170x60 Broker Button. 915x100 Expanding Quotes Button. Maximum File Size: Homepage All Section Fronts All Sub-section Fronts All Blog Pages

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1 ADVERTISEMENT GUIDELINE: Ads shoul As o Ad Size/description: Ad Location: Dimensions: Maximum File Size: 170x60 Broker Button Homepage All Section Fronts All Sub-section Fronts All Blog Pages 170x40 + Text 170x40-10k Text - 40 Characters 915x100 Expanding Quotes Button All Quotes Pages 915x100 (Expanded Panel) 170x40 (Leave Behind) 915x100-50k 170x40-10k

2 970x66 Homepage OPA Push Down Unit Homepage 970x418 (Expanded Panel) 970x66 (Leave Behind) 100k initial load max, 200k subsequent load max 230x70 Newsreel All Article Pages 989x94 (Static :03 Overlay) 230x70 (Static Leave Behind; 11th Panel) 230x70-35k 989x94-35k

3 377x30 Section Front Sponsorship All Section Fronts All Sub-section Fronts 377x30 377x30-35k 377x30 Section Front Sponsorship (Expanding) All Section Fronts All Sub-section Fronts 377x500 (Expanded Panel) 377x30 (Leave Behind) 377x500-60k 377x30-35k Expanding Markets Module & Pop Out Module Home Page (Standard) Subscriber Home Page (Pop Out Module) 506x150 (Expanded Panel) 250x26 (Leave Behind) 377x30 (Pop Out) 506x150-60k 250x26-35k 377x30-35k Billboard Home Page 970x k initial load max, 200k subsequent load max

4 Gutter Skin Home Page 300x k (Each side) Intro Message Homepage 640x480 60k Quintile Cascade *Article Tools All Article Pages - (Tool bar on the left side of the Sized to Fit 10k *Film Review Widget Film Reviews Sized to Fit 10k

5 *Heard on the Street Alert (Dynamic) Heard on the Street Feature Most Pages Sized to Fit 10k *How to Guides How to Guide Front Page Sized to Fit 10k *Job Search Module Careers Section Front Page Sized to Fit 10k *Journal Reports Journal Report Front Page Sized to Fit 10k *Most Popular Homepage Sized to Fit 10k *My Online Journal My Online Journal Front Pag Sized to Fit 10k *News Viewer Logo News Viewer Pages Sized to Fit 10k *Print-Friendly Sponsorship All Print Pages when using Print Icon of Sized to Fit 10k *Property Search Module eal Estate Section Front Pag Sized to Fit 10k *Search Bar Logo Search Results Drop down Sized to Fit 10k *Stocks in the News Homepage Sized to Fit 10k *Streaming Stories Streaming Stories Sized to Fit 10k *Twitter Homepage Sized to Fit 10k *What's News Homepage Sized to Fit 10k *Homepage Video Player Homepage Sized to Fit 10k

6 WSJ Online Un ALL Ads should be sent to your CA ld avoid language of a promissory nature or exaggeration. For exa of January 1, 2016 we will only be accepting secure ad tags. For SURVEYS/ STUDIES: All surveys/ studies (placement & meth * Ad Unit c File Type(s) Accepted: Ad Specs: GIFs, JPEGs Text Copy 170x40 button above 40 max characters of text 915x100 expanding button SWFs must contain ClickTag 915x100 must be placed on opaque background GIFs, JPEGs, HTML5 All animation must be contained within 915x100 dimension (the swf file needs a mask thats the size of the ad 915x100 or it needs white around the ad) Only one version of expanding (915x100) creative accepted

7 GIFs, JPEGs,HTML5, Fonts Or, third party served tags (Preferred) These vendors have been cetified: DoubleClick Eyeblaster Pointroll Unicast Eyewonder Interpolls Please allow 10 business days to certify new vendors. Expansion: Auto expansion frequency capped at 1 per user per day, subsequent expansions must be user initiated on click. Expansion speed time should be.9 seconds and the auto expand set to Priority. Video accepted in expanded panel. Duration: 8 seconds on frequency capped auto expansion, 8 seconds max for subsequent user initiated expansions Must contain a clearly defined Expand & Close click button - user initiated expansion on rollover not allowed The ad must collapse if the user clicks the close button OR if the user does not interact with the user imitated expanded ad for 8 seconds. Static 989x94 overlay unit appears for :03 seconds then completely moves off to the right GIFs, JPEGs 989x94 expands to the left Close/ [X] button required to the top right corner Motif parent file must be 2x94 230x70 leave behind placement displays in the last position, after all article headlines. Overlay Frequency Capped - 1X Per User/ Per Week

8 GIFs, JPEGs, HTML5 377x30 unit click thru to advertisers website For :04 377x500 Auto-Expands pushing content downward, then collapses into 377x30 leave behind GIFs, JPEGs, HTML5 377x30 may re-expand upon user-intiated click 377x500 may exceed :04 animation upon user-initiated click 377x500 must include "CLOSE" button on upper right corner Auto Expand Frequency Capped - 1X Per User/ Per Day GIFs, JPEGs, HTML5, FONTs Needs to include Sponsored by text and logo at top right. Expanding Panel: Expands to left and up. Must Click to expand, click to close. (For the Pop out module) The creative CANT have the "expand" call to action but it CAN click through to GIFs, JPEGs, Or, third party served tags (Preferred) The ad must collapse to a 970x66 if the user clicks the close button. Must contain a clearly defined Expand & Close click button - user initiated expansion on rollover not allowed

9 GIFs, JPEGs Main information (logos, messaging, etc.) should be within 125x700 region to ensure that users with lower desktop resolutions will be able to view it (for left gutter image, this would be top-right 125x700 region; for right gutter image this would be top-left 125x700 region). JPG, PNG, HTML5 Animation 8 seconds max Tracking click URL, 1x1s and 3rd party tags accepted Logo Sponsorships * Ad Unit crea

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11 Units AMPAIGN MANAGER xample, avoid words such as "the only one of its kind"... guaranteed disclaimer. r pre-roll campaigns using VPAID technology we will only be acceptin hodology) must be approved by WSJD Research prior to implementa created by WSJDN Only Maximum Animation Limit (seconds): Audio (User- Initiated by Click Only) Rich Media Accepted (Y/N)? (See Rich Media worksheet for 3rd Party Trackabl e (1x1 pixel) 3rd Party Served (Y/N)? Lead Time (business days): 3rd party s :30 N N Y Y GIFs/ JPEGs - 5 1x1 pixel b We only ac 3rd party s :30 Y N N N GIFs/ JPEGs x100-1x1 pixel b Neither 91

12 Required C Fonts (MAC pushdown If WSJDN is schedule c concept, re :08 Roll-Up Expands, then collapses :15 Leave Behind Y Y Y Y Advertiser Created - 15 WSJDN Created - 25 If client wa client must expandable 1x1 pixel b Pushdown creative fil All creative execution b before laun If your exe beforehand Any creativ available d Please hav successful Required C Y N Y N Advertiser Created - 15 WSJDN Created - 25 If WSJDN is schedule c concept, re 1x1 pixel b Example: h

13 :30 Y Y Y Y Advertiser Created - 15 WSJDN Created x1 pixel b Required C Fonts (MAC :04 Roll-Up Expands, then collapses :15 Leave Behind Y Y Y Y Advertiser Created - 15 WSJDN Created - 25 If 3rd party into the ta If WSJDN is schedule c concept, re 1x1 pixel b Example: h N Y Y Y Advertiser Created - 15 WSJDN Created - 25 Require GIFs, J If Represen Kolodziej :30 N Y Y Y Advertiser Created - 15 WSJDN Created - 25

14 N Y Y Y 10 :08 N N Y Y 10 ated by WSJDN Only N N Y N 7 N N Y N 7

15 N N Y N 7 N N Y N 7 N N Y N 7 N N Y N 7 N N Y N 7 N N Y N 7 N N Y N 8 N N Y N 7 N N Y N 7 N N Y N 7 N N Y N 7 N N Y N 7 N N Y N 7 N N Y N 7 N N Y N 7

16 ... etc. Ads with these words can only run with a ng VPAID 2.0. ation. Additional Specs/ Notes: standard redirect to 170x40 accepted border for creative with white or light background ccept Static files for Internet Explorer. standard redirect to 170x40 accepted Must be site served; no 3rd party tracking accepted border for creative with white or light background 15x100 nor 170x40 should include Expand or Close [X] buttons

17 Creative Deliverables: Click URL & All Source Files - FLAs, GIFs, JPEGs, C Preferred), & external ActionScript files. Please note that only ONE per day can be served (we cannot rotate multple pushdown units s to create Ad Unit please contact your Sales Representative to conversation with our Art Director, Frank Kolodziej, and discuss: creative equired deliverables, & lead time ants to serve an expandable 300x250 with this Push Down unit, the t use relative positioning instead of absolute positioning in the 300x250 e tags. border for creative with white or light background Lockdown: Please follow these guidelines after sending Final tags or les for both the Pushdown and/or 300x250 HP Buy Out e changes including landing page or click URL must be submitted as final before the Custom Unit WSJDN Final QA 2pm EST on afternoon nch. ecution is on a Sat/Sun or Monday this call will happen the Friday d. ve or tag changes after this time will result in a re-schedule to next date. This policy is not flexible. ve all changes completed by the 2pm EST prior to midnight for a launch Creative Deliverables: Click URL & GIFs or JPEGs s to create Ad Unit please contact your Sales Representative to conversation with our Art Director, Frank Kolodziej, and discuss: creative equired deliverables, & lead time border for creative with white or light background

18 border for creative with white or light background Creative Deliverables: Click URL & All Source Files - FLAs, GIFs, JPEGs, AC Preferred), & external ActionScript files y tags are used, please note that all creative functionality must be built ags. s to create Ad Unit please contact your Sales Representative to conversation with our Art Director, Frank Kolodziej, and discuss: creative equired deliverables, & lead time border for creative with white or light background ed Creative Deliverables: Click URL & All Source Files - FLAs, JPEGs, Fonts (MAC Preferred), & external ActionScript files WSJDN is to create Ad Unit please contact your Sales ntative to schedule conversation with our Art Director, Frank j, and discuss: creative concept, required deliverables, & lead time

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