ADVERTISING SPECIFICATIONS MWN - ADVERTISING SPECIFICATIONS

Transcription

1 ADVERTISING SPECIFICATIONS

2 Contents General Advertising Guidelines... 4 Creative Content Guidelines... 5 Medium Rectangle (MRec)... 6 Leaderboard (LB)... 7 Billboard... 8 Half Page... 9 Tall Skyscraper Fireplace Filmstrip Mobile Small Leaderboard Mobile Medium Rectangle InRead Video Placement Solus EDM Daily EDM Sponsorship The Glow Guide Pre-Roll OTP Mobile OTP Logo Sponsorship Adhesion Banner - Standard HTML5 Desktop Standard Banners HTML5 Mobile Standard Banners... 19

3 Questions For any questions in relation to creative build, third party tags or trafficking, please send an to: For all other enquiries please contact your Account manager or Implementation rep. Creative Submissions Please submit all campaign creative to the Mamamia team at: Please submit all creative as soon as possible for thorough testing and trafficking.

4 Creative Content Guidelines 4 General All creative must have (at minimum) a light border around the advertisement to help differentiate between content and the ad. Mamamia reserves the right to remove any advertisement deemed inappropriate and/ or that doesn t adhere to Mamamia quality and content guidelines. URL provided to be a http and not https. Quality All creative is subject to the full discretion of the Ad Operations team to ensure that the quality of an advertisement is reasonable and in line with Mamamia branding. Advertisement must not be pixelated, poor quality or difficult to read. Messaging Messaging on an advertisement is not to be excessive and contain absolutely no vulgar language and/or material that maybe offensive or distressing to the Mamamia audience. Banners not to have in excess of 90 characters on a single frame of the banner. Creatives should not blink or change frames more than 3 times in 1 second to reduce risk of agitating users especially those susceptible to seizures. Site served assets refer to the creative assets used as Standard Display, hosted and served by Mamamia on behalf of the Advertiser/Agency that chooses not to use a third party ad serving vendor.

5 Medium Rectangle (MRec) x 250 Creative Types: HTML5 (Refer pg. 18 & 19), SWF, JPG or GIF Images must have a border or a dark, zcontrasting background. Audio must be user-initiated with a click. Mute button must be included. File Size: Lead Time: 3rd Party Served: Industry Name(s): Polite Loading Accepted? 60 KB SWF + 40 KB JPG/GIF 3 days for standard ads Yes: Atlas, DFA, Motif, Mediamind MREC, Medium Rectangle, Island Yes, 40kb Initial Load, 800KB Polite load Flash Guidelines Flash Version: ActionScript: Max Frame Rate: 9 and below AS2 25 fps

6 Leaderboard (LB) 6 Creative Types: File Size: Lead Time: 3rd Party Served: 728x90 pixels HTML5 (Refer pg.18 & 19), SWF, JPG or GIF 60 KB SWF + 40 KB JPG/GIF 3 days for standard ads Yes: Atlas, DFA, Motif, Mediamind, Images must have a border or a dark, contrasting background. Audio must be user-initiated with a click. Mute button must be included. Industry Name(s): Leaderboard, Header Flash Guidelines Flash Version: ActionScript: Max Frame Rate: 9 and below AS2 25 fps

7 Billboard 7 Initial Load File Size: Polite Load File Size: 3rd Party Adserved: Source Format: Animation Time: Animation Loops: In-Banner Video: Frame Rate: Border: Lead Time: 970 x 250 pixels 60KB max (JPG or GIF) Up to 1 MB (JPG/GIF) Yes: DFA, Atlas, Motif, Sizmek Flash (SWF), Flash 9 and below, AS2 or AS3 15 seconds maximum Loops within 15 seconds max animation time permitted User-initiated 24 FPS max Creative must contain 1-pixel border 5 Working days

8 Half Page 8 Max File Size: Max Characters: Alternate Text: Audio: Video: 3rd Party Served: Rich Media Options: 300 x 600 pixels 60 KB (GIF/JPG), 80 KB (FLASH) N/A 30 Characters User initiated FLV with max duration (seconds): 30 Yes, eg. Mediamind Filmstrip, In Banner Video Streaming (3rd Party Served) Flash Guidelines Flash Version: ActionScript: Max Frame Rate: 9 and below AS2 25 fps

9 Tall Skyscraper 9 Max File Size: Max Characters: Alternate Text: Audio: Video: 3rd Party Served: Rich Media Options: 140 x 600 pixels 40 KB (GIF/JPG), 60 KB (FLASH) N/A 30 Characters User initiated FLV with max duration (seconds): 30 Yes, eg. Mediamind Filmstrip, In Banner Video Streaming (3rd Party Served) All click through buttons must open a new browser window. Flash Guidelines Flash Version: ActionScript: Max Frame Rate: 9 and below AS2 25 fps

10 Fireplace 10 Background Side Rail Content Area Creative Type: File size: Lead Time: 3rd Party Served: 1920x1080px 120x510px PNG, PSD Maximum 950KB (Background), 100 KB (Side Rail) 5 working days N/A 3rd Party Tracking: Impression pixel and Clicktracker Required Creative Assets Image creative of Fireplace background (JPG, PNG) Image creative of Fireplace Side Rail (PNG) PSD file of both background and side rails (in same file, individual assets layered) Side rails (120x510) - Key messaging and logo go here(green Safe Zone) Background (1920x1080) - General Imagery is allowed here to complete the Fireplace. Required Builds: Background image built to 1920x1080px Side Rails to be built to 120x510px with a transparent background and no borders

11 Fireplace 11 Advice for Optimal Execution: Include all messaging within the safe zones indicated on the template (within the 150x510px side rails) The safe zones are NOT skins/rails. The messaging is to blend into the background creating one unified image (See attached examples) Messaging to contain no more than 15 words Evident Call to Action Images are to be built in high resolution Side rails (120x510) - Key messaging and logo go here(green Safe Zone) Background (1920x1080) - General Imagery is allowed here to complete the Fireplace.

12 Filmstrip 12 Initial Load File Size: Polite Load File Size: 3rd Party Adserved: Content Cells: Source Format: Animation Time: Animation Loops: Frame Rate: Border: Lead Time: 300x600px 50KB max (2) sequential 100KB downloads Yes: DFA, Atlas, Motif, Sizmek Max of (5) 300x600 px content cells that make up a 300x3000 container. Flash (SWF), Flash 9 and below, AS2 or AS3 15 seconds max Loops within 15 seconds max animation time permitted 24 FPS max Creative must contain 1-pixel border 5 working days

13 Section Sponsorship Logo Placement in Header 13 Max File Size: Max Characters: Audio: Video: 3rd Party Served: Lead Time (working days): 88 x 31 pixels 15 KB (GIF/JPG) N/A N/A N/A No 4 Days Brought to you by message to be included. Must feature a border. Impressions on this unit isn t trackable (no click and impression trackers). For further/bespoke Rich Media executions, please adops@mamamia.com.au

14 Adhesion Banner - Standard 14 Creative Type: 3rd Party Adserved: Max initial file size (KB): 320x50px JPG, GIF, PNG Yes: DFA, Atlas, Motif, Sizmek Phone: 40 KB, Tablet: 60 KB Deliverables Max Frame Rate: 24 FPS Max Animation Length: 15 seconds max Z Index Range: 5,000-1,999,999 Minimum Required Control: Lead Time: Close button in upper right hand corner 5 working days Banner Image, Click URL, (Optional) Impression Tracker

15 HTML5- Desktop Standard Banners 15 Lead Time (working days): Dimensions Max File Size: Initial Load: Polite Load: User initiated load/ Expansion Video 5 days for standard banners: 7 days for rich media 300x250px 728x90px 300x600px 970x250px 200KB 100KB 2.2MB 10MB 10MB Guidelines A fall-back image must be assigned under the HTML5 creative. Does not expand outside of boundaries and is not dynamic. Needs to be third party trafficked. If first party ad served, we require each asset to be provided in individual ZIP files for upload. Clicktag - var clicktag = %%CLICK_URL_UNESC%%%% DEST_URL%% ;

16 HTML5- Desktop Standard Banners 16 Guidelines (cont.) For official DFP guidelines on HTML5 build including ClickTAG and Creative code, please refer to Build an HTML5 creative Any JS should be in-line within the HTML file. For more information please refer to: IAB Standard Guidelines AD FUNCTION: Auto initiated expansions must close automatically after 10 seconds Auto initiated expansions must be frequency capped at ONE per user per day AD SERVING: For third party ad serving: Tags must be SSL and SafeFrame compliant. We accept Doubleclick and Sizmek. For others, please inform the Account Manager HTML5 is not supported on Internet Explorer 8 or older versions. In these instances, a fallback image must be displayed to users. FOR FIRST PARTY AD SERVING: For uploading, we require each asset to be Zipped individually for upload via the DFP HTML5 upload tool: (eg. Client728x90.zip, Client300x250.zip) The tool currently supports Adobe Edge, Google Web Designer and Tumult Hype zip files.

17 HTML5- Mobile Standard Banners 17 Lead Time (working days): 5 days for standard banners: 7 days for rich media 320x50px 320x50px Max File Size: Initial Load: Polite Load: 80KB 80KB 100KB Guidelines: A fall-back image must be assigned under the HTML5 creative. Does not expand outside of boundaries and is not dynamic Needs to be third party trafficked If first party ad served, we require each asset to be provided in individual ZIP files for upload. Clicktag - var clicktag = %%CLICK_URL_UNESC%%%% DEST_URL%% ;

18 HTML5- Mobile Standard Banners 18 Guidelines (cont.) For official DFP guidelines on HTML5 build including ClickTAG and Creative code, please refer to: IAB Standard Guidelines AD FUNCTION: Auto initiated expansions must close automatically after 10 seconds. Auto initiated expansions must be frequency capped at ONE per user per day. AD SERVING For third party ad serving: Tags must be SSL and SafeFrame compliant. We accept Doubleclick and Sizmek. For others, please inform the Account Manager HTML5 is not supported on Internet Explorer 8 or older versions. In these instances, a fallback image must be displayed to users. FOR FIRST PARTY AD SERVING: For uploading, we require each asset to be Zipped individually for upload via the DFP HTML5 upload tool: (eg. Client728x90.zip, Client300x250.zip) Designer and Tumult Hype zip files. The tool currently supports Adobe Edge, Google Web Any JS should be in-line within the HTML file. For more information please refer to: IAB Standard Guidelines Flash Creative Builds ClickTag is an industry wide parameter used in the flash banner that allows the advertiser to track clicks that occur on the ad. The inclusion of this is absolutely necessary in the flash creative build. Please submit the flash files along with a backup GIF. Please refer to this link for general build: Flash clicktag Tutorial For further information on proper clicktag implementation, please refer to this link: Flash creative doesn t track clicks Mamamia s adserver accepts flash creative built in version 9 and below using AS2. The maximum allowed frames per second is 21 FPS

19 Mobile Small Leaderboard 19 Max File Size: Max Characters: Audio: Video: 3rd Party Served: Lead Time (working days): 320 x 50 pixels 300 x 50 pixels HTML (Refer to Pg.19), GIF and JPG N/A N/A N/A No 5 Days Impression pixel and Click Tracker can be provided and implemented. Mobile does not support flash creative.

20 Mobile MRec 20 Max File Size: Max Characters: Audio: Video: 3rd Party Served: Lead Time (working days): 320 x 50 pixels 300 x 50 pixels HTML (Refer to Pg.19), GIF and JPG N/A N/A N/A No 5 Days Click Tracker can be provided and implemented for static image creative. Impression tracking now available. Mobile does not support flash creative.

21 Inread Video Placement 21 Max File Size: Max Bit Rate: Max Characters: Audio: 640x360 pixels 100 MB MP4 File 1,400 KBPS N/A AAC, Is user initiated Video: H.264 Max Video Duration: 3rd Party Served: Autoplay: 30 Seconds Yes, VAST compliant Will only play when 50% of the video is within view of the user.

22 Solus EDM 22 Click through link URL: Designed Hero Image: Unit/s Assets Required Specifications Mandatory. This is required despite whichever production option is chosen below. The Hero Image will be the feature image of the edm. It will include the brand/product logo, an image or prize shot, and outline the offer with a call to action. Please supply the image in compliance with - 600pixels wide, static, JPG format. (There is no restriction on length) OR If you would like Mamamia to design and produce the EDM Hero Image for you, please supply : - Brand/product logo - Approved brand font and colour format - Offer message - Any additional design assets available Brand/product logo to be supplied in JPG or EPS or PNG. Offer message to be approx. 100 words of copy. Please note: This option incurs an additional $500 production charge.

23 Daily EDM Sponsorship 25 Unit/s Assets Required Specifications Click through link URL: Mamamia and The Motherish specs: The Glow and Debrief Daily: Mandatory. This is required despite whichever production option is chosen below. Leaderboard 640 x 79 Mrec 300 x 250 Leaderboard 728 x 90 Mrec 300 x 250

24 The Glow Guide Assets 26 Social handles of the brand: Assets Required Twitter, Facebook, Instagram, Pinterest Hi-Resolution and deep etched logo: Contact information: Mandatory. This is required despite whichever production option is chosen below. Number, stockist, website and click to buy link (e-commerce website or preferred stockist). Hi-Resolution and deep etched product images: Product descriptions: Please note all product descriptions will be revised and tailored to The Glow audience to make it reader friendly. Price of each product: Sizes of each product: Optional: List what concerns the product is best utilised for: (e.g. dry skin, frizzy hair)

25 Pre-Roll 27 Duration: Aspect Ratios: Accepted Content Files: 15 seconds minimum - 30 seconds maximum Optional: 3rd party tracking via transparent 1x1 pixels to measure a video completion 4:3 or 16:9 Video will be scaled to show in different size video layers AVI (Non-proprietary CODECS), WMV, MOV (Non-proprietary CODECS), MPEG-1,MPEG-2,MPEG-4, DV, 3GP Encoding: Flash: File Size: Encoded from any videotape format: HDCam (1080p), Digi Beta, DVCam, DVCPro, Mini DV (SP Only), DVD, BetaCam SP (NTSC/PAL), VHS (NTSC/PAL), U-matic 3/4 inch, Hi-8 MWN will encode your video into Flash formats of all standard quality levels 750MB max Optional Assets: Static files GIF, JPEG or PNG format (no animations permitted). 300x250 Maximum file size: 30KB

26 OTP 28 Lead Time: Max file size: Animation Max Duration: Launch ad: Positioning: 10 business days 500x500 pixels 100 KB 7 seconds 300x250 (MRec) Middle of initial load page Guidelines 100% transparent executions are not permitted; OTP must feature at least 20% opacity. Executions can be interactive OTP must have a predominant close button OTP can be auto-initiate on the mrec load at 1 per user per day. OTP can be user initiated from the MRec there after.

27 Mobile OTP 29 Initial Image: OTP Image: Lead Time: Animation Max Duration: Positioning: 300x 50px, 300x250px (15KB max) GIF, JPG, PNG, 3 frames max, 3 loops max, still on 4th 320x460 px (40KB max), GIF, JPG, PNG, 3 frames max, no looping (1 loop, settling on frame #3) 10 business days 7 seconds Middle of initial load page Guidelines 100% transparent executions are not permitted; OTP must feature at least 20% opacity. Executions can be interactive OTP must have a predominant close button OTP can be auto-initiate on the mrec load at 1 per user per day. OTP can be user initiated from the mrec there after.