MADISON STUDENT MEDIA

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Jessie Nash
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1 MADISON STUDENT MEDIA

2 about us Madison Student Media provides numerous avenues for you to reach the 24,000 students, faculty and staff of JMU. Several state and national organizations have recognized us for excellence in news coverage and advertising practices. OUR PUBLICATIONS The Breeze A weekly print newspaper that has been named one of the best in the state and nation. See page 4. Specialty Publications Each year, we produce several publications focusing on speciic aspects of college life or speciic events on campus. Examples include off-campus living, a football preview and graduation. See page 4. BreezeJMU.org A dynamic website featuring news, sports and opinion, and videos and other exclusive content. See page 6. The Final Draft Readers of our twice-weekly newsletter receive Breeze headlines directly in their inboxes. The newsletter features all the latest Breeze news and provides links to our website. See page 6. Port & Main A lifestyles magazine that covers food, fashion, entertainment, student issues and more, all from a student perspective. It is produced twice a year. See page 7. Madison 0 Each year, JMU welcomes more than 4,000 freshmen and transfers to campus, and this guide helps them with the transition. It is a guide to JMU for students and by students. See page 7. 2 WHY ADVERTISE WITH JMU STUDENT MEDIA? A Targeted Audience More than 2,000 students attend JMU, and these students make up 40 percent of Harrisonburg s population. When you include The Breeze in your media mix, you reach a large and highly desirable section of the city s consumers. And these students consistently tell us The Breeze is their number-one source for news about JMU and Harrisonburg. An Economic Powerhouse JMU students spend more than $30 million each year in Harrisonburg and Rockingham County, according to a JMU study of JMU s economic impact. The same study showed that students spent $.2 million alone using their Flex card, a debit account tied to their student ID. An Expansive Network Studies show that student visitors pump $5 million a year into the local economy. These prospective students, alumni and parents read The Breeze to ind out more about JMU and the area. Additionally, nearly 6,000 JMU alumni live in Harrisonburg, adding to an already loyal readership in the city.

3 20% are freshmen reader data JMU 2,227 students 2,694 faculty & staff $58,254 average JMU employee salary students spend $32.5 million during an academic year not including tuition or room & board 60% female 40% male $2.9 mil gas & car maintenance $0. mil recreation $5.2 mil medical/dental $5. mil personal hygiene $2.8 mil laundry & household needs $2.6 mil clothing 0, % of students are from Virginia 87% Live off campus alumni live in Rockingham county or a surrounding area All data from JMU Institutional Research Recent Madison Student Media Honors In 206, The Breeze was named the Best All-Around Non-Daily Student Newspaper in the nation by the Society of Professional Journalists, recognizing work done during the school year. Also in 206, the website was named Best of its Size by the Virginia Press Association. And in 203 and 204, The Breeze won National Pacemaker awards, some of the top awards in student media. # 3

4 THE BREEZE The Breeze is a weekly print newspaper published 29 times during the academic year. It is delivered to almost 00 on- and off-campus locations. It is the No. source of JMU and local news for students. COMMON SIZES Full.0 x 2 Junior 9.3 x 7 Half Horizontal.0 x 0.42 Half Vertical 5.42 x 2 Quarter 5.42 x 0.42 Eighth 5.42 x 5 page size Paper size: 2 x Printable area: " x 2.5 PRINT front page banner Open $0.80 On-Campus $ CI $ CI $ CI $ CI $ CI $7.70,000+ CI $7.5 6 columns x : $475 Includes full color Sign up for 0: $395 each 6 columns x 3 : $600 Includes full color Sign up for 0: $500 each specialty publications Full $ x 2.5 Front Banner $ x.5 ¾ page $ x 2.5 Half $ x 6.7 (horizontal) 4.87 x 2.5 (vertical) Quarter $ x 6.7 (horizontal) 2.34 x 2.5 (vertical) Eighth $ x 3.02 *Specialty publications are complete tabloidsized editions that focus on an event or topic of interest to JMU students. Look on next page for the specialty publication issues. 4 Finished Page Size:.375 x 3.75 Printable Area: 0.0 x 3 color advertising Spot Color (one color): $95 Full Color: $375

5 advertising policies Digital iles should be submitted in PDF iles, formatted so fonts and images are correctly embedded. We support Adobe programs such as Photoshop, InDesign, and Illustrator. Files submitted in other formats may be subject to design fees. Color ads must be in CMYK format, and images must be 200 DPI at actual print size. Ads submitted at the wrong size may be adjusted to it. We are not responsible for quality of artwork submitted with low DPI or at incorrect size. For any questions, contact The Breeze at (540) preprinted inserts Starting at $75 per thousand; frequency discounts available. Minimum inserts: 5,000 Maximum inserts: 7,000 A sample insert must be submitted to The Breeze advertising ofice at the time the insertion order is made. After receiving approval, inserts must arrive at the printer ive working days prior to the publication date. Shipping address is Narrow Passage Press, 8084 Old Valley Pike, Edinburg, VA classifieds The Breeze offers you exposure in print and online. Students and faculty use the Classiieds to ind: jobs, tutoring, merchandise, cars apartments and more. Placing your Classiied is simple with our online ad-taking feature. Just go to and create your ad. Ads are free for the irst 0 words, and $0 for each additional 0 words. specialty publications Football Preview Published: Thursday, Sept. Deadline: Thursday, Aug. 25 Off-Campus Life Published: Thursday, Sept. 22 Deadline: Thursday, Sept. 5 Family Weekend Published: Thursday, Sept. 29 Deadline: Thursday, Sept. 22 Health & Wellness Published: Thursday, Jan. 9 Deadline: Thursday, Jan. 2 Best of the Burg Published: Monday, Feb. 27 Deadline: Thursday, Feb. 6 Spring in the Valley Published: Thursday, March 23 Deadline: Thursday, March 6 column columns columns columns columns Homecoming Published: Thursday, Oct. 27 Deadline: Thursday, Oct. 20 Basketball Preview Published: Thursday, Nov. 7 Deadline: Thursday, Dec. Year-in-Review/Graduation Published: Monday, May Deadline: Monday, April columns.0 5

online The number of users visiting BreezeJMU.org, our online news site, continues to grow, as does use of mobile devices to reach the site. Our social-media engagement continues to grow, too.

6 online The number of users visiting BreezeJMU.org, our online news site, continues to grow, as does use of mobile devices to reach the site. Our social-media engagement continues to grow, too. Digital advertising is an ideal complement to traditional ads. BreezeJMU.org is a responsive website, so your ad reaches users whether they use a desktop, mobile phone or tablet. Top Leaderboard (728x90) Middle Leaderboard (728x90) Top Rail (300x250) 6 Per-,000 Impressions: Top Leaderboard (728x90) $24 Middle Leaderboard (728x90) $5 Top Rail (300x250) $24 *An impression is counted each time an ad is loaded on the site. Monthly Rates: Top Leaderboard (728x90) $630 Middle Leaderboard (728x90) $475 Top Rail (300x250) $630 Sponsored Content Starting this year, BreezeJMU.org will include sponsored content, or stories and photos written and created by advertisers. This content will be labeled as sponsored content and can include numerous formats, from a photo slideshow to a video to a traditional story. Pricing varies. Contact us and we ll discuss how you can be featured as a sponsor on our website. The Final Draft The Breeze s newsletter delivers JMU and local headlines directly to subscribers inboxes. A 500x00 pixel advertising spot is available at the top of the newsletter. We have several affordable sponsorship options available. Contact us if you are interested..05 million page views 44% increase from ,044 monthly users 40% of Breeze trafic comes from 8-24 year olds

magazines port & main Port & Main is a once-a-semester lifestyle magazine, featuring stories about living, dining, recreation, fashion and trends. It is distributed free across campus.

7 magazines port & main Port & Main is a once-a-semester lifestyle magazine, featuring stories about living, dining, recreation, fashion and trends. It is distributed free across campus. It is a full-color, slick magazine. All ads include full color in the price. Fall/Winter 206 Nov., 206 (ad deadline Oct. 3) Spring 207 March 20, 207 (ad deadline Feb. 20) Full (7.5 x0 ) $995 /2H (7.5x4.875 ) $550 /2V (3.625 x0 ) $550 Quarter (3.625 x5 ) $299 Eighth (3.625 x 2.25") $70 Centerspread (7.25 x.25 ) $2,495 Back Page $,295 Inside Covers Add 20% *Reserve both editions, and save 20% madison 0 Our annual guide to JMU and Harrisonburg for new and returning students is distributed in the summer and fall. About 7,000 copies are given to freshmen, transfer students and those who are back for another year at JMU. It is a full-color, slick magazine. All ad prices include full color. Full (7.5" x 0") $995 /2H (7.5" x 4.875") $550 /2V (3.625" x 0 ) $550 Quarter (3.625" x 5") $299 Eighth (3.625" x 2.25") $70 Back Page $,295 Inside Covers Add 20% *Entire centerspread available for $2,499 7

2 3 4 5 6 7 8 9 0 2 3 4 5 6 7 8 9 20 2 22 23 24 25 26 27 28 29 30 3 2 3 4 5 6 7 8 9 0 2 Native iles created in the following applications are accepted: Adobe Illustrator (.ai), InDesign (.

8 Native iles created in the following applications are accepted: Adobe Illustrator (.ai), InDesign (.indd), Photoshop (.psd). Files must be accompanied by all support documents and fonts. All camera-ready artwork must be created to the exact size with fonts embedded. Images must be high-resolution, at least 200 dpi for The Breeze and 300 dpi for Port & Main. File formats not accepted: Microsoft Word, Microsoft Publisher, 8 Microsoft PowerPoint, Microsoft Excel, JPEG and GIF august september october november december january february march april submission guidelines What is a Camera-Ready ad? A Camera-Ready ad is one that is created to the correct size exactly as it will appear in the newspaper; meets all of The Breeze s technical requirements; and includes all support images, graphics and fonts needed to print. What is the preferred file format for ad submissions? PDF. The Breeze prefers that camera-ready ads be submitted as PDF iles with all fonts embedded. Artwork should be created in CMYK color or grayscale. Can I submit native files? Regular Issue Special Section Port & Main may How should I save my pictures? To ensure high-quality reproduction of photographs within ads, all photographs should be at minimum 200 dpi at the inal size they will appear in the newspaper. Photos must be CMYK or grayscale. For Port & Main and Madison 0, minimum dpi is 300. How do I deliver my camera-ready ad? ads to thebreezeads@gmail.com, including the advertiser s name and publication date in the . You may also save the ad on a CD-ROM or USB flash drive and give it to your sales rep. What are the preferred file formats for camera-ready ads for BreezeJMU.org? JPEG, GIF, SWF. Gif iles may be animated or static. The Flash SWF should be created at a maximum of 2 frames per second. All online ad art must be saved in RGB or Indexed color and be less that 00 KB in size to ensure quick downloads and page refreshes.

ABOUT US. Our Publications. Why advertise with JMU Student Media?

ABOUT US. Our Publications. Why advertise with JMU Student Media? ABOUT US James Madison Student Media produces numerous avenues for you to reach 23,000 students, faculty, and staff of JMU. Several state and national organizations have recognized our media for excellence.