Microsoft_dotnetpro_1/16) In case of problems with commissioning: Phone / Exclusion of liability If ad motives were submitted digitally by the customer, the liability of the publisher is excluded for completely or partly not readable, incorrect or incomplete display of the respective ads. 10

11 10. Contact Publisher Neue Mediengesellschaft Ulm mbh Bayerstr. 16a, Munich Phone / Sales and Content Marketing Solutions Klaus Ahlering, Senior Sales Manager Phone / Mobil / Thomas Wingenfeld, Senior Sales Manager Phone / Mobil / Fax / sales@nmg.de Ad planning Phone / Fax / sales@nmg.de Please find our general terms and conditions on 11

Media Information Advertising rates No. 63 Effective from January 1st, 2010

Media Information Advertising rates No. 63 Effective from January 1st, 2010 Media Information 2010 Advertising rates No. 63 Effective from January 1st, 2010 General information Börsenblatt is the market leader among business magazines for the publishing and bookselling industry