District 13 presents: Toastmaster Club Website Updating Toastmasters.org Information +Free Toasthost

Transcription

1 District 13 presents: Toastmaster Club Website Updating Toastmasters.org Information +Free Toasthost

2 Contents Part 1: Updating Club Information on Toastmasters.org... 3 Part 2: Logging In and Accessing the Site Admin Panel... 5 Part 3: Basic Tab Title Tag, Description, Meta Keywords... 7 Part 4: The Home Page... 7 Part 5: Updating Social Links... 8 Part 6: Adding New Members... 9 Part 7: Creating Custom Webpages Part 8: Update the Agenda Template Part 9: Dues Management Section Part 10: Update Administrator Information Appendix: Analytics Setting up Analytics Google Search Console Bing Webmaster Tools PayPal

3 Part 1: Updating Club Information on Toastmasters.org Step 1. Go to Toastmasters.org Leadership Central Club Central (and log in) Step 2. Select your Club, then select Update my club meeting information Step 3. Update your club information here. 3

4 Step 4. Check to see if your club information updates are reflected on Toastmasters.org. 4

5 Part 2: Logging In and Accessing the Site Admin Panel Step 1. Navigate to your Free Toasthost website. Click Login as site admin Step 2. Login. Note: If your club needs an Admin change or password was misplaced, please use to request. 5

6 Step 3. Click Launch Admin Console. Way to go! You re at the meat of where editing your club s website occurs. 6

7 Part 3: Basic Tab Title Tag, Description, Meta Keywords Step 1. Navigate to Basic Settings in the Website Settings panel. Step 2. Update your Club Name, Description, and Keywords if necessary. Club name characters Description 150 characters Keywords 5-7 target keywords, use location Part 4: The Home Page Step 1. Navigate to Home Page in the Website Settings panel. 7

8 Part 5: Updating Social Links Step 1. Navigate to Social Links in the Website Settings panel. 8

9 Part 6: Adding New Members Step 1. Navigate to the Membership Management panel, by clicking on the dropdown menu. Step 2. Click Quick Add. Step 3. Follow the bolded example separating information via spaces. Step 4. Submit. Bonus: Check out your welcome letter to new members by clicking on the New Member Welcome tab. Here you can adjust you initial messaging, if you so desire. 9

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11 Part 7: Creating Custom Webpages Step 1. Navigate to the Custom Web Pages panel by clicking on the dropdown menu. Step 2. Use the editor to adjust page content. Example of Custom Pages: Officers - Year at a glance - Dues explanations - Club Member Successes - Club Awards 11

12 Part 8: Update the Agenda Template Step 1. Navigate to the Meeting Agenda Settings panel by clicking on the dropdown menu. Step 2. Adjust the agenda template using the various tabs and editors. 12

13 Please note! You can add member photos to your agendas. This is a great opportunity to help newer members and prospects recognize speakers within your club. Part 9: Dues Management Section Step 1. Navigate to the Dues Management panel by clicking on the dropdown menu. 13

14 Step 2. Adjust the dues templates and information using the various tabs and editors. Part 10: Update Administrator Information Step 1. Navigate to Administrator Info in the Website Settings panel. Step 2. Adjust the admin contact info in the editor. 14

15 Appendix: Analytics Setting up Analytics Step 1. Navigate to the Website Statistics section in the Website Settings Panel. Step 2. Determine whether you are interested in Google Search Console Data (GSC), Bing Webmaster Tools Data (BWT), and/or Google Analytics Data (GA). Step 3. For GSC and BWT get the meta tag from the platform. For GA get the script tag. Step 4. Paste the tag into the Website Statistics section. Step 5. Validate in the analytics platform. 15

16 Google Search Console Now you can dig into your data! District 13 recommends using the Search Analytics report (under Search Traffic ). This will show you which keywords are generating the most click and impressions for your website. Interestingly enough, Sallie Boggs Toastmasters has a photo that ranks for [toastmasters logo]. However, although we get a lot of impressions from ranking for such a high volume search query, we gain little qualified traffic from this term. Simply put - People looking for [Toastmasters logo] are not interested in Sallie Boggs Toastmasters Club. Another interesting report is the Links to Your Site report (under Search Traffic ). This will show you where a majority of your links are coming from. 16

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18 Bing Webmaster Tools If you re interested, please see data from Sallie Boggs Bing Webmasters Tools account. All of the click are from people searching terms that contain sallie boggs toastmasters. 18

19 PayPal If your club uses PayPal to collect dues, consider adding a PayPal button to your site. This will provide more convenience to your current members. Check out PayPal s Implementation Guidelines for Adding Buttons. Contact the Authors: Michael Leonard, CC, ALB michael@michaeljamesleonard.com Alexis Sanders, PRM, ACS, CL D13PRM@d13tm.com 19