Seznam TV. Ivana Navrátilová Lifestyle. Jiří Kubík Reports

Transcription

1 Media kit 4/2018

2 Ivana Navrátilová Lifestyle Seznam TV Seznam TV reports on key events and brings news from home and abroad. It takes a closer look at causes that move the Czech society and features public figures and persons of interest from the world of politics, economy, culture, sport and other areas. Current news, journalistic shows as well as documentaries offer independent information you can trust. Lifestyle shows and live streaming by Stream.cz keep you entertained. Jiří Kubík Reports Filip Horký Newscast Jindřich Šídlo Entertainment Sabina Slonková Documentaries

3 Distribution and Tuning in Seznam TV is entering the multiplex 3 nationwide broadcast. It covers 95.7% of the population of the Czech Republic. Accessibility is further ensured through the Skylink and UPC distributors that offer nationwide coverage to their customers. The wide spectrum is complemented by dozens of IPTV providers that enable television broadcast over the Internet. The most prominent are, for example, 02 TV, Digi TV, T-mobile TV or Kuki TV.

4 Coverage Nationwide Seznam TV is available to practically everyone in the 15+ age group, which accounts for nearly 9,000,000 viewers. The main target group is men and women, aged 30 60, university graduates, economically active, socially aware and active, interested in economy and current affairs. They work in middle and senior management, often have children and represent the modern family.

5 Media Campaigns Visuals used on bigboards in the campaign April Campaigns are planned for all of 2018, and the communication has been ramping up since 1 April. Seznam TV is best characterised by its content, which is why the visuals focus on selected faces and shows familiar from the programme. These include Šťastné pondělí Jindřicha Šídla (Happy Monday with Jindřich Šídlo), Obzor Filipa Horkého (Horizon with Filip Horký), Uzávěrka Sabiny Slonkové (Deadline with Sabina Slonková) and Ráno na gauči s Olgou Šípkovou (Morning on the Couch with Olga Šípková). The communication mix includes online ads, printed advertising in TV magazines, 45 bigboards all over the Czech Republic (April), collaboration with Datart stores (February March) and other media types. We are also preparing a contact campaign in which Seznam TV will follow the audiences to major Czech culture events of the year.

6 Advertising Options TV Ads will gradually be added on Seznam TV. From the very first months, exclusive cooperation possibilities such as product placement campaigns, program sponsoring, and regular advertising spots will be available.

7 Program Schedule Independent, local and high-quality content such is the goal of Seznam TV. Every weekday begins with the Mornings on the Sofa show. In the 12:00 News and the Evening News, viewers receive the latest information. Evening primetime is filled with news, entertainment shows and current affairs. The weekend program offers just what the audience needs and offers a range of premiere shows in the morning, afternoon and evening times as well. The popular Stream.cz internet shows will also be given airtime.

8 The main segments summarized News Independent news from all over the world and live broadcasts from wherever the action is. In the main evening news, you will learn the most important events of the day and watch debates over hot topics. Shows: Zprávy (News), Večerní zprávy (The Evening News) Lifestyle Live morning broadcasts, portraits of those not afraid to stand out and insights into the backdrop of the Czech business scene. Shows: Ráno na gauči (Mornings on the Sofa), Slavní (The Famous), #zdavuven (#StandOut), Kam to bude? (Where Are We Heading?), Hrana Tomáše Vzorka (The Edge with Tomas Vzorek), Kultura Terezy Willoughby (The Culture with Tereza Willoughby), Náš host (The Our Guest) Documentaries Using the documentary camera, our reporters unveil the background of important stories and bring you closer to the most important events taking place at home and worldwide. Shows: Obzor Filipa Horkého (The outlook with Filip Horký), Uzávěrka Sabiny Slonkové (Deadline with Sabina Slonková), Svět bez obalu (The World Uncovered) Publicity programs The Seznam TV journalists do not just stay on the surface. They investigate cases on their own. They interview those in the spotlight. On a weekly basis, you are presented with the best of what the Newsroom has come across. Shows: Výzva (The Challenge), Duel (The Duel), Sport, Mapa Jiřího Hoška (Jiří Hošek s Map), Zvláštní vyšetřování (Special Investigation), Reportéři Seznamu (The Newsmen of Seznam), Osmička Heleny Šulcové (The Eight by Helena Šulcová), Peníze nebo život (Money or Your Life), Sněmovní 4 (Chamber of Deputies 4) Entertainment A casual look back over the past week while discovering the mostly unseen. To all this, you can always look forward to the best of the Stream.cz episodes. Shows: Šťastné pondělí (Happy Monday), Hodina Streami (Stream in an Hour), Moje místa (My Spots), Seriály Streamu (The TV shows of Stream)

9 Regular Advertising

10 Ad Pricelist 30 sec. Spots Prime time CZK Off prime All other transmission times CZK Duration coefficients 10 s s s s s s s s s s s 1.25 All fares indicated shall exclude VAT and are valid as of

11 Week-based Offers Basic 30s spot/day 30s spot/week price/week January March Prime time 2 14 Off prime CZK CZK Total Optimal 30s spot/day 30s spot/week price/week January March Prime time 4 28 Off prime CZK CZK Total Intensive 30s spot/day 30s spot/week price/week January March Prime time 6 42 Off prime CZK CZK Total

12 Sponsorship

13 Program Sponsor Prior to Náš host (The Our Guest) A well-known personality from the Seznam studio offers their view of a current hot topic in society. Broadcasters from the Evening News moderate the program. Mon Fri minutes Prior to Večerní Zprávy (The Evening News) The hottest news of the day through the eyes of Seznam. The most important events in depth, exclusive revelations and daily most-watched, all summarized with commentary. Mon Fri minutes Prior to Sport All major sports highlights of the day in an early evening show. Original topics of the Seznam Sports section. Sports celebrity profile interviews. Mon Fri minutes Number of SM/1 episode Nr. of episodes/week Price/week 3 10 s CZK Specifications Program sponsor: Messages must contain the following text: Sponzor programu (program sponsor). They must further contain the company trade name and its core business. Such can be applied in voiceovers too sec. sponsored message placed prior to the show and separated by TV theme tunes. Supported number of sponsors per show: 2 All prices are displayed in CZK (excl. VAT) The GTC 2018 are a part of this proposal.

14 Show Sponsorship Slavní (The Famous) Entertainment show about those who make their living in showbusiness. Film, music, Internet, fashion as well as television. Profile interviews with people from the field. Mon Fri minutes Number of SM/1 episode Nr. of episodes/week Price/week 2 10 s CZK Specifications: 2 10 sec. sponsored message prior to and at the end of the show. Supported amount of sponsors per show: 3 Exclusivity surcharge: 100 % All prices are displayed in CZK (excl. VAT) The GTC 2018 are a part of this proposal.

15 Show Sponsorship Ráno na gauči (Morning on the Sofa) Live studio broadcast to kick off the work day. Lifestyle topics and a modern life inspiration. Quick news, weather forecasts and live feed with exciting guests. Mon Fri minutes Number of SM/1 episode Nr. of episodes/week Price/week 2 10 s CZK Specifications: 2 10 sec. sponsored message prior to and at the end of the show. Supported amount of sponsors per show: 3 Exclusivity surcharge: 100 % All prices are displayed in CZK (excl. VAT) The GTC 2018 are a part of this proposal.

16 Product Placement

17 Product Placement Slavní (The Famous) Entertainment show about those who make their living in showbusiness. Film, music, Internet, fashion as well as television. Profile interviews with people from the field. Mon Fri minutes Number of feeds Price min CZK

18 Product Placement Ráno na gauči (Morning on the Sofa) Live studio broadcast to kick off the work day. Lifestyle topics and a modern life inspiration. Quick news, weather forecasts and live feed with exciting guests. Mon Fri minutes Number of feeds Price min CZK

19 Ground Rules of Sponsored Messages It must be clear from the content that the video in question is a sponsored message. The viewer must not be encouraged to visit, buy or consume. It is forbidden to mentioned prices and sales points. The sponsor s message must not contain any kind of exaltation of products or services of the sponsor. It is forbidden to use comparison with competition as well as it is not allowed to use comparatives and superlatives. The law stipulates that the sponsor must not be a producer of tobacco products or a distributor of any prescription medicinal products. Benefits of sponsorship It is placed right with show. It has a powerful audience reach. The audience perceives sponsorship positively. It increases brand awareness. It reaches the desired target group.

20 Get in touch: