Standard File Size 40k 40k 40k 40k 40k. Max File Size 100k 100k 100k 100k 100k. SWF File Size 40k 40k 40k 40k 40k. Click/Destination URL.
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- Rosalyn Bryan
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1 General Guidelines Dimensions 728x x x x x30 Important Information n Expanding Panel Z-index should be setup as 1. n Wmode should be set as Transparent n Any creative with a white background must have a minimum 1-pixel border to differentiate ad from editorial content. n All creatives are subject to final approval by Haymarket Media Inc. Functionality n A free rich media production and web-based workflow tool, Double Click Studio is available if you choose not to go through a 3rd party vendor. For further details, please contact your Sales Rep n Sound: Sound must be off by default on ad unit expansion. Sound must stop on roll-off/close and must have a visible mute/unmute button n Video: Additional video/sound content can be downloaded on click initiation (10 mb limit). Please include a clear call to action indicating that the user will be downloading a larger file. Timelines and Delivery n All material must be delivered at least 2/3 working days prior to campaign launch to ensure technical compatibility and internal concept approval. Standard File Size 40k 40k 40k 40k 40k Max File Size 100k 100k 100k 100k 100k SWF File Size 40k 40k 40k 40k 40k Click/Destination URL Pixel Border Required. Please provide the destination URL in a separate txt file 1x1 pixel Required Flash Version Up to Version 10 Flash Script Version Up to Flash Action Script 3 Wmode Transparent Z index 1 Accepted 3rd parties Rich Flash File Size Looping Animation Duration Frame Rate Video All Major Vendors 100k with 40k polite load 3 max 30 sec 21fps 1mb (mov and FLV format)
2 2012 Newsletters newsletters Direct Marketing News Editorial s: Digital Insider: 728x90 & Text Customer Intelligence: 728x90 & Text Weekly: 728x90 & Text Daily Insider: 728x90 & Text Banner Creative n All 728x90 banner ads in Direct Marketing News newsletters must be submitted as either a jpg or gif n Max file size is 40k. We do not encourage third party tags for newsletter delivery, but when necessary, only no script tags will be accepted. NO FLASH Please note: Although we can accept animated gifs, Outlook 2007 and above does not display past the first frame due to a default setting. Please ensure that the first frame of the gif has the main call-to-action for instances where the animation appears static. Text Creative n Sponsored text ads appear with a headline, body and logo. The headline is optional, but has a limit of 50 characters, not including spaces. The body should not exceed 350 characters, not including spaces. The maximum logo size is 150x60 (jpg or gif format). One link for the text ad is available. Third party tags cannot be accepted due to formatting. Impression and click-tracking accepted.
3 2012 Newsletters Direct Marketing News Sponsored s/White Papers: n Whitepaper of the Day n Hot List of the Day n Sponsored Promotion Materials Required: HTML file, Plain Text file, Subject Line HTML Creative materials must be no wider than 700 pixels (height does not matter). It is recommended to design at a width of 700 px to align properly with our heading and footer language. We recommend your html file be around 30k with a maximum of 40k. Your file must include text. Cannot be comprised of only images. All images used within the html must be hosted by advertiser; images CANNOT be hosted by Direct Marketing News. Please note: The images within the html must have complete URLs for any links to your site that are in the mailing. See below for further clarification: <img src=/images/header.gif> becomes <img src= header.gif> n Use HTML tables to control the design layout n If using css, please use inline css to control the presentation elements within your n Remove HTML and body tags before submitting file Please note: In addition, we do not modify submitted HTML code or check links. We include an Opt-Out link for recipients to remove their address Plain Text An accompanying plain text version for non-html subscribers must also be included. Subject line A subject line must be provided to insert in the . Subject line recommended length is 50 characters with spaces. Submission of Materials One including the html creative, plain text and subject line should be sent to creatives@dmnews.com and to your sales representative. Closing Dates/Deadlines: Four business days in advance of broadcast date. Late submission can cause postponement of the broadcast. Test/Approval Procedures: Advertisers are entitled to receive a test of the mailing. Testing is handled 1-2 days before the mailing date, unless otherwise requested. All mailings must receive advertiser approval. The final approved test should be forwarded with Approved in the body of the to usnewsletters@haymarketmedia.com. For more specs, go to
4 FLASH Flash clicktag AS2 Specs In order for Haymarket Media Inc. to properly track and report clicks with site served flash ads, please ensure all ads have the clicktag properly implemented. Adobe/ Macromedia currently recommends a clicktag method to track clicks for flash ads. This method uses variables to pass the click tracking string and URL into the Flash creative movies. As a result, the only text in the URL box is _level0.clicktag (underscore level ZERO period clicktag). _level0. (underscore level zero period) is included for pathing purposes to ensure that Flash can properly locate the variable. n Transparent Button object layered on top of clickable area n Button clickthrough URL: _level0.clicktag (underscore level ZERO period clicktag) n Target window is set to _blank n Variables is set to Don t send n Active Clickthrough URLs must accompany submission of flash files in.txt/.xls file For flash files with multiple clickable areas, we accept multiple clicktags as follows: n clicktag (clicklable area A) on (release) { geturl(_level10.clicktag1, n clicktag (clicklable area B) on (release) { geturl(_level10.clicktag2, n clicktag (clicklable area C) on (release) { geturl(_level10.clicktag3, Here is what the coding will look like when you are done: on (release) { geturl(clicktag, on (release) { geturl(_level0.clicktag, _blank ) Note: clicktag is case sensitive. Hard coded clickthrough URLs will not be accepted. Flash clicktag AS3 Specs n Create the button Transparent Button object layered on top of clickable area Convert Button to symbol. In the properties panel, assign the button an instance name (such as mybutton ), which will be referenced in the ActionScript. n Add the ActionScript to the button Create a new layer, select the first keyframe in the layer and activate the Actions panel. Copy and paste the code below. This defines the on click function. This function will be called upon once your button is clicked: function onbuttonclick(evt:mouseevent):void{ if (root.loaderinfo.parameters.clicktag.substr(0,5)== http: root.loaderinfo.parameters.clicktag.substr(0,6)== https: ){ navigatetourl(new URLRequest(root.loaderInfo.parameters.clickTag), _blank ); Use the following code to connect the function above to the button you created. This tells flash what to do once the button is clicked. This code can be placed anywhere in your Actionscript code, but makes sense to attach it to your button layer. (In AS3, you can no longer attach Actionscript to the button itself, only to the layer): Functions: function onbuttonclick1 (evt:mouseevent) :void{ navigatetourl (newurlrequest(root.loaderinfo.parameters.clicktag), function onbuttonclick2 (evt:mouseevent) :void{ navigatetourl (newurlrequest(root.loaderinfo.parameters.clicktag2), function onbuttonclick3 (evt:mouseevent) :void{ navigatetourl (newurlrequest(root.loaderinfo.parameters.clicktag3), function onbuttonclick4 (evt:mouseevent) :void{ navigatetourl (newurlrequest(root.loaderinfo.parameters.clicktag4), function onbuttonclick5 (evt:mouseevent) :void{ navigatetourl (newurlrequest(root.loaderinfo.parameters.clicktag5), Methods: button.addeventlistener(mouseevent.click, onbuttonclick1); button2.addeventlistener(mouseevent.click, onbuttonclick2); button3.addeventlistener(mouseevent.click, onbuttonclick3); button4.addeventlistener(mouseevent.click, onbuttonclick4); button5.addeventlistener(mouseevent.click, onbuttonclick5); mybutton.addeventlistener(mouseevent.click, onbuttonclick); n Flash files with multiple clickable areas Note: clicktag is case sensitive. Hard coded clickthrough URLs will not be accepted. Note: Up to five (5) clickable areas maximum
5 rich media Expandables The Expanding creative is a fixed ad unit with the added capability of expanding over the page in response to user interaction (either via click or roll over). n User initiation by click, roll over with 1 sec delay n Automatic expansion is not permitted. Expansion to occur on mouse over and retract on mouse out n Prominent close button required on 3rd party served expandables. The ad must feature a close or collapse button ( close X ) that closes the panel with a user s click. The advertisement must be included on the expanded section n Audio is permitted, but must be initiated by user click n Video is permitted, but must be initiated by user click n Clearly visible start/stop video and audio controls n Any interactivity, including expandable banners and audio/video, should be user-indicated, defined as a click and not a mouse over or rollover, and clearly labeled with a play and stop controls unless otherwise approved by the Website. Embedded video must be hosted and served by the advertiser. Standard Expand Panel Direction 728x90 728x300 Down 300x x250 Left 300x x600 Left 980x30 980x 300 Down Standard Expanded Elements 40k 100k Files Size n/a no limit Duration 21 fps 21 fps Frame Rate 3 3 Looping Prestitial n Prestitials are full-page ads that are displayed before the homepage loads. This large, dramatic high-impact banner allows your message to be seen by each visitor to the site. n Elements include a timeout counter, which redirects the visitor to the original page the ad was launched from. A skip feature, which allows the visitor to return to the original page manually; lastly a publisher s link, which is the click through for the publisher s logo. n Your ad is displayed for 15 seconds and will appear to any unique user one per 24-hour period. n Destination URL required n Multi Media (video & sound) Case by case basis, please contact rep Simulation Link: dmnews.com/prestitial n Dimensions: 640x480 n Frequency cap: Specific to each Haymarket Site please contact rep for specifics n Third party tags: accepted n Display time: 15 sec n Flash: Up to version 10 less then 100 Action script 3 n Gif, Jpeg, PNG: less then 100k
6 rich media (continued) Page Peel These ads are a unique way to grab the user s attention. On the first user impression the full page peel tears down on roll-over for up to 8 seconds offering a massive canvas to our advertisers. On subsequent impressions the persistent dog ear will display in the upper right hand corner. n All functionality must be removed from files n Multi Media ( video & sound) Case by case basis, please contact rep n 3rd party tags accepted Simulation Link: dmnews.com/pagepeel Specs for Dogear The Corner Peel is persistent displaying in the upper right hand corner Dimension 100x40 File Type Gif, Jpeg, and Flash File Size Standard: 40k Flash: 60k Restrictions The action that causes the peel to expand, MUST also cause the peel to retract. Mouse over/mouse off: When a user passes a mouse over the creative, the panel expands; the panel retracts when the mouse is removed. Click open/click close: The creative can be set to expand with user click; the panel retracts when the user clicks a clearly marked close button. ALL Functionality must be removed Specs for the Page Peel The Teaser will expand upon roll over and retract when mouse is removed. The Teaser portion of the ad is expanded up to 8 seconds and is based on the user initiation Dimension: File Type: MultiMedia (video & sound): File Size: 640x480 Gif, Jpeg, and Flash Case by case basis, please contact rep Gif & Jpeg: less then 100k Flash: less then 100k Important Information: Rich media ads must be submitted 2/3 business days prior to launch to enable thorough testing.
7 rich media (continued) Pushdown PUSHDOWN unit begins as a 980x30 banner which expands, with or with/out user-interaction, to a large 980x418 canvas that pushes down the page content, grabbing the user s attention and immersing the user in a full brand experience for 15 seconds before retracting back to 980x30. Controls allow consumer to open and close the unit. The PUSHDOWN is a dynamic way to gain a user s attention without interfering with their ability to navigate the page. n Must be 3rd party hosted by approved Rich Media vendors n Additional creative options based on Advertiser please ask a Haymarket Sales Rep for further details n All functionality must be removed from files Simulation Link: dmnews.com/pushdown Base Ad Pushdown Panel Dimension 980x30 980x418 File Size 40k 100k with Polite load n MultiMedia (video & sound): Case by case basis, please contact rep n Close Button: Required n Replay Button: Allowed. Replay may only occur On Click. n Frequency Cap: Expanded 980x418 is frequency capped at 1 per user per 24 hours. On subsequent views the 980x30 (collapsed version) is displayed. A replay button may be used to allow the user to replay the 980x418 pushdown on user click. n Other Restrictions Mouse over/mouse off: When a user passes a mouse over the creative, the panel expands; the panel retracts when the mouse is removed. Click open/click close: The creative can be set to expand with user click; the panel retracts when the user clicks a clearly marked close button. ALL Functionality must be removed Important Information: Rich media ads must be submitted 2/3 business days prior to launch to enable thorough testing. video Pre-Roll Video n Frame Rate: Same as source of 1/2 of source ( fps) n Video Length: 15 sec n Bite Rate: 352 kbps n Tracking: 3rd party 1 1 impression tracking n Tracking: click tracking via click command URL n Video is clickable: please provide click through URL n Companion and Leave-behind can not be 3rd party hosted n Files need to be submitted as an call to the FLV file n Hosting is not supported through Haymarket Media Pre-roll Video 480x MB FLV ONLY Companion banner 300x250 40K Standard gif/jpeg Leave-behind banner 728x90 40K Standard gif/jpeg
8 mobile specs Ad Type DImensions File Size Animation 3rd Party iphone & itouch App 320x50 728x90 10k Static Yes Palm Pre App 320x50 728x90 10k Static Yes Blackberry App 300x50 450x70 728x90 10k Static Yes Android App 320x50 480x70 728x90 10k Static Yes Android Prestial App 320x450 40k Up to 6 seconds Yes Mobile Display n Text link must have a strong call to action eg Click Here or Win free ipad. n No audio n No Flash n Satic or animated gif 2 sec per frame is recommended n Click-through URL should be for a page that is optimized for a mobile browser. This may be a dedicated mobile page, possibly built on a.mobile or m. domain, or a page that can detect mobile browsers and generate the HTML accordingly. n Large clear fonts Sans serif fonts (Arial, Verdana, Geneva, and Tahoma) or Serif fonts (Times, Georgia, Garamond, and Palatino) are recommended for text. n For all Prestitials, Haymarket Media will add a Close bar with the words skip ad empr app. only n Creative must feature a 1x1 pixel border (black) a mobile browser. This may be a dedicated mobile page, possibly built on a.mobi or m. domain, or a page that can detect mobile browsers and generate the HTML accordingly. n Large clear fonts Sans serif fonts (Arial, Verdana, Geneva, and Tahoma) or Serif fonts (Times, Georgia, Garamond, and Palatino) are recommended for text. n For all Prestitials, Haymarket Media will add a Close bar with the words skip ad empr app. only n Creative must feature a 1x1 pixel border (black) Click to Call Number n Click to call numbers must be domestic to the targeted country. Premium destination numbers that would result in a charge that exceeds normal mobile call charges are not permitted. The User Experience Your marketing message appears at the BOTTOM of the mobile screen providing an uncluttered environment for users to read and click-through to your mobile optimized website. Mobile Click to Dial n Click to call tagline must indicate that clicking on it will result in a call. Options include, but are not limited to, Call now!, Click to Call!, or the phone number. n Text link must have a strong call to action eg Click Here or Win free ipad. n No audio n No Flash n Satic or animated gif 2 sec per frame is recommended n Click-through URL should be for a page that is optimized for
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