1 GENERAL CREATIVE SPECS

Transcription

1 CREATIVE & TAG REQUIREMENTS 2016

2 1 GENERAL CREATIVE SPECS We are able to accept any creative size. The most common dimensions are listed below 1.1 CREATIVE DIMENSIONS - DESKTOP 728 x x x x x x x x x x x x CREATIVE DIMENSIONS - MOBILE SMARTPHONE 300 x x x x x x x x x x x 36 TABLET 728 x x x x x x x x x x x 280 INTERSTITIALS Smartphone 320 x x 320 Tablet x TECHNICAL SPECIFICATIONS File Types Desktop Max File Size Max Max Animation Speed Animation Mobile Initial Polite Lenght GIF JPG PNG GIF HTML5 JPG PNG GIF HTML5 100KB 2.2MB 30 secs 5 fps

3 Initial: file that loads simultaneously with the webpage. Polite: additional content that loads after the webpage has finished loading. Creatives may not exceed 40KB of initial load. Additional load must be polite and total load may not exceed 2.2MB Amnet UK can host creatives with a file size of up to 100KB and of the following types: HTML5, JPG, PNG, GIF HTML5 creatives and creatives that use polite load are supported via third-party ad servers only All creatives must be free of applications including, but not limited to, ActiveX, viruses, exit pops, spyware, and malware Third-party creatives containing Flash must not exceed 40% of a user s CPU. Common causes of high CPU use are continued animation, heavy animation sequences, and animation that surpasses the 30-second limit. If applicable, you can use the Task Manager feature in Windows to check for compliance with this rule Creatives may not use locally shared object (LSO) technologies or device fingerprints for purposes of online behavioural advertising, ad delivery, reporting, or multi-site advertising. LSOs include: Flash cookies, browser helper objects and HTML5 Local Storage. Prohibited uses include, but are not limited to: storing user IDs, interest segments, user browsing history, or other unique user data All creatives must open in new windows. The target window for the click-through URL must be set to _blank so that the click-through will open in a new window. Do not leave the target statement undeclared On all creatives with partially black, white, or transparent backgrounds, you must add a visible border of a contrasting colour to the majority background colour of the creative Ads may only click through to one domain. Creatives that click to different domains within the same tag must be separated into their own ad tag. Creatives that click to multiple domains from the same creative unit are not allowed HTML5 CREATIVES Ads created in HTML5 offer the benefit of working on every device, whether desktop, tablet, or smartphone. HTML5 also works across browsers and does not require the user to install and update external plugins Amnet UK currently supports HTML5 creatives via third-party ad servers General guidance and specifications for ad designers and creative technologists can be found here: The use of HTML5 instead of Flash is strongly recommended SECURE CREATIVES To ensure maximum scale on the highest quality inventory, we require secure creatives. Secure creatives can run on both secure and non-secure inventory; non-secure can only run on non-secure inventory. All aspects of media buying must be SSL-compliant and configured to work on HTTPS websites: this includes all ads, tracking pixels, ad responses and fourth-party calls to other technologies within the ad unit. All servers involved require full SSL certification. Note that the click-through URL is the only part of an ad that does not need to be secure.

4 1.4 ADDITIONAL GUIDELINES Prior to running on any inventory, all creatives must pass an audit process to check technical and content criteria, and evaluate them against the requirements of our sellers, including AdX and MAX. Frequency capping or geo-targeting set outside our platform will interfere with the audit process and must be removed while the creatives are being audited All creatives must contain sufficient brand notification; at least one of the three things below must be included A clearly identifiable logo: if the only branding is the logo, that exact logo must also be on the landing page A landing page URL: if the only branding on the creative is a landing page URL, that URL must be the URL the creative has as its landing page A distinct brand name: if the only branding on the creative is a distinct brand name, the brand name must not be an actual word and when it appears on the creative it cannot be confused for other, non-branded text Each creative must have a single discernible brand or product offering associated with it Creatives may not rotate brands The landing page must match the language, brand, and offer of the creative 1.5 THIRD-PARTY TAG REQUIREMENTS We accept third-party tags in JavaScript and iframe formats. As standard we require four different tags for each creative size, e.g: 160 x 600_v1 160 x 600_v3 160 x 600_v2 160 x 600_v4

5 2 RICH MEDIA CREATIVE SPECS 2.1 DESKTOP EXPANDABLE CREATIVES Expandable creatives, or expandables, are rich media creatives that can be enlarged beyond the initial dimensions of the ad placements on web pages Expandables must adhere to the general technical specifications and guidelines that apply to all creatives types. In addition, expandable creatives must meet a range of technical specifications relating to initiation, size and direction of expansion, dimensions, and behaviour such as page takeovers and auto-expansion Most publishers have a policy for how expandables can initiate and for how large, and in what direction, an expandable may expand. Each of the five attributes below can be allowed or blocked by publishers EXPANDABLE INITIATION Click to expand: the creative expands when the user clicks on the creative Mouse-over to expand: the creative expands when the user rolls over the creative, even with a delay before expansion Auto-expand: the creative expands without any user action EXPANDABLE SIZE AND DIRECTION Standard expansion: the creative expands within the maximum dimensions and directions specified in the table below Large expansion: the creative expands outside the standard maximum dimension and directions specified in the table below Creatives that do not meet the specs below will still be allowed to run, but publisher acceptance is expected to be much lower Base Dimension Expanded Dimension Direction 120 x x x x 600 Left 320 x 600 Left 500 x 300 Down & Left 468 x x 210 Down 728 x x 300 Down 234 x x 250 Down & Left 120 x x 240 Down 180 x x 300 Left 300 x x 600 Left

6 FALLBACK FOR NON-EXPANDABLE INVENTORY Though our expandable support prevents serving creatives where they cannot expand, creatives must still function when served into an iframe Creatives should detect if they are being displayed in a friendly or an unfriendly iframe, and not expect any type of client side file or JavaScript code to provide this information. We certify placements to serve expandables by checking if the placement has access to the top-level domain. The creative code should use this same test to determine the type of iframe it is being displayed in. You can assume that this test will succeed if the creative is in a friendly iframe, and will fail otherwise Creatives should not try to expand in an unfriendly iframe If the creative blanks, rotates brands, or has any other behaviour causing it to violate policy when served in an iframe, the creative will not pass audit ADDITIONAL GUIDELINES Pop-outs and page takeovers are not allowed Auto-expansion, auto-initiated audio (including rollover without a 3-second delay) and auto-initiated video are not allowed in AdX and MAX Amnet UK supports expandable creatives via third-party ad servers only 2.2 MOBILE INTERSTITIAL CREATIVES Interstitial ads display when a user navigates from one page to another within a web browser, or while a user interacts with an app. They fill the screen of the device as soon as the user leaves the initial page and before the next page displays The sizes of mobile interstitials may vary according to the screen of the device targeted. Typical sizes include the following: Device Type Portrait Size Landscape Size Phone Tablet 320 x x x x 768 Mobile interstitials can contain animations and don t need to be static EXPANDABLE CREATIVES Mobile expandable creatives usually have initial size of 320 x 50 or 300 x 50, and typically expand up to the entire screen of the device. Please note that if the expanded unit is bigger than the screen of the device (i.e. larger than a typical interstitial size), the expanded creative may overflow the screen We can run expandables on mobile app inventory using MRAID creatives. Rich media vendors supported across various mobile sellers include Celtra and Medialets

7 2.3 VIDEO IN-BANNER VIDEO CREATIVES In-banner video creatives are video creatives that are played in banner placements rather than in video players. Any banner placement may accommodate in-banner video creatives, if allowed by the publisher Amnet UK currently supports in-banner video creatives via third-party ad servers only Auto-initiated audio is not allowed IN-STREAM VIDEO CREATIVES In-stream video creatives are played in video players on web pages. They are played before, in the middle of, or after other video content, and use VAST XML to ensure proper rendering in players Amnet UK can host video creatives with a file size of up to 10MB and of the following types: MP4, WebM, FLV, OGG, WMV Third-party in-stream ads are accepted according to the following policies: In-stream video ad Unit Sizes File Types Max File Size Video Length Max Frame Rate Video Audio Maximum Recommended 480 x 360 (4:3) 640 x 360 (16:9) 1920 x 800 (5:2) MP4, WebM and FLV must be all included MP3 or AAC must be all included 10 MB 30 secs <15 secs 30 fps Companion ad (optional) Unit Sizes File Types Max File Size Animation Length Max Frame Rate Image Flash 300 x x 60 Static GIF, JPG, or PNG HTML5 with backup GIF or JPG 40 KB 30 secs 24 fps Third-party in-stream ads and their companion banner ads must be served via a linear VAST tag Amnet UK currently supports VAST 2.0. IAB specifications for VAST 2.0 can be found here: For each video ad served in the VAST tag, there needs to be a minimum of 3 separate nodes included one for each of the following video formats: MP4, WebM and FLV. Other formats can be included, but may not be used Consistent <AdSystem> node value: please be sure that all of your VAST tags include a specific consistent value for your company in the <AdSystem> node in the VAST XML Unique Ad id value: each VAST tag generated should include a unique value for the id attribute in the node. Two different VAST tags should not have the same Ad id value. For instance: VAST tag 1: <Ad id= > VAST tag 2: <Ad id= >

8 Each VAST XML document should contain all the following attributes: Duration of the video: the duration information for the creative should be defined (in seconds) Skippable attribute: we recommend providing both a skippable and a non-skippable version of each VAST tag if only one creative can be provided, we recommend videos over 20 seconds to be skippable and videos under 20 seconds to be non-skippable prefixes for all URLs: all URLs inside the VAST document are prefixed with and can serve on secure inventory Audio is not allowed for companion ads VAST wrappers No more then one VAST wrapper redirect to one VAST In-Line is permitted Supported tracking events (wrapper may include more than one node per each event): start firstquartile midpoint thirdquartile complete mute unmute pause resume

9 3 FACEBOOK CREATIVE SPECS 3.1 RIGHT-HAND SIDE CREATIVES This is the image Element Title & Body Text Required? Yes Description The title and the body text for the Right-Hand Side creative The title must be maximum 25 characters including spaces, with no word having more than 20 characters The title must not contain newline characters The body text must be maximum 90 characters including spaces, with no word having more than 20 characters The body text must not include words separated by commas but not spaces, e.g. Michelin,Pirelli,Bridgestone Title and body text must not start with punctuation Title and body text must not consist entirely of capital letters Title and body text must not include duplicate consecutive punctuation characters with the exception of 3 ellipses Title and body text must not include double spaces Title and body text must not include more than 2 consecutive 1 character words Title and body text must not include 2 consecutive punctuation marks Title and body text must not include the following characters: \ ^ ~ _ = { } [ ] < > International Phonetic Alphabet (IPA) Symbols, e.g. θ, ð, ʃ, 3, etc Superscript and subscript characters with the exception of TM and SM

10 Image Yes The image for the Right-Hand Side creative The image must be JPG, PNG or GIF The recommended size is 600 x 315, but any image of size 254 x 133 or larger with an aspect ratio of approximately 1.91:1 will be accepted The image must not be more than 20% text. This can be checked using the Facebook grid tool: Landing Page URL Yes The landing page for the Right-Hand Side creative The URL must not be a facebook.com domain The URL must be maximum 750 characters The URL must begin with or Facebook has a crawler that clicks on most (but not all) creatives and displays the landing page domain beneath the creative title. We have no control over this as it happens within the Facebook system Impression Tracking Pixels No Custom impression tracking pixels to serve with the Facebook Right-Hand Side creative. It is possible to include up to three pixels as long as they comply with the following requirements The pixel server has been approved by Facebook The pixel does not use an advertiser-specific domain. It must use a general vendor domain like pixel.vendor.com Facebook servers are able to establish a connection with the pixel server The final destination URL of the pixel is a 1 x 1 image The final destination URL of the pixel is secure (HTTPS) and contains a valid SSL/TLS certificate The pixel does not drop more than one cookie The size of the cookie is less than 1024 characters (1KB) Facebook servers receive a response from the pixel server in less than one second The pixel does not redirect, except as necessary to pull down the 1 x 1 image and only from the same domain as the pixel. This implies that piggyback pixels are not allowed

11 3.2 NEWS FEED CREATIVES Amnet Trading UK Amnet UK Amnet is hiring!! amnetgroup.com Amnet No Element Required? Description 1 & 2 Logo & Page Name N/A The logo & name from the brand s Facebook page They are defined by the advertiser who owns the brand page in Facebook and not part of the creative supplied to us 3 Message No The message from the post on the brand s Facebook page The message must be maximum 500 characters including spaces, with no word having more than 20 characters See extra requirements in the Title section below 4 Image Yes The image for the News Feed creative The image must be JPG, PNG or GIF 5 Title Yes The title for the News Feed creative For rectangular images the recommended size is 600 x 315, but any image of size 560 x 292 or larger with an aspect ratio of approximately 1.91:1 will be accepted For square images the recommended size is 200 x 200, but any image of size 90 x 90 or larger with an aspect ratio of approximately 1:1 will be accepted The image must not be more than 20% text. This can be checked using the Facebook grid tool: The title must be maximum 55 characters including spaces, with no word having more than 20 characters

12 The title must not contain newline characters The title must not start with punctuation The title must not consist entirely of capital letters The title must not include duplicate consecutive punctuation characters with the exception of 3 ellipses... The title must not include double spaces The title must not include more than 2 consecutive 1 character words The title must not include 2 consecutive punctuation marks.,, and count as punctuation marks The title must not include the following characters \ ^ ~ _ = { } [ ] < > International Phonetic Alphabet (IPA) Symbols, e.g. θ, ð, ʃ, 3, etc Superscript and subscript characters with the exception of TM and SM Not Shown Landing Page URL Yes The landing page for the News Feed creative The URL must not be a facebook.com domain The URL must be maximum 750 characters The URL must begin with or The landing page must not contain video content 6 Domain Yes The domain of the landing page URL 7 Body Text Yes The body text for the News Feed creative The body text must be maximum 145 characters including spaces, with no word having more than 20 characters See extra requirements in the Title section above 8 Like/ Comment/ Share N/A Social interaction features that display at the bottom of the creative They are not submitted as part of the creative Not Shown Impression Tracking Pixels No Custom impression tracking pixels to serve with the Facebook News Feed creative. It is possible to include up to three pixels as long as they comply with the following requirements The pixel server has been approved by Facebook The pixel does not use an advertiser-specific domain. It must use a general vendor domain like pixel.vendor.com Facebook servers are able to establish a connection with the pixel server The final destination URL of the pixel is a 1 x 1 image The final destination URL of the pixel is secure (HTTPS) and contains a valid SSL/TLS certificate

13 The pixel does not drop more than one cookie The size of the cookie is less than 1024 characters (1KB) Facebook servers receive a response from the pixel server in less than one second The pixel does not redirect, except as necessary to pull down the 1 x 1 image and only from the same domain as the pixel. This implies that piggyback pixels are not allowed NEWS FEED CREATIVE IMPLEMENTATION Gaining access to an advertiser s Facebook page When we upload a News Feed creative, we create an unpublished (hidden) post on the advertiser s Facebook page. Before we can post to the brand page for the first time, we need to gain access to the page. The advertiser needs to follow the instructions below in order to grant access: provide the numeric Page ID for the brand s Facebook page: the advertiser can find it by visiting the page and navigating to Settings > Page Info, then looking for Facebook Page ID alternatively, the Page ID can be found at log into their Facebook page account and open the Settings tab, then click on Page Roles find the pending request from the AppNexus Business Manager and click on Respond to Request in the following dialog box click on Give AppNexus access to my Page finally click on Approve Request and then on Save In order to have the News Feed creatives approved by Facebook, the advertiser s Facebook page must not have any country, language, or other restrictions, and it must be visible to all Facebook users

14 4 OUTLOOK CREATIVE SPECS 4.1 OUTLOOK VERSATILE CREATIVES Amnet is now Hiring!! Amnet UK is hiring and we are looking for people just like you. Sign up now. amnetgroup.com No Element Required? Description 1 Headline Yes The headline for the Outlook versatile creative The headline must be maximum 25 characters including spaces The headline must not contain newline characters The headline must not include 2 consecutive punctuation marks The headline must not consist entirely of capital letters The headline must not start with punctuation The headline must not include double spaces The headline must not include more than 2 consecutive 1 character words The headline must not include special characters like < > * \ ^ ~ _ = { } [ ] 2 Image Yes The image for the Outlook versatile creative The image must be JPG, PNG or GIF The image must be 100 x 72 pixels The image must not be Flash The image must not include any animation The image file size must be maximum 40KB

15 3 Description Yes The description for the Outlook versatile creative The description must be maximum 90 characters including spaces, with no word having more than 20 characters The description must not contain newline characters The description must not include 2 consecutive punctuation marks The description must not consist entirely of capital letters The description must not start with punctuation The description must not include double spaces The description must not include more than 2 consecutive 1 character words Landing Page URL Impression Tracking Pixel Yes No The URL where users will be redirected when they click the Outlook versatile creative The URL must be maximum 1024 characters The URL must begin with or The URL must not contain newline characters Custom impression tracking pixels to serve with the Outlook versatile creative The pixel must be maximum 1024 characters The pixel must be secure (HTTPS) and contain a valid SSL/TLS certificate The pixel must not contain newline characters 4 Flex Tile Label No The optional, additional description for the Outlook versatile creative. Clicking on this label redirects users to the Landing Page URL The Flex Tile Label must be maximum 20 characters The Flex Tile Label must not contain newline characters The Outlook versatile creative is available in all markets except USA 4.2 OUTLOOK SKYSCRAPER CREATIVES Creative size must be 160 x 600 Creative must be SSL-compliant Audio is allowed on user-click only Animation is allowed See Technical Specifications on page 2 for additional requirements