Online Ad Sales Specs for Display, Mobile, Tablet and Newsletter Advertising
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1 Online Ad Sales Specs for Display, Mobile, Tablet and Newsletter Advertising
2 SITE-SERVED 3rd-PARTY TRACKING MAX NUMBER OF DISPLAY POSITION SIZE LOCATION MAX FILE SIZE TYPE/FORMAT FLASH/AS VERSION* PIXELS CREATIVE Leaderboard 728x90 ROS 100k.SWF (Flash),.GIF/.JPG/.PNG (Image) Flash 10.1 / AS 2.0 impression, click 10 Top Rectangle 336x280 or 300x250 ROS 100k.SWF (Flash),.GIF/.JPG/.PNG (Image) Flash 10.1 / AS 2.0 impression, click 10 Rectangle #2 336x280 or 300x250 ROS 100k.SWF (Flash),.GIF/.JPG/.PNG (Image) Flash 10.1 / AS 2.0 impression, click 10 Half Page Ad 300x600, 300x850, 300x1050 ROS 100k.SWF (Flash),.GIF/.JPG/.PNG (Image) Flash 10.1 / AS 2.0 impression, click 10 Sponsorship Buttons 130x30 ROS 100k.SWF (Flash),.GIF/.JPG/.PNG (Image) Flash 10.1 / AS 2.0 impression, click 10 Masthead Buttons 88x31 Homepage 100k.SWF (Flash),.GIF/.JPG/.PNG (Image) Flash 10.1 / AS 2.0 impression, click 10 Trading Center 120x60 ROS 100k.SWF (Flash),.GIF/.JPG/.PNG (Image) Flash 10.1 / AS 2.0 impression, click 10 with Textlink 40 characters of text Text n/a impression, click 10 Intro Ad 760x600 Homepage, Charts 100k.SWF (Flash),.GIF/.JPG/.PNG (Image) Flash 10.1 / AS 2.0 impression, click 10 Pushdown - IAB Rising Star 970x90 ROS 100k.SWF (Flash),.GIF/.JPG/.PNG (Image) Flash 10.1 / AS 2.0 impression, click 10
3 3rd-PARTY SERVED DISPLAY POSITION SIZE ACCEPTED 3RD-PARTY VENDORS TYPE FILE SIZE- FLASH (INITIAL/POLITE) SUBSEQUENT MAX POLITE FILE LOAD SUBSEQUENT MAX USER-INITIATED FILE LOAD Flash/AS Version* Leaderboard 728x90 All IAB approved Rich Media, Flash, Static Image 100k 100k 2.2mb Flash 10.1 / AS 3.0 Top Rectangle 336x280 or 300x250 All IAB approved Rich Media, Flash, Static Image 100k 100k 2.2mb Flash 10.1 / AS 3.0 Rectangle #2 336x280 or 300x250 All IAB approved Rich Media, Flash, Static Image 100k 100k 2.2mb Flash 10.1 / AS 3.0 Half Page Ad 300x600, 300x850, 300x1050 All IAB approved Rich Media, Flash, Static Image 100k 100k 2.2mb Flash 10.1 / AS 3.0 Sponsorship Buttons 130x30 All IAB approved Rich Media, Flash, Static Image 100k 100k n/a Flash 10.1 / AS 3.0 Masthead Buttons 88x31 All IAB approved Rich Media, Flash, Static Image 100k 100k n/a Flash 10.1 / AS 3.0 Trading Center 120x60 All IAB approved Rich Media, Flash, Static Image 100k 100k n/a Flash 10.1 / AS 3.0 with Textlink Site-Served only n/a n/a n/a n/a Intro Ad 760x600 All IAB approved Rich Media, Flash, Static Image 100k 100k n/a Flash 10.1 / AS 3.0 Pushdown - IAB Rising Star 970x90 All IAB approved Rich Media, Flash, Static Image 100k 100k 2.2mb Flash 10.1 / AS 3.0
4 3rd-PARTY SERVED LOOPING FRAMES PER DISPLAY POSITION SIZE ANIMATION RESTRICTIONS RESTRICTIONS EXPANSION AUDIO Z-INDEX HOT SPOT SECOND Leaderboard 728x90 unlimited unlimited on click; expands down to 728x250 on click, mute button 1 for initial ad; 20,000+ on expansion any percentage; click only 24 FPS Top Rectangle 336x280 or 300x250 unlimited unlimited on click; expands down/left to 600x850 max on click, mute button 1 for initial ad; 20,000+ on expansion any percentage; click only 24 FPS Rectangle #2 336x280 or 300x250 unlimited unlimited no expansion on click, mute button 1+ any percentage; click only 24 FPS Half Page Ad 300x600, 300x850, 300x1050 unlimited unlimited on click; expands down/left to 600x1050 max on click, mute button 1 for initial ad; 20,000+ on expansion any percentage; click only 24 FPS Sponsorship Buttons 130x30 unlimited unlimited none none 1+ any percentage; click only 24 FPS Masthead Buttons 88x31 unlimited unlimited none none 1+ any percentage; click only 24 FPS Trading Center 120x60 unlimited unlimited none none 1+ any percentage; click only 24 FPS with Textlink n/a n/a n/a n/a n/a Intro Ad 760x600 ad window closes at 15 seconds no looping none on click, mute button 1+ any percentage; click only 24 FPS Pushdown - IAB Rising Star 970x90 unlimited unlimited on click; expands down to 970x415 on click, mute button 1 for initial ad; 20,000+ on expansion any percentage; click only 24 FPS
5 VIDEO (VAST COMPLIANT) SIZE LOCATION ABLE TO SITE-SERVE? MAX FILE SIZE & DURATION TYPE/FORMAT FLASH 3rd-PARTY TRACKING PIXELS MAX NUMBER OF CREATIVE Pre-roll Video 640x480 (4:3 ratio) Media Center Yes 10mb; 15 seconds.flv Flash Video click only 5 Pre-roll Companion with 728x90 Media Center Yes 100k.SWF (Flash),.GIF/.JPG/.PNG (Image) Flash 10.1 / AS 2.0 impression, click 5 Pre-roll Video 640x480 (16:9 ratio) News Articles Yes 10mb; 15 seconds.flv Flash Video click only 5 (no companion) *Flash Click requirements: SITE-SERVED 3rd-PARTY AD SERVING: VAST/VPAID CERTIFIED VIDEO (VAST COMPLIANT) SIZE LOCATION APPROVED VAST VENDORS TYPE FILE SIZE BIT RATE Timing VIDEO FORMAT Pre-roll Video 640x480 (4:3 ratio) Media Center DART InStream, MediaMind, Pointroll, Vindico In-Stream Flash Video 10mb 500kbps 15 seconds Linear Pre-roll Companion with 728x90 Media Center n/a Rich Media, Flash, Static Image 100k n/a n/a n/a Pre-roll Video 640x480 (16:9 ratio) News Articles DART InStream, MediaMind, Pointroll, Vindico In-Stream Flash Video 10mb 500kbps 15 seconds Linear (no companion) VIDEO (VAST COMPLIANT) SIZE LOCATION SIZE RATIO LOOPING RESTRICTIONS EXPANSION AUDIO Z-INDEX HOT SPOT FRAMES PER SECOND Pre-roll Video 640x480 (4:3 ratio) Media Center 4:3 (640x480 recommended) no looping none n/a 1+ any percentage; click only 24 FPS Pre-roll Companion with 728x90 Media Center n/a unlimited none none 1+ any percentage; click only 24 FPS Pre-roll Video 640x480 (16:9 ratio) News Articles 16:9 (640x360 recommended) no looping none n/a 1+ any percentage; click only 24 FPS (no companion)
6 SITE-SERVED TABLET / MOBILE SIZE LOCATION ABLE TO SITE-SERVE? MAX FILE SIZE TYPE/FORMAT FLASH 3rd-PARTY TRACKING PIXELS MAX NUMBER OF CREATIVE Interstitial 768x704 ipad App Yes 100k.GIF/.JPG/.PNG (Image) No Flash; HTML5 only impression, click 5 Leaderboard 728x90 ipad App Yes 100k.GIF/.JPG/.PNG (Image) No Flash; HTML5 only impression, click 5 Rectangle 336x280 ipad App Yes 100k.GIF/.JPG/.PNG (Image) No Flash; HTML5 only impression, click 5 3rd-PARTY AD SERVING TABLET / MOBILE SIZE LOCATION ACCEPTED 3RD-PARTY VENDORS TYPE FILE SIZE ANIMATION RESTRICTIONS LOOPING RESTRICTIONS EXPANSION Interstitial 768x704 ipad App All IAB approved HTML5, Static Image 100k unlimited unlimited none Leaderboard 728x90 ipad App All IAB approved HTML5, Static Image 100k unlimited unlimited none Rectangle 336x280 ipad App All IAB approved HTML5, Static Image 100k unlimited unlimited none TABLET / MOBILE SIZE LOCATION AUDIO Z-INDEX HOT SPOT FRAMES PER SECOND Interstitial 768x704 ipad App none 1+ any percentage; click only 24 FPS Leaderboard 728x90 ipad App none 1+ any percentage; click only 24 FPS Rectangle 336x280 ipad App none 1+ any percentage; click only 24 FPS
7 SITE-SERVED NEWSLETTER SIZE LOCATION ABLE TO SITE-SERVE? FILE SIZE/CHARACTER LIMIT EXPANSION, AUDIO 3rd-PARTY TRACKING MAX NUMBER OF CREATIVE NOTES Daily (Market Prep and Tech Report) 336x280 or 300x250 Site-Serve Only 100k none click ony 1 per day delivery and click data available. 130x30 Site-Serve Only 100k none click ony 1 per day delivery and click data available. Textlink Site-Serve Only Header- 40 char; Body- 120 char; Visual URL- 40 char n/a click ony 1 per day delivery and click data available. Monthly (IBDextra! And IBD Editorials) 300x250 Site-Serve Only 100k none click ony 1 per day delivery and click data available. 130x30 Site-Serve Only 100k none click ony 1 per day delivery and click data available. Textlink Site-Serve Only Header- 40 char; Body- 120 char; Visual URL- 40 char n/a click ony 1 per day delivery and click data available.
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