Healthline Networks, Inc. All rights reserved.

Transcription

1 Healthline Networks, Inc. All rights reserved.

2 Healthline Networks The best way to reach health information seekers Healthline is a consumer health portal with a powerful, proprietary search technology that gives consumers access to the highest quality healthcare content on the web. Healthline features medically-guided search and navigation tools created by doctors, hundreds of condition-specific health channels, high quality articles and unique features like Symptom Search. With an unmatched array of content and features, Healthline engages today s health information seeker at every touch point from prevention and wellness to symptoms, treatments, risk factors, or procedures. p.2

3 Featuring the Best Content on the Web Healthline gives consumers access to the Health Web, more than 200,000 consumer health websites, plus a huge library of physician-reviewed articles licensed from leading medical reference publishers such as A.D.A.M., Cerner Multum, Human Kinetics, Healthology, Reed Elsevier, Staywell Krames and more. Healthline provides information on everything from symptoms and causes to risk factors, drug treatments, physicians specialties, and even medical definitions. This wealth of content makes Healthline an essential resource for health-conscious consumers and health-oriented brands that want to be associated with a premier information source. p.

4 Precision targeting for healthcare brands Healthline s unique technologies enable advertisers to deliver the right message to the right audience, at the right time. Unique Search Technology Healthline s proprietary semantic taxonomy enables consumers to search in either plain English or precise medical terminology. Either way, users quickly find the information they need, and your brands. Medically-Guided Navigation Healthline s medicallyguided navigation developed through input from nearly 1000 doctors supports the consumer with next steps to their search such as related search options, treatments and drug choices, and HealthMaps, a unique visual navigation tool that lets consumers better understand the many facets of their health search. p.

5 Build a relationship with your consumer An online health search should be multidimensional and dynamic. As a result, Healthline offers consumers a rich mix of search capabilities, condition-specific channels, doctor-reviewed articles and general health news to address the needs of every health information category from prevention to palliative. This end-to-end experience facilitates a unique opportunity to build a supportive, trusted relationship with consumers. Treatments Support Groups Drug Choices Risk Factors Health Condition Physician Specialties Diagnostic Procedures Symptoms p.

6 Audience Growth and Demographics Top 10 Health Information Site September August 2007 Montly Unique Visitors (in thousands) % adults % adults % female / 33% male 60% households with children Sep. 0 Jan. 07 Aug % households with 3+ members 41% household income of $50K $100K p.

7 Media Options Healthline offers a variety of options for display advertising, including rich media, content integration and custom editorial packages. Search Results Pages Premiere Text Listings 728 x 90 Leaderboard Article Leaderboard and Medium Rectangle Health Channels 728 x 90 Leaderboard Banner Ads 160x600 Wide Skyscrapers Doctor-Reviewed Articles 728 x 90 Leaderboard Banner Ads 300 x 250 Medium Rectangles Symptom Search Results 728 x 90 Leaderboard 160 x 600 Wide Skyscrapers Custom Health Channel (Advertorial) 728 x 90 Leaderboard Banner Ads 160x600 Wide Skyscrapers Channel Leaderboard and Wide Skyscraper p.7

8 Custom Media Solutions Healthline offers advertisers a number of special buys and custom sponsorship packages that ensure exposure, lend credibility to your message and help foster a closer consumer relationship with your brand. Content Behavioral Seasonal Widgets: Integration: Advertorial micro sites or channels covering specific conditions that integrate your content into Healthline. Takeover: Rich media takeover of content pages based on user behavior (e.g. 2 visits to condition article plus 1 to treatment). Focus: Special content, tool and resource areas for specific seasonal conditions. Newsletters where consumers opt in to receive a periodic (e.g. monthly or quarterly) news bulletin wrapping up recent developments in a specific area of Downloadable desktop applications that create an opportunity to provide consumers with information value (e.g local pollen counts). interest. p.8

9 Media Specifications Advertising Sizes Accepted Standard IAB Ads, Rich Media Welcomed Ad Type Dimensions Max. Max Max File Size Loops Timing Leaderboard 728 x 90 0k Unlimited 15 sec. Wide Skyscraper 160 x 600 0k Unlimited 15 sec. Medium Rectangle 300 x 250 0k Unlimited 15 sec. Acceptable Advertising File Formats JPEG / GIF files; unlimited loop animation Flash Unicast Pointroll Eyeblaster DHTML Javascript Text Link Advertising Specifications Title character count: 25 w/ spaces Body character count: 75 w/ spaces Send files to: Fernando Roman Advertising Operations roman@healthline.com p.9

10 Jorge Eckardt Director, Sales Healthline Networks, Inc rd Street San Francisco, CA Helen Steriti Director, Sales Josh Kramon Group Director, Sales Ivette Campo-Fuoco Director, Sales p.10