William Weems Greater Atlanta Area Phone:

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1 William Weems Greater Atlanta Area Phone: Online Portfolio: WORK EXPERIENCE DoMyOwn Senior UX/UI Design Director 03/2014 Current DoMyOwn is a DIY ecommerce company. Their website offers over 20,000 home, lawn, garden and outdoor products. I provide design, front-end code and analytics to the marketing and development teams. UX Strategies and Analysis AB Testing Site Architecture UI and Graphic Design Front-end Development (desktop and mobile) Business and campaign strategies to provide optimal efforts with high returns Provide white-board and team-strategy sessions for business and product development Create marketing design assets such as campaign graphics, DIY articles, banner ads, product logos, social ads and info-graphics Give direction on scheduling, asset creation for social media, and other marketing campaign efforts Web Metrics/Analytics: Google Analytics, Optimizely, Hotjar, Crazy Egg, Domo Skills: Adobe (Photoshop, Fireworks, Illustrator and Dreamweaver), HTML5 (Responsive), CSS, Foundation, Bootstrap, JavaScript, jquery, Asana, Pivotal Tracker, MS Office Remediation Group Lead Design Consultant 07/2016 Freelance Remediation group specializes in home and business remediation, restoration and reconstruction services. Some of their projects have included the new Atlanta Falcons stadium and Ponce City Market. I provide design services to REM Group s business leaders, marketing team, developers and offshore team. UX/UI and Website Design Front-end Development

2 SEO Photography and Video Services Brand and Package Design Design Trade show displays and materials Skills: WordPress, Adobe (Photoshop, Fireworks, Illustrator and Dreamweaver), HTML, CSS, JavaScript, GIT Moxie Media & Marketing Lead Design Consultant 03/2016 Freelance Moxie Media and Marketing is a marketing agency that assists various clients with business strategies, building campaigns and brands, creating websites and social media design. WordPress Design and Development Mobile Application Development SEO Design and Development Brand and Graphic Design Skills: Adobe (Photoshop, Fireworks and Illustrator), WordPress, HTML, CSS University of Virginia - Teachers in the Movement Civil Rights Project Lead Design Consultant 07/2016 Freelance As a certified vendor with the University of Virginia, I collaborate with multiple departments, educators and students on large-scale, grant-funded web projects. WordPress Design and Development Web Application Development Project Direction and Consultation SEO Photography and Video Services Brand and Graphic Design Social Media Design Skills: Adobe (Photoshop, Fireworks and Illustrator), HTML, CSS, JavaScript

3 2016 RIO Olympics - NBC Comcast / Cox Media Lead Editorial Marketing Design Consultant 07/ /2016 This was a two-month project that lasted for the duration of the 2016 Rio Olympics. It was a multi-faceted position, using the Comcast Xfinity X1 system to develop content for the Olympic games and existing TV, Music, Movies, Events, Kids, Networks and Latino on-demand menu collections. My project schedule was synced with the team at NBC Comcast s headquarters in Philadelphia. My team implemented the Rio campaign design into the existing live menu system for cable customers to stay up to date on the games, events and medal counts. Created content for on-demand videos via live, replay and pay-per-view Tracked, planned and scheduled campaigns for the Olympic games and other BAU projects Tagged web and cable content for SEO using the proprietary X1 content management system Created weekly music video playlists via Music Choice Top 100 Video On-Demand Reports Maintained constant project management documentation to stay on track with a tight schedule Designed collection templates, screen flows, icons and final images using the Rio Olympics brand Used Getty images for up-to-date event and athlete images Maintained design assets within the X1 content management system Designed menu images for new TV, Music, Movies, Events, Kids, Network and Latino collections using existing internal layouts Skills: Adobe (Photoshop, Fireworks and Illustrator), Xfinity X1 OS, MS Office) Red Tree Labs Senior UX/UI Design Lead Consultant 07/ /2016 Red Tree Labs develops websites and applications for start-up and large-scale technology companies. I collaborated with product and project managers, developers and clients to design and build various social, and product applications. Design and Web Application Design and Front-end Development UX Process Flows Hi-fidelity Wireframes UI Design Skills: Adobe (Photoshop, Fireworks and Illustrator), HTML, CSS

4 LexisNexis Senior UX/UI Designer / Human Factors Engineer 05/ /2014 As Senior UX/UI Designer at LexisNexis, I worked on a large-scale fraud detection security application. LexisNexis acquired a technology company in Israel that had developed a similar product to two of LexisNexis flagship security applications. There were various similarities and differences between the systems. I merged the three applications into one best of brand, white-label product that LexisNexis could leverage and market competitively to its customers. Design and Developed a working knowledge of user-based behaviors and leveraged them into design system architecture and interactions within the Fraud Risk Assessment application Translated internal requirements into process flows and personas to gain user insights and then translated those insights into tools that are used by top banks, credit and security agencies to protect secured data from fraud Skills: Adobe (Photoshop, Fireworks, Illustrator and Dreamweaver), HTML, CSS Bootstrap, jquery, PHP, Spring Tools Cardlytics Senior UX/UI Designer 07/ /2013 Cardlytics started out as a PPC Bank Transaction Marketing Service to the world s largest banking institutions. They have become a leading source of consumer transaction-based data. They provide insights into consumer spending to measure the true sales impact of marketing campaigns. Design and UX/UI Design for internal and external applications Front-end Development Website Design and Development in.net environment Worked with banks, project and product managers to define timelines and guidelines for product development Collaborated with Product Managers, team leads and developers to build upgrades and enhancements to the robust internal transaction-based application Designed advanced search filters for managing millions of transactions Designed cues, targeting, communication and analytic tools for managing campaigns Designed custom applications and special features for larger banks, allowing them to have more control over managing, approving or denying campaign submissions within the channel s cue system Designed dashboards for more efficient campaign analysis and team engagement Skills: Adobe, Responsive HTML, CSS, ASP.NET, MVC, MS Silverlight/Visual Studio/Expression Tools, Foundation, JavaScript, jquery, Red Gate DB Tools

5 Red Cedar Solutions Group Design Director 11/ /2012 Red Cedar Solutions Group provided Software as a Service (SaaS) to Education organizations such as Michigan s Department of Education and Michigan State University. I provided UX/UI design, architecture, development, and marketing services. UX/UI Design Web Application Design and Front-end Development Provided necessary assets on UX, UI and architecture for application interfaces Supplied style guides to internal data scientists for charting systems that were used to analyze metrics of the state s live education data Worked on projects that spanned K-12 and Higher Ed, building tools for analyzing scores and other metrics within the education system of Michigan Designed prison record and profile management dashboards that provided access to each convict by prison administrators, including within this application, were notification and alert systems that were triggered by specific inmate/convict behaviors Social Media Design Graphic Design of print and electronic communications, campaigns and trade show displays Designed a product brand and created tools for tracking convicts within the prison system, including inmates, new releases and parolees Skills: Adobe (Photoshop, Illustrator, InDesign, Flash and Fireworks), HTML, CSS, AJAX,.NET, PHP, JavaScript, MS Office, CSS, HTML, WordPress, Salesforce, Survey Monkey, Constant Contact esilo UX/UI Design Consultant 5/2010 7/2010 Freelance esilo is a Tech Firm located in Jupiter, FL. They were developing a new enterprise level software solution that required UX logic along with custom UI. Provided insights into the application process and architecture to streamline user interactions Created wireframes, mockups, graphic assets and final working models for the development team to implement Brand and Package Design, including logos, letterhead, business cards, presentations and other assets for product promotion. Skills: Adobe (Photoshop, Illustrator, InDesign, Flash and Fireworks), MS Office, CSS, HTML, JavaScript

6 R.R. Donnelley / Project Center Senior Web Design Consultant 4/2010 5/2010 Contract R.R. Donnelley is one of the world s largest print publishing agencies. I provided web design and consulted with their Multimedia Production Team concerning mobile development and other services they were interested in offering to clients. Design and Created a new ecommerce website for their client, Sani-Clean, which allowed customers such as Burger King, Chick-fil-A, and other corporate clients, to create accounts and purchase products from their website Created layouts and design assets for the new website based on project requirements Provided final code and assets Skills: Adobe (Photoshop, Illustrator, and Fireworks), CSS, HTML Ballard Design Web Design Consultant 4/2010 5/2010 Contract Ballard Design offers a large print and online catalog collection of upscale Interior Design products for Interior Designers and Design firms. Design layouts and assets for their new ecommerce website Social Media Design Created presentations, web banners, campaigns and blog posts Skills: Adobe (Photoshop, Illustrator, InDesign and Fireworks), HTML, CSS, WordPress AT&T / Wipro Technologies Mobile Application UX/UI Design Consultant 1/2010 2/2010 Contract Wipro is one of India s largest and oldest tech firms. I worked with Wipro s project managers and developers in the US and offshore India to create a series of Androidbased, smart phone application interfaces for AT&T. Design and Created wireframes, high fidelity screen flows and assets for UI interactions Provided in-depth design documentation for visual and interaction requirements Skills: Adobe (Photoshop, Illustrator, InDesign and Fireworks), OmniGraffle

7 Dr. Oz/OzWorks and ShareCare Senior UI Designer 11/ /2009 Contract My team was tasked to design the interface for Dr. Oz s pregnancy iphone application. The design was based on visuals and information from Dr. Oz s book, You: Having a Baby. Design and Created wireframes, mockups and provided final assets to the engineering team for implementation Collaborated on other subsidiary websites, such as ShareCare.com, who supported OzWorks content and brands Skills: Adobe (Photoshop, Illustrator and Fireworks), HTML, CSS The University of Georgia Honors Program Web Developer 2/2009 5/2009 Contract I designed a new website for student recruitment within the Honors Program at the University of Georgia. Photography and Video Services Brand and Graphic Design Skills: Adobe (Photoshop, Illustrator, InDesign and Fireworks), CSS, HTML/XHTML, XML, CGI, JavaScript WebMD Senior Web Designer 12/2008 2/2009 Contract WebMD is a major online health organization, providing health articles, videos, and interactive content. I collaborated with a large team of designers, programmers, art directors, project managers and editorial staff. Design and Redesigned the primary website Daily projects included image research and editing, website analysis and website updates Designed sponsored ad campaigns, wireframes, mockups, interfaces, and other web and print related assets Used various content and project management tools to manage timelines and content development in a fast-paced environment Provided full color mockups and storyboards for sponsors to review their ad placements on sponsored pages throughout the website Skills: Adobe (Photoshop, Illustrator, InDesign and Fireworks), MS Office, HTML, CSS

8 University of Georgia / College of Arts and Sciences Web Developer Principal 6/ /2008 The University of Georgia s Franklin College of Arts and Sciences consists of 40+ departments and programs. I collaborated with committees, Department and Program Directors, IT liaisons and web developers to design an estimated 150 websites. I provided design and development services to colleges, departments, programs, faculty and student organizations. I managed project timelines, budgets, and the college s web team. Website Design and Development Created mockups, graphic assets and functioning code Graphic Design Services Photography, Video and Multimedia Services Skills: Adobe (Photoshop, Illustrator, InDesign and Fireworks), Audio/Video Creation, PHP, XML, HTML/XHTML, JavaScript, CSS, CGI, MS Office NC Zoo / NC Zoo Society Webmaster 6/1997 6/2002 The NC Zoo is one of the world s largest natural habitat zoos, with over six miles of interactive exhibits. My role at the NC Zoo began as a graphic designer in the design department. Designed large-scale architectural signage systems, event displays, interactive kiosks and exhibits, vehicle graphics, marketing design assets, magazine and educational materials Managed a multi-million dollar budget and supervised multiple employees Engineered and installed signage and interactive displays throughout the park Eventually, my design work with the Zoo s Marketing Department, the Zoo Director and the Zoo Society led to a promotion as Webmaster. I transitioned to the IT Department, overseeing the primary website and intranet, while adding a new ecommerce website that eventually matched in-store purchases. Provided web and graphic design, digital photography, video, IT services, multimedia production, and ecommerce Worked with Zoo vendors, photographers, and Time Warner to create interactive online content. Time Warner donated web cams, cabling and high-speed fiber optic web access to zoo exhibits for fans to view live on the zoo s and Time Warner s websites Provided video and photography services for sponsored events and art auctions Skills: Adobe (Photoshop, Illustrator and Fireworks, Dreamweaver and ColdFusion), various video editing software, JavaScript, MS Office, WebTrends

9 EDUCATION (1992) Graphic Design, Bessemer State Technical College Birmingham, AL (1995) Digital Design, the Art Institute of Atlanta Atlanta, GA ( ) Continued Ed, the University of Georgia Athens, GA Continued Education: Advanced Adobe Creative Suite with certified Adobe Learning Center, Advanced Flash Development, Windows Network and Security Administration, Networked Multimedia Applications and Technology, Streamlining Web Content and Global Networking, Advanced XML, Advanced PHP Development Professional Courses: Time Management, Team Building, Managing Others, Resolving Differences in the Work Place, Relaxation Under Pressure, Security Training: Identity Theft