Seznam TV. Ivana Navrátilová Lifestyle. Jiří Kubík Reports

Transcription

1 Media kit 1/2018

2 Ivana Navrátilová Lifestyle Seznam TV Seznam TV reports on key events and brings news from home and abroad. It takes a closer look at causes that move the Czech society and features public figures and persons of interest from the world of politics, economy, culture, sport and other areas. Current news, journalistic shows as well as documentaries offer independent information you can trust. Lifestyle shows and live streaming by Stream.cz keep you entertained. Jiří Kubík Reports Filip Horký Newscast Jindřich Šídlo Entertainment Sabina Slonková Documentaries

3 Distribution and Tuning in Seznam TV is entering the multiplex 3 nationwide broadcast. It covers 95.7% of the population of the Czech Republic. Accessibility is further ensured through the Skylink and UPC distributors that offer nationwide coverage to their customers. The wide spectrum is complemented by dozens of IPTV providers that enable television broadcast over the Internet. The most prominent are, for example, 02 TV, Digi TV, T-mobile TV or Kuki TV.

4 Coverage Nationwide Seznam TV is available to practically everyone in the 15+ age group, which accounts for nearly 9,000,000 viewers. The main target group is men and women, aged 30 60, university graduates, economically active, socially aware and active, interested in economy and current affairs. They work in middle and senior management, often have children and represent the so called modern family.

5 Media Campaigns The Seznam TV campaign is planned for the entire year of 2018 with great emphasis put on maximum use of the Seznam ad formats. We have included online as well as offline printed advertising in TV magazines; cinema ads, radio spots and other. We are currently working on the on-site event reporting from high-profile and popular events across the country (music and TV festivals, regional events, etc.).

6 Advertising Options TV Ads will gradually be added on Seznam TV. From the very first months, exclusive cooperation possibilities such as product placement campaigns, program sponsoring, and regular advertising spots will be available.

7 Ad Pricelist 30 sec Spots Primetime CZK Off-prime All other transmission times CZK Duration coefficients 10s 0,50 15s 0,77 20s 0,90 25s 0,95 30s 1,00 40s 1,45 45s 1,60 50s 1,75 55s 1,90 60s 2,00 35s 1,25 All fares indicated shall exclude VAT and are valid as of

8 Program Schedule Independent, local and high-quality content such is the goal of Seznam TV. Every weekday begins with the Mornings on the Sofa show. In the 12:00 News and the Evening News, viewers receive the latest information. Evening primetime is filled with news, entertainment shows and current affairs. The weekend program offers just what the audience needs and offers a range of premiere shows in the morning, afternoon and evening times as well. The popular Stream.cz internet shows will also be given airtime.

9 The main segments summarized News Independent news from all over the world and live broadcasts from wherever the action is. In the main evening news, you will learn the most important events of the day and watch debates over hot topics. Shows: Zprávy (News), Večerní zprávy (The Evening News) Lifestyle Live morning broadcasts, portraits of those not afraid to stand out and insights into the backdrop of the Czech business scene. Shows: Ráno na gauči (Mornings on the Sofa), Slavní (The Famous), #zdavuven (#StandOut), Kam to bude? (Where Are We Headed?), Hrana Tomáše Vzorka (The Edge with Tomas Vzorek), Kultura Terezy Willoughby (The Culture with Tereza Willoughby) Documentaries Using the documentary camera, our reporters unveil the background of important stories and bring you closer to the most important events taking place at home and worldwide. Shows: Obzor Filipa Horkého (The outlook with Filip Horký), Uzávěrka Sabiny Slonkové (Deadline with Sabina Slonková), Svět bez obalu (The World Uncovered) Journalism The Seznam TV journalists do not just stay on the surface. They investigate cases on their own. They interview those in the spotlight. On a weekly basis, you are presented with the best of what the Newsroom has come across. Shows: Výzva (The Challenge), Duel (The Duel), Sport, Mapa Jiřího Hoška (Jiří Hošek s Map), Zvláštní vyšetřování (Special Investigation), Reportéři Seznamu (The Newsmen of Seznam), Osmička Heleny Šulcové (The Eight by Helena Šulcová), Peníze nebo život (Money or Your Life), Sněmovní 4 (Chamber of Deputies 4) Entertainment A casual look back over the past week while discovering the mostly unseen. To all this, you can always look forward to the best of the Stream.cz episodes. Shows: Šťastné pondělí (Lucky Monday), Hodina Streami (Stream in an Hour), Moje místa (My Spots), Seriály Streamu (The TV shows of Stream)

10 Contact us: