Hair Care MB Fashion Week Facebook App Wireframes User Interaction Wireframes. 27 July 2010
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1 Hair Care MB Fashion Week Facebook App Wireframes User Interaction Wireframes 27 July 2010 page 1 of July, 2014
2 Interaction Pattern Wireframes Hair Care Asset Inventory Hair Care App Basic Categories Wireframe: App Home (Overview) Wireframe: Wireframe: Wireframe: Wireframe: Wireframe: page 2 of July, 2014
3 Asset Inventory SPONSORED Show Photo and Video Galleries SPONSORED SHOW PHOTO GALLERIES Documents the story behind each sponsored fashion show: from the designer s inspirations to Jeanie s hair style concepts that complement the clothes to the models hair being styled backstage to the finished fashions hitting the runway. Can Include: - BTS (hair styling, products, designer working, etc.) - Designer clothing line off models (Displayed on the rack or similar) - Runway shots MBFW Photo and Video Galleries MBFW RUNWAY TRENDS PHOTO GALLERY Daily runway photos from notable nonsponsored shows. 2-3 photos per day, approx. 20 total Getty Other Photo BEST TRES D PHOTO GALLERY Best in Show awards of the week s favorite looks both on and off the runway. Winners are determined by brand editor s choice and cumulative Facebook fan voting photos * Other Video STYLIST SECRET TIP VIDEOS Quick and easy insider tips and demonstrations from TRESemmé stylists that address a variety of common hair concerns for a variety of hair types. Topics should ideally relate to some trends that will emerge from MBFW. Approx. 10 (:10-:15 each) 1 gallery of photos per designer 5-10 Getty runway photos per designer B Productions (BTS, misc. backstage) Getty (Runway photos) SPONSORED SHOW VIDEOS Documents the story behind each sponsored fashion show: from the designer s inspirations to Jeanie s hair style concepts that complement the clothes to the models hair being styled backstage to the finished fashions hitting the runway. Can include: - Interviews with designer - Interviews with Jeanie & TRES stylists - Interviews with models - BTS (styling footage, product usage, consultations, etc.) - Runway footage - Audience reactions 1 or 2 per designer, depending on content length (:60-:90 each) 1 optional edit for use in media (:30-:60) MBFW TREND REPORT VIDEOS Jeanie hosts MBFW recaps that discuss a selection of fashion & hair trends that emerged during the week and that Facebook fans liked most. She also demonstrates styling tips and techniques for the hair styles. Can Include: - Runway footage - Street Style footage of event attendees and passerby - Jeanie stylist editorial - Styling how-tos 1 per trend, approx. 3 total (:60-:90 each) 1 optional edit for use in media (:30-:60) [Venue-related] LINCOLN CENTER PHOTO GALLERY Can Include: - MBFW set up documentation - Finished shots of the event grounds photos *Provided by IMG TRESemmé BOOTH PHOTO GALLERY Can Include: - Depictions of the booth - Shots of the styling area and stylists at work - Before & after shots of booth attendee makeovers Approx photos B Productions page 3 of July, 2014
4 App Basic Categories SPONSORED SHOW PHOTO GALLERIES SPONSORED SHOW VIDEOS MBFW RUNWAY TRENDS PHOTO GALLERY MBFW TREND REPORT VIDEOS 1 gallery of photos per designer 5-10 Getty runway photos per designer B Productions (BTS, misc. backstage) Getty (Runway photos) 1 or 2 per designer, depending on content length (:60-:90 each) 1 optional edit for use in media (:30-:60) 1-3 photos per day, approx total Getty 1 per trend, approx. 3 total (:60-:90 each) 1 optional edit for use in media (:30-:60) 5-10 PHOTOS * LINCOLN CENTER PHOTO GALLERY TRESemmé BOOTH PHOTO GALLERY Stylist Secret Tip STYLIST SECRET TIP VIDEOS Quick and easy insider tips and Demonstrations. Topics should ideally relate to some trends that will emerge from MBFW. Approx. 10 (:10-:15 each) page 4 of July, 2014
5 Wireframe: App Home 1 Designer (Sponsored) Show Galleries. See Wireframe: 2 See Wireframe: 1 3 See Wireframe: 4 See Wireframe: 2 5 See Wireframe: MBFW PHOTO GALLERY page 5 of July, 2014
6 Wireframe: Designers' Galleries designers will be represented 1 Sponsored content will be available 1 2 days into the show and the Designers Galleries should visually reflect inactivity until content is provided at the end of the first day Each designer s offerings consist of photo gallery and videos 1a 1b 1a Each designer will offer photos and 5-10 Getty runway photos per designer Selecting photos or equivalent link from this page will invoke a gallery containing a collection of all relevant photos. MBFW PHOTO GALLERY 1b Each designer will offer 1 2 videos, depending on content length Videos will be shown individually (e.g., as line items) and will be invoked individually when selected from this page. page 6 of July, 2014
7 Wireframe: 2 Photo Trend content will be updated constantly beginning the at the end of the first day Consists of photo galleries and videos sections 2a 1-3 Photos per day Photos from this section are pulled into the section The user may be able to scroll left/right through the available images 2 2b Photos from Photo feed into Trend Report Videos ; that is, videos will be released at the EOW (after the show). 1 video per trend (~3 total) 2a MBFW PHOTO GALLERY 2b Videos will be shown individually (e.g., as line items) and will be invoked individually when selected from this page. Videos section should reflect inactivity until videos are provided at end of show. page 7 of July, 2014
8 Wireframe: Best TRES'd 3 is available after the show and determined via editorial selection and user activity Selecting in this page will invoke a gallery containing the collection of approximately 10 photos The area in this page should reflect inactivity until the content is provided at the end of the show is populated from Sponsored Show Photo Galleries and MBFW MBFW PHOTO GALLERY 3 page 8 of July, 2014
9 Wireframe: 4 Links out to and Hair Care booth photo galleries MBFW PHOTO GALLERY 4 page 9 of July, 2014
10 Wireframe: 5 Secret Tip Videos are shot on the same day Secret Tip area should reflect inactivity until the video content is provided MBFW PHOTO GALLERY Videos 5 page 10 of July, 2014
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