AD SPECIFICATIONS Display Ad Guidelines

Transcription

1 AD SPECIFICATIONS Display Ad Guidelines General Ad Policies and Guidelines Guidelines for Real Estate Professionals Fulfillment Lead Time Realtor.com Homepage Ad Medium Rectangle Leaderboard Half Page Ad Lightbox Ad Mobile App Ad Expandable Ad Third-Party Ad Serving Third-Party Guidelines Approved Third-Party Providers Textlinks & Native Ads Home Value Textlink #1 (Included in Tier 1 Prequal Package) Home Value Textlink #3 Home Value Badge Payment Estimate Overlay Textlink (Included in Tier 1 Prequal Package) Payment Options Textlink (Included in Tier 1 Prequal Package) Native In-Line Ad Sponsorships Video HTML5 Home Alerts Newsletter News & Advice Weekly Newsletter Realtor.org Weekly Newsletter, Medium Rectangle Realtor.org Weekly Newsletter, Textlink Remodelista.com Newsletter Gardenista.com Newsletter Pre-Roll HTML5 Guidelines

2 GENERAL AD POLICIES and GUIDELINES General Specifications apply to ALL ads, unless otherwise specified. Ads that do not conform to our specifications will be returned for revision (which may cause Move Inc. reserves the right to DE-ACTIVATE any ad that: o Is not rendering (or is rendering slowly) All functionality visually indicated within ads must be working and NOT designed to deceive 'CLOSE' or 'SKIP' buttons must function as labeled and cannot link users to a new website Non-functioning drop-down menus, radio buttons, and/or text fields are NOT Audio must be user-initiated by click and a prominent 'MUTE' button must always be present All ads must be clearly branded with advertiser's logo and/or company name All ads must be clearly distinguishable from normal webpage content (i.e. ads with white backgrounds must have a minimum 1px colored border) All landing pages must open in a NEW browser window Ads that reference (or link to) direct competitors of realtor.com or Move.com are NOT Ads that resemble realtor.com/move.com navigation or content will NOT be accepted

3 GUIDELINES FOR REAL ESTATE PROFESSIONALS Ads must conform to franchise- or broker-provided guidelines. Ads are NOT to contain Download my App (or similar) calls to action. Ads are NOT to contain any statement, claim, or inference that a particular property is a For Sale by Owner ( FSBO ) property. Ads are NOT to link to: o Any website, other than the advertiser s own broker or agent website, that displays property listing data or content. (E.g., Ads are NOT to link to third-party property listing portal sites, such as zillow.com, trulia.com, and listingbook.com, or to web sites owned or operated by multiple listing services.) o Individual listing pages of the advertiser s own broker or agent website. Ads are NOT to contain a specific street address or price: o Price ranges (e.g., $350,000 to $500,000 ) and starting from prices (e.g., starting from $350,000 ) are. Customers are responsible for complying with the state and local laws and requirements pertaining to their advertising. Ads must be in compliance with the United States Department of Housing and Urban Development (HUD) Equal Housing Opportunity guidelines. Ads may not contain messaging that is derogatory or offensive to realtor.com, Move, Inc. or its affiliates, the National Association of REALTORS or its members, agents, brokers, any individual MLS, or MLSs as a group, or the real estate industry in general. Ads may contain language that compares the customer to his, her, or its competitors in general but may not contain language that compares the customer to specifically named competitors. An ad that contains language that compares the customer to his, her, or its competitors in general must clearly display adequate support for the comparative statement on the landing page of the ad. Ads may not reference or mention services or products that charge referral fees to real estate professionals.

4 FULFILLMENT LEAD TIME Third-Party Tags: 3-5 business days DFA/DCM Internal Redirect Tags: 1 business day Image-based (PNG/GIF/JPG): 1 business day Textlinks: 1-3 business days Rich Media: business days

5 MEDIUM RECTANGLE o Is not rendering (or is rendering slowly) All functionality visually indicated within ads must be working and NOT designed to deceive 'CLOSE' or 'SKIP' buttons must function as labeled and cannot link users to a new website Non-functioning drop-down menus, radio buttons, and/or text fields are NOT Audio must be user-initiated by click and a prominent 'MUTE' button must always be present All ads must be clearly distinguishable from normal webpage content (i.e. ads with white backgrounds must have a minimum 1px colored border) DIMENSIONS MAX FILE SIZE 300x250 Non-HTML5: 40k initial load + 100kb polite HTML5: 200kb Z-INDEX RANGE 0-4,999 :15 seconds max ANIMATION 3 loops max NOTE: in-ad video NOT AUDIO REQUIRED ASSETS ADDITIONAL REQUIREMENTS *See detailed HTML5 specs User-initiated by click MUTE button required 300x250 PNG/GIF/JPG + Click URL -or- 3 rd Party Tag (see HERE for a list of supported 3 rd Party Vendors) -or- HTML5* 3 rd Party Click URL is acceptable 3 rd Party Tracking Pixel URL is optional

6 LEADERBOARD o Is not rendering (or is rendering slowly) All functionality visually indicated within ads must be working and NOT designed to deceive 'CLOSE' or 'SKIP' buttons must function as labeled and cannot link users to a new website Non-functioning drop-down menus, radio buttons, and/or text fields are NOT Audio must be user-initiated by click and a prominent 'MUTE' button must always be present All ads must be clearly distinguishable from normal webpage content (i.e. ads with white backgrounds must have a minimum 1px colored border) DIMENSIONS MAX FILE SIZE 728x90 Non-HTML5: 40k initial load + 100kb polite HTML5: 200kb Z-INDEX RANGE 0-4,999 :15 seconds max ANIMATION 3 loops max NOTE: in-ad video NOT AUDIO REQUIRED ASSETS ADDITIONAL REQUIREMENTS *See detailed HTML5 specs User-initiated by click MUTE button required 728x90 PNG/GIF/JPG + Click URL -or- 3 rd Party Tag (see HERE for a list of supported 3 rd Party Vendors) -or- HTML5* 3 rd Party Click URL is acceptable 3 rd Party Tracking Pixel URL is optional

7 HALF PAGE AD o Is not rendering (or is rendering slowly) All functionality visually indicated within ads must be working and NOT designed to deceive 'CLOSE' or 'SKIP' buttons must function as labeled and cannot link users to a new website Non-functioning drop-down menus, radio buttons, and/or text fields are NOT Audio must be user-initiated by click and a prominent 'MUTE' button must always be present All ads must be clearly distinguishable from normal webpage content (i.e. ads with white backgrounds must have a minimum 1px colored border) DIMENSIONS MAX FILE SIZE 300x600 Non-HTML5: 40k initial load + 100kb polite HTML5: 200kb Z-INDEX RANGE 0-4,999 :15 seconds max ANIMATION 3 loops max NOTE: in-ad video NOT AUDIO REQUIRED ASSETS ADDITIONAL REQUIREMENTS *See detailed HTML5 specs User-initiated by click MUTE button required 300x600 PNG/GIF/JPG + Click URL -or- 3 rd Party Tag (see HERE for a list of supported 3 rd Party Vendors) -or- HTML5* 3 rd Party Click URL is acceptable 3 rd Party Tracking Pixel URL is optional

8 LIGHTBOX AD o Is not rendering (or is rendering slowly) All functionality visually indicated within ads must be working and NOT designed to deceive 'CLOSE' or 'SKIP' buttons must function as labeled and cannot link users to a new website Non-functioning drop-down menus, radio buttons, and/or text fields are NOT Audio must be user-initiated by click and a prominent 'MUTE' button must always be present All ads must be clearly distinguishable from normal webpage content (i.e. ads with white backgrounds must have a minimum 1px colored border) DIMENSIONS MAX FILE SIZE 970x250, 810x600, and/or 3002x50 NOTE: 970x250 and 810x600 are eligible to serve on viewports >996px-wide NOTE: 300x250 is eligible to serve on ALL viewports Non-HTML5 970x250 or 810x600: 200kb Non-HTML5 300x250: 40k initial load + 100kb polite HTML5: 200kb Z-INDEX RANGE 0-4,999 :15 seconds max ANIMATION 3 loops max NOTE: in-ad video NOT AUDIO REQUIRED ASSETS ADDITIONAL REQUIREMENTS *See detailed HTML5 specs User-initiated by click MUTE button required PNG/GIF/JPG + Click URL -or- 3 rd Party Tag (see HERE for a list of supported 3 rd Party Vendors) -or- HTML5* 3 rd Party Click URL is acceptable 3 rd Party Tracking Pixel URL is optional

9 MOBILE APP AD o Is not rendering (or is rendering slowly) All functionality visually indicated within ads must be working and NOT designed to deceive 'CLOSE' or 'SKIP' buttons must function as labeled and cannot link users to a new website Non-functioning drop-down menus, radio buttons, and/or text fields are NOT Audio must be user-initiated by click and a prominent 'MUTE' button must always be present All ads must be clearly distinguishable from normal webpage content (i.e. ads with white backgrounds must have a minimum 1px colored border) DIMENSIONS MAX FILE SIZE 320x50 40k 3 RD PARTY CLICK URL OK (only ONE will be accepted) 3 RD PARTY IMP TRACKING URL Optional (only ONE will be accepted) ANIMATION NOT (ad must be STATIC) AUDIO NOT Permitted 320x50 PNG/GIF/JPG (must be static) REQUIRED ASSETS (3) 640x100 PNG/GIF/JPG (must be static) Click URL *** NO 3 rd party tags *** ADDITIONAL REQUIREMENTS *See detailed HTML5 specs BOTH sizes (320x50 and 640x100) are required Only ONE click URL will be accepted Only ONE tracking pixel URL will be accepted

10 EXPANDABLE AD o Is not rendering (or is rendering slowly) All functionality visually indicated within ads must be working and NOT designed to deceive 'CLOSE' or 'SKIP' buttons must function as labeled and cannot link users to a new website Non-functioning drop-down menus, radio buttons, and/or text fields are NOT Audio must be user-initiated by click and a prominent 'MUTE' button must always be present All ads must be clearly distinguishable from normal webpage content (i.e. ads with white backgrounds must have a minimum 1px colored border) DIMENSIONS MAX FILE SIZE Z-INDEX RANGE ANIMATION AUDIO REQUIRED ASSETS ADDITIONAL REQUIREMENTS *See detailed HTML5 specs 300x250 to 600x250 (expands LEFT) 300x600 to 400x600 (expands LEFT) 728x90 to 728x270 (expands DOWN) Non-HTML5: 40k initial load + 100kb polite HTML5: 200kb 5,000-1,999,999 (for entire ad) :15 seconds max 3 loops max NOTE: in-ad video NOT User-initiated by click MUTE button required 3 rd Party Tag (see HERE for a list of supported 3 rd Party Vendors) -or- HTML5* See HERE for a list of supported Rich Media Vendors Creative must be submitted to Move at least 5 business days prior to launch, to enable thorough testing Expandable panel must NEVER cover up Property Listing info, Property Images, nor Realtor Agent/Realtor Office/Homebuilder/Rental Community info Expansion must be user-initiated by click or mouse-over Expandable panel must collapse on click or mouse-out Method of expansion and collapse must be the same (i.e. click or mouse-over/mouse-out) Video playback (including audio) must be user-initiated by click or when user rests cursor on hotspot for at least 1 second 'CLOSE' button must be displayed prominently in top-right hand corner Delayed appearance of the 'CLOSE' button is not

11 THIRD PARTY GUIDELINES All third party tags must be secure (HTTPS) See HERE for a list of supported 3 rd Party Vendors IMPORTANT requirements for Advertisers and Agencies using DFA/DCM: o Please provide INTERNAL REDIRECT tags (aka InReds) in a text file (.TXT) o Be sure to create UNIQUE DFA/DCM Placements for same-sized ad slots to avoid a known DFP tiling issue which causes the backup image to serve in the second (and subsequent) ad slots on the page (while the rich content version serves in the first ad slot ONLY). APPROVED THIRD-PARTY VENDORS See HERE for a list of supported 3 rd Party Vendors

12 HOME VALUE TEXTLINK #1 (Included in Tier 1 Prequal Package) MAX CHARACTERS Texlink: 40 char (including spaces) 3 RD PARTY CLICK URL OK 3 RD PARTY IMP TRACKING URL REQUIRED for CPM textlink NOT accepted for CPC textlink REQUIRED ASSETS (2) OTHER NOTES Textlink copy Click URL Not available on 'Rental' LDP (i.e. Listing Detail Page)

13 HOME VALUE TEXTLINK #3 MAX CHARACTERS Textink: 80 char (including spaces) 3 RD PARTY CLICK URL OK 3 RD PARTY IMP TRACKING URL REQUIRED for CPM textlink NOT accepted for CPC textlink REQUIRED ASSETS (2) OTHER NOTES Textlink copy Click URL Not available on 'Recently Sold' LDP nor 'Property Record' LDP

14 HOME VALUE BADGE MAX CHARACTERS / FILE SIZE Textlink: 60 char (including spaces) Logo: 15k 3 RD PARTY CLICK URL OK 3 RD PARTY IMP TRACKING URL REQUIRED for CPM badge NOT accepted for CPC badge REQUIRED ASSETS (3) ADDITIONAL REQUIREMENTS Textlink copy Logo Image (must be static) Click URL LOGO must be static PNG/GIF/JPG, with max width of 176px and max height of 62px (serves as 88x31) Note: not available on 'Recently Sold' LDP nor 'Property Record' LDP

15 PAYMENT ESTIMATE OVERLAY TEXTLINK (Included in Tier 1 Prequal Package) MAX CHARACTERS Textlink: 40 char (including spaces) 3 RD PARTY CLICK URL OK 3 RD PARTY IMP TRACKING URL REQUIRED for CPM textlink NOT accepted for CPC textlink REQUIRED ASSETS (2) ADDITIONAL REQUIREMENTS Textlink copy Click URL None

16 PAYMENT OPTIONS TEXTLINK (Included in Tier 1 Prequal Package) MAX CHARACTERS Textlink: 40 char (including spaces) 3 RD PARTY CLICK URL OK 3 RD PARTY IMP TRACKING URL REQUIRED for CPM textlink NOT accepted for CPC textlink REQUIRED ASSETS (2) ADDITIONAL REQUIREMENTS Textlink copy Click URL None

17 NATIVE IN-LINE AD o Is not rendering (or is rendering slowly) MAX CHARACTERS / FILE SIZE Headline: 45 char (including spaces) Body: 90 char (including spaces) Call-to-Action: 20 char (including spaces) Advertiser Name: 20 char (including spaces) Hero Image (1.9:1 aspect ratio): 60k Logo: 15k 3 RD PARTY CLICK URL OK (only ONE will be accepted) 3 RD PARTY IMP TRACKING URL OK (only ONE will be accepted) Headline Body Call-to-Action REQUIRED ASSETS (7) Advertiser Name Hero Image (must be static) Logo Image (must be static) Click URL ADDITIONAL REQUIREMENTS HERO IMAGE must be a static PNG/GIF/JPG, with 1.9:1 aspect ratio LOGO must be static PNG/GIF/JPG, with max width of 176px and max height of 62px (serves as 88x31) Only ONE click URL will be accepted Only ONE imp tracking URL will be accepted Note: not available on 'Recently Sold' LDP nor 'Property Record' LDP

18 HOME ALERTS NEWSLETTER All ads must be clearly distinguishable from newsletter content (i.e. ads with white backgrounds must have a minimum 1px colored border) DIMENSIONS MAX FILE SIZE 300x250 40k 3 RD PARTY CLICK URL OK (only ONE will be accepted) 3 RD PARTY IMP TRACKING URL Optional ANIMATION NOT (ad must be STATIC) AUDIO NOT REQUIRED ASSETS (2) 300x250 PNG/GIF/JPG (must be static) Click URL

19 NEWS & ADVICE WEEKLY NEWSLETTER All ads must be clearly distinguishable from newsletter content (i.e. ads with white backgrounds must have a minimum 1px colored border) DIMENSIONS MAX FILE SIZE 728x90 (Desktop) 300x250 (Mobile) 40k (each) 3 RD PARTY CLICK URL OK (only ONE will be accepted) 3 RD PARTY IMP TRACKING URL Optional ANIMATION NOT (ad must be STATIC) AUDIO NOT 728x90 PNG/GIF/JPG (must be static) REQUIRED ASSETS (3) 300x250 PNG/GIF/JPG (must be static) Click URL

20 REALTOR.ORG WEEKLY NEWSLETTER MEDIUM RECTANGLE All ads must be clearly distinguishable from newsletter content (i.e. ads with white backgrounds must have a minimum 1px colored border) DIMENSIONS MAX FILE SIZE 300x250 40k 3 RD PARTY CLICK URL OK (only ONE will be accepted) 3 RD PARTY IMP TRACKING URL NOT accepted ANIMATION NOT (ad must be STATIC) AUDIO NOT 300x250 PNG/GIF/JPG (must be static) REQUIRED ASSETS (3) Click URL Alternate Text (30 words max)

21 REALTOR.ORG WEEKLY NEWSLETTER TEXTLINK MAX WORDS 50 words 3 RD PARTY CLICK URL OK (only ONE will be accepted) 3 RD PARTY IMP TRACKING URL NOT accepted REQUIRED ASSETS (2) Textlink copy Click URL

22 REMODELISTA NEWSLETTER MEDIUM RECTANGLE All ads must be clearly distinguishable from newsletter content (i.e. ads with white backgrounds must have a minimum 1px colored border) DIMENSIONS MAX FILE SIZE 300x250 40k 3 RD PARTY CLICK URL OK (only ONE will be accepted) 3 RD PARTY IMP TRACKING URL Optional ANIMATION NOT (ad must be STATIC) AUDIO NOT REQUIRED ASSETS (2) 300x250 PNG/GIF/JPG (must be static) Click URL

23 GARDENISTA NEWSLETTER MEDIUM RECTANGLE All ads must be clearly distinguishable from newsletter content (i.e. ads with white backgrounds must have a minimum 1px colored border) DIMENSIONS MAX FILE SIZE 300x250 40k 3 RD PARTY CLICK URL OK (only ONE will be accepted) 3 RD PARTY IMP TRACKING URL Optional ANIMATION NOT (ad must be STATIC) AUDIO NOT REQUIRED ASSETS 300x250 PNG/GIF/JPG (must be static) Click URL

24 VIDEO PRE-ROLL DIMENSIONS Preferred aspect ratio is 16:9. Use 4:3 aspect ratio only when the source material is 4:3. 6 sec, 15 sec, or 30 sec MAX DURATION (Duration should be exact, but the transcoding process may produce slight variations within no more than 1 second.) 3 RD PARTY TAG OK (must be VAST tag) REQUIRED ASSETS 3 rd Party VAST tag VIDEO SETTING PROGRESSIVE DOWNLOAD FORMAT ADAPTIVE STREAMING FORMAT SPECIFICATION MPEG-4 (MP4) for progressive download. Produce high, medium and low versions of each asset. When encoding an MP4 for progressive streaming, use the web-optimized setting. HLS (M3U8) or MPEG-DASH for adaptive bitrate streaming. Use the high, medium, and low file recommendations in this table to create the adaptive bitrate file fragments. For more information on HTTP Live Streaming (HLS), visit Apple s resource page: VIDEO CODEC H.264 Maintain the frame rate of the original content. The source frame rate for progressive content is likely to be one of the following: VIDEO FRAME RATE fps for NTSC countries, commonly referred to as 30 fps 25 fps for PAL countries fps for film-look content, commonly referred to as 24 fps RESOLUTION LOW MEDIUM (STANDARD) HIGH (HD) 360p or less Typical resolution: 640x360 16:9 ASPECT RATIO 4:3 ASPECT RATIO VIDEO TARGET BITRATE H.264 PROFILE/LEVEL ADDITIONAL REQUIREMENTS 480p or less Typical resolution: 640x480 Greater than 360p and up to 576p Typical resolutions are: 854x480 (ATSC) 1024x576 (PAL) Greater than 480p and up to 576p Typical resolutions are: 640x480 (ATSC) 768x576 (PAL) Greater than 576p and up to 1080p* Typical resolutions are: 1280x720 for 720p 1920x1080 for 1080p kbps kbps kbps for 720p kbps for 1080p Baseline profile, level 3.0 Baseline profile, level 3.0 High profile, level 3.1 (720p) High profile, level 4.0 (1080p) All first-party hosted pre-roll ads will be evaluated and approved on a case-by-case basis. N/A

25 HTML5 GUIDELINES o Is not rendering (or is rendering slowly) All functionality visually indicated within ads must be working and NOT designed to deceive 'CLOSE' or 'SKIP' buttons must function as labeled and cannot link users to a new website Non-functioning drop-down menus, radio buttons, and/or text fields are NOT Audio must be user-initiated by click and a prominent 'MUTE' button must always be present All ads must be clearly distinguishable from normal webpage content (i.e. ads with white backgrounds must have a minimum 1px colored border) MAX FILE SIZE 200kb (same for all ad sizes) 3 RD PARTY TAG OK 3 RD PARTY CLICK URL OK 3 RD PARTY IMP TRACKING URL Optional :15 seconds max ANIMATION 3 loops max NOTE: in-ad video NOT AUDIO REQUIRED ASSETS ADDITIONAL REQUIREMENTS User-initiated by click MUTE button required 3 rd party tag -OR-.ZIP file containing index.html + all code/assets needed to display the ad All first-party hosted HTML5 ads will be evaluated and approved on a case-by-case basis. Each.ZIP file should represent ONE ad. All code and assets needed to display the ad should be contained in the.zip file. Structure files as needed. Consider combining like files together (images, fonts, libraries, etc.). Files may be organized in subfolders or may be present solely within the root folder All code and assets should be relatively referred to by the index.html file, meaning that the index.html file should reference files that are in the same folder or within a folder where the index.html file is. File references higher up in the folder hierarchy cannot be loaded once served and will render a broken ad. Minimize the number of files included within the.zip file. For performance reasons, the Creative Guidelines limit file requests to 15. Note: if using Google Web Designer, environment should be defined as Doubleclick (not web ).

26 REALTOR.COM HOMEPAGE AD o Is not rendering (or is rendering slowly) MAX CHARACTERS / FILE SIZE Image: 15k Copy (DESKTOP/TABLET): 60 char (including spaces) Copy (MOBILE): 25 char (including spaces) Call-to-Action: 15 char (including spaces) 3 RD PARTY CLICK URL OK (only ONE will be accepted) 3 RD PARTY IMP TRACKING URL OK (only ONE will be accepted) Image (must be static) Copy for Desktop/Tablet Copy for Mobile REQUIRED ASSETS (7) Call-to-Action Background Color (HEX) Text Color (HEX) Click URL ADDITIONAL REQUIREMENTS IMAGE must be static PNG/GIF/JPG, with max width of 80px and max height of 58px Only ONE click URL will be accepted Only ONE imp tracking URL will be accepted Note: not available on Mobile App