2017 NASCAR DIGITAL MEDIA ADVERTISING SPEC SHEETS

Transcription

1 2017 NASCAR DIGITAL MEDIA ADVERTISING SPEC SHEETS

2 ROS Ad Specs Ad Unit Ad Size Expandable Max Initial Max Polite Rich Media Dimension File Size File Size Medium Rectangle 500x250 Yes 50K 100K Leaderboard 728x270 Yes 50K 100K Smartphone 320x50 (web & app) 640x100 N/A Yes 50K 100K Tablet 1024x x50 N/A Yes 50K 100K Super Skyscraper 300x x600 No 50K 100K Upfront 300x100 N/A No 50K N/A Hover Unit 1000x x600 Yes 60k 160k Please Note: This is a basic overview of the creative specifications. For more lengthy details of the creative specs, more information and for individual ad units and their specs please reach out to your sales representative for any additional spec questions. Third-Party Vendors and Third Party Servers: For information regarding 3rd Party vendors please reach out to your sales representative. Minimum Standard Lead Time: 3-5 Business days prior to the start of the campaign unless otherwise noted. 2

3 ROS Video Desktop / Tablet Mobile Web Client Pre-roll with sync Pre-roll 3

4 Background Skin Background Skin Desktop Only Client Available on Homepage, Live Leaderboard, Custom Hub Pages, NASCAR Drive, Driver Page, Video On Demand Pages, Live Player, Inside Groove Full page is 2000 pixels wide x 1100 pixels height Left and right side rails are 250 pixels wide each Within the 250 pixels, 100 pixels are in safe zones for majority screen sizes, but 150 pixels along the outer edges may get cut off File size should be 200k or less Format:.png or jpeg Skin should be a solid image Advertiser to provide custom color hex code or extended side railings will default to NASCAR dark grey 4

5 Background Skin Example: Sprint Homepage Skin/Roadblock Example: Driver Page Background Skin 300x2 50 5

6 Co-Brands Desktop / Tablet Mobile Web Client NDM 300x100,, 320X50 (640X100) Co-brands must direct to a page within NASCAR.com; Client to provide preferred logo; Must adhere to NASCAR brand guidelines if a NASCAR lock-up or bar mark is used (for official partners only) Lead time: business days Assumes 1 round of revisions, additional edits will affect timing. 6

7 Driver Pages Desktop / Tablet Mobile Web 320x50 NDM 300x X50 (640X100) Skin Skin Co-brands must direct to a page within NASCAR.com; Client to provide preferred logo; Must adhere to NASCAR brand guidelines if a NASCAR lock-up or bar mark is used (for official partners only) Lead time: 5-7 business days 7

8 NASCAR Digital Media Editorial Features 8

9 E-Newsletter Client Desktop / Tablet or Mobile Web NASCAR Newsletter is currently scheduled for weekly delivery every Friday. A Weekend Recap Newsletter is sent every Monday to an abbreviated subscriber list. Date confirmation/reservation will be made within 24 hours. 9

10 E-Blast HTML Guidelines Client Set table width to pixels (+ centered) Include Images should be separated from all copy that is a webbased font is not one entire image Use alt text on images Use inline CSS styles only style= display:block on all image tags (for Gmail users) All links should open in a new window Click commands CAN be implemented Please do not: use background images, include 1x1 pixel tracking, utilize javascript 10

11 Editorial Feature/ Series Client Desktop / Tablet, top, mid Mobile Web 320X50 (640X100) NDM If a custom hero image is needed, request NDM to source via Editorial for a Getty Image If an advertorial, content will be clearly identified. If a custom hero image is needed, request NDM to source via Editorial for a Getty Image If an advertorial, content will be clearly identified. 320X50 11

12 Editorial and Video Series: Homepage Hero Desktop/Mobile Web NDM 922x520 Hero Image or Hero Module (For mobile web the visible space is 395px wide centered within 922px) Pending NASCAR approval and feasibility, limited to official partners; These units are not ad-served and only applicable for ad hoc situations. 922x x50 (module - responsive design) Also note that typically these would be one or the other but not both. Lead time: business days Assumes 1 round of revisions, additional edits will affect timing. 12

13 NASCAR Digital Media Sponsorship Opportunities 13

14 Fantasy Live Desktop / Tablet Mobile Web Client, flex (600x500), 640 x 100 (320x50) 88x31 NDM 88x31 logo for use in custom header Custom header (produced by NASCAR) will be used on pages based on the area of fantasy sponsored (example: custom header on prizing page if client sponsors prizing); Non-clickable header unit, however, pixel tracking is available Sponsor logo does not appear in mobile web or on the app Please reference mobile ad matrix for details on size breakdown by device Lead time: business days Assumes 1 round of revisions, additional edits will affect timing Must be sold by December 1 of previous year to affect game play 14

15 Homepage Roadblock Desktop / Tablet Mobile Web 320X50 Client (atf, btf), (atf,mid) Background Skin, Hover Unit 320X50 Top can be replaced with 970x90; OPA pushdowns 970x90 or 970x66 expands to 970x418 and 1000x120 Hover unit expands to 1000x600 Lead time: 5-7 business days 15

16 Homepage Roadblock Hover Unit Specs The Hover ad width & height is defined as full browser width by 120 pixels tall. This is 1000x120. This is the non-expanded version If you choose to add in expansion functionality, the recommended pixel size is 1000x600 (in the expanded state). Expansion must be click to expand and click to close The leave behind unit (which is the button in the lower left corner upon full collapse) is 120x90 Maximum initial file size: 60k Max, Polite File Size: 160k max FPS: 24 FPS Ad unit dissolves after 8 seconds of non-interaction Include prominent close button with "CLOSE X" in clear readable text. Keep the NASCAR.COM logo and navigation at the top intact and visible. Audio: User-initiated Video: Host or user-initiated. Must include play, pause and stop controls Frequency cap: One auto-initiated takeover effect per user per 24 hours. Final creative subject to NASCAR/Turner review and approval Ad should be built to run/targeted to an existing container (ad space) on the NASCAR.com site, specifically the 1x1_spon_twig position/container. 16

17 Race Center Page Client NDM Background Skin Background skin (desktop only) (Top location); 320X50 (640X100) (mobile) 164x34 logo for Presented by section Full page is 2000 pixels wide x 1100 px Left and right side rails are 250 pixels wide each Within the 250 pixels, 100 pixels are in safe zones for majority screen sizes File size should be 200k or less Format:.png or.jpeg Skin should be a solid image Lead time 5-7 business days 17

18 Lap by Lap Client Desktop / Tablet flex (970x90), OPA expandable to 970x418 and 1000x120 Hover unit also available Background skin (ONLY Available for NSCS see Race Center Specs) Mobile Web 320X50 (640X100) Custom Header 320x50 320X50 NDM Client to provide EPS logo for NASCAR to create custom presented by header ( w/ logo) 164x34 presented by logo for NSCS Custom presented by header (320x50 w/ logo) Custom header (produced by NASCAR) provides context for presenting sponsor Top can be replaced with 970x90 OPA expandable Lead time: business days Assumes 1 round of revisions, additional edits will affect timing 18

19 Live Leaderboard Desktop / Tablet Mobile Web Client flex (970x90), OPA expandable to 970x418, ; Background Skin (see Background Skin page for details); and 1000x120 Hover unit also available 320X50 (640X100) 88x31 NDM Client to provide EPS logo and NASCAR will resize for presented by placement 88x31 logo provides context for presenting sponsor 320x50 320X50 Lead time: business days Assumes 1 round of revisions, additional edits will affect timing 19

20 Live Player Desktop / Tablet Mobile Web Live and Post-Event Custom Video Hub Client sync, pre-roll, background skin 320X50 (640X100), Pre-roll Custom Header NDM header for live player and custom video hub, pre/post event slates for live player Pre/post slates for live player Video Pre-Roll Option to change sync in to a sync in live player only if requested; In tablet, the custom header will be the same as desktop () (Examples: GarageCam, Press Pass, NASCAR Media Day, Live Events / Chats) Lead time: business days Assumes 1 round of revisions, additional edits will affect timing 20

21 Video Series: Existing or Custom Desktop / Tablet Mobile Web Client Pre-roll with sync, skin 320X50 (640X100), Pre-roll Custom Header () 320X50 NDM header for custom video hub; Opportunity for custom graphics (e.g. opening animation, lower third graphics) Header is text only Skin Video Pre-Roll Skin Video Pre-Roll 320X50 If advertiser prefers, there is the option for an exclusive video page where the video nav bar is not shown (as seen below). In tablet, the custom header will be the same as desktop (); Specific hubs have landing page in the app and will require different sizes Lead time: business days for existing sponsorships; Min. 4 weeks for custom series, subject to change based on actual concept. 21

22 Video Series: Existing or Custom Example: Inside Access with Miss Sprint Cup Video Hub (Sprint) 22

23 Paint Scheme Preview/ Photo Gallery Desktop / Tablet Mobile Web Client, 550x480 interstitial (Desktop and Tablet), 88x31 logo for Presented by section 320X50 (640X100) interstitial 88 x31 Client to provide EPS logo NDM and NASCAR will resize for presented by placement Gallery Images Text mention of paint scheme sponsor if it runs as hero (only available for official partners) Lead time: 5-7 business days 550x480 Interstitial 23

24 NASCAR Drive Desktop / Tablet Background skin (desktop only), Client logo for Presented by section, pre-roll and sync / (1024x50) NDM 380x25 Includes NASCAR Drive or Drive with Presented by and logo for Desktop and Tablet Mobile Web 320x50 (640x100) and pre-roll 245x15 (launches Chase 2016) 300x100 (Use by NASCAR house inventory) FLIGHT: Monday- Sunday/Race Day Lead time: business days Assumes 1 round of revisions, additional edits will affect timing 24

25 NASCAR Drive Background Skin Client Background Skin Background skin (only available on desktop) live and non live For the Live page the total width is 2000 pixels and the height is 1100 pixels (800px visible space) The content area is 1000 pixels wide, so the wings are each 250 pixels wide with 100 pixels wide are in the safe zone. Lastly the space between the nav.bar and NASCAR Drive presented by logo is 200 pixels high and must not contain branding/imagery. Format:.png or.jpeg Skin should be a solid image Advertiser to provide custom color hex code or extended side railings will default to NASCAR dark grey Lead time business days 25

26 Inside Groove Desktop/Tablet Mobile Web 320x50 Client,, Background skin 320x50 (640x100) 320x50 NDM Gallery Images Gallery Images 26

27 Inside Groove Background Skin Background Skin Client Background skin (only available on desktop) For the Live page the total width is 2000 pixels and the height is 1100 pixels. The content area is 1000 pixels wide, so the wings are each 250 pixels wide with 100 safe pixels wide visible. Lastly the space between the nav. bar and content area is 120 pixels high. Format:.png or.jpeg Skin should be a solid image Advertiser to provide custom color hex code or extended side railings will default to NASCAR dark grey 27

28 RaceView Premium Desktop (Premium) Client 180x150 in-player ad, interstitial 180x150 NDM 1124x768 loading screen, 135x40 header logo No RaceView in mobile web Lead time: business days for Premium Assumes 1 round of revisions, additional edits will affect timing Custom builds require min. 6 weeks for development 28

29 Race Surround Client Desktop / Tablet or 970x90, flex, 300x600 (Optional), Pre-roll with sync Mobile Web 320X50 (640X100) 320x50 Cannot book Race Surround and Driver Surround during same weekend. For pre-roll against videos, need to book individual franchises for that week (e.g. Final Laps, Victory Lane, Post-Race Reactions and custom race surround player). Client may provide a or 970x90 FLIGHT: Wednesday prior to race Tuesday after race Lead time: 5-7 business days 29

30 Additional NASCAR Digital Media Functionality Requirements 30

31 Audio/Video Requirements All Audio and Video must be user initiated by click and have a clear and visible mute button. Looping is not permitted. No host-initiated audio is permitted. All in-banner video can auto play for 30 seconds, Audio must be user initiated by click. Audio must be user-initiated by clicking within the banner and contain clearly visible "mute" and "stop" functionality. Video File Size is a maximum of 2.5 MB and maximum frame rate is 18 FPS. All audio will conform to dial norm specs: -24 lkfs Standard format is stereo on channels 1&2 and Dolby 5.1 on 3-8. If standard hi-res format differs from this, this must be specified so we can transcode to our format. ALL mez files should have stereo encoded on channels 1 and 2. If 5.1 is available, put it on channels 3 through 8 and specify via the XML. Audio typical operating level corresponds with 20dbfs. All audio must not peak above -10dBFS. Animation: All animation time is 15sec with max of 3 loops. Any Video over 15 seconds will be skippable by the user after 5 seconds. Skippable video is not available on ios mobile web. Please Note: Audio and video probably can t be supported in most app ads since it could conflict with other app features (excluding rich media or page takeovers). 31

32 Functionality Animation All animation time is 15sec with max of 3 loops. Frame Rate Frame rate is 24fps. Flash Flash version can go up to 11. Please provide a static image for all Flash files. Border All ads must have a 1px border around the creative if the color is white or the same color as the site background. Close Button A mandatory "CLOSE X" button(s) must be prominent and obvious in the top right corner for floating, out-of-banner, billboard, pushdown and expandable banner ads initiated by a user's click. Close button font size must be 11 pixels, bold text, and 4 pixel padding around the text. The ad, including the CLOSE button, may not cover core page navigation or other ads. 32

33 Functionality Custom Overlay/Site Takeovers : must be approved by NDM. Please keep the NASCAR.COM logo and top NAV bar of the site intact and clearly visible. The ad will need a clearly visible close button, top right corner (Prominent and obvious, preferably 11 pixels font size bold text and 4 pixel padding around the text). Must include both the word CLOSE and X. The ad will need to auto-close after 8 seconds of non-interaction. FPS: 24 FPS Load time: We prefer the ad to load within 1 second, but let us know if more time may be needed and we can discuss options. Audio: User-initiated Video: Host or user-initiated Frequency cap: One auto-initiated overlay per user every 8 hours. File Size: Maximum initial file size: 60k Max Polite File Size: 100k, but there can be multiple polite loads Total File Size (Initial + Polite): 240k Max 300x100 Upfront: File Size 50k Static image only Padding of 10 pixels on all sides Include an 80x64 logo adjusted to left Copy Line 1: Max 35 characters Font Size 10 Font Style: Scout Bold Copy Line 2 (Call to Action): Max 15 characters. Font Size 14 Font Style: Scout Bold Italic NASCAR Digital Media will provide approved background image 33

34 Functionality OPA Pushdown Must be 3rd Party Served by an approved vendor, and must include a backup static image inside the OPA 3rd party tag. Auto-expands for 8 seconds to 970x418 before collapsing to a 970x66. It must push the content down. Must contain a clearly defined close button. Frequency Cap on 1 impression every 24 hours File Size: Initial Load 200k Max Polite Load 300k Max If the Pushdown contains video: It is a limit of 2.2MB Must contain clear and visible stop, play, pause, mute buttons/functionality. Z-Index Minimum Z-Index = 0 Maximum Z-Index = 299 Z-Index This is merely a guide for what the z-index value should be in order for ads to work properly with menus and other elements on the page. In general, Pushdowns across all sites should have a z-index of 0. However, there are instances when special site templates can cause the Pushdown value to need to be >1 in order for the pushdown to be seen. It is recommended to start with the lowest possible value first to see if it will work. _top position Minimum Z-Index = 1 Maximum Z-Index =

35 Rich Media Requirements 35

36 Rich Media Requirements Expandable / Video Ads No expansion and no audio/video permitted on Video Sync Units. No expansion and no audio/video is permitted on Nascar.com Leaderboard Pages. Hotspots must be clearly identified and cannot exceed 25% of the ad space. Hotspots must be marked with a call to action. The w mode must be set to opaque. Frequency Cap required. Where applicable, the "ON/OFF", "STOP/PLAY", and "CLOSE" button must be prominent and located in the upper right corner. Must be 3rd Party served. Where applicable, the method of expansion and un-expansion must be the same. (i.e., click-to-initiate/click-to-close OR roll over-to-initiate/roll off-to-close). Our sites strongly recommend and prefer click-to-initiate/click-to-close, however, will accept roll over-to-initiate/roll off-to-close on pages other than the site home page pending site approval. a. 160x600 Leftward expanding to 400x600 b. Downward expanding to 728x270 c. Leftward expanding to 500x250 36

37 Rich Media Requirements Flash Up to Version 10 ActionScript 1 or 2 or 3 Max of 24 frames per second Click Tracking: The author of the Flash source file (.FLA) has to assign a clicktag variable using a geturl button action. Make sure that you ve selected _blank for a target so it opens in a new window. Animation All animation time is 15sec with max of 3 loops. Final resting frame must contain the advertiser s message. Max Number of Panels: 3 37

38 Terms and Conditions 38

39 Terms and Conditions All new creative types will be addressed on a case by case basis. The testing of any new ad units will be no longer than 5 days after the ad unit is properly implemented and served through the ad management system. All contents of advertisements are subject to review and approval by NASCAR Digital Media. NASCAR Digital Media reserves the right to reject and/or remove any advertisement or content if such advertisement is not consistent, in NASCAR Digital Media s sole judgment, with the content of the NASCAR.com or general advertising guidelines for NASCAR Digital platforms. All units must click through or have a click through provided. Images should be delivered as a standard.gif /.jpg /.png All Flash/animated creative should be delivered with backup static creative No floating ads allowed across the site. No expandable units in any pop-up application. Unless otherwise provided herein, all creative (text, artwork, and other components of the ad display) must be received at least 5 days prior to the date it is scheduled to run. If creative is not received within the timeframe prescribed hereby, guaranteed impressions will be reduced pro-rata for the period of time that the reserved space was not filled due to delayed creative without affecting Agency's/Advertiser's financial responsibility for all impressions ordered. 39